Celtic’s £50m income advantage and overinvestment

994

I’ve seen a bit of chat on where Dave King’s promised overinvestment is, since Celtic humbled his team on Saturday. Let’s be clear, Newco are overinvesting.

Senderos, Barton, Hill, Kranjcar are all earning over £750k, Barton significantly so. They signed a further seven during the transfer window. Running costs are eye-wateringly high for a club without significant income streams from Europe, television or merchandising.

The £30m PR bluster, which the new board used while trying to unseat the Easdales, can now be seen for what it was, but this level of expenditure is pretty much as high as is practically possible without a lunatic Sugar Daddy. In fact, if we were running with similar numbers, I would screaming at you that we need to cut back for fear of insolvency.

Four years ago someone in the game suggested to me the Rangers group of clubs were fatally wounded, despite selling over 30,000 season tickets for the Third Division. The reasoning being that the brand depends on an air of success, and would crumble under sustained, unrelenting, mediocrity.

I’ve been saying for four years, most people haven’t began to realise the far reaching consequence of what happened in 2012. “Getting back” (sic.) isn’t about reaching top flight football, it’s about having the budget to be able to compete with Celtic, who could turnover around £50m more than Newco this season.

Where do you even begin to tackle a problem like that?

No Sugar Daddy will make the multi-season investment required. Insolvency remains a real danger for any club running a deficit in double-digit percentages of its turnover, without robust borrowing in place (or a genuine billionaire acting as backstop, if required).

The non-football costs of running a club at Ibrox and Murray Park (an albatross) are significant and comparable to costs at Celtic Park and Lennoxtown. This leaves income available for football comparable with Hearts, Aberdeen Hibs and Dundee United.

The real conundrum is, do you accept your place and live within your means, or risk insolvency trying to catch Celtic? I don’t think either scenario is a viable option. You can make your own mind up about the viability of the football club.

I’ve not mentioned the toilets on Saturday, which is no more than you expect, but I did expect better than the dummies (which have been shamefully exploited to represent something they were not). Could the Seville experience happen now? Nope. This should concern us all.

SevilleAD

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994 Comments

  1. The Green Man says SACK THE Board on

    The Lurkin Tim

     

     

    Dont ask me about the 1892 Walsall Anarchist Conspiracy:)

     

    Next topic?

     

    Im wide awake…on a word binge.

     

     

    HH

  2. TGM

     

     

    Great that the weans are rejecting powder and are growing herb and picking shrooms.

     

    Clydebank is a better place for it. ;)

  3. The Green Man says SACK THE Board on

    The Lurkin Tim

     

     

    Thats ok…we can still rap on it though, and throw in a few gags.

     

     

    HH

  4. Ok, the Cold War was predicated on a Nazi Intelligencer Officer……who blew it up ;-))

     

     

    FTSFA

     

     

    H.H.

  5. The Green Man says SACK THE Board on

    The Lurkin Tim

     

     

    How do you think i feel, having to listen to all this trendy bourgeois bullsheet, the west-end version of history.

     

    I cant tell you how many times they have asked me to leave the building:)

     

    I said to one famous historian, and i quote…’You are nothing but a knobhead wi a big car’

     

    Didnt go down well:)

     

    But it was the truth.

     

    Wrapped severely over the knuckles.

     

     

    HH

  6. TGM

     

     

    Do you fancy forming a band?

     

    Me on bass, my daughter on drums. You lead guitar. Three puffers called Hippy Tims.

     

    My mate Sean Lyons could help too. :)

  7. The Green Man says SACK THE Board on

    DD

     

     

    Id be up for that bud.

     

    Ive played for years.

     

    A wee bit of traditional fenian acoustic stuff….and a bit of psychedelia just to mash it up:)

     

    Yeah, that would be fun.

     

     

    HH

  8. Theĺurkintim

     

     

    Where you based?

     

    I will be going mushroom picking up the Kilpatrick Hills this weekend. You are welcome to join me and my mad fenian squad.

  9. Aye…a dont remember bein called….

     

    memento Mori..

     

     

    07498343235 a think

     

     

    KTF

     

     

    H.H

  10. macjay1 for Neil Lennon on

    DELANEYS DUNKY on 13TH SEPTEMBER 2016 2:06 AM

     

    MacJay

     

     

     

    You are hired if you provide some Mexican backing vocalists. ;)

     

    ===========================================================

     

     

    Dancers , yes.

     

    Vocalists…………. Mmmmmm

     

     

    Enjoyed a lunch in Sydney yesterday with Taurangabhoy .

     

    You often hear:

     

    ” Never met a C.Q.N`er I didn`t like.”

     

    And so it proved.

  11. macjay1 for Neil Lennon on

    THE GREEN MAN SAYS SACK THE BOARD on 13TH SEPTEMBER 2016 1:29 AM

     

    The Lurkin Tim

     

     

     

    As you know…both the US and the USSR put the Nazi’s to work.

     

     

    Von Braun…V2..Peenemunde….Thousands died.

     

     

    The Germans were way out in front in technological terms…..the deal for the Nazi(Scientists) was, work for us, or die.

     

     

    So they went to the US and USSR….Hey Presto, Arms Race.

     

     

     

    HH

     

     

    =============================================================

     

     

    Hang on a minute there , pal………………..

  12. MacJay

     

     

    Great to hear.

     

    You and I both know a good guy from his posts.

     

    TBhoy is a good Tim from his words.

     

    Words canny lie.

  13. macjay1 for Neil Lennon on

    DELANEYS DUNKY on 13TH SEPTEMBER 2016 2:18 AM

     

     

    My wife ,Tauranga and I didn`t stop talking for about three hours.

     

    We had never met before.

     

     

    More than a club.

  14. macjay1 for Neil Lennon on

    THE GREEN MAN SAYS SACK THE BOARD on 13TH SEPTEMBER 2016 2:16 AM

     

     

    The arms race was about nuclear weapons , not jet technology although delivery systems naturally played a part.

     

    It only became a race because of the leaking of secrets by scientists employed by the Western democracies.

     

    Pontecorvo , Klaus Fuchs , the Rosenbergs. etc.etc.

  15. The Green Man says SACK THE Board on

    In a nutshell, im arguing that US and Soviet Foreign Policy had the same ends.

     

    I spoke earlier about McCarthy, the Rosenbergs.

     

    It was certain that the Soviets would become a atomic power….Fuchs.

     

    Quite a few Nazi’s involved in Manhattan project.

     

    We can interpret what drove the Cold War in various ways, like i said earlier…..Ideology, Geopolitical concerns and strategy, and the possibility of Human destruction through Technological means.

     

    JL Gaddis and Chomsky…take your pick.

     

     

    HH

  16. DD,

     

     

    If it’s possible…..a pick of reality melt…..guis a shout….season is now….my fungai, Shroom pick can be boosted ;-))

     

     

    FtSFA

     

     

    H.H.

  17. The Green Man says SACK THE Board on

    MacJay

     

     

    A sort of formula like this…a sketch.

     

     

    NATO….WARSAW PACT

     

    Radio Free Europe….Tass, Pravda etc

     

    McCarthy witch hunt….Soviet show trials

     

    Racism/KKK…Truman…..Anti-Semitism/Stalin on Trotsky, the Slansky Trial

     

    West Germany…East Germany

     

    Counterculture…Dissidents

     

    CIA/FBI….Cheka/KGB

     

    And….How democratic was the US, and how Communist was the USSR?

     

     

    And…I am tired:)

     

     

    HH

  18. macjay1 for Neil Lennon on

    THE GREEN MAN SAYS SACK THE BOARD on 13TH SEPTEMBER 2016 2:49 AM

     

    In a nutshell, im arguing that US and Soviet Foreign Policy had the same ends.

     

    ========================================================

     

    The Soviets wanted complete control through puppet governments and achieved its aim until `89.

     

    The U.S. wanted influence.

     

     

    Soviet foreign policy was hatched towards the end of the war with decision about spheres of influence when Churchill was marginalised by the dying Roosevelt and Stalin.

     

    It involved subjugating Eastern Europe.

     

    Western intentions toward Germany in particular were generous in the extreme . The Marshall plan.

     

    Meanwhile the Soviet blockaded West Berlin in an attempted takeover.

     

     

    October `60. Kruschev threatens to bury the West .

     

    Although there are now attempts to re – analyse what he meant.

     

     

    https://www.youtube.com/watch?v=Mm0yQg1hS_w

  19. macjay1 for Neil Lennon on

    THE GREEN MAN SAYS SACK THE BOARD on 13TH SEPTEMBER 2016 3:05 AM

     

     

    Sorry , mate.

     

    Post WW11

     

     

    Western ( NATO ) foreign policy. Benevolent. Defensive. Protective.

     

    Soviet foreign policy. Malevolent. Aggressive.Expansionist.

     

     

    Example.

     

    Ki Il Sung asked Stalin`s permission before invading South Korea in 1950.

     

     

    If you`re knackered we can chat another time.

     

    Schlaff gut.

     

    Tovarich. :-)

  20. TheLurkinTim

     

     

    You are welcome in my Dalmuir abode anytime. I am a 10 minute walk fae the Kilpatrick mushys.

  21. The Green Man says SACK THE Board on

    MacJay

     

     

    Soviet expansion…many would argue, that the horrors visited on the USSR, made Stalin determined to secure Soviet Borders, and prevent the Germans from ever invading again..

     

    The Marshall plan, was rather more than you attribute to it…..it wasnt free you know, the yanks were not doing it out of goodness……The bill had to be paid in the end.

     

    And…What do you think Russian scholars would make of your argument?

     

    The Marshall Plan…Generous in the extreme….cmon now, pull the other one.

     

    The Marshall Plan was clearly Geopolitical in nature.

     

     

    HH