Financial fundamentals, credit where due at Ibrox

996

Credit where it’s due, season ticket sales at Ibrox near 17,000, with so many people trying to force the club into the gutter, is an achievement, and ignore anyone who doubts this figure.  Respect to those fans who have remained ‘loyal’.  The information was released to the stock market, so sales will definitely be north of 16,500.  It’s not worth lying to the stock market over such trivialities.

In the short term, this means the club will be able to meet its loan repayments, if they choose to do so.  Don’t ignore the possibility of a game of brinksmanship over loans made by fans hostile to the board.  Lenders could be forced take insolvency steps to recover their money, which would be politically awkward, so the club might be able to hold onto this cash.

It also means they will survive the summer and start the new season, which in itself, will encourage others to buy season tickets.  The eventual figure may reach 20,000.

With adult tickets costing an average of under £300 before vat, that’s circa £5m hitting the budget so far.  Visits from Hearts and Hibs next season, in what counts as big games at Ibrox these days, will provide additional income, which will go towards offsetting the drop in income from lower season ticket sales.  Controlling investors are looking to raise £8m from a share issue, so where does that leave Newco?

Based on figures produced by the club in their 2012-13 accounts, income, including a contribution from circa 36,000 season ticket sales, was £19m, while operating expenditure was £32m, leaving an annual shortfall of £13m.  Since then, costs and well as income, have fallen.

The £8m share money still leaves them short by a margin that’s likely to be at least £5m, probably more, so further funding should be required by early next year, possibly in the form of a secured loan.

From this position, assuming they compete successfully on the pitch, Newco are short odds to survive long enough to make it into the Premiership for season 2015-16, albeit, still carrying an enormous structural overspend.

It’s also likely that Dave King’s plans, however limited they were, have been torpedoed.  Newco will limp on as an unrecognised and unloved rump of a football team, largely owned and controlled by people who have done everything in their power to hide their identity from fans.  We can only speculate………

Know your place

King’s most damaging intervention in recent months was to assert that Newco should be spending enough money to compete with Celtic, which after original Rangers went through liquidation is hard to fathom.  Newco Rangers must surely learn to live within their means, whether that involves competing with Celtic or fighting off relegation.  Those now running Newco can insist all they like that they are custodians of the heart and soul of Oldco, but only the colour of the shirts will bear any resemblance with the former ‘bears’ in the decades ahead, should they survive long enough to enjoy them.

The financial fundamentals have not changed.  It will cost between £17m and £20m to operate a football operation at Ibrox, before you employ a footballer.  Rates (possibly rent in future), policing, insurances, utilities and the hundreds of staff required for a stadium which can accommodate 50,000 people leave little room for shortcuts.  Jettisoning the vanity project that is Murray Park is a no-brainer.  Get rid of it, cut costs and bring in some cash.

Football on this scale in Scotland is only possible with regular Champions League participation.  Celtic could not operate at anything like their current levels without reaching the Champions League group stage more often than not, or by receiving an investment of cash to recover the situation, should the bogey come off the rails.

This scenario has gone for the Rangers group of clubs.  Celtic’s dominance has come while they have sorted out their finances and, right now, are not in debt.  Should things go wrong one season in the future, they have the bank facilities available to roll the dice again.  Should this go wrong they have investors available to step in, just as they did in 2001 and 2005.

Dave King’s plan may have been unfathomable, but his motivation is not.  He knows too well that a subservient Rangers will be unloved and will eventually wither and die, just like the supremacist, version.

Don’t even try to fight long-term fundamentals.  They are fundamental!  Accept it.

The one and only Bertie Auld is due in the comments section below for a live chat starting at 1pm. Tune in.

Visit the CQN Bookstore to get Tommy Gemmell to sign your personal copy of his tome, All the Best.

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  1. Nye Bevans' rebel soldier on

    Adrian Chiles…sits in section 112.

     

    Adrian Chiles…was a alter boy at St Chic’s in Paisley.

     

    Adrian Chiles…is Kevj’s fav cousin.

     

    Adrian Chiles…is a member of the Knights

     

    Adrian Chiles… posts on CQN.

  2. Gene's a Bhoy's name on

    nye

     

    only one of those statements is true -need to go and prepare for tonight’s broadcast

     

     

    baggies baggies boying, boying

  3. From previous article…..

     

    ____________________

     

    setting free the bears supports Res. 12 & Oscar Knox

     

     

    11:38 on 13 June, 2014

     

    ___________________

     

    Brilliant post pal thanks.

     

     

    Sorry for delay in responding

     

     

    logged out without scrolling back.

     

     

    Thanks again – Hail Hail.

     

     

    Have a good one Tims – laters…..

  4. If people wish to be members of, and participate in competitions run, by a totally corrupt organisation, why then do they feel entitled moan when dodgy decisions that go against them are made?

  5. I’m afraid I’m rather sceptical about the whole Sevco busted flush thing. In my opinion, if they make it into the premiership next year, their season tickets sales will go through the roof and they will steamroller their way close to, if not actually attain, the top spot in a year or two.

     

     

    Their financials depend on it and they will get every assistance in getting there with honest mistakes the like of which we have never seen before.

  6. Syd Negakev

     

    19:45 on

     

    13 June, 2014

     

    I’m afraid I’m rather sceptical about the whole Sevco busted flush thing. In my opinion, if they make it into the premiership next year, their season tickets sales will go through the roof and they will steamroller their way close to, if not actually attain, the top spot in a year or two.

     

     

    Their financials depend on it and they will get every assistance in getting there with honest mistakes the like of which we have never seen before.

     

     

    As I pointed out in previous post, THEY will willingly spend the money to achieve THEIR aims.

  7. quonno

     

     

    19:33 on 13 June, 2014

     

     

    A rather unpopular prediction.

     

     

    Much has been said about the potential competitiveness of next season’s Scottish Championship. Bollocks!

     

     

    THEY will win it by no l3ess than fifteen points.

     

    More to the point, regardless of THEIR supposed financial woes, THEY will playetrs buy of sufficient quality to ensure that THEY do so.

     

     

    ===============================

     

     

    I’ve said it before and I’ll repeat it, and you can tell any Zombies who trot out that nonsense – it’ll be no more than a pish-on-pish pishfest, all the glamour of tramp fighting, all the class of the Jeremy Kyle Show.

     

     

    Watching the Huns rampage among the stiffs in that division will be like watching Paris Hilton try to put lipstick on a pig without using her hands or mouth… Fascinatingly tacky and weirdly amusing.

  8. Nye Bevans' rebel soldier on

    Dreadful coverage on the beeb…..how I

     

    long for that UFB… Adrain Childs

  9. .

     

     

    Watching SBS Australia New World Cup panelist tonight best I have seen for a While.. Smart Views.. Really Intelligent..Thought Provoker.. Seemingly Well thought of and destined to go Far.. A total Ray of Sunshine..

     

     

    Make me Wonder why CQN Whinges about every Single Football panelist..?????

     

     

    Her 36DD CUP is a Bonus..Thoz

     

     

     

    Summa of CharlottesNickerlessCSC

  10. •-:¦:-•** -:¦:- sparkleghirl :¦:-.•**• -:¦:-• on

    Is Daley Blind the son of Danny Blind?

  11. •-:¦:-•** -:¦:- sparkleghirl :¦:-.•**• -:¦:-•

     

     

    20:03 on 13 June, 2014

     

     

    Is Daley Blind the son of Danny Blind?

     

    ———-

     

    Yep

  12. •-:¦:-•** -:¦:- sparkleghirl :¦:-.•**• -:¦:-• on

    Yes he is, commentator just confirmed it

  13. You a cup mhan then Summa?

     

     

    I like to keep abreast of up and coming talent, any pics? :-D

  14. ....PFayr supports WeeOscar on

    Huns will be much more dangerous next season than many suggest

     

     

    A full Ibrox ….with their supporters hell bent on revenge for their demise ….they don’t accept that they have themselves to blame …

     

     

    increased finances and interest

     

     

    Throw in Norris,Murray,McLean ,Thomson,Collum et al …honest mistakes galore

     

     

    Consider CFC with the bargain basement signings…sale of our best players and the gradual but steady reduction in squad quality

     

     

     

    I’m not convinced they’ll be as impotent as predicted ….their fans will be as dreadful as ever ..if not worse

     

     

    We should have done everything in our power to kill them off ……instead we are set to embrace their return…for return it is ..we can argue the legals etc ..but they’ve retain every rotten aspect

     

     

    CFC not PLC

  15. Diego Costa getting some stick from Brazilians in the crowd. About as popular as a Japanese ref in Dubrovnik.

  16. Torres should be playing, think this World Cup could’ve been the time for him to rediscover his form

  17. bobby russell

     

     

    19:33 on 13 June, 2014

     

    To me it isn`t hate of Chiles, or the vast amount he makes. Personally I think he`s pure crap. Others obviously see it differently. I just don`t like listening to him or watching him.

     

    And I still think he looks as if he`s jobbied in his (probable) y-fronts.

     

     

     

     

    Haw Boabby, what’s up wi Y-fronts ?

  18. Boabby

     

     

    Nearly said what’ve you got against Y-fronts but that would just be vulgar!!

     

     

    Hehehe

  19. I don’t accept Rump Rangers will walk next season’s championship, I think they will find it very difficult indeed. I cant see any real quality being added to their squad an little or no talent coming through. Lets look to our own CL adventure rather than worry about that mob.

  20. twentyfirstofmaynineteenseventynine on

    why is Costa getting so much stick ?

     

     

    adrianchilescsc

  21. Mcbhoy

     

     

    Agreed. They scraped home in a few games last season. Hertz will be stronger, Hibs must improve. I think they’re in for a rough ride. Cup finals every week.

  22. Nye Bevans' rebel soldier on

    ….PFayr supports WeeOscar

     

    20:07 on

     

    13 June, 2014

     

     

    Have to disagree, the hun will be no more potent

     

    than the hun of the early 80’s…..a old rabid dug wae

     

    nae teeth.

  23. weet weet weet(GBWO) on

    twentyfirstofmaynineteenseventynine

     

     

    Cos he’s Brazilian

     

     

    HH

  24. I think he was granted Spanish citizenship last year, so had a choice to make. I think he’s actually been capped for Brazil though.

  25. Tnt they will also have to play full time players no part timers jeez wee Albion nearly done them, and Raith did.

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