Forster, Ashley and partnering with Sevco

951

Congratulations to Fraser Forster on his international call-up, I am absolutely delighted for him.  It occurred to me that he left Sports Direct and Newcastle United owner Mike Ashley’s clutches on the cheap early this summer, while Ashley had other matters in Glasgow under consideration – partnering with Sevco.

It was with customary bombast that Sir David Murray announced the deal Rangers struck with JJB Sports in 2006 to offload the club’s retail and merchandise operations to the sports retailer.  At a stroke the club banked £18m although subsequent dilapidation and redundancy costs ate into this figure.  Celtic had previously rejected a similar deal, believing that securitising future revenue streams in this manner would only swap short-term for long-term problems.

That deal perished when Rangers liquidation was announced but the Newco acquired only one retail store (outside Ibrox) and no infrastructure in place.  Instead, six weeks ago, Newco handed over retail operations to Sports Direct, who now operate its retail company, Rangers Retail Limited, and its online operation at rangersdirect.co.uk.

This deal was covered in local and retail press but lacked the bombast Murray would have brought to the occasion, perhaps because Ashley was aware that Celtic fans no longer felt comfortable spending their cash with JJB after the 2006 link-up.  Better to keep this one low-profile so as not to cannibalise sales to Celtic fans.

Whether Ashley is part-owner of Newco or just their merchandising partner is moot, Sports Direct’s interests in the Scottish market are significantly entwined with The Rangers F.C.

It is unlikely the retailer had to pay as much as £18m up front to secure his new rights but their support will be absolutely critical in quickly building their partner club into a successful force.  If they can do this while continuing to milk Celtic supporters they have knocked it off.

Chances of me buying the 125th Anniversary Kit from Sevco’s partner company are approaching zero.  My Celtic budget is for the benefit of one club only, it will not help build The Rangers.

[calameo code=000390171e0be5eb5e6ce lang=en page=2 hidelinks=1 width=100% height=500]
Click Here for Comments >
Share.

About Author

951 Comments
  1. Pages:
  2. 1
  3. ...
  4. 5
  5. 6
  6. 7
  7. 8
  8. 9
  9. 10
  10. 11
  11. ...
  12. 26

  1. Auldheid

     

     

    Sorry I didn’t reply but I’d left work by the time you posted.

     

     

    I fully support Paul67’s point about buying Celtic merchandise from Sport’s Direct being an indirect financial support of the huns. It would be foolish in the extreme and short sighted at least.

     

     

    However, in times of austerity, such as now, I think that you’ll find many Celtic supporters will purchase from the cheapest option, ignoring the implications that this would entail.

  2. •-:¦:-•** -:¦:- sparkleghirl :¦:-.•**• -:¦:-• on

    Ach, but not playing here. No error message, just no response when clicking play :(

  3. BRT&H

     

     

    How long did it take you to count the 11,000 ish words? Especially after having written them!!!!

     

     

    Neat n tidy as is the norm.

     

     

    Paddy t

  4. •-:¦:-•** -:¦:- sparkleghirl :¦:-.•**• -:¦:-•

     

     

    At the bottom of the address bar there will be an option to install the plugin to get it working.

  5. thanks for pointing this out Paul67 and for continuing the strong journalistic strand of the blog , you is clever (or are many clever people in one, my favoured hypothesis).

     

     

    Let me be the first jackie mac to welcome any rangers fans who want to defect to a great club. it’s a dreadful taboo but it must be happening: F.A season ticket sales, games against Annan, Tickets which cost nuffink – welcome new celtic fans !

  6. I’d deliberately ignored hearing the comments of DD during the interview on Shortbread the other day and subsequently avoided most of the comments on here relating to it.

     

     

    However, I heard fat Sally referring to them on the news tonight.

     

     

    How could such an intelligent man state such incredibly stupid things?!

  7. Philbhoy - It's just the beginning! on

    ht

     

    God only knows!

     

     

    A few agreed with my incredulity at DD’s comments, but more slaughtered me!

     

     

    I still think he’s a choob.

     

     

    At some things anyway.

  8. Excuse my French but this is F***ing Priceless from SevcoMedia.

     

     

     

    GREEN discussed several issues,

     

    including how he came about being

     

    involved in the consortium.

     

    Ahmad approached Green in February

     

    as Zeus were thinking about putting a

     

    deal together. Initially Green said no,

     

    but then looked at it and between them

     

    and they started putting a team

     

    together to takeover Rangers. They

     

    asked some investors to put some

     

    money in with very little details, and

     

    they showed this money to Duff &

     

    Phelp who then started to take them

     

    seriously. Over the next few months and

     

    the consortium paid £250k deposit, a

     

    total of £5.5M for the club and gave

     

    D&P another £500k to help pay the

     

    wages for May.

     

    It was also made clear that the club

     

    owns the Ibrox and the training

     

    complex at Auchenhowie 100%, again

     

    threw out allegations of Whyte’s

     

    involvement.

     

    Green mentioned the treatment from

     

    other clubs and the Scottish Football

     

    Association:

     

    UEFA meeting and no club could believe

     

    what had happened to us and

     

    treatment by SFA. One club commented

     

    that they had been bribing referees and

     

    did not get treated that badly.

     

    Green said only 5 clubs wanted to kick

     

    us out of SPL, with another 5 wanting to

     

    abstain. We asked them to stop passing

     

    buck and make a decision, and the

     

    other 5 reluctantly voted against.

     

    Green then went onto outline his future

     

    plans for the club. These included:

     

    The owners want to get more non-exec

     

    directors on board for good

     

    governance. No single investor will be

     

    allowed more than 10%.

     

    Over 5 million worldwide fan base:

     

    wants to include them all much better

     

    than before.

     

    Green has agreed a deal to buy

     

    Edmiston House from Murray. This will

     

    see the Ticket office moving to where

     

    superstore is now. The Megastore will

     

    move to bottom 2 floors of Edmiston

     

    House. The upper floors are to be

     

    converted into a sports bar.

     

    The club is committed to ensuring our

     

    merchandise is readily available in USA.

     

    Former Ibrox favourite Reyna is going to

     

    help us create academies in USA, and

     

    Bocanegra will join him once he hangs

     

    up his boots. The club believes the

     

    American market to be massive.

     

    The Asian Market is well known to our

     

    investors. This Market is seen as the

     

    biggest upcoming market, Rangers are

     

    going to get involved in a big way. The

     

    club is currently looking at partners to

     

    develop brand/ tours etc.

     

    As previously known the JJB deal

     

    terminated has been terminated and

     

    replaced by Sports Direct. Green wants

     

    to get back to 2005 levels of retail sales

     

    of £20M and profit of £5.6M per

     

    annum. The new deal with Sports Direct

     

    will help us do this. The club has been

     

    talking to Adidas, Puma and Nike about

     

    taking over Umbro deal which has been

     

    terminated, an announcement is

     

    expected soon! Puma are probably the

     

    favourites due to connections with

     

    Sports Direct.

     

    The club believes media rights are going

     

    to be huge over next decade, i.e TV

     

    migrating to web. Rangers are in talks

     

    with TV and tech companies. It is

     

    expected that media income alone will

     

    reach £100M within 10 years. Looks at

     

    example of the Champions League final

     

    which generated £1.7B.

     

    Green believes there will be a Euro

     

    league of sorts within a few years and

     

    that RFC will be a part of it, citing that

     

    the global fan base is too big to exclude

     

    us. Green also alluded to The

     

    Champions League which would be

     

    worth £20M income to club per season.

     

    The Club are going to revalue property

     

    assets at more realistic £30-40M in next

     

    balance sheet. The players are worth

     

    £2M on the balance sheet.

     

    We have a strong youth player base, in 3

     

    years we will have 6 under 22 players

     

    with over 100 appearancess, this

     

    experience will stand club in good

     

    stead.

     

    In January 2012 the wage bill was £30M

     

    per annum. It is now £6M per annum.

     

    Policy to bring in players on good wages

     

    (£20k pw) but not pay large fees we

     

    don’t get back. Looking to bring in 10

     

    players like that between now and top

     

    league return, making max wage bill of

     

    £16M per annum. Ally McCoist believes

     

    title winning squad achievable under

     

    that budget.

     

    It seemed to be a very productive

     

    meeting for all concerned. A proper,

     

    21st century football business model

     

    has been created, in my opinion it will

     

    put Rangers light-years ahead of every

     

    other Scottish club and closer to the

     

    “Global” football brands such as Man

     

    United, Chelsea and Real Madrid.

  9. •-:¦:-•** -:¦:- sparkleghirl :¦:-.•**• -:¦:-• on

    Thanks all, got Clyde via that link now – just tried Forefox instead of Chrome or Opera :-)

  10. Auldheid

     

     

    I heard £4m and rising.

     

     

    Charlie Boy running around the Americas drumming up support for a share issue. A strategy which needs Alastair McCoist to stay in charge to keep the fans on board.

     

     

    And if he keeps turning in away performances like he has at away grounds which resemble ploughed fields, all the way through October and November?

     

     

    500 million supporter base…

     

     

    U

  11. Now you have read above I would ask you, What Uefa meeting? They are not in any Uefa competitions.

     

     

    True what they say about being able to fool a bare all if the time…

  12. 5 million fans and they could not even raise £500,000 between them for the fighting fund…

  13. Puma are favourites. I thought chuck announced Adidas was begging to plough millions into Sevco…

  14. •-:¦:-•** -:¦:- sparkleghirl :¦:-.•**• -:¦:-• on

    Thanks weeman, I’ll bookmark all of these for future use.

  15. Philbhoy - It's just the beginning! on

    ht

     

     

    Why give them ammunition or a possible life line?

     

     

    Let them die in shame, alone.

     

     

    They deserve it.

     

     

    They really do.

  16. All these kit suppliers must be about to enter an auction – they are all desperate to supply a ‘club’ (sic) who play in the 4th tier, but have a global fanbase of half a billion!

     

     

    That’s a helluva lot of XXXXL tops to be shifted!

     

     

    HH!!

     

     

    waltermittycsc

  17. tommytwiststommyturns on

    ASonOfDan @ 19:28 – OMFG!!

     

    Can there be a more gullible set of football supporters anywhere on the planet?!!

     

     

    T4

  18. Philbhoy - It's just the beginning! on

    Mind you I’ve seen some really fat burds with ra**ers tops on.

     

     

    They suited them.

  19. Snake Plissken on

    Is this for real?

     

     

    500 Million worldwide fans?

     

    5 clubs in the SPL wanted to keep them?

     

    They’ll be lightyears ahead of other teams thanks to the internet?

     

     

    Excuse me while I kiss the sky.

     

     

    1. If they had 500 Million fans or the potential for 500 million fans worldwide, there wouldn’t have been any liquidation.

     

    2. 5 clubs wanted to keep them? Kilmarnock run by an obvious one of them and………….

     

    3. There is no worldwide TV audience for them and dodgy illegal streams don’t count. If they’ve been getting big viewing figures on sky it’s because our fans and fans of other Scottish have been tuning in to laugh at them or it’s the limited appeal of the curiosity factor (which has a finite amount of lifetime).

     

     

    They live on another planet and their money clearly comes from that unknown club from an unknown universe PL laughed at them for inventing.

  20. Jeg er Neil Lennon-Greeninbingley on

    Sparkle

     

     

    I used radiofeeds all the time and recently they have been pulling the plug on all sorts of live stuff – no longer can i spend the saturday afternoon in Oslo happily cooking stuff and listening to the goals going in on 5Live.

     

    They say it s “due to rights restrictions” so they must be tightening up.

  21. HT,

     

     

    likewise a pleasure mate.

     

     

    Despite what the rest of those imbeciles say, that’ll be MWD, CRC, Bundoran Bhoy etc btw ;-) I do try and make as many night/day oots as possible. Unfortunately the job and family get in the way……all too often!

     

    Typically im heading out to Singapore on the night of 17th Nov, so yet another good night i shall be in absentia.

     

     

    As for the pint, that swine of an elder brother of BJMacs must have swallied it, as I definitely gave him one to pass onto you…… ;-)

     

    Or given the nick I ended up in, i plain forgot!

     

     

    Will get it the next time though……..now I’m sounding like Dick Byrne :-)

     

     

    HAIL! HAIL!

     

    Token

  22. Oban Loyal R.S.C‏@ObanLoyalRSC

     

     

    Serious rumours that Charles Green has”leased”back Ibrox to RFC,sold Murray Park, & Borrowed against Season Tickets.If true-Worse than Whyte

     

     

     

    Oh Dear looks like chucks been rumbled

  23. Auldheid,

     

     

    Re Celtic’s buying power vs. the other big sports chains.

     

    My experience in this area suggests that football clubs tend to buy products from partnership manufacturers at favourable prices, and thus make a very nice profit per unit.

     

     

    I can however understand the point made by ( i think ) Hamilton Tim ,to the effect that often the official stores are more expensive, and thus people will go elsewhere.

     

     

    Personally, I think football and all the kit, is vastly overpriced, and I won’t on the one hand compliain about pricing, but then pay 15% more for my kit ( in dart player size) at an official outlet. If Celtic want my cash, they need to be competitive.

  24. Philbhoy…

     

     

    Fat burds wearing hun tops – one of the most ludicrous, and hilarious, sights to behold!

     

     

    Especially if they have tattoes!

     

     

    As well as assorted ‘jewellry’ as accessories!

     

     

    HH!!

  25. Snake Plissken on

    1-0 Inverness if anyone is interested.

     

     

    Real mad atmosphere and a kicking match for sure.

  26. Bundesliga 2 – just finished.

     

     

    St Pauli 2 – 1st FC Union Berlin 2.

     

     

    Mohr and Bartels scored for St Pauli. Equaliser for Union 5 minutes from time.

     

     

    Good match – great atmosphere – watched it on Front Row (Internet).

  27. ASOD

     

     

    Addidas v. Puma – its called competition – the basis of capitalism

     

    Beware Timmy beware!

     

     

    Please stop asking awkward ..er any questions

     

     

    HH

     

     

    PS Chucky has more front than Blackpool

     

    He cannot believe his luck getting this gig

     

    Its like shooting fish in a barrel – except the fish would be harder to catch than the zoombies!

  28. So, no JJB for years, now certainly no Sports direct. Where is a guy to get his trainers?

     

     

    ConfusedCSCno1

  1. Pages:
  2. 1
  3. ...
  4. 5
  5. 6
  6. 7
  7. 8
  8. 9
  9. 10
  10. 11
  11. ...
  12. 26