It’s all about the money

909

There is no point bleating that tonight’s Europa League final is the weakest imaginable, Newco are there because they are good enough to eliminate two German sides and a few weaker opponents.  If they win, fair play to them, they deserve their day in the sun.  I expect them to lose.

Either way, the outcome will determine relative financial strength in Scottish football.  This season Newco will return an operating profit for the first time in their history.  Sales of Patterson to Everton and the management team to Aston Villa, already ensured a bumper year.  The run to a European final could make them the highest earners in Scotland, eclipsing Celtic in this regard for the first time.  It will bestow no more than a stay of execution to a side with gaping structural deficiencies.

The importance of Celtic winning the league this season cannot be overstated.  Irrespective of what happens across the city, access to Champions League income ensures our place at the top of the income chart is virtually assured next season.  If we are there alone from Scotland, the benefits Newco gain from this season will seem no more than a dead cat bounce.  If two clubs are there, we compete on equal terms, against a team spending from income, not debt.

It’s all about the money, nothing else determines long-term outcomes.

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  1. Listening to “I Do Not Want What I Have Not Got”, Bettye LaVette (credit Sinead O’Connor)

  2. thebhoyfromoz on

    Don’t want to reinforce racial stereotypes, but they’re German, it’s penalties, surely they have o win.

  3. PeterLatchfordsBelly on

    Great save. Early filled my trousers there.

     

     

    Knauff better not be taking a penalty. Donkey.

     

     

    Step forward Kevin Trappe!

  4. !!BADA BING!! on 18TH MAY 2022 10:43 PM

     

    Huns could be caught in a Trapp

     

     

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    😄

  5. IniquitousIV on

    From getting gubbed by Annan at the Bigotdome to a possible Pot 1 in the CL., all in a decade or so. Makes you think, eh?

  6. Tav Len can only take wan , the rest have no penalty experience .

     

    If Frankfurt have done their homework low and into the corner it’s a cinch

  7. INIQUITOUSIV @ 10:44

     

    —-

     

    It does – the Ibrox motto used to be “Aye Ready” – these days it is now “Whatever it Takes”…..ruthless sometimes reckless.

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