Celtic’s £50m income advantage and overinvestment

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I’ve seen a bit of chat on where Dave King’s promised overinvestment is, since Celtic humbled his team on Saturday. Let’s be clear, Newco are overinvesting.

Senderos, Barton, Hill, Kranjcar are all earning over £750k, Barton significantly so. They signed a further seven during the transfer window. Running costs are eye-wateringly high for a club without significant income streams from Europe, television or merchandising.

The £30m PR bluster, which the new board used while trying to unseat the Easdales, can now be seen for what it was, but this level of expenditure is pretty much as high as is practically possible without a lunatic Sugar Daddy. In fact, if we were running with similar numbers, I would screaming at you that we need to cut back for fear of insolvency.

Four years ago someone in the game suggested to me the Rangers group of clubs were fatally wounded, despite selling over 30,000 season tickets for the Third Division. The reasoning being that the brand depends on an air of success, and would crumble under sustained, unrelenting, mediocrity.

I’ve been saying for four years, most people haven’t began to realise the far reaching consequence of what happened in 2012. “Getting back” (sic.) isn’t about reaching top flight football, it’s about having the budget to be able to compete with Celtic, who could turnover around £50m more than Newco this season.

Where do you even begin to tackle a problem like that?

No Sugar Daddy will make the multi-season investment required. Insolvency remains a real danger for any club running a deficit in double-digit percentages of its turnover, without robust borrowing in place (or a genuine billionaire acting as backstop, if required).

The non-football costs of running a club at Ibrox and Murray Park (an albatross) are significant and comparable to costs at Celtic Park and Lennoxtown. This leaves income available for football comparable with Hearts, Aberdeen Hibs and Dundee United.

The real conundrum is, do you accept your place and live within your means, or risk insolvency trying to catch Celtic? I don’t think either scenario is a viable option. You can make your own mind up about the viability of the football club.

I’ve not mentioned the toilets on Saturday, which is no more than you expect, but I did expect better than the dummies (which have been shamefully exploited to represent something they were not). Could the Seville experience happen now? Nope. This should concern us all.

SevilleAD

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994 Comments

  1. MACJAY1 FOR NEIL LENNON on 12TH SEPTEMBER 2016 10:42 PM

     

     

    Ex-Rangers star Weiss wants Celtic to ‘fail’

     

     

    ================================

     

     

    That would be Vladimir Weiss?

     

     

    I’m trying to remember him – is that the one who looks like a skag-addled rent boy that’s been through the Californian penal system so many times he’s covered in layers of tattoos, each one representing a particularly arduous gang-rape by the Ayryan brotherhood or a choking buukake session that had him performing for the Sisters of Mercy from a downtown hood like a malnourished mistreated performing seal blowing horns at the circus?

     

     

    Is that him?

     

     

    Oh yeah, Vladimir Weiss – I recall him now.

  2. OLDTIM67 @ 12:04 AM,

     

     

    Yeah, that was a bit of a low point in Lenny’s reign… we let them play… disappointing after we managed to get the tactics so right at Celtic Park not so long before.

     

     

    Not expecting too much out of the game this evening, obviously looking forward to it as a Celtic Supporter but also think it will be a great game… our midfield and defence isn’t quite there yet but if they can hold their own we are going to give them a fright on the counter… also at set-plays.

     

     

    Will be interesting to see how Brendan handles it.

     

     

    Hail Hail

  3. The Green Man says SACK THE Board on

    DD

     

     

    Like being in the Bulldog or Grasshopper etc:)

     

    Technology eh:)

     

     

     

    HH

  4. TGM

     

     

    The Rosie gets set on fire every time it is about to go into Liquidation. Insurance job keeps it open. Wish they burnt down the glorified Victorian lavvy on Edmiston Drive. Maybe that is GASL’s plan.

  5. The Green Man says SACK THE Board on

    DD

     

     

    Burn Baby Burn:)

     

    I love to see them fighting amongst themselves, cheers me up:)

     

     

     

    HH

  6. TOSB

     

     

    There is so much inaccurate stuff in your speculation about me and my motives that it would be tiresome to me and the blog to correct it.

     

     

    Also, to do so, would be to reveal more about me than I want to do in this public space and because it would be a defensive justification to do so.

     

     

    I am confident enough in myself and my principles to be able to rise above some ill-informed speculations on t’internet. I have been called worse things on this site than you have attempted. Believe me, I’ll sleep easy.

     

     

    I am happy to line up with all Celtic fans who found this display distasteful and were not afraid to say so despite being called out by other Celts who preferred to play it down.

     

     

    I’m off to my kip now for some of that peaceful sleep.

  7. Av spoke to my nephew…..first burst at CP 28th Champions League ‘gainst Man C….doesn’t work for him…..burds got his attention…..Oct league game works…..;-))

     

     

    FTSFA

     

     

    H.H.

  8. TGM

     

     

    Barney’s provo coffeeshop gets my custom when I am in the Dam. Their mushrooms in the Irish breakfast set you up for the day. ;))

  9. The Green Man says SACK THE Board on

    DD

     

     

    You wont be surprised to know that ive been there.

     

    Spoke to the man himself years ago.

     

    We are getting the menu over here now:)

     

     

    HH

  10. Fek the Dollies.If the scum hate it,I love it.To the wee sensitive souls who found it distasteful,just what have you been listening to,and reading about from them for years.Utter filth.But we dont want to be as bad as them”Sorry,I do,and I am glad to say so o thousands of others.Fire with fire.They are offended,i am ecstatic.The SMSM are giving us a bad write up.Who cares?.

  11. SETTING FREE THE BEARS FOR RES. 12 & OSCAR KNOX on 13TH SEPTEMBER 2016 12:42 AM

     

    TOSB

     

     

     

    There is so much inaccurate stuff in your speculation about me and my motives that it would be tiresome to me and the blog to correct it.

     

     

     

    Also, to do so, would be to reveal more about me than I want to do in this public space and because it would be a defensive justification to do so.

     

     

     

    I am confident enough in myself and my principles to be able to rise above some ill-informed speculations on t’internet. I have been called worse things on this site than you have attempted. Believe me, I’ll sleep easy.

     

     

     

    I am happy to line up with all Celtic fans who found this display distasteful and were not afraid to say so despite being called out by other Celts who preferred to play it down.

     

     

     

    I’m off to my kip now for some of that peaceful sleep.

     

    …………………………….

     

     

    I’m happy to leave it alone too. Sleep well. I know I’ve made my point.

  12. The Green Man says SACK THE Board on

    The Lurkin Tim

     

     

    This weeks topic: What was the Cold War?

     

    Thoughts?

     

     

    HH

  13. The Cold War.

     

    …..was a concept…..that was agreeable to the Nuclear powers at the time…..why?

     

     

    FTSFA

     

     

    H.H

  14. The Green Man says SACK THE Board on

    The Lurkin Tim

     

     

    What drove the Cold War….Ideology….Geopolitical Strategy, Technology and the Arms Race.

     

    Western fears of Russian expansion…Russian fears of Western Consumerism.

     

    Now..my question is this…How similar is Liberal Democracy and Communism?

     

     

    HH

  15. Tonites the nite……hope we can get something from the game…… the return Barca nites at Paradise are exceptional……..their fans just love the atmosphere…….got to look out the Barca top ie the kinda anniversary one they had with the long sleeves and the tie lacing at the neck……just to remind the huns we are in the big league.

  16. TGM

     

     

    The Kilpatrick Hills are alive wi magic this season.

     

    The Clydebank trippers are laughing and Celtic are winning. Magic Mushy CSC

  17. History shows up the Cold War for what it was……a financial and technological war that was, not lost, but trimmed ;-))

     

     

    H.H.

  18. The Green Man says SACK THE Board on

    DD

     

     

    Liberty Caps r us:)

     

    Its like the sixties and the nineties all over again:)

     

     

    HH

  19. Shall we start..at Von Braun…..and the Space Race…..and how many innocents died ;-))

     

     

    FTSFA

     

     

    H.H

  20. Baba

     

     

    When I listened to This is the One there, I immediately thought of Brendan Rodgers. This is the one we are waiting for!

  21. The Green Man says SACK THE Board on

    The Lurkin Tim

     

     

    Historiographical extremes….from right to left

     

    From say JL Gaddis, George Bush’s pal, and reputed American Cold War specialist to Webster Tarpley who was not a fan of Bush.

     

    I might be a bit nuts in historical terms, but i could have swore that the Soviet show trials(Slansky Trial), were in fact pretty similar to the McCarthy witchunts, Reds under the beds, Rosenbergs scenarios.

     

    Anti-semitism in Russia, Racism in the US….Truman in the KKK, Stalins hit on Trotsky.

     

    Maybe different ideology at work….but the end goals are the same….Social Control and Indoctrination.

     

    But hey…what do i know:)

     

     

    HH

  22. LYMMBHOY on 12TH SEPTEMBER 2016 2:44 PM

     

     

    The Lustig’s go to the football :)

     

     

    https://youtu.be/h1ML7VL_KPg

     

     

    ========================

     

     

    Mick’s missus – total babe.

     

     

    And at 1:35 – about the cutest thing you’ve ever seen :))

     

     

    ‘Nee-naw, nee-naw,’ lol.

  23. The Green Man says SACK THE Board on

    The Lurkin Tim

     

     

    As you know…both the US and the USSR put the Nazi’s to work.

     

    Von Braun…V2..Peenemunde….Thousands died.

     

    The Germans were way out in front in technological terms…..the deal for the Nazi(Scientists) was, work for us, or die.

     

    So they went to the US and USSR….Hey Presto, Arms Race.

     

     

    HH