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Are Hearts showing us the way?

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By on CQN BLOG & Comments

What do you think of Hearts putting Save the Children on their shirts?  Perhaps more appropriately, how will Hearts fans feel about their club this morning?  When the next invitation to buy a season ticket, or shop for merchandise email arrives, what’s going to be the instinctive reaction?

Hearts fans are an unpredictable lot, but if this was Celtic, first to grab the headlines on Living Wage, then following up with a charity on the shirt, we would be bursting with pride, or what marketing people call brand affinity.

A football club affinity is a choice.  Most of us were handed our team before we were out of nappies but we still choose the extent of our affinity – to buy the next ticket.  Celtic fans have a notion that we are more of a Movement of people than a typical support – I am only here because I subscribe wholeheartedly to this notion.

For this to make any sense, we need Celtic to be the most ethical football club on the planet.

World leadership sounds ambitious, but the market for ethical football leadership is a bit thin.  Between organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers and what can only be described as disorganised criminals at one particular club, the market is wide open.  This is Celtic’s natural territory.  And it’s profitable!

We buy into what we see as the sentiment behind a football club and if we see Celtic championing ethical wins, we feel connected to the club.

Let’s be clear: Celtic ARE one of the most ethical clubs on the planet.  The Foundation is not the biggest in the world, but it is supported by fans and club alone, not petrodollars looking for a home.  Celtic FC Foundation feed the hungry, shelter the homeless, aide the needy, include the excluded.  They do this in your name and it’s an integral part of the club’s mission.

We are part of the story too.  You and I are part of the Foundation but Celtic fans also evangelise the ethics and standards of our club in our own small ways.  What Celtic fan groups have achieved is staggering.

We have a backstory which any brand in business would kill for.  Formed to feed starving children!  What a story.  It you planned the profile of the most ethical football club in the world you couldn’t dream up a better beginning, a better corporate story, or a better community engagement.  The ingredients are all there.

Hearts fans will WANT to buy into what their club is doing this morning because their club has become ethically aspirational over a short period of time.  Hearts haven’t began to scratch the surface of Celtic’s ethical marks.  We are peerless in UK football – and that’s not an idle boast.

So why am I boring you with all this stuff you know already?  It’s time we started to wear our colours on our sleeve, if not our chests.

‘We are Celtic, born to feed the hungry in 1888, today we not only feed the hungry, we do so much more.  Come and join us.’

Make this our mission.  Commit wholeheartedly, lead with it.  Always.  Every contact I have with the club should remind me why I’m a Celtic fan.  Be confident of its resonance with fans, and all the business objectives we worry about achieving will fall into place.

On the subject………

We are close to our target of paying for another school kitchen in Malawi for Mary’s Meals, this auction will push us over the line…………

All day Hospitality for 4 based at the Eden Mill Distillery for the Open Golf Championship at St Andrews on any day to suit from 16 to 19 July 2015.   Auction in aid of the Celtic Quick News (CQN) appeal to build a fourth school kitchen in Malawi for Mary’s Meals.

Shuttle transport for the five minute journey to and from the golf course as needed

Beer, Gin and Whisky tastings throughout the day with the master distiller.

The chance to create a unique CQN single malt whisky cask worth potentially £5000 for future CQN charities.

A bottle of this very special single malt whisky to commemorate the great day when it is bottled in several years.

Eden Mill is Scotland’s newest and most innovative distillery and brewery incorporated in February 2012!

Located just 2 miles from the famous Old Course itself it provides a perfect base for hospitality for yourself and 3 friends on a day of your choosing at the forthcoming open golf championship on July 16th to 19th.

But this is so much more than just a day’s hospitality at the home of golf.  Before taking to the course to watch the you will enjoy a breakfast roll or two and discuss your perfect single malt whisky with the master distiller.

Whilst you and your friends are enjoying the golf he will seek to surpass your favourite whisky by using the best barley to create the right wash and recommending the right type of barrels for our very own unique CQN 1/4 cask of single malt.  A cask which will mature and provide over £5000 of future funding for our charities in a few years time.

You will return to the distillery by shuttle bus for lunch and an optional beer tasting and then for afternoon tea with a tutored gin and whisky tasting with the owner capping off a memorable, unique and very special day for your group and for CQN.

My thanks to Eden Mill for their incredible support.  You can bid on the auction here.
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  2. TheLurkinTim on

    Bgx

     

     

    lol a rant….that’s cool shows sum passion…..know, direct it on the SFA or SMSM

     

     

    H.H.

  7. setting free the bears for Res. 12 & Oscar Knox on

    St. Mirren will be fighting for their lives tomorrow.

     

     

    They are not a good team but we might be careless in the run in.

     

     

    I hope the away crowd keeps this hungry team at their feed.

     

     

    If they keep grinding out the results, then we get to witness WITS adding new meaning to the Offensive Behaviour at (or on the way to or from) Football Matches Act.

  8. Thunder Road on

    Since acgr isnae about can i be the one to lower the tone? :)

     

     

    The lassie upstairs has been on her sewing machine all night but surely it is tooooo late to have been that particular bit of machinery being put through its paces, so i think i should go to see if she needs any help ;)

     

     

    feelthethunderbabycsc.

     

     

    nighty night.

  9. winning captains on

    bournesouprecipe

     

     

    We hear you! We have a commitment to provide a certain number if commitments which we will honour then do the old walking away.

     

     

    Cqn on tablet and smart phone – which represents around 65% of the entire readership has never had an ad showing.

     

     

    The Cqnmagazine.com site is actually more mobile friendly than CQN and does have ads. It is only this one which is on both that has caused the problem. Lesson learnt etc

  10. TheLurkinTim on

    As Celtic fans we are entitled to disagree – but make no mistake our enemies are without, not within – focus your anger…..BSR…..nosebleed up this late ;-))

     

     

    H.H.

  13. JimmyQuinnsBits on

    Evenin, or Mornin… to yez all

     

     

    Have I missed much?

     

     

    Long weekend ya belter

  15. TheLurkinTim on

    setting free the bears for Res. 12 & Oscar Knox

     

     

     

    00:24 on 3 April, 2015

     

     

     

    St. Mirren will be fighting for their lives tomorrow.

     

     

    They are not a good team but we might be careless in the run in.

     

     

    I hope the away crowd keeps this hungry team at their feed.

     

     

    If they keep grinding out the results, then we get to witness WITS adding new meaning to the Offensive Behaviour at (or on the way to or from) Football Matches Act.

     

    ——————————————————————————-

     

    I so disagree, i think u r on another plane…..their’s no way RD will let us be complacent…..a win, a convincing win after another break is on the cards…..if i was a betting man Celtic by at least 4 ;-))

     

     

    H.H.

  18. bournesouprecipe on

    winning captains

     

     

    Simple reboot sorted it on OS X

     

     

    TheLurkinTim

     

     

    LurkinTims ready to hoover up negativity

  21. bournesouprecipe on

    sftb

     

     

    Thing is, we’re conditioned to be playing Dundee Utd;-)

     

     

    Strangely we have dropped points against lesser sides

     

     

    But not today Josephine

     

     

    HH

  22. Cambhoy on

    Hi all, slightly off topic. I had a relative die in Ireland last night (thurs) dont know when the funeral is yet and trying to organise a flight. Can you get buried on Easter Sunday or do you reckon the funeral will be on Monday? Cheers if anyone can help. CB

  25. Big Georges Fan Club - Hail, Hail, Wee Oscar on

    leftclicktic

     

     

    00:06 on 3 April, 2015

     

    Ohhhh before I go and yon wee shark WEE BGFC gets his prediction in, it’s a 5nil tae the goodghuys later today for me:))))))

     

    Hope yer feelin better wee mhan and see this when you look in tomorrow.

     

     

    ——

     

     

    Thanks for the thought – Wee BGFC was back at school today, just in time for the holidays and the game tomorrow.

     

     

    No tickets, I’m afraid, so me and Wee BGFC are heading down to Paisley around 5:30 tomorrow to look for spares – fingers crossed!!!

     

     

    He’ll post his guaranteed correct score banker on the way out from Chapelhall in the car.

     

     

    HH

     

    BGFC

  27. TheLurkinTim on

    bournesouprecipe

     

     

     

    00:31 on 3 April, 2015

     

    LurkinTims ready to hoover up negativity

     

    ————————————————————

     

     

    damn tootin, unless I think it’ll make me puke…..then I’ll sub-contract it to those that constantly suk up bullshit ;-))

     

     

    H.H.

  29. setting free the bears for Res. 12 & Oscar Knox on

    Lurkin Tim

     

     

    We will soon see.

     

     

    This is not our hardest fixture but players can lose form despite the focus of the manager.

     

     

    We do not often win big away from home

     

     

    3:0 at Thistle

     

     

    4:0 at Hearts

     

     

    and 5:0 at Ros County

     

     

     

    But most away games have been tighter. I’ll take 2:1 and move on.

  34. Hamiltontim on

    big georges fan club – hail, hail, wee oscar

     

     

    My advice would be to buy tickets for the home end or stay and watch the game at home.

     

     

    Judging by the number of texts I’ve had and the number of tweets ive read I think spares for our end will be extremely rare mate.

  35. TheLurkinTim on

    Sftb,

     

     

    Honestly, i will take the win ugly, but we’re better than that ;-))

     

     

    H.H.

  37. clogher celt on

    Cambhoy. I’ve never known a funeral on Easter Sunday, but I am no expert. Funerals tend to happen at most three days after a death in Ireland.

     

     

    I am sorry for your loss and sorry I can’t give more help.

  40. JimmyQuinnsBits on

    BSR,

     

     

    He was mighty

     

     

    Aaand… for a wee bit before the main course… soup, if ye like

     

     

    I know folk prefer the ole Roberta Flack version… but I like this un… it’s just a crackin song, by wee Jim Henry Miller

     

     

    The First Time Ever I Saw Your Face

     

     

    https://www.youtube.com/watch?v=3t4LpqKpFYI

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