What do you think of Hearts putting Save the Children on their shirts? Perhaps more appropriately, how will Hearts fans feel about their club this morning? When the next invitation to buy a season ticket, or shop for merchandise email arrives, what’s going to be the instinctive reaction?
Hearts fans are an unpredictable lot, but if this was Celtic, first to grab the headlines on Living Wage, then following up with a charity on the shirt, we would be bursting with pride, or what marketing people call brand affinity.
A football club affinity is a choice. Most of us were handed our team before we were out of nappies but we still choose the extent of our affinity – to buy the next ticket. Celtic fans have a notion that we are more of a Movement of people than a typical support – I am only here because I subscribe wholeheartedly to this notion.
For this to make any sense, we need Celtic to be the most ethical football club on the planet.
World leadership sounds ambitious, but the market for ethical football leadership is a bit thin. Between organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers and what can only be described as disorganised criminals at one particular club, the market is wide open. This is Celtic’s natural territory. And it’s profitable!
We buy into what we see as the sentiment behind a football club and if we see Celtic championing ethical wins, we feel connected to the club.
Let’s be clear: Celtic ARE one of the most ethical clubs on the planet. The Foundation is not the biggest in the world, but it is supported by fans and club alone, not petrodollars looking for a home. Celtic FC Foundation feed the hungry, shelter the homeless, aide the needy, include the excluded. They do this in your name and it’s an integral part of the club’s mission.
We are part of the story too. You and I are part of the Foundation but Celtic fans also evangelise the ethics and standards of our club in our own small ways. What Celtic fan groups have achieved is staggering.
We have a backstory which any brand in business would kill for. Formed to feed starving children! What a story. It you planned the profile of the most ethical football club in the world you couldn’t dream up a better beginning, a better corporate story, or a better community engagement. The ingredients are all there.
Hearts fans will WANT to buy into what their club is doing this morning because their club has become ethically aspirational over a short period of time. Hearts haven’t began to scratch the surface of Celtic’s ethical marks. We are peerless in UK football – and that’s not an idle boast.
So why am I boring you with all this stuff you know already? It’s time we started to wear our colours on our sleeve, if not our chests.
‘We are Celtic, born to feed the hungry in 1888, today we not only feed the hungry, we do so much more. Come and join us.’
Make this our mission. Commit wholeheartedly, lead with it. Always. Every contact I have with the club should remind me why I’m a Celtic fan. Be confident of its resonance with fans, and all the business objectives we worry about achieving will fall into place.
On the subject………
We are close to our target of paying for another school kitchen in Malawi for Mary’s Meals, this auction will push us over the line…………
|
All day Hospitality for 4 based at the Eden Mill Distillery for the Open Golf Championship at St Andrews on any day to suit from 16 to 19 July 2015. Auction in aid of the Celtic Quick News (CQN) appeal to build a fourth school kitchen in Malawi for Mary’s Meals. Shuttle transport for the five minute journey to and from the golf course as needed Beer, Gin and Whisky tastings throughout the day with the master distiller. The chance to create a unique CQN single malt whisky cask worth potentially £5000 for future CQN charities. A bottle of this very special single malt whisky to commemorate the great day when it is bottled in several years. Eden Mill is Scotland’s newest and most innovative distillery and brewery incorporated in February 2012! Located just 2 miles from the famous Old Course itself it provides a perfect base for hospitality for yourself and 3 friends on a day of your choosing at the forthcoming open golf championship on July 16th to 19th. But this is so much more than just a day’s hospitality at the home of golf. Before taking to the course to watch the you will enjoy a breakfast roll or two and discuss your perfect single malt whisky with the master distiller. Whilst you and your friends are enjoying the golf he will seek to surpass your favourite whisky by using the best barley to create the right wash and recommending the right type of barrels for our very own unique CQN 1/4 cask of single malt. A cask which will mature and provide over £5000 of future funding for our charities in a few years time. You will return to the distillery by shuttle bus for lunch and an optional beer tasting and then for afternoon tea with a tutored gin and whisky tasting with the owner capping off a memorable, unique and very special day for your group and for CQN.
My thanks to Eden Mill for their incredible support. You can bid on the auction here. |
1,090 Comments- Pages:
- «
- 1
- ...
- 19
- 20
- 21
- 22
- 23
- 24
- 25
- 26
- 27
- 28
- 29
- »
Outahere,
Be good, b focused;-))
H.H.
800??
Moonflower
Thanks Clogher celt, thats what i thought. Reckon it will be Monday. CB
Until we truely recognise as a support that we Celtic are the most important and by some distance the pre- eminent club in Scotland..then we can never hope to rule it……We have to discard this all encompassing conspiracy attitude ie Media..Mibs..Masons…and accept there is NO conspiracy…just individuals doing what they think is right for Them…point incase ….Aberdeen denied a Blatent penalty last week against Dundee wasnt given if it was us…aw Mibs are Masons……we are Champions…Act like it…when we win…great….when we lose say…well done…we will beat you next time….lets not be hun like….No one likes us, lets stop being offended at the slightest thing, by all means be watchful…but be magnanamous, give credit where credits due….and act like CHAMPIONS….
BSR,
Santana… it must have been tough for him, a guitar god with latin women running after him… poor fella
He did a good cover of this JJ Cale song, but I like the original – though it’s a bit glossed up…. hmmmm
https://www.youtube.com/watch?v=_Vc63l5CdJc
goodnight Timland
one more sleep :-))))))
HH
Ole Friday night was a Thursday night
NITOL
Night all Night wee Oscar my hero. God bless x x
Da Pixies, Velouria
That Kim, big wummin, ye could play snooker on her back
https://www.youtube.com/watch?v=nc0Mv4Iyxvc
with regards about hearts fans what a joke , i stay east of the country amongst them ,they are a bigoted lot , not all of them but 80% percent the jimmy saville song is sung and there sponser is save the children joke!
A wee bit of O’Carolan
https://www.youtube.com/watch?v=0LPix1XahV8
Careful,
What Nazi policies do UKIP have?
One could argue that it is Farage’s opponents who lean towards fascism as they want to prevent him from speaking. He may be a populist snakeoil salesman but in a democracy, he should be heard.
And a wee tune from Declan
https://www.youtube.com/watch?v=ZkS-AUL-BuA
Camboy,
Have a safe trip. Sorry I couldn’t be more specific.
If you need anything in Ireland, let me know.
For all you auld “Little Ones”
The whispers of the old ones
They never disappear
They hush and shush upon the wind
The sound you never hear
The memory uncaught
The breath as soft as dew
The scent, the glance, the trembling hair
The thought you never knew
The source of all your instincts
The song inside your soul
The tenacity of tenderness
The drive towards your goal
Remember this my little one
When you fear to walk alone
That we are here beside you
Your flesh, your blood, your own
Nighty Night
Clogherbhoy
No. I think it’s a mad idea of Father Ted proportions.
I think you, at the very least, could do with the help of Clogher Celt.
13 Shorts,
Maybe
So we will count out so.
Lets see what happens.
Are you a troll?
Clogher
sorry should have been …count you out so.
Clogher
Let folk book their own accommodation and transport, given that Dublin will be THE cultural centre of the world on that date. Too big an ask for one guy quite frankly. The only organisation arranged on CQN should be for a rendezvousz of like-minded egomaniacs.
: )
Hi 13 Shorts
Thanks for the advice.
Sorry this is nothing to do with CQN, can you contact me on dublin2016@mail.com,otherwise leave the blog alone, thanks.
I cannae watch it any mair,
Watching the LEADERS debating on Youtube.
Where were all these Leaders Educated?
This Video was on the Youtube FrontPage.
And people will laugh their heads right off.
Feck them and their Laws
The Government that Governs Least, never Forget, is the very Best.
Some of you lot would argue about that colour of Raphael.
As Jamesgang advised me last night, feckem.
We must be aware of a media which universally talks us down, sneakily drafting in handy patsies such as Packie Bonner to insist he always backed RD while trying to pretend that promotion of Der Hun would miraculously transform this perpetually insolvent excuse for a fitba club into ‘ making real money again’.
This, from Douglas Fraser, business affairs correspondent who I’m assured is both a hun of which I have no doubt but also a vocal critic of the myriad of Sevco owners and operators over their short and inglorious history.
James Forrests excellent piece about the myth of a competitive and sustainable hun team ever emerging nails the point . It seems they can never emerge from the shadow of Murray, Whyte, Green, Ashley and soon to be King. Each and everyone of these men have recognised an opportunity to fleece stupid people and many of them continue to do so.
Meanwhile, back at the ranch, I better sleep as I think we’re off to Paisley at Half twelve .
Clothed
Get yourself down to Sharkey’s or the Harbour
Mac,
I would do but i’m in Spain at the moment. Home soon though
petec
02:15 on 3 April, 2015
I never saw Jinky play but as a Tim I’m biased.
I’ll raise yer Best and give you this. Remember that Real Madrid had already won the European Cup 6 out of the 11 times the trophy had been played for.
On this night they clapped Jimmy Johnstone from Viewpark off the pitch.
http://youtu.be/7-nOoMkdcqc
I went for a few games (CSGO) with ma wee bro and ma wee laddie tonight.
The 5v5 thing means if ye dinnae huv 5 players, they put you with other players. My in-game name obviously annoyed a Sevco duo from Belfast, having the name Bhoy within the name obviously, pissed them off. Their hatred is horrific, they can’t help themselves. Me and ma wee Brother blocked their communications very early, Aidan didnae,
We lost the game, obviously, the Hun Duo were the players who contributed the least.
After asking “If I had ……….that day”
He claimed it was just BANTER.
A hater, my Time with ma wee Brother is precious, and these haters, just have HATE in their Heart.
Those 6 finger Loyalist Banners urnae an accident, they are an appreciation of the Fallen Angels.
Hamiltontim,
Mr C,
Ma Da says Jimmy was the best ever, alongside incredible Giants.
You, Sir, are an inspiration, to so many.
macanbheatha Oscar Abú
02:24 on 3 April, 2015
Clothed
Get yourself down to Sharkey’s or the Harbour
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
A real Legend in oor midst.
One Love
The Brilliant Irish!!!!
Petec,
The Harbour is the Harbour Bar, Clogherhead. Sharkey’s is another pub, so is Levin’s.
Paul67,
A very good article, I sense a deep conviction to let Every Celt know that helping others is the only way.
eddie, you keep being strong, what yer doing is truly Christ like.
clogher celt, Thanks for that info m8ty,
Thinking off popping along to see if me and the wee man can pick up a ticket( only 13 or so minutes back to the humble abode). Dundee game there was eventually a lot of tickets on the go, DelaNeys knows these things, and he predicted we’d get tickets due to the early Saturday kick off,
Friday Night is the start of the weekend.
4-0 to the Treble Chasers.
setting free the bears for Res. 12 & Oscar Knox
00:44 on 3 April, 2015
12 years ago we lost a Motown great, Charles Edwin Hatcher.
This was one of my favourites
Real Music with style and then some.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Thanks for sharing that, I doctored it slightly, I hope ye dinnae mind.
Happy holy Friday Celtic people HH