Forster, Ashley and partnering with Sevco

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Congratulations to Fraser Forster on his international call-up, I am absolutely delighted for him.  It occurred to me that he left Sports Direct and Newcastle United owner Mike Ashley’s clutches on the cheap early this summer, while Ashley had other matters in Glasgow under consideration – partnering with Sevco.

It was with customary bombast that Sir David Murray announced the deal Rangers struck with JJB Sports in 2006 to offload the club’s retail and merchandise operations to the sports retailer.  At a stroke the club banked £18m although subsequent dilapidation and redundancy costs ate into this figure.  Celtic had previously rejected a similar deal, believing that securitising future revenue streams in this manner would only swap short-term for long-term problems.

That deal perished when Rangers liquidation was announced but the Newco acquired only one retail store (outside Ibrox) and no infrastructure in place.  Instead, six weeks ago, Newco handed over retail operations to Sports Direct, who now operate its retail company, Rangers Retail Limited, and its online operation at rangersdirect.co.uk.

This deal was covered in local and retail press but lacked the bombast Murray would have brought to the occasion, perhaps because Ashley was aware that Celtic fans no longer felt comfortable spending their cash with JJB after the 2006 link-up.  Better to keep this one low-profile so as not to cannibalise sales to Celtic fans.

Whether Ashley is part-owner of Newco or just their merchandising partner is moot, Sports Direct’s interests in the Scottish market are significantly entwined with The Rangers F.C.

It is unlikely the retailer had to pay as much as £18m up front to secure his new rights but their support will be absolutely critical in quickly building their partner club into a successful force.  If they can do this while continuing to milk Celtic supporters they have knocked it off.

Chances of me buying the 125th Anniversary Kit from Sevco’s partner company are approaching zero.  My Celtic budget is for the benefit of one club only, it will not help build The Rangers.

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951 Comments

  1. If Scott doesn’t play on Sunday,pull him out that Scotland mob asap.Bigger fish to fry.

  2. Snake Plissken on

    The Token Tim

     

     

    In fairness the guy has scored a fair few goals in the last month and it took Celtic a while to get going in some games.

  3. Neil canamalar Lennon hunskelper extrordinaire on

    bsr,

     

    hows there no a green whiyte n murray fotofix with harry larry n mo

  4. Bada Bing,

     

     

    ahhh ok.

     

    I had a free bet earlier this week,(thats why i was slightly suprised at the free fiver too) basically make a deposit and receive either £1 or £100 free in your account.

     

     

    Guess which one i got………

     

     

     

    HAIL! HAIL!

     

    Token

  5. The Token Tim 17:54:

     

     

    I’m with you mate…although weighing a bit more on the weight and reached 50 now but still proud as punch to dawn my replica tops. Current Hoops with ‘Lennybhoy’ and the number 18, the latter not in honour of my namesake but the date I was put on this earth to follow the Bhoys…

     

     

    Keep the Faith!

     

     

    Hail Hail!

  6. Snake,

     

     

    fair point mate.

     

    Im probably still annoyed at betting him 1st scorer against ICT and Dundee.

     

    He scored 5 between the 2 games.

     

     

    NONE of them 1st goal!!!

     

     

    6 goals in Sept all in the league do give him a fair shout. Carthorse though he may be…….

     

     

    HAIL! HAIL!

     

    Token

  7. Just back on……see you eejits mocking my height, 4ft and 4″ is the average in ML3!!!!!

     

     

    TTT and Lennybhoy in hooped jerseys…..a combined weight and age far in excess of 25 years and 11 stones ;-)

  8. •-:¦:-•** -:¦:- sparkleghirl :¦:-.•**• -:¦:-• on

    I know, I know, Clyde is not worth listening to.

     

     

    But I’ve just discovered that the feed I was using to snigger at OldCo during the spring is now giving me a not available message – this one http://www.radiofeeds.co.uk/query.asp?feedme=102.5+Clyde+1

     

     

    Are they tightening up on listeners abroad or is it a problem at my end? Is there an alternative?

  9. Philbhoy - It's just the beginning! on

    Please God wee April Jones is found safe and well.

     

     

    Please God.

  10. HT,

     

     

    just wait till we start mocking your IQ………..

     

     

    HAIL! HAIL!

     

    Token

  11. MWD

     

     

    I met TTT last week for the first time.

     

     

    They may be moobs but ol Pam Anderson would be proud ;-)

  12. Brogan Rogan Trevino and Hogan supports Kano 1000 on

    Weeminger

     

     

    I was trying to remember the name of the Sub Club the other day and just could not come up with it!!

     

     

    So Thanks

     

     

     

    I worked for the owners at one point but that was many moons ago!!!

  13. Hamiltontim 18:35:

     

     

    I may look like I am older than my years, solely due to the colour of my hair but come on…1918, and already declared I’m 50, you know any good Maths Teachers…:) For the record 18 as in 18/8/1962…

     

     

    Moonbeams WD. Kano 1000 \o/ Supporting Neil Lennon 100%. Champions. C’mon Wee Oscar 18:37:

     

     

    Not Moobs but Hoobs in the Hoops…:)

     

     

    Keep the Faith!

     

     

    Hail Hail!

  14. MWD

     

     

    …..and when bjmac walked in my first thought was,

     

     

    “Jeezo who’s paid for the stripper!!!”

  15. Brogan Rogan Trevino and Hogan supports Kano 1000

     

    17:39 on 5 October, 2012

     

    Thank you for a fantastic read sir.

     

    Till later off to a meeting HAIL HAIL

  16. Just dropped in to say…..

     

     

     

    Philbhoy – It’s just the beginning!

     

     

    18:37 on 5 October, 2012

     

     

    Please God wee April Jones is found safe and well.

     

     

    Please God.

     

    ____________________________________________________

     

    Hear, hear M8,

     

    God Bless

     

    back oot again

     

    laters….

  17. HT,

     

     

    now realising why i initially ignored ye in McChuills

     

     

    ;-)

     

     

    HAIL! HAIL!

     

    Token

  18. PS Sports Direct – JJB

     

    Just the same to me -Shops I wont give a penny to.

     

    I do not donate to the zombies in any way

     

    callmepettyifyouwantcsc

  19. SOAL,

     

     

    nearing 5 above again these days.

     

     

    But still be nimble enough to turn you inside oot on the pitch…….

     

     

    HAIL! HAIL!

     

    Token

  20. BRTH

     

     

    This whole issue is one that both SFA & Rangers are desperate to walk away from.

     

     

    The parallels with cycling are stark.

  21. TTT

     

     

    A wise decision!!!! ;-)

     

     

    Genuinely a pleasure to meet you and I really appreciate you making the effort to be there.

     

     

    Ps you never did get me that pint ;-)

  22. Moonbeams WD. Kano 1000 \o/ Supporting Neil Lennon 100%. Champions. C’mon Wee Oscar.

     

     

    That is solid.

  23. Rangers Tax-Case‏@rangerstaxcase

     

     

    Dear Sevcovians, Remind me. The last time someone claimed your favourite club was debt free- was it true?

     

    ————-

     

     

    Uh oh

  24. BRTH

     

     

    Another superb piece of writing. A bit long for me, but neccessarily so.

     

     

    As Auldheid puts it, the parallels are indeed stark. One would think there must be a few folk expecting a visit from Strathclyde’s finest. (Or, should that be the Police Service of Scotland now!)

     

     

    Anyway, keep up the excellent work.

     

    HH.