What do you think of Hearts putting Save the Children on their shirts? Perhaps more appropriately, how will Hearts fans feel about their club this morning? When the next invitation to buy a season ticket, or shop for merchandise email arrives, what’s going to be the instinctive reaction?
Hearts fans are an unpredictable lot, but if this was Celtic, first to grab the headlines on Living Wage, then following up with a charity on the shirt, we would be bursting with pride, or what marketing people call brand affinity.
A football club affinity is a choice. Most of us were handed our team before we were out of nappies but we still choose the extent of our affinity – to buy the next ticket. Celtic fans have a notion that we are more of a Movement of people than a typical support – I am only here because I subscribe wholeheartedly to this notion.
For this to make any sense, we need Celtic to be the most ethical football club on the planet.
World leadership sounds ambitious, but the market for ethical football leadership is a bit thin. Between organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers and what can only be described as disorganised criminals at one particular club, the market is wide open. This is Celtic’s natural territory. And it’s profitable!
We buy into what we see as the sentiment behind a football club and if we see Celtic championing ethical wins, we feel connected to the club.
Let’s be clear: Celtic ARE one of the most ethical clubs on the planet. The Foundation is not the biggest in the world, but it is supported by fans and club alone, not petrodollars looking for a home. Celtic FC Foundation feed the hungry, shelter the homeless, aide the needy, include the excluded. They do this in your name and it’s an integral part of the club’s mission.
We are part of the story too. You and I are part of the Foundation but Celtic fans also evangelise the ethics and standards of our club in our own small ways. What Celtic fan groups have achieved is staggering.
We have a backstory which any brand in business would kill for. Formed to feed starving children! What a story. It you planned the profile of the most ethical football club in the world you couldn’t dream up a better beginning, a better corporate story, or a better community engagement. The ingredients are all there.
Hearts fans will WANT to buy into what their club is doing this morning because their club has become ethically aspirational over a short period of time. Hearts haven’t began to scratch the surface of Celtic’s ethical marks. We are peerless in UK football – and that’s not an idle boast.
So why am I boring you with all this stuff you know already? It’s time we started to wear our colours on our sleeve, if not our chests.
‘We are Celtic, born to feed the hungry in 1888, today we not only feed the hungry, we do so much more. Come and join us.’
Make this our mission. Commit wholeheartedly, lead with it. Always. Every contact I have with the club should remind me why I’m a Celtic fan. Be confident of its resonance with fans, and all the business objectives we worry about achieving will fall into place.
On the subject………
We are close to our target of paying for another school kitchen in Malawi for Mary’s Meals, this auction will push us over the line…………
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All day Hospitality for 4 based at the Eden Mill Distillery for the Open Golf Championship at St Andrews on any day to suit from 16 to 19 July 2015. Auction in aid of the Celtic Quick News (CQN) appeal to build a fourth school kitchen in Malawi for Mary’s Meals. Shuttle transport for the five minute journey to and from the golf course as needed Beer, Gin and Whisky tastings throughout the day with the master distiller. The chance to create a unique CQN single malt whisky cask worth potentially £5000 for future CQN charities. A bottle of this very special single malt whisky to commemorate the great day when it is bottled in several years. Eden Mill is Scotland’s newest and most innovative distillery and brewery incorporated in February 2012! Located just 2 miles from the famous Old Course itself it provides a perfect base for hospitality for yourself and 3 friends on a day of your choosing at the forthcoming open golf championship on July 16th to 19th. But this is so much more than just a day’s hospitality at the home of golf. Before taking to the course to watch the you will enjoy a breakfast roll or two and discuss your perfect single malt whisky with the master distiller. Whilst you and your friends are enjoying the golf he will seek to surpass your favourite whisky by using the best barley to create the right wash and recommending the right type of barrels for our very own unique CQN 1/4 cask of single malt. A cask which will mature and provide over £5000 of future funding for our charities in a few years time. You will return to the distillery by shuttle bus for lunch and an optional beer tasting and then for afternoon tea with a tutored gin and whisky tasting with the owner capping off a memorable, unique and very special day for your group and for CQN.
My thanks to Eden Mill for their incredible support. You can bid on the auction here. |
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Oh, and he is a hun, but an old spent hun, can’t shake off the baggage, tried to reason etc, but a hun all the same, but a decent hun if that is possible :)
Yer man has done me no bother, he talked football politics with me, and for that he had baws, knew he was for a pounding, and he got it, a few vinos and the tongue just couldn’t help it, but there was a tad of mutual respect, and I can’t believe I typed that, maybes this getting old is taking it’s toll, I feckin hope not, don’t like it, no the getting old, the tollerance, just no like me :)
Sleep well Timland
HH
……………………………………………………………………
BGX
You may well be a Tim, I have not a scooby, nor do I give a toss, well I do, cos I have been compelled to post this.
I will tell you something for nada………..
You sure as feck don’t post like a Tim.
HH
Jamesgang….Naw mate….im just out to destroy this everbody hates us,their aw masons out to get us, total nonsense…its like we have an inferiority complex,we cant say anything good about anybody , smacks of inverted bigotory and i hate it….We run Football in this Country…Lets act like it…be magnanamous..say well done, accept getting beat…dont become the Huns..No one likes us Etc….Growing up we were the most Hated team in the Country…we aint now….lets keep it that way……
https://www.youtube.com/watch?feature=player_detailpage&v=R8AOAap6_k4
Womack and Womack
HH
jamesgang
one of BMCUWs lovely sisters thought ,Iwould be small with dark Hair :)))
is that right Lorna :))))
Good night all
How important is it to be right
Tet…i care what u think…
angelgabriel
Hearts fans get upset by what we sing?
We’re doing something right :-)
I stood up for the new Hearts regime earlier, that said they do have what we could call a troublesome element in their support. However I have to say that the week following the match that caused Anne to get her knickers in a twist, I attended the Hearts v QOS game the following week when their was no sign of union flags, anti Irish slogans or any BB singing which suggests to me that their ‘hatred’ is certainly to a large part but not universally of the wind up type.
Of course that is no excuse and 90 minute bigots are still bigots.
Save the children are a misnomer for me, due to their stance on abortion. Don’t want my club anywhere near them. For me we must be circumspect about what charities we favour
JamesGang,
expected me to look like Jonny Depp. Was that from Pirates or Sciscorrhands?
bothCSC
H.H.
Art of War ..
Ernie …
“It’s SH@@E being Scottish! We’re the lowest of the
low. The scum of the f@@@ing Earth! The most
wretched, miserable, servile, pathetic trash that
was ever shat into civilization.
On film 4 now ..
Beddy Baws :)
Bobby murdochs…i Really care what u think
BGX
No, I know fine well do don’t, cos you are no a Tim….end of.
HH
DD- got the biggest kicking of my life in the Esquire. Temple boys on a mission. Was doing a pish when they jumped. Surprisingly, my old man said “that’s what happens when you drink on a Sunday” Still confused bout that one. :-(
Of course any one ever attacked by hertz supporters could have battered them back.
Whit the flip .
https://www.youtube.com/watch?feature=player_detailpage&v=5lYpokhq_-w
Hungry Heart
HH
TET…define a Tim…tell you if i agree
BGX
Your call,bud.
I offered reasonable advice,without prejudice.
How you deal with that is up to you. Initial signs are not good.
No more greetin bout an invisibility cloak Jamesgang, I’ll take it and pass it to Ernie’s next incarnation…..we’ll there is an election coming up ;-))
H.H.
Steep in your pish springs to mind.
Sleep well Timland.
HH
KTF
The strangeways documentary on bbc2 is very similar to the h blocks timeline.
Ohhhh before I go and yon wee shark WEE BGFC gets his prediction in, it’s a 5nil tae the goodghuys later today for me:))))))
Hope yer feelin better wee mhan and see this when you look in tomorrow.
Art of War
I propose this song as the theme tune for the Independence campaign
Big Rock Candy Mountains
Most of the commercial versions of the song omit the final stanza unfortunately:-
“The punk rolled up his big blue eyes
And said to the jocker, “Sandy,
I’ve hiked and hiked and wandered too,
But I ain’t seen any candy.
I’ve hiked and hiked till my feet are sore
And I’ll be damned if I hike any more
To be b*gg*r*d sore like a hobo’s whore
In the Big Rock Candy Mountains.”
Anyways, it’s St. Mirren tomorrow or today or soon
TET,
I enjoyed your craic this evening. Hope to see you on the Holy Ground next year.
Try and ignore this BGX fella,
BOBBYmurdochs…tell me how i was turning into a troll..im listening..
tet
You must have got your point across very well if he admitted that they are deeeed!
Those penny’s are finally dropping with some of them.
Personally i thought admitting they got preferential treatment would have been an easier admission to make…….maybe next time eh? ;)
I miss a lot of time on here and i did not know something had happened to your gal.
Im sorry to hear that she had a mishap, but it is also good to hear that she is ok now to make the pub and have that blow out!
Sometimes the unexpected nights are the best :)
thelurkintim
;-)))
saint stivs
00:06 on 3 April, 2015
The strangeways documentary on bbc2 is very similar to the h blocks timeline.
———
Saw a bit of it last night and thought exactly the same.
HH jamesgang
Clogher celt….cool…
BMCUWP,
On is bgx a hun…..am sure is not…..is bgx wrong…..absolutely……wats the arguement about?
affinityCSC ;-))
H.H.
SFTB….what was that all about…jeezo…
clogher celt
:)
I mentioned to the Mrs about next year, and she was very receptive, just need to get someone to look after the spread, shouldn’t be a bother, she is so looking forward to going back to Ireland.
Count us in.
HH
BGX
That I doubt,as you haven’t listened to a single word all night.
A relentless round of rebuttal of everything stated by any poster on every topic which took your fancy.
But go on,take all night doing it,I could not care less. Work to do,you knock yourself out.
Sftb…
I’d prefare this mountain song…pity about the colour….
http://www.youtube.com/watch?v=OgRJVlPJKQs
TET,
You are both in. Enjoy Easter
thelurkintim
I didn’t say he was a hun.
Anyway,offski. Have fun.
Thelurkintim….BGX is no hun….but BGX is no subserviant they masons are aw gonna get us the countrys fulla huns the mib are aw intae it…I aint as PATHETIC as that….
Easter 2016 is too big a deal to be taken on one man’s shoulders
Bobby murdochs..i have commented on….Hearts….Ground Violence….and had a wee friendly with SFTB…not a lot…but knock yourself out….
BGX
That was fairly straightforwardly the lyrics of the song “Big Rock Candy Mountain”
It is a song of wish fulfillment which usually omits the unhappy ending.
I offer it s your theme song for Independence.