Celtic’s £50m income advantage and overinvestment

994

I’ve seen a bit of chat on where Dave King’s promised overinvestment is, since Celtic humbled his team on Saturday. Let’s be clear, Newco are overinvesting.

Senderos, Barton, Hill, Kranjcar are all earning over £750k, Barton significantly so. They signed a further seven during the transfer window. Running costs are eye-wateringly high for a club without significant income streams from Europe, television or merchandising.

The £30m PR bluster, which the new board used while trying to unseat the Easdales, can now be seen for what it was, but this level of expenditure is pretty much as high as is practically possible without a lunatic Sugar Daddy. In fact, if we were running with similar numbers, I would screaming at you that we need to cut back for fear of insolvency.

Four years ago someone in the game suggested to me the Rangers group of clubs were fatally wounded, despite selling over 30,000 season tickets for the Third Division. The reasoning being that the brand depends on an air of success, and would crumble under sustained, unrelenting, mediocrity.

I’ve been saying for four years, most people haven’t began to realise the far reaching consequence of what happened in 2012. “Getting back” (sic.) isn’t about reaching top flight football, it’s about having the budget to be able to compete with Celtic, who could turnover around £50m more than Newco this season.

Where do you even begin to tackle a problem like that?

No Sugar Daddy will make the multi-season investment required. Insolvency remains a real danger for any club running a deficit in double-digit percentages of its turnover, without robust borrowing in place (or a genuine billionaire acting as backstop, if required).

The non-football costs of running a club at Ibrox and Murray Park (an albatross) are significant and comparable to costs at Celtic Park and Lennoxtown. This leaves income available for football comparable with Hearts, Aberdeen Hibs and Dundee United.

The real conundrum is, do you accept your place and live within your means, or risk insolvency trying to catch Celtic? I don’t think either scenario is a viable option. You can make your own mind up about the viability of the football club.

I’ve not mentioned the toilets on Saturday, which is no more than you expect, but I did expect better than the dummies (which have been shamefully exploited to represent something they were not). Could the Seville experience happen now? Nope. This should concern us all.

SevilleAD

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994 Comments

  1. The Green Man says SACK THE Board on

    MacJay

     

     

    ‘Benevolent’….really!

     

    Your analysis is unbalanced.

     

    Sounds a bit like JL Gaddis.

     

    How benevolent were they to hiroshima and nagasaki.

     

    How benevolent were the KKK

     

    20 Million people in the USSR were lost in WW2.

     

    Maybe thats why the Russian people werent keen on the Germans.

     

    Can you blame them?

     

     

    HH

  2. The Green Man says SACK THE Board on

    MacJay

     

     

    Crashing bud.

     

    Read both Gaddis and Chomsky on the Cold War….on YT as well.

     

    We can shoot the breeze on it later, when im more alert.

     

    HH

     

     

    DD…HH bud

     

    The Lurkin Tim….We can all learn from each other…HH

  3. macjay1 for Neil Lennon on

    THE GREEN MAN SAYS SACK THE BOARD on 13TH SEPTEMBER 2016 3:16 AM

     

     

    American pilots died in supplying the beleaguered West Germans. I think that`s generous .

     

    It`s actually Kremlin sources who have come clean on their activities .

     

    That makes them credible.

     

    Krushchev comdemned Stalin.

     

    And Kruschev`s son tells of his father admitting to be up to his knees in blood ( The Stalinist purges )

     

     

    NATO by and large left West Germany an independent democratic country.

     

    The Soviets eventually got kicked out of East Germany when Gorby realised they couldn`t afford to continue subsidising their puppet govts.in Eastern Europe.

  4. macjay1 for Neil Lennon on

    THE GREEN MAN SAYS SACK THE BOARD on 13TH SEPTEMBER 2016 3:24 AM

     

     

    We were talking N.A.T.O. , post war and cold war.

     

     

    K.K.K. ? We`re talking govts. not individuals.

     

     

    Don`t blame the soviets hating Germans. The German women paid a hell of a price.

     

    You and I know that Nazi-ism was the enemy , although it had the support of a significant percentage of the German people. Perhaps not the majority.

  5. macjay1 for Neil Lennon on

    DELANEYS DUNKY on 13TH SEPTEMBER 2016 3:30 AM

     

    TGM

     

     

     

    My Polish familes hatred towards Russia is deep. Why?

     

     

    ============================================================

     

     

    An opinion.

     

     

    Stalin and Hitler pact `39 divided Poland between Germany and Soviet Union effectively destroying Poland as a country.

     

    From `45 , Poland suffered under successive puppet Govts. installed by the Soviets.

     

    The Soviets murdered the cream of the Polish officer class in `40 and blamed it on the Germans.

     

    The Polish uprising in Warsaw to assist the Soviets waiting on the other side of the Vistula.

     

    The Soviets waited and waited until the Germans crushed the uprising and only then advanced.

     

    The murder of members of the Polish govt, in exile on their return to Poland post-war.

     

    Cardinal Mindzenty refuge in the American Embassy.

     

    The suppression of the Catholic Faith.

     

     

    Mebbe that`s why ?

     

    :-)

  6. macjay1 for Neil Lennon on

    DELANEYS DUNKY on 13TH SEPTEMBER 2016 3:43 AM

     

    Macjay

     

     

     

    The Polish sex slaves in Third Reich Joy Division are the forgotten victims.

     

    ===============================================

     

     

    Didn`t know about that one , mate.

     

     

    Similar to the Korean ” comfort women ” , slaves of the Japanese.

  7. macjay1 for Neil Lennon on

    THE GREEN MAN SAYS SACK THE BOARD on 13TH SEPTEMBER 2016 3:28 AM

     

    MacJay

     

     

     

    Crashing bud.

     

     

    Read both Gaddis and Chomsky on the Cold War….on YT as well.

     

     

    We can shoot the breeze on it later, when im more alert.

     

     

    HH

     

    ——————————————————————————————-

     

     

    Always great chatting , mate.

     

    Lunchtime here .

     

    BTW. I know American foreign policy has its fair share of self serving and shameful events and incidents , but i fear it pales into insignificance when compared to Ivan.

  8. macjay1 for Neil Lennon on

    DELANEYS DUNKY on 13TH SEPTEMBER 2016 3:49 AM

     

    MacJay

     

     

     

    Aye. That is part of the reason. :)

     

    ============================================

     

     

    Hingin` oot for the rest , mate.

     

    I want a high distinction.

     

     

    Affoot , pal.

  9. Biggest post war….faux pas…..pretending the Polish wer invisible…..I’ve touched on this bfore…..re the Victory Parade…..

     

     

    FTSFA

     

     

    H.H.

  10. Nye Bevans' rebel soldier on

    Good Morning Timland and curtain twitchers.

     

     

    Good luck Celtic,we”ll need it to get any kind of positive

     

    result.

     

     

    Hope the away support behave themselves,no drinking,

     

    no swearing,no mournful Irish ballads, and ffs no sex

     

    dolls……they’ll be watching and listening.

     

     

    Away tae work,day 2 of goading the wee sensitive soul hun.

  11. Canamalar it looks like OCD obsession on

    SFTB,

     

    “I personally think it is a strange set of values to want to speculate on the subject but not to be informed on it.”

     

     

    A strange set of values to speculate on the subject, was for many people on here to immediately jump to the conclusion that it was suicide and accusing the perpetrators of knowing better based on that assumption, There was nothing strange about challenging that conclusion, except in your opinion, it is your values that are strange here, to identify such a peculiar and unusual method as if it is relevant to those who made the accusations or that the perpetrators would know about and use it as if it were anything other than specialist knowledge. You’re a very peculiar man indeed.

  12. Good morning feiends from a damp and grey EK. But who cares, when it’s Champiopns League Matchday 1.

  13. Canamalar it looks like OCD obsession on

    Lurkintim,

     

    No one is congratulating them on their stupid prank and they actually perpetrate the act but you’re right, it is to strong, there was no crime committed. Thought to read on here you have thought there were real people involved.

  14. Canamalar it looks like OCD obsession on

    If Bitton plays tonight, BR needs to get him to cut out the stupid fouls around the box.

  15. DD,

     

     

    If it’s still the season…..help me help you ;-)(

     

     

    0749834325

     

     

     

    FYSFA

     

     

    H.H.

  16. Canny believe I had Canman backtrackin……powerful stuff…..the truth…..as I see it…..lol…..

     

     

    FTSFA

     

     

    H.H..

  17. Canamalar it looks like OCD obsession on

    Lurkintim..,

     

    Always open to correction and discussion, if I’m wrong and it’s fair comment its hands up :)

  18. Noo a wonder at my agreement….wae Canman….a fuckit…..between us…..there’s a truth ;-))

     

     

    FTSFA

     

     

    H.H.

  19. Another day in Europe, let’s hope it’s a good one, I liked Brendan’s interview, we will defend with 11 and attack with 11, I’m thinking it won’t be far away from the game in Ireland, both teams attacking each other at pace for the ball all over the park,, the score? A don’t do predictions but a draw would an excellent result obviously, so I’ll go with that.

  20. Last comment on stupid dolls etc, if B R dedicated the game to Big Jock by asking what he would be thinking if he was looking down, then what would he have said about these pathetic acts? I think we know and we also know what he would have done to those involved if he had got his hands on them (pity them actually)

     

     

    Anyways COBIG tonight

  21. Been in Barcelona since Sunday. Hoops shirt well received everywhere .stadium looks magnificent.just hoping for a good showing tonight and hoping Dembele can do a Tony Watt.

  22. Good morning Timland; a day to concentrate on our CL match against Barca and nothing else!

     

     

    FAC the Act

     

     

    KTF

  23. Despite my previous post, if you haven’t completed the consultation survey on the repeal of the Offensive Behaviour at Football Act please click this link and complete it now. If you are unsure about what to write, this crib sheet will help. Remember you are agreeing that the act should be repealed. Also remember to click Complete Survey at the end or your views won’t be included!

     

     

    FAC the Act

     

     

    KTF

  24. canamalar

     

     

    I’m finished with the distasteful elements of yesterday’s topic and I’ve learned a lesson- though, perhaps not the one you think I should have learned.

     

     

    Today is now about the Barca game for me.

     

     

    I am hearing a lot more realistic set of noises about our expectations in the Nou Camp. A draw would be a result to celebrate but it remains a highly unlikely outcome. Most posts are looking to see if our performance is better and braver regardless of the result.

     

     

    It will need to be or a drubbing awaits.

     

     

    Teams like Barca and, I’m sorry to say, Man City- now that they have got used to Euro competition are capable of taking more than 5 off better teams than us and they can be ruthless once they dominate a team.

     

     

    We need a huge improvement on our last Euro away outing and thankfully, I think we’ll get it.

     

     

    We may well lose.

     

     

    We may well ship more than 2 goals but, if we can score one while the game is still in the balance, we can make a different game of it than Barca are expecting.

     

     

    Good luck to all the bhoys going.

  25. There is a part of me considering the possibility of a thrashing tonight and another part fancying a surprise point .

     

    Regardless, we are in the CL and have Celtic Park Nights to look forward to.

     

     

    JJ

  26. Tony D 67

     

     

    I knew your first link would be the CL Anthem but I didn`t know what to expect for the other one. You didn`t let me down. Very good 0:-)

     

     

    JJ