What do you think of Hearts putting Save the Children on their shirts? Perhaps more appropriately, how will Hearts fans feel about their club this morning? When the next invitation to buy a season ticket, or shop for merchandise email arrives, what’s going to be the instinctive reaction?
Hearts fans are an unpredictable lot, but if this was Celtic, first to grab the headlines on Living Wage, then following up with a charity on the shirt, we would be bursting with pride, or what marketing people call brand affinity.
A football club affinity is a choice. Most of us were handed our team before we were out of nappies but we still choose the extent of our affinity – to buy the next ticket. Celtic fans have a notion that we are more of a Movement of people than a typical support – I am only here because I subscribe wholeheartedly to this notion.
For this to make any sense, we need Celtic to be the most ethical football club on the planet.
World leadership sounds ambitious, but the market for ethical football leadership is a bit thin. Between organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers and what can only be described as disorganised criminals at one particular club, the market is wide open. This is Celtic’s natural territory. And it’s profitable!
We buy into what we see as the sentiment behind a football club and if we see Celtic championing ethical wins, we feel connected to the club.
Let’s be clear: Celtic ARE one of the most ethical clubs on the planet. The Foundation is not the biggest in the world, but it is supported by fans and club alone, not petrodollars looking for a home. Celtic FC Foundation feed the hungry, shelter the homeless, aide the needy, include the excluded. They do this in your name and it’s an integral part of the club’s mission.
We are part of the story too. You and I are part of the Foundation but Celtic fans also evangelise the ethics and standards of our club in our own small ways. What Celtic fan groups have achieved is staggering.
We have a backstory which any brand in business would kill for. Formed to feed starving children! What a story. It you planned the profile of the most ethical football club in the world you couldn’t dream up a better beginning, a better corporate story, or a better community engagement. The ingredients are all there.
Hearts fans will WANT to buy into what their club is doing this morning because their club has become ethically aspirational over a short period of time. Hearts haven’t began to scratch the surface of Celtic’s ethical marks. We are peerless in UK football – and that’s not an idle boast.
So why am I boring you with all this stuff you know already? It’s time we started to wear our colours on our sleeve, if not our chests.
‘We are Celtic, born to feed the hungry in 1888, today we not only feed the hungry, we do so much more. Come and join us.’
Make this our mission. Commit wholeheartedly, lead with it. Always. Every contact I have with the club should remind me why I’m a Celtic fan. Be confident of its resonance with fans, and all the business objectives we worry about achieving will fall into place.
On the subject………
We are close to our target of paying for another school kitchen in Malawi for Mary’s Meals, this auction will push us over the line…………
|
All day Hospitality for 4 based at the Eden Mill Distillery for the Open Golf Championship at St Andrews on any day to suit from 16 to 19 July 2015. Auction in aid of the Celtic Quick News (CQN) appeal to build a fourth school kitchen in Malawi for Mary’s Meals. Shuttle transport for the five minute journey to and from the golf course as needed Beer, Gin and Whisky tastings throughout the day with the master distiller. The chance to create a unique CQN single malt whisky cask worth potentially £5000 for future CQN charities. A bottle of this very special single malt whisky to commemorate the great day when it is bottled in several years. Eden Mill is Scotland’s newest and most innovative distillery and brewery incorporated in February 2012! Located just 2 miles from the famous Old Course itself it provides a perfect base for hospitality for yourself and 3 friends on a day of your choosing at the forthcoming open golf championship on July 16th to 19th. But this is so much more than just a day’s hospitality at the home of golf. Before taking to the course to watch the you will enjoy a breakfast roll or two and discuss your perfect single malt whisky with the master distiller. Whilst you and your friends are enjoying the golf he will seek to surpass your favourite whisky by using the best barley to create the right wash and recommending the right type of barrels for our very own unique CQN 1/4 cask of single malt. A cask which will mature and provide over £5000 of future funding for our charities in a few years time. You will return to the distillery by shuttle bus for lunch and an optional beer tasting and then for afternoon tea with a tutored gin and whisky tasting with the owner capping off a memorable, unique and very special day for your group and for CQN.
My thanks to Eden Mill for their incredible support. You can bid on the auction here. |
1,090 Comments- Pages:
- «
- 1
- ...
- 22
- 23
- 24
- 25
- 26
- 27
- 28
- 29
- »
Hello this is WEE BGFC. RIP. Michael Donnelly. May God take care of him up in Heaven.
HH
WEE BGFC
I posted at the height of Sevco’s barren run that they were still certain to make the play offs. Now that they can beat the blue Brazil’s again, and have righted the sunken ship, they’re right bang on course.
The play offs are not only a formality for their return, they were invented for such an eventuality, that was likely to see Sevco struggle to make ‘the journey’ in smooth transition, from the basement league.
The SFA safety net was put in place, and only the new clubs own absurd existence will prevent their induction to the top league next season.
Wee BGFC
Glad you are well wee man
That’s some roar you have
MWD –
The whole article is centred around league reconstruction to assist Rangers.
And when have Alloa been in a promotion spot that would deny Rangers promotion? I could see your point if it was Hibs or Motherwell or whoever ends up second bottom of the SPL.
I don’t believe Green offered Mulraney money directly as such. I suspect that in canvassing for support for reconstruction he promised a parachute payment. He most probably had the same conversation with other clubs.
In saying that, the parachute payment would not have come out of his or Rangers pocket. It would have come from SPFL coffers, which is even worse.
It stinks, but thankfully it didn’t work.
Finally, do you really believe that if Rangers had offered Alloa a bribe to throw games, it would have come out like this?
Sitting sipping Magners in Glasgow Airport with my Bhoy , Celtiic gifts picked up at Celtic Shop for German fans who got us tickets for Dortmund game .
Life is good :-)
FGF
Enjoy pal
Who is the more excited the 18 yo or his slightly older father? 8))
MELBOURNEMICK 1013
That’s tellimg him,bud-great stuff.
Jiggery Pokery,superb! I know you won’t mind me using it in future,consider it a compliment,haha.
I hope you enjoy your time in (Triggers) Broome as much as you have elsewhere.
HavingaballCSC
TONYDONNELLY and family
Sincere condolences to you all.
BT
I’m sure it’s me :-))
RIP. Michael Donnelly
bournesouprecipe
10:33 on
3 April, 2015
On the other hand, Sevco could have finished second and gained automatic promotion, but with the play off system, they can finish second and still not be promoted. Could work against them.
R.I.P. Michael Donnelly and may perpetual light shine upon him, condolences to TD67 and family.
Condolences to Tony Donnelly.
RIP Michael.
May Michael Donnelly rest in God’s own peace…..
The Rangers look a certainty to make the play offs, finishing second or third. As bournesouprecipe has pointed out, it is no coincidence that play offs have been introduced just when a certain club needs them. For once the football authorities looked ahead – what a pity it was simply to look after their favourites.
So as it stands, they might have to play Falkirk or QotS over to legs. They would win that – with a little help if needed. They will need to play Hibs over two legs – the finishng positions will decide the order of the games. Now that will be fun.And if Stubbsy and co can’t stop them, the final hurdle is whoever finishes 11th in the top flight – likely to be Motherwell or Ross County.
Not an an easy route into the Premiership at all. But with the footballing establishment behind them, would you bet against?
RIP Michael Donnelly.
May perpetual light shine upon his soul.
Doc
Breithla shona duit
Tony Donnelly my sympathy to you and yours. H H Hebcelt
I quite like Mulraney. He seems fresher than most. But, even at that if he thinks summer football will help us resist sky or epl then it shouldn’t take to 2022 to put in place surely? Another 7 sky years and we will be where exactly?
celt55
For what it’s worth I reckon they’ll get second as I believe having studied them for the first time this season they bottomed out under Sally, then very briefly under McTrowell.
With the resource that’s in place I reckon it was only the lack of a manager that put them in play off potential.
As for the play off games anything can happen, but I expect mibbery over 90 minutes will see them safely where the SFA want them.
CallMeCynical CSC
Don’t know wats wat, but TD67, if there’s been a tragedy you have my heart felt sympathies
H.H. YNWA
TD thoughts and prayers are with you and your loved ones this Good Friday. May the loving God bring Michael to resurrection with his Beloved Son,Our Risen Lord.
For those of you believe Sevco `s promotion is guaranteed, William Hill is offering 9/4.
If the idea of betting on Them repulses you, you could always give your winnings to Mary`s Meals.
JJ
….and so say all of us
https://twitter.com/deanobhoy67/status/583872779725971456
bournesouprecipe
10:57 on
3 April, 2015
I agree, I don’t rate McCall much, but I think he’s got enough about him to get them through the play offs – with a wee bit of help!!
I won`t be betting. I don`t think they will be promoted.
JJ
bournesouprecipe
As for the play off games anything can happen, but I expect mibbery over 90 minutes will see them safely where the SFA want them.
CallMeCynical CSC
——
Brave would be the ref who called a 50:50 against them in those games.
HH
BGFC
WEE BGFC
Glad your feeling better young mhan,
Hope you get sorted for tickets tonight, I have a good feeling you will and about yer prediction.
If Hearts win on Sunday does it mean they want Hibs in the SPFL……?
If they lose, does it mean they want sevco in the SPFL……
No
I they win, it just means they beat shoite, ….. If they lose, it just means THEY are shoite
On the Level PR (Secret Meeting)
It’s a Thursday night and the setting is the backroom of Masonic Lodge in the Lanarkshire Heartlands:
Jim Raynor: thank God there were no installations tonight and we can get down to the real business.
Keith: What is that Jim? Go on tell us, tell us…
Bill: Please Jim are you going to tell us what to write again? I love that.
Jim: Listen you two get your pencils out of your nostrils and start contributing. This is some jchallenge we’ve got promoting our glorious new board.
Keith: How?I mean, Why? Whit’s wrang? Are we not the peepil again?
Jim: I’ll level with you, Naw!
Bill: Whit?
Jim: We’re skint, our returning King might not be as majestic as some thought and it looks like he’s not ready to splash his family’s cash as he made out earlier and well…And that Paul Murray’s involved. He’s the opposite of Midas him-great hair though. Keith put that rope down it’s for installations…it’s no that bad…
Keith: It is I canny believe it; the Tims were right after all…
Jim: Look that’s why we’re here, I’ll spin the Teddy’s stuff right, that’s not a problem. We’ll use your two excellent newspapers to stir up the Bearz to buy season tickets but I want to wipe the smug smile aff the tattie pickers.
Bill: Good idea Great Wizard, sorry Jim…I get carried away in these illustrious Templar surroundings.
Jim: Right I’m outlawing the word hun. I hate when they call us that. We’ll make it sectarian. Any reference to it and we’ll be right onto it. Get your weans to scan the net and all that stuff and let you know if they find it anywhere.
Keith: Brilliant Jimbo
Jim: Jimbo, I’ll do you ya wee p****
Keith: sorry Boss
Jim: Remember a couple of years ago we met with those nice people at Focus
Bill: Aye Brother Steven and Brother Alec
Jim: Well they’ve tried their best with that Roll of Honour, god I hate even saying it. It’s time we targeted other songs like YNWA. That must be sectarian. I think they’re having a go and the protestant peepil’s right to march in that dirge. And Willie Maley, that must be a rebel song. Did he not have a flying column in Cork or somewhere horrible like that?
Keith: Aw this is good, it’s giving us something to fight back with.
Jim: Also keep yir eyes and ears open for anything with coded messages. Anything with the letters i-r-a- in it. Like that Scott Brown’s an inspirational captain…see whit they do? Right in the middle of inspiration-pira-they canny help themselves. Any chance we get mention celtic and the ira, even if it’s a kit launch.
Bill: is that not too obvious an attack?
Jim: Your point is…And I’ve heard Brown has one night out a year, get a photographer on him, just in case
Keith: Brilliant Master Jim
Jim: Now c’mon we’ve lots to do to divert attention away fae Govan. I’ll need to don my asbestos suit for the firestorm coming there. But it’s all money in the bank boys, for us!
To be continued…
TD Condolences on your loss.
Doc Happy Birthday Mhate
HH
Mmmm
Just seen Karl Heinz Rummenigge on the tele..Man thinks that UEFA should do something to ensure that ” massive Clubs like AC Milan and Inter.are able to compete in Europe ”
Dearie Me – way down south.
bournesouprecipe
10:57 on 3 April, 2015
celt55
For what it’s worth I reckon they’ll get second as I believe having studied them for the first time this season they bottomed out under Sally, then very briefly under McTrowell.
With the resource that’s in place I reckon it was only the lack of a manager that put them in play off potential.
As for the play off games anything can happen, but I expect mibbery over 90 minutes will see them safely where the SFA want them.
CallMeCynical CSC
————————————————————————-
it really doesn’t matter…..if, and it’s a big if, they come up this year they are so far behind of us, if this incarnation survives, it’ll take them 10 years to catch up minimum……my biggest concern is complacency…..;-))
H.H.
ROY CROPPIE
An asbestos suit to fit Jim Traynor? Yer kidding,right?
Where are they Gonny get that much asbestos?
Oh,wait…
Tony Donnelly
So sorry to hear your very sad news.
May Michael Rest in Peace.
Prayers said for you and your family.
Take care and God bless.
Tony D
Sorry about your brother.
BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS
Goes well with the ole quintessential brown brogues…
HH
RIP Michael Donnelly may perpetual light shine upon you.
bobby murdoch’s curled-up winklepickers
11:10 on 3 April, 2015
Hehe