What do you think of Hearts putting Save the Children on their shirts? Perhaps more appropriately, how will Hearts fans feel about their club this morning? When the next invitation to buy a season ticket, or shop for merchandise email arrives, what’s going to be the instinctive reaction?
Hearts fans are an unpredictable lot, but if this was Celtic, first to grab the headlines on Living Wage, then following up with a charity on the shirt, we would be bursting with pride, or what marketing people call brand affinity.
A football club affinity is a choice. Most of us were handed our team before we were out of nappies but we still choose the extent of our affinity – to buy the next ticket. Celtic fans have a notion that we are more of a Movement of people than a typical support – I am only here because I subscribe wholeheartedly to this notion.
For this to make any sense, we need Celtic to be the most ethical football club on the planet.
World leadership sounds ambitious, but the market for ethical football leadership is a bit thin. Between organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers and what can only be described as disorganised criminals at one particular club, the market is wide open. This is Celtic’s natural territory. And it’s profitable!
We buy into what we see as the sentiment behind a football club and if we see Celtic championing ethical wins, we feel connected to the club.
Let’s be clear: Celtic ARE one of the most ethical clubs on the planet. The Foundation is not the biggest in the world, but it is supported by fans and club alone, not petrodollars looking for a home. Celtic FC Foundation feed the hungry, shelter the homeless, aide the needy, include the excluded. They do this in your name and it’s an integral part of the club’s mission.
We are part of the story too. You and I are part of the Foundation but Celtic fans also evangelise the ethics and standards of our club in our own small ways. What Celtic fan groups have achieved is staggering.
We have a backstory which any brand in business would kill for. Formed to feed starving children! What a story. It you planned the profile of the most ethical football club in the world you couldn’t dream up a better beginning, a better corporate story, or a better community engagement. The ingredients are all there.
Hearts fans will WANT to buy into what their club is doing this morning because their club has become ethically aspirational over a short period of time. Hearts haven’t began to scratch the surface of Celtic’s ethical marks. We are peerless in UK football – and that’s not an idle boast.
So why am I boring you with all this stuff you know already? It’s time we started to wear our colours on our sleeve, if not our chests.
‘We are Celtic, born to feed the hungry in 1888, today we not only feed the hungry, we do so much more. Come and join us.’
Make this our mission. Commit wholeheartedly, lead with it. Always. Every contact I have with the club should remind me why I’m a Celtic fan. Be confident of its resonance with fans, and all the business objectives we worry about achieving will fall into place.
On the subject………
We are close to our target of paying for another school kitchen in Malawi for Mary’s Meals, this auction will push us over the line…………
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All day Hospitality for 4 based at the Eden Mill Distillery for the Open Golf Championship at St Andrews on any day to suit from 16 to 19 July 2015. Auction in aid of the Celtic Quick News (CQN) appeal to build a fourth school kitchen in Malawi for Mary’s Meals. Shuttle transport for the five minute journey to and from the golf course as needed Beer, Gin and Whisky tastings throughout the day with the master distiller. The chance to create a unique CQN single malt whisky cask worth potentially £5000 for future CQN charities. A bottle of this very special single malt whisky to commemorate the great day when it is bottled in several years. Eden Mill is Scotland’s newest and most innovative distillery and brewery incorporated in February 2012! Located just 2 miles from the famous Old Course itself it provides a perfect base for hospitality for yourself and 3 friends on a day of your choosing at the forthcoming open golf championship on July 16th to 19th. But this is so much more than just a day’s hospitality at the home of golf. Before taking to the course to watch the you will enjoy a breakfast roll or two and discuss your perfect single malt whisky with the master distiller. Whilst you and your friends are enjoying the golf he will seek to surpass your favourite whisky by using the best barley to create the right wash and recommending the right type of barrels for our very own unique CQN 1/4 cask of single malt. A cask which will mature and provide over £5000 of future funding for our charities in a few years time. You will return to the distillery by shuttle bus for lunch and an optional beer tasting and then for afternoon tea with a tutored gin and whisky tasting with the owner capping off a memorable, unique and very special day for your group and for CQN.
My thanks to Eden Mill for their incredible support. You can bid on the auction here. |
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Gordon_J
Yes someone was looking ahead, totally changing the way the play off for the SPL would work.
Happy Birthday Doc
HH
Tony Donnelly
Sincere condolences on the passing of your brother, keep your head up pal.
YNWA
NEGANON
I genuinely wish that they HAD been promoted like that.
bournesouprecipe,
It was a safety net once they realised that Hearts and Hibs would be in the second tier along with The Rangers. I don’t think anyone expected Hearts to run away with the division, but there was always the risk that one or other of the Edinburgh clubs would win it.
CELTIC will face Inverness Caley Thistle in the semi-final of the Scottish Cup at Hampden on Sunday, April 19.
The ticket prices for the match have been set as follows:
South Stand – £23
North Stand – £23
East Stand – £15 adults and £5 concessions (under 16/65+/students)
A very happy birthday Doc..
Hail Hail fae The Green Valley…
HAPPY HOOOOOPY BIRTHDAY
to
DOC!!!!!
Celtic winning tonight will see you sorted for your prezzie,bud.
It’s not often I agree with the Easedales but they are quite right, you can’t blame the lack of a NOMAD on the previous board. They had a NOMAD.
Gordon_J
Absolutely, they were ahead of the game, bearing in mind that it was heralded by the media as ‘the most competitive league in the world’ there was absolutely no certainty RIFC would win it, having had the journey from where they started.
Really sorry to hear the news on TD’s brother.
RIP Michael
TD,
Go raibh suaimhneas siorrai ag Micheal.
Árd Macha
Doc,
Sonas ort inniu.
Árd Macha
Big question: Should Nir Bitton play tonight?
JJ
Tony and the Donnelly family:
Sorry to hear of your loss.
I shall keep you in my thoughts today.
TBB
Tony Donnelly
Was picking big JJ up from Jersey Airport yesterday morning when he took a phone call to tell him of your terrible news .
My thoughts and prayers are with you and your family .
You’ll Never Walk Alone Mate . G.
Tom
The whole article is in the main discussing summer football. Only latterly and as a footnote does it enter the realms of Sevco.
JJ
I read it, in the context it was written with no referring inference to reconstruction but as a discussion regards payment offered and declined between 2 chairmen.
MWD said AYE
“It was a safety net once they realised that Hearts and Hibs would be in the second tier along with The Rangers.”
Gordon j,
It was a safety net that was introduced to help them up once they realised hibs had already fallen through said safety net that was already in place before hibs became championship team?
Am I picking you up correctly?
HH
JJ,
Yes.
He played very well midweek.
HH
17s off to Holland to play in the Ajax tourny. First game V Anderlecht at one o clock 2 morro.
“When the season is going on, or even if the transfer window is open, I am just focusing on Celtic, I close everything else off. I enjoy every day here.
“Every player wants to develop, but I know Celtic is an amazing club, a very big club and you don’t want to leave Celtic for a lesser club.”
Geordie
100% so afr 0:-)
JJ
JJ-Yes
TD-Sorry for your loss.HH
Still 100% !
Happy birdie to you, happy birdie to you……….
Happy birdie, dear Do-oc, happy birdie tooooooo yooouuuu….
67heaven .. challenging the lie ..i am wee oscar…… ipox belongs to the creditors
11:51 on 3 April, 2015
CELTIC will face Inverness Caley Thistle in the semi-final of the Scottish Cup at Hampden on Sunday, April 19.
The ticket prices for the match have been set as follows:
South Stand – £23
North Stand – £23
East Stand – £15 adults and £5 concessions (under 16/65+/students)
——
I’m annoyed that the North Stand is more expensive when it’s been the same price as the East Stand for both games we’ve played at Hampden this season. I was even more pissed off yesterday when I went to buy 4 tickets, one for a 14 year old and another for a student, and was told that I couldn’t get concessions for their tickets unless I bought East Stand tickets.
TD67
condolences to your family and you.
MWD said AYE
HT
The concession section\s at Hamdump have always been in East this last 5 years or so. Been biting that bullet buying adult ticket for wee man. Once the designated concession section is sold out there is no option but to buy adults for East North or South.
It is a shocking rip off by hamdumpers.
MWD said AYE
“I’m annoyed that the North Stand is more expensive when it’s been the same price as the East Stand for both games we’ve played at Hampden this season.”
HT,
Are you sure about that? I booked tickets for guys in the north stand for the hun game and they were 23 buck.
Concessions were allowed in mindya. I agree that decision is poor
HH
In fact….I tell a lie.
The hun semi was 25 buck a ticket.
HH
The club should have addressed the Hampden Semi Final rip off,years ago.This includes being the most expensive semi of the 2,with money being pooled from both games,we are lining the pockets of other clubs unfairly.
hamiltontim
12:19 on 3 April, 2015
Was the east stand dearer for those 2 other games because one was a final, and the other was for the entertainment value of watching zombies singing sectarian songs …..
I don’t go to away games at all, except CELTIC hospitality now and again…..I wouldn’t give them my money HH
Condolences 2 our very own tony d. Rip mick Donnelly. H H.
No Hampden games for me anymore.
Would rather watch in the pub, than from miles behind the goal.
TD
Sorry for your loss.
Thoughts with you and your family at this sad time.
Rip Michael
MWD
Aye but previously North and East stands had been the same price, it’s changed for this one.
TD67
Sorry for your loss.