Celtic’s £50m income advantage and overinvestment

994

I’ve seen a bit of chat on where Dave King’s promised overinvestment is, since Celtic humbled his team on Saturday. Let’s be clear, Newco are overinvesting.

Senderos, Barton, Hill, Kranjcar are all earning over £750k, Barton significantly so. They signed a further seven during the transfer window. Running costs are eye-wateringly high for a club without significant income streams from Europe, television or merchandising.

The £30m PR bluster, which the new board used while trying to unseat the Easdales, can now be seen for what it was, but this level of expenditure is pretty much as high as is practically possible without a lunatic Sugar Daddy. In fact, if we were running with similar numbers, I would screaming at you that we need to cut back for fear of insolvency.

Four years ago someone in the game suggested to me the Rangers group of clubs were fatally wounded, despite selling over 30,000 season tickets for the Third Division. The reasoning being that the brand depends on an air of success, and would crumble under sustained, unrelenting, mediocrity.

I’ve been saying for four years, most people haven’t began to realise the far reaching consequence of what happened in 2012. “Getting back” (sic.) isn’t about reaching top flight football, it’s about having the budget to be able to compete with Celtic, who could turnover around £50m more than Newco this season.

Where do you even begin to tackle a problem like that?

No Sugar Daddy will make the multi-season investment required. Insolvency remains a real danger for any club running a deficit in double-digit percentages of its turnover, without robust borrowing in place (or a genuine billionaire acting as backstop, if required).

The non-football costs of running a club at Ibrox and Murray Park (an albatross) are significant and comparable to costs at Celtic Park and Lennoxtown. This leaves income available for football comparable with Hearts, Aberdeen Hibs and Dundee United.

The real conundrum is, do you accept your place and live within your means, or risk insolvency trying to catch Celtic? I don’t think either scenario is a viable option. You can make your own mind up about the viability of the football club.

I’ve not mentioned the toilets on Saturday, which is no more than you expect, but I did expect better than the dummies (which have been shamefully exploited to represent something they were not). Could the Seville experience happen now? Nope. This should concern us all.

SevilleAD

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994 Comments

  1. What planet do Sevco fans inhabit?

     

    It certainly ain’t a world I recognise.

     

    That supporters group statement is just incredible.

     

    Criticism of Celtic supporters from that mob?

     

    Just disgusting

     

     

    HH

  2. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    WHATISTHESTARS

     

     

    Too late,mate.

     

     

    If we had forced him to watch every game-in person!-last year,he’d have posters of Mao,Castro and Che on his wall!

  3. macjay1 for Neil Lennon on

    WHAT IS THE STARS on 13TH SEPTEMBER 2016 11:39 AM

     

     

    West of Ireland ?

     

    Been there and done all of the above.

     

     

    Clifden .

     

    Beautiful place.

  4. BMCUWP,

     

     

    Phone yer gas provider…..I did accidentally….and they phoned my leccy provider for me….. batteries changed….within 90 mins…..;-))

     

     

    No sure about removin/replacin tho ;-))

     

     

    FTSFA

     

     

    H.H.

  5. I was nervous about the qualification games but not to-night, just happy that the Celtic name is back on the big stage with the elite where many of the EPL clubs would love to be but are not. If we manage to get a result it would be against all the odds, but not impossible. A good performance will do win or lose but keep the score respectable if it’s in Barca’s favour, goal difference could count at the end of the group stage.

  6. BMCUW –

     

     

    I just got shot of VirginMedia – including Sky Sports – and replaced it with BT Infinity, with free BT Sports, reducing my monthly outlay from £140 to £42.

     

     

    Should have done it a long time ago.

  7. macjay1 for Neil Lennon on

    STARRY PLOUGH on 13TH SEPTEMBER 2016 11:57 AM

     

    MACJAY1 FOR NEIL LENNON

     

     

     

    One of the musical traumas of my Carfin Childhood, my Mum had it, it wasn’t my Da’s type of tune:))

     

    ======================================================================

     

     

    Mate.

     

     

    I think I understand .

     

     

    God willing , things have moved on .

     

     

    Why not ?

  8. Dont ever do team selections on here,but I hope Brenda throws Gamboa in tonight as part of a back 5.He and KT have the legs to get up anddown the park all nightBroony ,Biton and Armstrong in the middle with Sinclair and Moussa looking to use their pace when the chance arrives.

     

    We have pace in the team,we must use it/

     

     

    Gordon/DDV

     

    Gamboa Lustig Eric Toure KT

     

     

    Broony Biton

     

     

    Armstrong

     

     

    Moussa Sinclair.

  9. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    THELURKINTIM

     

     

    Over five years,mate. A bloody disgrace. First told me it was the responsibility of the distributor,they told me it was the responsibility of the metering company,Siemens. They told me it was First. They then told me it was my responsibility and I responded accordingly.

     

     

    ‘You charge for “metering services”,you sort it out! And how can it be my responsibility-are you suggesting I tamper wi a meter?’

     

     

    Unbelievable,and Ofgem were no bliddy help either. Hopefully the latest guy I spoke to at First is on the ball. He was raging about it when I explained it. Especially the bill!

  10. Brendan said we’ll attack with eleven and defend with eleven. I like the soundbite but the reality is we could be defending with eleven 99% of the time.

     

     

    Common sense tells us that Barca will have the ball for most of the game and when they have it we have no option but to defend. When we do get the ball it is hugely important that we retain it for as long as possible & try to play our front men into the game.

     

    The more we boot it up the field the more quickly we will have to defend again. The less time we have possession of ball the more time we spend defending.

     

    Having said all that 2-1 for the ‘tic.

  11. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    AULDTAM

     

     

    I intend to use my iPhone as a ‘hotspot’ as originally intended. Problem was that the 3 signal in this area collapsed a few months after I got it!

     

     

    It’s still not great,but there are other networks which work fine.

     

     

    That means landline ditched-never used it-and tv package ditched-barely use it. One phone binned. If my iPad packs in,I’m screwed. But the old lappy and an HDMI cable should be jooooost peachy…

  12. Jeez,

     

     

    BMCUWP…..yer so gullible….am tempted to tell you, you owe me a score…..remember….;-))

     

     

    FTSFA

     

     

    H.H.

  13. By my reckoning half the Celtic team are over six foot in height which will give us a big advantage if we can manage to win corners and set-pieces.

  14. Send the players out to night to enjoy the occasion, what a step up in football for Scott Sinclair and Moussa Dembele, how exciting for guys like them to be in the Nou Camp when only a few months ago they were at Villa nd Fulham.

     

     

    We have a young team, let them go and express themselves against some of the best players in the world if we get dubbed we get dubbed, this team will grow through this years CL game sand be better prepared for next years competition.

     

     

    As the old saying goes you only get better playing against better players.

     

     

    Qualification this year is a bonus in my opinion, I wasn’t expecting it and now that we’re there let’s enjoy the experience and build from it.

     

     

    In Brendan we trust.

  15. BSR,

     

     

    Is alluding to it…..high energy pressing game…..in heat and humidity…..needs good game management from BR….

     

     

    FTSFA

     

     

    H.H.

  16. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    THELURKINTIM

     

     

    Gullible,no. Angry and biding my time,mibbe. Frustrated at going round in circles,definitely.

     

     

    The most annoying thing is that I realised the problem prior to moving from SSE-who installed the meter-to First and stopped the transfer on those grounds.

     

     

    It also meant that I couldn’t supply final/initial readings to either.

     

     

    They went ahead on an estimate agreed by both!

  17. Good afternoon CQN!

     

     

    My team for tonight.

     

     

    *********************************************************************************************

     

     

    DDV

     

     

    Lustig Toure Sviatchenko Tierney

     

     

    Bitton Brown Rogic

     

     

    Forrest Sinclair

     

     

    Dembele

     

     

    **********************************************************************************

     

     

    Allowing for Brown and Bitton to sit deep to assist defence and Rogic to assist wide men in feeding Dembele.

     

     

    0-1 to the Celts

     

     

    HH EnnisBhoy

  18. Celtic have played a lot more competitive games than Barca so far this season and hopefully this will be to our advantage.

  19. ACGR just telt me…..yer aw in his sights if he cannae get 2 tickets fur the Man cy gemme…..oan the 28th…..;-))

     

     

    FTSFA

     

     

    H.H.

  20. I think BR will find a place for Christian Gamboa tonight as he will need his pace as Neymar and Suarez are very quick

  21. 4-5-1 that can quickly becomes a 5-3-2

     

     

    DDV

     

    Lustig Toure Sviatchekno Tierney

     

    Gamboa Brown Bitton Armstrong Sinclair

     

    Dembele

  22. WEEMINGER on 13TH SEPTEMBER 2016 10:51 AM

     

    MACJAY1 FOR NEIL LENNON on 13TH SEPTEMBER 2016 10:48 AM

     

     

    AULD TAM on 13TH SEPTEMBER 2016 10:41 AM

     

     

     

    Can I just check if you’re saying there was nothing wrong with anything that was on display on Saturday? Just because it was worse in the old days, doesn’t mean that anything goes now.

     

     

    55,000 Celtic fans there on Saturday,and possibly two people throw these “Dollies”over the side,and its shameful !!!!!!!.Sorry,I dont get this.You put that amount of people anywhere in the world together,you are going to get a lot more sinister people there than a couple of idiots.

     

    At the end of the day,this is all they have to complain about.This has to be the 1st time any of these people have attended a Hun game.Banners?.I can recall Banners that would make your skin crawl from that mob.

     

    The Desmond White banner just after he had died,to mention but one.

     

    Dont get caught up in the hype,dont let the SMSM,Level 5,faux outraged Huns make your agenda.

     

    Apart from the “Dollies”nothing more than a stupid stunt,the game was normal.

     

    If any of the offended on here had looked in on Hun Media the week leading up to the game,the Chemist shops in Glasgow would have run out of smelling salts.As te banner said,”Hun scum”.I have no argument with that.If the truth hurts,so be it