Are Hearts showing us the way?

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What do you think of Hearts putting Save the Children on their shirts?  Perhaps more appropriately, how will Hearts fans feel about their club this morning?  When the next invitation to buy a season ticket, or shop for merchandise email arrives, what’s going to be the instinctive reaction?

Hearts fans are an unpredictable lot, but if this was Celtic, first to grab the headlines on Living Wage, then following up with a charity on the shirt, we would be bursting with pride, or what marketing people call brand affinity.

A football club affinity is a choice.  Most of us were handed our team before we were out of nappies but we still choose the extent of our affinity – to buy the next ticket.  Celtic fans have a notion that we are more of a Movement of people than a typical support – I am only here because I subscribe wholeheartedly to this notion.

For this to make any sense, we need Celtic to be the most ethical football club on the planet.

World leadership sounds ambitious, but the market for ethical football leadership is a bit thin.  Between organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers and what can only be described as disorganised criminals at one particular club, the market is wide open.  This is Celtic’s natural territory.  And it’s profitable!

We buy into what we see as the sentiment behind a football club and if we see Celtic championing ethical wins, we feel connected to the club.

Let’s be clear: Celtic ARE one of the most ethical clubs on the planet.  The Foundation is not the biggest in the world, but it is supported by fans and club alone, not petrodollars looking for a home.  Celtic FC Foundation feed the hungry, shelter the homeless, aide the needy, include the excluded.  They do this in your name and it’s an integral part of the club’s mission.

We are part of the story too.  You and I are part of the Foundation but Celtic fans also evangelise the ethics and standards of our club in our own small ways.  What Celtic fan groups have achieved is staggering.

We have a backstory which any brand in business would kill for.  Formed to feed starving children!  What a story.  It you planned the profile of the most ethical football club in the world you couldn’t dream up a better beginning, a better corporate story, or a better community engagement.  The ingredients are all there.

Hearts fans will WANT to buy into what their club is doing this morning because their club has become ethically aspirational over a short period of time.  Hearts haven’t began to scratch the surface of Celtic’s ethical marks.  We are peerless in UK football – and that’s not an idle boast.

So why am I boring you with all this stuff you know already?  It’s time we started to wear our colours on our sleeve, if not our chests.

‘We are Celtic, born to feed the hungry in 1888, today we not only feed the hungry, we do so much more.  Come and join us.’

Make this our mission.  Commit wholeheartedly, lead with it.  Always.  Every contact I have with the club should remind me why I’m a Celtic fan.  Be confident of its resonance with fans, and all the business objectives we worry about achieving will fall into place.

On the subject………

We are close to our target of paying for another school kitchen in Malawi for Mary’s Meals, this auction will push us over the line…………

All day Hospitality for 4 based at the Eden Mill Distillery for the Open Golf Championship at St Andrews on any day to suit from 16 to 19 July 2015.   Auction in aid of the Celtic Quick News (CQN) appeal to build a fourth school kitchen in Malawi for Mary’s Meals.

Shuttle transport for the five minute journey to and from the golf course as needed

Beer, Gin and Whisky tastings throughout the day with the master distiller.

The chance to create a unique CQN single malt whisky cask worth potentially £5000 for future CQN charities.

A bottle of this very special single malt whisky to commemorate the great day when it is bottled in several years.

Eden Mill is Scotland’s newest and most innovative distillery and brewery incorporated in February 2012!

Located just 2 miles from the famous Old Course itself it provides a perfect base for hospitality for yourself and 3 friends on a day of your choosing at the forthcoming open golf championship on July 16th to 19th.

But this is so much more than just a day’s hospitality at the home of golf.  Before taking to the course to watch the you will enjoy a breakfast roll or two and discuss your perfect single malt whisky with the master distiller.

Whilst you and your friends are enjoying the golf he will seek to surpass your favourite whisky by using the best barley to create the right wash and recommending the right type of barrels for our very own unique CQN 1/4 cask of single malt.  A cask which will mature and provide over £5000 of future funding for our charities in a few years time.

You will return to the distillery by shuttle bus for lunch and an optional beer tasting and then for afternoon tea with a tutored gin and whisky tasting with the owner capping off a memorable, unique and very special day for your group and for CQN.

My thanks to Eden Mill for their incredible support.  You can bid on the auction here.

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1,090 Comments

  1. Ronny saying that going roon the world on tours will not be allowed to happen as, his plans to get Celtic into the CL will be in direct conflict – quite right too.

     

     

    But….imho…the ‘main’ reason that we didny qualify for the CL group stages…even though we lost to Maribor at CP…in the qualifier that shouldny have been needed…..no, we didny qualify for the CLGS’s…coz…the ‘bored’ prostituted CP…the stadium that ‘you and I’…paid for and, built…to the Common Wealth games…a competition thats ‘very’ name is a contradiction in terms for the poor-souls who made Celtic FC possible in the 1st place…yeah, the ‘bored’ put their new manager into negotiate his way into the CL money-maker by, stripping him of the ‘biggest’ asset that he’ll ever know in his time in the game – the backing of a packed Celtic Park which can lift ‘ordinary’ footballers in green & white hooped strips to unheralded levels of achievement…Ronny, if you are not a puppet?…then make sure this ‘political’ mismanagement is not repeated…please.

     

    Btw…if Ronny is a puppet?….then, when his strings become apparent…the clock will be ticking on him…hopefully that wont happen but…when PL brings ye in…..

     

     

    Off oot.

     

     

    Sack The Boredroom Collusion.

  2. leftclicktic on

    frannyb67

     

     

     

    04:58 on 3 April, 2015

     

     

     

    Happy holy Friday Celtic people HH

     

    and the same to you and yours sir

  3. 50 shades of green on

    If any of you think the moonhowlers are nuts, have a look at how the day shift started ffs.

     

     

    Anyway early start as I’m off to Preston with wee shades fitba team for the Easter tourney.

     

     

    Going for a 4 nil to the hoops tonight.

     

     

    Now that the huns have deloused, does that mean we canny call them the manky mob anymore?

     

     

     

    Had a wee read back over last nights blog, and praise to Hertz and their fan for a charitable donation ffs don’t make me laugh, some folk can’t see the wood for the trees either that or they know f – all about our club and just buy into MSM mince. Worst shower of scum still left in existence in Scottish football. If you dont believe me we will be at their keech hole of a ground at least once next season, buy a ticket put on the hoops and try to walk amidst them, then if you can come back on here with your praise.

     

     

    H.H.

  4. leftclicktic on

    Ard Macha

     

    and to you sir :))))))))))))))

     

    googletranslateCSC

     

    till later all

  5. Good morning friends and a Big Good* Friday from a damp, drizzly, grey (but course still playable) East Kilbride.

     

     

    Jobo

     

     

    * – my usual ‘happy’ didn’t seem apt ;-)

  6. Burghbhoy

     

     

    20:43 on 2 April, 2015

     

     

    BGX

     

     

    I have no idea why she was silent after her supporters were abused and assaulted.

     

    I know her tone was far more conciliatory and understanding than the the wrath she unleashed on the Celtic support.

     

    Why do u think there was a different response ?

     

    _______________________________________

     

    Well it’s simple…..Anne Budge…just like…The SMSM / SFA / BDO / the whole world and his uncle,….all know that,…the huns en-bloc are evil-animals and,…are not to be messed with…where as, the Celtic support of today…have become a nuetered version of the olden day Celtic fans who…stood their ground then, overcame the evil ones on the Hampden pitch in the 1980 SCF….since the passing of the Jungle and, as a result of the change in dynamics…AB took the same route that the Celtic ‘bored’ take…piss all over the Celtic fans…know why?….coz, they’ll take it.

     

     

    Away oot tae find a cross to nail maself oan tae…..

  7. SHAMEFUL repost.

     

     

    Philbhoy

     

     

     

    16:18 on 2 April, 2015

     

     

     

    weeron

     

     

    12:51 on 2 April, 2015

     

     

    Tony Donnelly…..

     

    I doubt you will be looking in today. Just want to let you know that you and your family are in my thoughts.

     

    Ronnie

     

    ……………………………………………………………

     

     

    I’ve scrolled back but can’t see anything.

     

     

    Does anyone know what’s happened?

     

     

    It doesn’t look as if anyone else has asked the question, so maybe you all know.

     

     

    Or maybe Tony isn’t in your club.

     

    ………………………………………………………….

     

     

    Whatever has befallen you and your family Tony, you are in my thoughts and prayers too.

     

     

    God bless.

  8. 67Heaven .. CHALLENGING THE LIE ..I am wee Oscar...... Ipox belongs to the creditors on

    gene

     

     

    08:25 on 3 April, 2015

     

     

    We shouldn’t be playing tonight ……. The TV companies won’t have given it a second thought….

  9. Why should’nt we be playing tonight?

     

     

    It’s just another Friday night to a lot of us.

     

     

    Or do you wish to impose your beliefs on others?

     

     

    Live and let live ffs.

  10. Re Kevjungle posts.

     

     

    They used to get oan ma thrupenny bits.

     

     

    I rather enjoy them now. A necessary negative voice in a world of happy clappers (of which I am one).

     

     

    Sometimes you need to fight for a mile to gain an inch.

  11. I can think of no valid reason for not playing a game of football on Good Friday.

     

     

    Anyone who thinks otherwise should join the Wee Frees and go and live on the Isle of Lewis.

  12. A blessed Good Friday to one and all. I’m another in the camp of those who feel we shouldn’t be playing today.

     

     

    I grew up in a family where my Dad had to take the day off on Christmas Day to celebrate the Feast properly.

  13. KevJ is an attention seeker. That is proved by the number of times he posts something absurdly controversial and then, after about 20 of no takers, he gets the hump and posts something along the lines of, “Ah well I’ll leave you all to it. Aff oot.”

  14. Given the option of a Friday or Saturday I’d go for Saturday. Getting away from work and up to Glasgow on a Friday night isn’t possible for everyone, even if it is a Bank Holiday.

     

     

    Hail Hail

  15. I remember the big stink in the early 70s when Celtic played Arbroath at home in the Scottish Cup in the first ever game to be played in Scotland on a Sunday.

  16. Tom McLaughlin

     

    08:42 on

     

    3 April, 2015

     

    I can think of no valid reason for not playing a game of football on Good Friday.

     

     

    Anyone who thinks otherwise should join the Wee Frees and go and live on the Isle of Lewis.

     

     

    Yep.But I think “The Wee Frees”is a bit harsh.Are they still not crucifying people for wearing shoes on the Sabbath?.

  17. Big Georges Fan Club - Hail, Hail, Wee Oscar on

    hamiltontim

     

     

    00:41 on 3 April, 2015

     

    big georges fan club – hail, hail, wee oscar

     

     

    My advice would be to buy tickets for the home end or stay and watch the game at home.

     

     

    Judging by the number of texts I’ve had and the number of tweets ive read I think spares for our end will be extremely rare mate.

     

    ——-

     

     

    Cheers HT.

     

     

    Staying in the house not an option – Wee BGFC’s head will explode if we don’t at least try in Paisley. Going down at 5:30.

     

     

    I’ll try to convince him re: the St Mirren end, but there is no hiding his Celtic credentials, so they might not let us in

  18. Just read back – sorry some of you think that not playing tonight in some way is imposing religious beliefs on others , God forbid. I mean we play every friday , don’t we? Not a lot to ask.

     

    When i moved to england in 1970 i was surprised that i had to work today – so should be used to it i suppose.

     

    Just an opinion.

     

     

    weefreesCSC

  19. And just because i am in the minority doesn’t mean i am wrong.

     

     

    standingupforwhatyoubelieveCSC

  20. Morning Bhoys

     

     

    Did you know that on this day in 1999 Celtic hammered Dundee 5-0, the same result would do tonight.

     

     

    And in 1882 Jesse James was shot in the back and died as a result.

     

     

    Kittoch

  21. scotlands shame on

    I see rangers in their statement say they have terminated from aim rather than delisted . they really have no shame.

  22. Have those who don’t want the game to be played on Good Friday taken today off work?

     

     

    Still haven’t heard a plausible reason why game shouldn’t be played tonight.