What do you think of Hearts putting Save the Children on their shirts? Perhaps more appropriately, how will Hearts fans feel about their club this morning? When the next invitation to buy a season ticket, or shop for merchandise email arrives, what’s going to be the instinctive reaction?
Hearts fans are an unpredictable lot, but if this was Celtic, first to grab the headlines on Living Wage, then following up with a charity on the shirt, we would be bursting with pride, or what marketing people call brand affinity.
A football club affinity is a choice. Most of us were handed our team before we were out of nappies but we still choose the extent of our affinity – to buy the next ticket. Celtic fans have a notion that we are more of a Movement of people than a typical support – I am only here because I subscribe wholeheartedly to this notion.
For this to make any sense, we need Celtic to be the most ethical football club on the planet.
World leadership sounds ambitious, but the market for ethical football leadership is a bit thin. Between organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers and what can only be described as disorganised criminals at one particular club, the market is wide open. This is Celtic’s natural territory. And it’s profitable!
We buy into what we see as the sentiment behind a football club and if we see Celtic championing ethical wins, we feel connected to the club.
Let’s be clear: Celtic ARE one of the most ethical clubs on the planet. The Foundation is not the biggest in the world, but it is supported by fans and club alone, not petrodollars looking for a home. Celtic FC Foundation feed the hungry, shelter the homeless, aide the needy, include the excluded. They do this in your name and it’s an integral part of the club’s mission.
We are part of the story too. You and I are part of the Foundation but Celtic fans also evangelise the ethics and standards of our club in our own small ways. What Celtic fan groups have achieved is staggering.
We have a backstory which any brand in business would kill for. Formed to feed starving children! What a story. It you planned the profile of the most ethical football club in the world you couldn’t dream up a better beginning, a better corporate story, or a better community engagement. The ingredients are all there.
Hearts fans will WANT to buy into what their club is doing this morning because their club has become ethically aspirational over a short period of time. Hearts haven’t began to scratch the surface of Celtic’s ethical marks. We are peerless in UK football – and that’s not an idle boast.
So why am I boring you with all this stuff you know already? It’s time we started to wear our colours on our sleeve, if not our chests.
‘We are Celtic, born to feed the hungry in 1888, today we not only feed the hungry, we do so much more. Come and join us.’
Make this our mission. Commit wholeheartedly, lead with it. Always. Every contact I have with the club should remind me why I’m a Celtic fan. Be confident of its resonance with fans, and all the business objectives we worry about achieving will fall into place.
On the subject………
We are close to our target of paying for another school kitchen in Malawi for Mary’s Meals, this auction will push us over the line…………
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All day Hospitality for 4 based at the Eden Mill Distillery for the Open Golf Championship at St Andrews on any day to suit from 16 to 19 July 2015. Auction in aid of the Celtic Quick News (CQN) appeal to build a fourth school kitchen in Malawi for Mary’s Meals. Shuttle transport for the five minute journey to and from the golf course as needed Beer, Gin and Whisky tastings throughout the day with the master distiller. The chance to create a unique CQN single malt whisky cask worth potentially £5000 for future CQN charities. A bottle of this very special single malt whisky to commemorate the great day when it is bottled in several years. Eden Mill is Scotland’s newest and most innovative distillery and brewery incorporated in February 2012! Located just 2 miles from the famous Old Course itself it provides a perfect base for hospitality for yourself and 3 friends on a day of your choosing at the forthcoming open golf championship on July 16th to 19th. But this is so much more than just a day’s hospitality at the home of golf. Before taking to the course to watch the you will enjoy a breakfast roll or two and discuss your perfect single malt whisky with the master distiller. Whilst you and your friends are enjoying the golf he will seek to surpass your favourite whisky by using the best barley to create the right wash and recommending the right type of barrels for our very own unique CQN 1/4 cask of single malt. A cask which will mature and provide over £5000 of future funding for our charities in a few years time. You will return to the distillery by shuttle bus for lunch and an optional beer tasting and then for afternoon tea with a tutored gin and whisky tasting with the owner capping off a memorable, unique and very special day for your group and for CQN.
My thanks to Eden Mill for their incredible support. You can bid on the auction here. |
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Roy c Correctomundo. HH
TR
It was one of the best nights I have spent here, and that has been near 7 years.
Now we did end up agreeing to disagree, he accepted that they are deeeeed, he refused to accept that they got any pref treatment, but that was a given, that is something that their heeds canny comprehend.
No, I fair enjoyed masel, the wife on the other hand, had a blow out, 1st time since her misshap, had far too much to drink, has a gob that would fear ye, and am so feckin proud of her, lost her glasses, just after paying 250 squid too, and it’s my fault, cos I didny tell her to stop drinking, jeez, these wimmins logic is amazing so it is.
HH
Think Sturgeon .. Dispelled the myth that the SNP are Anglophobic ..
Even the English put her first in the YouGov poll.
Poor buggers (labour voters) down there, don’t have a left of centre party .. The three unionist mugs are all pandering to Farage’s Nazi immigration policies.
http://www.spiked-online.com/images/labour_mug.jpg
BGX
I think you’ve had too many kickings and not enough away trips. Any trip to Ibrox you rarely meet the home support but at Tynecastle it seems to be encouraged.
Christos,
Yeez are comparing who’s had the worst experience with other fans – I spent the past couple of days trying to decide if a death was murder due to “wicked recklessness” or culpable homicide – sometimes we just don’t see just how lucky we are ;-))
H.H.
Hearts got a good deal.
Better than the Wonga one for sure.
Heading in the right direction. Mibbes.
Support- No.
Worked in Edinburgh for 3 years building Scottish Parliament.
1st day all staff meeting- big boss (Jambos fan) “Welcome to the Weegies!”
Me – “Whit? If I was Pakistani would you say ” Welcome to the Pakis?”
“Of course not, no!”
“Then drop the Weegies crap, it’s equally offensive!”
Silence. Made an enemy that day but the same man later hired Fred the Shred as a consultant.
Nuff said.
BGX
Losing it.
What do you win on May 7th?
25% of those voting SNP don’t want Independence.
25% of former Labour supporters will be voting SNP
And on the 7th May, the people that run economies will still run economies.
And you think some people are your bitch???
What was that earlier comment about some posters showing no class?
captain beefheart
23:24 on 2 April, 2015
A small portion of Hearts men are extreme right wing nutjobs. Another portion dislike Celtic because of the songbook.
——-
Good.
Let the people sing CSC
Roy Croppie…sorry…u obvs dont live in Glasgow…cool…
wits
Yeah, it was a nice enough wee place then.
Shut now though.
Hopefully somebody will take it over and keep it as a pub instead of it getting turned into another friggin hairdressers/takeaway.
TET
Shame on you!
Hun bating, glasses misplacer you!
So you in a ‘boat cave’ or a ‘bat cave’ Ya big superhero you!
So glad Mrs TET is now well enough to get hammered!
Night.
HH jamesgang
SFTB…Yes They Will…i agree…
Nicola was the star of the show.
BGX
Well done, brilliant come back. Shows your naivety on many levels.
I am the resurrection and I am the light…..ooooo oooooooo!
bgx
23:25 on 2 April, 2015
Hamimton tim…so how can you say the Hearts support are scum…its like saying the rankers support are scum….that aint true…one of my best friennds is a rankets supporter…both my brother inlaws…they aint scum…
——-
Collectively they’re scum. When you put either of these supports together they behave like huns.
Hence huns and wee huns.
Bgx
Chill brother. You’re a wee bit like a dalek careering about the blog giving it ‘exterminate exterminate’ to all and sundry in your path.
;-)
Easy tiger. And watch out for yon stairs!
HH JamesGang
Roy Croppie…sorry it didnt met your high standards miss…by the way…yir hairs nice…
BGX
You’re rapidly turning into a troll,mate. Can it for the night,us moonhowlers need space for our regular insanity!
Bgx- just read back.
is there a ground in Britain that you’ve not had your head kicked in?
Does your head look like a football?
Haha…just made myself laugh bawheid hahaha
jamesgang
23:45 on 2 April, 2015
TET
Shame on you!
Hun bating, glasses misplacer you!
So you in a ‘boat cave’ or a ‘bat cave’ Ya big superhero you!
———————————————–
Naw, he’s Captain Cavemaaa’aaaan ;-))
H.H.
BGX
that’ll be the adult debate finished then…
BGX
I would suggest boxing lessons. You seem to have taken too many doings.
Another day another troller
thelurkintim
I am such a ‘richard’ – how did I not see that????
;-)
HH jamesgang
bournesouprecipe
And yet another case of which one.
DD- wouldnae have lasted 10 mins in St Tams.
Careful with Tax moonbeams
“Think Sturgeon .. Dispelled the myth that the SNP are Anglophobic ..
Even the English put her first in the YouGov poll.”
No more than Ann Budge has dispelled the myth that all Hearts fans are selfless and unbigoted.
She was always unlikely to play the anti-English card in a UK broadcast that will be preserved for the Scottish hustings where it plays better to the McGlashan constituency.
How about some credit to the fair mindedness of the English public who rated her on her performance.
I can’t say I had the stomach to watch the whole thing but it re-inforced my view that, if we are going to have a presidential debate, we should scrap the post of Prime Minister and just declare a Republic.
The sad truth about the debate tonight is that nobody gained significant ground and nobody lost much ground either. It will prove to be a stalemate in effecting polls
Winning Captains
Sorry another dissenting keyboard.
SKY bet thing now caused mayhem on a Mac I reckon and have switched to phone
Lived in Embra for several years in the nineties. Girlfriend was a good lass but her father couldn’t stand me and even when he was in hospital dying of lukemia he asked his daughter to ditch me after we’d engaged. He happened to be a DCI and a Hertz man. My surname was too much for him to imagine his daughter and her future children taking …
HT.23.45
Nice one. ,;-))))
Captain JamesGaaaa’aaaang…..never ;-))
H.H.
RC
He’s got a point.
Fantastic hair.
You remain in my experience the CQNer who most looks like they should!
(Jungle Jim had expected me to look like Jonny Depp he said!!! Couldn’t have been too much further from the truth!)
HH jamesgang
As I understand it, the whole point of due diligence as a business process, is to ensure that the business/product you are about to purchase does in fact live up to all it’s claims.
The unnamed NOMAD, as claimed by Murray et al, did just that and decided not to proceed.
Now let us examine Murray, King et al’s business acumen…
Sevco are a financial basket-case having survived several pay day crises and one threat of winding up only through a series of emergency loans.
It is public knowledge that the major assets of Sevco are already secured as part of the loan deals which kept them in business.
It is also public knowledge that the major revenue streams for the club are directed to Mike Ashley.
A court room battle by a former director, seeking the freezing of assets due to concern that the club/business is insolvent, is successful.
Throughout the short lifetime of the club/business a former director of the club, one with considerable influence with the fan base, spent his time undermining the board, not only advising fans to boycott the club but also setting up financial structures to specifically inhibit the income streams into the club/business and possibly devaluing the shareholdings.
These are only a few of the significant business issues afflicting the club/business.
Even without a formal due-diligence process, any person can see that this is not a business you want to go anywhere near.
Before the EGM, it was public knowledge that should Murray, King et al be successful at the EGM, the NOMAD would resign.
Murray, King et al ‘won’ control at the EGM and the NOMAD duly resigned.
Murray, King et al took on the directorship of Sevco in full knowledge that Sevco was in financial disarray.
If, despite all the information available, you buy into a business which is in such a mess, (partly due to your own activities) you cannot now blame your woes on the previous board.
You made the decision to take this on. You are now responsible.
But, as has been the case with just about every person involved in this sorry saga, it is always someone else’s fault.
thelurkintim
;-)
Where = were.
I’ve been reading the views on the Hertz sponsorship with interest…
The views from both sides I can can align with, as I had a good day away back in the eighties after a game with some Hertz fans.
The following game, the exact opposite…bricks and bottles.
I suppose it’s just your karma which kind of supporter you run into….saying that, they do have more than a fair share of haters amongst them.
As for the shirt deal…I might be a wee bit sceptical with that one…as Cowiebhoy and others have said, it does still sound like a good deal for their club…but as others have said..a charity is a benefactor.
Still, I smell s***e, hopefully I’m wrong…I’m sure it will come out in the wash anyway!!!
Night tims…skelping to be done tomorrow.
AoW
10 seconds wi the Temple Scurvy! ;)
SFTB- Ernie will be along in a minute to keep us right (pun intended).