It’s all about the money

909

There is no point bleating that tonight’s Europa League final is the weakest imaginable, Newco are there because they are good enough to eliminate two German sides and a few weaker opponents.  If they win, fair play to them, they deserve their day in the sun.  I expect them to lose.

Either way, the outcome will determine relative financial strength in Scottish football.  This season Newco will return an operating profit for the first time in their history.  Sales of Patterson to Everton and the management team to Aston Villa, already ensured a bumper year.  The run to a European final could make them the highest earners in Scotland, eclipsing Celtic in this regard for the first time.  It will bestow no more than a stay of execution to a side with gaping structural deficiencies.

The importance of Celtic winning the league this season cannot be overstated.  Irrespective of what happens across the city, access to Champions League income ensures our place at the top of the income chart is virtually assured next season.  If we are there alone from Scotland, the benefits Newco gain from this season will seem no more than a dead cat bounce.  If two clubs are there, we compete on equal terms, against a team spending from income, not debt.

It’s all about the money, nothing else determines long-term outcomes.

Click Here for Comments >
Share.

About Author

909 Comments
  1. Pages:
  2. 1
  3. ...
  4. 10
  5. 11
  6. 12
  7. 13
  8. 14
  9. 15
  10. 16
  11. ...
  12. 24

  1. `’ERNIE LYNCH on 18TH MAY 2022 10:07 PM

     

    `BIGRAILROADBLUES on 18TH MAY 2022 10:05 PM

     

    More than flesh and blood can take. I’ll have another beer.`

     

    ###

     

    You want to be careful. You might get a taste for it.”

     

     

    You can be very droll, Ernest.

  2. Well, if it goes to pens, surely Sevco are the more experienced side?

     

     

    Goodnight all.

  3. Getting more careless by the minute,Eintracht.Giving the ball away in good positions

  4. thebhoyfromoz on

    As dull a 15 minutes of play you are ever likely to see. Not even tactically fascinating

  5. TheLurkinTim on

    HOT SMOKED on 18TH MAY 2022 10:19 PM

     

     

    ERNIE LYNCH on 18TH MAY 2022 10:07 PM

     

     

    BIGRAILROADBLUES on 18TH MAY 2022 10:05 PM

     

     

    More than flesh and blood can take. I’ll have another beer.`

     

     

    ###

     

     

    You want to be careful. You might get a taste for it.”

     

     

    You can be very droll, Ernest.

  6. IniquitousIV on

    HOTSMOKED

     

     

    I don’t think they will allow Tavernier to take all 5 penalties.😊

  7. PeterLatchfordsBelly on

    Men of the match for Sevco:

     

     

    1. Tuta (out in his own – congrats)

     

    2. Knauff (what an asset to Sevco this guy’s been)

     

    3. Sow (embarrassing the great football nation of Japan)

  8. thebhoyfromoz on

    Again poor finishing from Frankfurt. 21 attempts at goal and McGregor has barely made a save

  9. IniquitousIV on

    The way the Hun sets up defence, regardless of personnel, closes down spaces very quickly.

  10. TheLurkinTim on

    Turkeybhoy….that is an ancient reference….glad to see Ordogan sic….is so well supported ;-))

     

     

    H.H.

  11. IniquitousIV on

    If the Huns win this, I am not looking at media for 2 months.

     

    Roofe maybe coming on.

  1. Pages:
  2. 1
  3. ...
  4. 10
  5. 11
  6. 12
  7. 13
  8. 14
  9. 15
  10. 16
  11. ...
  12. 24