Celtic’s £50m income advantage and overinvestment

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I’ve seen a bit of chat on where Dave King’s promised overinvestment is, since Celtic humbled his team on Saturday. Let’s be clear, Newco are overinvesting.

Senderos, Barton, Hill, Kranjcar are all earning over £750k, Barton significantly so. They signed a further seven during the transfer window. Running costs are eye-wateringly high for a club without significant income streams from Europe, television or merchandising.

The £30m PR bluster, which the new board used while trying to unseat the Easdales, can now be seen for what it was, but this level of expenditure is pretty much as high as is practically possible without a lunatic Sugar Daddy. In fact, if we were running with similar numbers, I would screaming at you that we need to cut back for fear of insolvency.

Four years ago someone in the game suggested to me the Rangers group of clubs were fatally wounded, despite selling over 30,000 season tickets for the Third Division. The reasoning being that the brand depends on an air of success, and would crumble under sustained, unrelenting, mediocrity.

I’ve been saying for four years, most people haven’t began to realise the far reaching consequence of what happened in 2012. “Getting back” (sic.) isn’t about reaching top flight football, it’s about having the budget to be able to compete with Celtic, who could turnover around £50m more than Newco this season.

Where do you even begin to tackle a problem like that?

No Sugar Daddy will make the multi-season investment required. Insolvency remains a real danger for any club running a deficit in double-digit percentages of its turnover, without robust borrowing in place (or a genuine billionaire acting as backstop, if required).

The non-football costs of running a club at Ibrox and Murray Park (an albatross) are significant and comparable to costs at Celtic Park and Lennoxtown. This leaves income available for football comparable with Hearts, Aberdeen Hibs and Dundee United.

The real conundrum is, do you accept your place and live within your means, or risk insolvency trying to catch Celtic? I don’t think either scenario is a viable option. You can make your own mind up about the viability of the football club.

I’ve not mentioned the toilets on Saturday, which is no more than you expect, but I did expect better than the dummies (which have been shamefully exploited to represent something they were not). Could the Seville experience happen now? Nope. This should concern us all.

SevilleAD

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  1. SFTB

     

     

    Your reference to Efe made me think, how would the Sevco hordes who mocked him, love him in their team?

     

    Good to share a few Genius and blether on Friday.

  2. SETTING FREE THE BEARS FOR RES. 12 & OSCAR KNOX on 12TH SEPTEMBER 2016 8:52 PM

     

    Canamalar

     

     

     

    I am reluctant to keep this going with the Barca game on top of us but….. it is possible and far from unheard of to commit suicide by hanging with your hands tied behind you.

     

     

     

    There is even a scientific paper in 2009’s Am. J. Forensic Med. Pathol. on it.

     

    …………………

     

     

    That’s probably the most ill conceived post ever on CQN. Sometimes it’s better to keep certain information to yourself.

     

    Did you google it to find out?

  3. THE_HUDDLE on 12TH SEPTEMBER 2016 9:28 PM

     

    Sunderland’s defence is pathetic

     

     

    ——-

     

    It is that. They look cannon fodder. Fair to say we got the better end of the Rodgers /Moyes deal.

  4. 67Heaven .. CHALLENGING THE LIE ..I am wee Oscar...... Ipox belongs to the creditors on

    DELANEYS DUNKY on 12TH SEPTEMBER 2016 9:18 PM

     

    67H

     

     

    Have you heard any praise from Warbo for Hibs cup win in May, or our win on Saturday?

     

     

    >>>>>>>>>

     

    The whole thing is a joke ……it’s all about mony and hunnery ….. God bless all of their wee cotton socks as they wallow in their devious muddy pool of hunnery revival …..

  5. One thing I detest is hypocrisy, we are getting flack from Rangers and their lackies in the MSM for the banners shown, correct me me if I’m wrong but did I not see a banner that said :

     

     

    ‘ Three cheers for the red white and blue ‘

     

     

    well we all know how that song goes !!!

     

     

    Hypocrites !!

  6. embramike says "the Huns are Deid" on

    HEN1RIK on 12TH SEPTEMBER 2016 9:23 PM

     

     

    Excellent sentiments – text below for those who can’t access link …

     

     

    While I disagree with the effigies, I refuse to have the a Rangers board with members on it who want the Billy Boys brought back moralise about sectarianism, whose players mingle with loyalist bands in the hours before they commemorate the life of a sectarian assassin, who fans sing about sex abuse, whose fans sent bombs and bullets to our manager, hung effigies, posted pictures of him riddled with bullets (a real person we’re talking about, not some abstract contruct) and whose fans welcomed him to Ibrox with their entire ground singing ‘What’s it like to live in fear?’, whose fans besmirch the memory of our manager because he was one of them and went on to crush them into the ground with undisguised glee because he came to see them for what they are, whose players wear black armbands for sectarian murderers, who along with fans and directors sing about the Pope and the Vatican, whose day out is to sing sectarian and racist songs for 90 minutes every game, and whose level of rampage through welcoming towns and football grounds only deviates slightly depending on whether they’ve won or lost.

     

     

    They’re going to release outraged statements about sectarianism and hatred?

     

     

    They should have been put out the game last century for their apartheid policies, never mind waiting until their WATP mentality drove them to their cold, dank grave.

  7. JNP

     

     

    Only four of us out of 7 teams of approx 15 were new starts got landed in housing, (it’s still a dawdle so canny complain) just hope to play the game and don’t let the time police get us down ……. Am more worried about the Mrs wanting me to do overtime on a Saturday, for this PCS guy overtime is a no-no if overtime available there should be more jobs, morally wrong (otherwise my Saturday’s are too precious it’s the blinking weekend :-)

     

     

    MissGFTB is wanting to watch the game the morra night, for somebody that doesn’t like football the wee shoite likes Barcelona & Messi

  8. VFR800A8 on 12TH SEPTEMBER 2016 8:41 PM

     

    CORKCELT on 12TH SEPTEMBER 2016 7:37 PM

     

     

    TOSB, Think they were saying there was a banner with KAH on it which they were interpreting as Kill All Huns, I didn’t notice any KAH banner in the coverage I watched but then again I didn’t see the dolls either until the pics began to appear post match.

     

     

     

    Maybe it could all work out well, if they ban us from the Bigot Dome and we ban them from Paradise, we would never have to look at their ugly faces again. How bad would that be.

     

     

    _________________________________________

     

     

    There is a picture going round with a fan (seemingly in the North Curve) with a flag saying Kill All Huns.

     

     

     

    Dunno if it is photoshopped or not but I didn’t see it on Saturday. Never seen one like that before.

     

     

     

    FAC the ACT

     

     

     

    KTF

     

    ……………………….

     

     

    Thanks ghuys for your replies.

  9. DD -i read your post re Germany, i know boys are flying to Berlin then train, a good bit cheaper than some options …

  10. Hate seeing you bhoys arguing with each other.

     

     

    This place should be bouncing with anticipation of tomorrow nights game following Saturdays massacre.

     

     

    Id quite like to see us going with 3 central defenders tomorrow because we will probably spend long spells penned in so to let them defend that penalty area and let others defend the edges of the box.

     

    I think the pace of Gamboa, Sinclair, Forrest and Dembele could give us the potential for a few breakaways and who knows……if we are clinical and take our chances?

     

    Well……we have done that before against this lot, so why not again tomorrow night?

     

    Rogic is really making that jersey his own now with his performances so its going to be interesting to see if Brendan gives him the reward of a place on this stage or whether he opts for something else tactically…….like i have!

     

    Im going for 5 at the back with Gamboa and Tierney as wing backs and Lustig, Toure and Sviatchenko protecting the penalty area.

     

    Forrest, Brown, Bitton and Sinclair in front of them and Dembele as lone striker.

     

    Its up to Forrest and Sinclair to support him and for Gamboa and Tierney to step up into their midfield spots when we have the ball or to then be back stopping anything getting into the box from the wings when Barca have it, with Forrest and Sinclair doubling up with them.

     

    Let Brown and Bitton stay infield as much as possible and right in front of those 3 centre backs.

     

    Its not Bittons game to work in that manner defensively but i cannae see anyone else getting the gig.

     

    Hopefully he can get on the ball as much as possible to dictate our play and take a bit of pressure off our defence.

     

    That’s us sorted then Brendan, you can have the night off!

     

    The thing about this is though…….we just wanted to be there so no matter how it goes……..its going to help us further down the line, so with that in mind and regardless of whether we get pumped or not…….im gonna sit back and enjoy us being on that stage again.

  11. theglasgowcelticway on

    Sunderland’s defence reminds me of some other teams but I can’t think who. Lukaku’s second goal was embarrassing. Three Sunderland players in the box with only lukaku to pick up and he gets a free header.

  12. TOSB

     

     

    That’s probably the most ill conceived post ever on CQN.

     

     

    I very much doubt it. However you could be in the running for the most hyperbolic post ever- Congrats!

     

     

    Sometimes it’s better to keep certain information to yourself.

     

     

    Information is easy to come by. Use it or ignore it but never suppress it.

     

     

    Did you google it to find out?

     

     

    I looked for research in this area and I found instances- not just this one. It is not an unheard of phenomenon but it is not widespread. Anyone working in mental health has to be prepared to look into some strange areas.

  13. 1 Fraser Forster

     

    23 Mikael Lustig

     

    4 Efe Ambrose

     

    6 Kelvin Wilson

     

    2 Adam Matthews

     

    15 Kris Commons

     

    67 Victor Wanyama

     

    16 Joe Ledley

     

    21 Charlie Mulgrew

     

    9 Georgios Samaras (c)

     

    7 Miku

     

     

    The team with the track record to beat Barca.

  14. SFTB,

     

     

    I have no wish to argue with a fellow Tim…..be careful what YOU wish for ….;-))

     

     

    FTSFA

     

     

    H.H.

  15. Lurkin Tim

     

     

    “SFTB @ 8:52 is part of yer nonsense ”

     

     

    There is absolutely nothing in those words that explains your view or answers the questions I asked.

     

     

    “Ascribing a reading level to set hun

     

    ….. That’s the supposition ;-)) ”

     

     

    I was addressing my reply to canamalar’s point. Canamalar is far from being a hun.

     

     

    Is it possible that you have got hold of the wrong end of a stick somewhere or misinterpreted my point?

     

     

    Anyway, we are taking a long time here to make less and less sense. Unless you are willing to explain yourself clearly, I don’t think I have anything further to add.

  16. Thunder Road

     

     

    Totally agree, anything from this CL group is a bonus, getting there was BRs priority, most important thing was no Thursday night games = Sunday league games for the punters who buy their STs, although the odd Thursday in early 2017 would be quite nice

  17. ” I expect there are also studies into people running head first, backwards into blunt objects and knives and shooting themselves from long range. ”

     

    That has put a smile on my face :-)

     

    HH

  18. Gerry-DD- you don’t see many hat tricks in EPL, Happy to be collecting :) Denayer on as a sub, surely he will get a run in that defence.

  19. 50 shades of green on

    SHOOIE on 12TH SEPTEMBER 2016 9:33 PM

     

    One thing I detest is hypocrisy, we are getting flack from Rangers and their lackies in the MSM for the banners shown, correct me me if I’m wrong but did I not see a banner that said :

     

     

     

    ‘ Three cheers for the red white and blue ‘

     

     

     

    well we all know how that song goes !!!

     

     

     

    Hypocrites !!

     

     

    ######

     

     

    A better or worse if you like example of the Hypocrites is this.

     

     

    Saturday was national famine memorial day Celtic marked this with a logo on our Jerseys, and the Zombie hoards when they weren’t up to their knees in blood, invited us one and all to go home.

     

     

    Was this covered by the press printed or otherwise? I genuinely dont know the answer as I dont read the red tops and hardly ever hear the phone in.

     

     

    Seems to me that its more offensive than the dolls thing ( which imho was crass at worst).

  20. BB

     

     

    Thanks for the Berlin advice.

     

    Can get a flight fae Glasgow to Amsterdam for £102 return. Saturday to Saturday. Hire a car and see a bit of Netherlands and Deutchland roon the match.

  21. Must say The Bhoy Jinky was one of my favourite posters here. I’d love to see him back. Any chance of a reconciliation Paul.

  22. Gerryfaethebrig.

     

    Good stuff about Miss GFTB.

     

    My youngest daughter is 6, knows nothing about football or so I thought,

     

    A wee friend was in a couple of weeks ago and said that her Dad suoported Rangers* my wee yin responded by saying my Dad supports Barcelona. Not tomorrow I won’t!!!!.

     

    Night all enjoy.

     

    * Sevco, the wean didn’t know any better.

  23. SFTB Brother,

     

     

    Life’s too short to be arguing……I don’t have the time or inclination to be arguing with you…..yer still a judgemental dik tho ;-))

     

     

    FTSFA

     

     

    H.H.

  24. Hello again all you young rebels.

     

     

    Just back from a very happy rebel peninsula, what a weekend!

     

    and it,s our clubs Halfway to Paddy,s day next Sunday it,s a

     

    worry when you are spending more on paracetamol than

     

    Guinness but bring it on.

     

    A great performance from the bhoys against that new team but

     

    Tuesday against Barca will let us know how far we have

     

    progressed.

     

    Tom Rogic getting massive praise over here in Oz and sports

     

    people saying he must be the next Aussie captain, hope Celtic

     

    capitalise on this and huge billboards along the main highways

     

    with Tom in the hoops would raise our clubs exposure so much

     

    more, or is that me dreaming again?

     

    H.H Mick

  25. 67Heaven .. CHALLENGING THE LIE ..I am wee Oscar...... Ipox belongs to the creditors on

    Why don’t the Police block off the entrance to the toilet once it is reported that the vandalism has started, then enter the toilet and arrest them all well after the end of the game ?

  26. macjay1 for Neil Lennon on

    It seems that we Celtic supporters have been lulled into the concept of pleading our guilt through association.

     

     

    I really don`t think we should.

     

     

    Three guys.apparently .

     

    Celtic supporters apparently.

     

     

    3 of 50,000

     

    .006 per cent.

     

     

    This was an extremely unfortunate and offensive prank.

     

    It doesn`t relect on me and it shouldn`t reflect on you or on Celtic F.C.

     

    The lepers of the Scottish press will try to tell you otherwise , but who cares what they think.

     

    I don`t. Do you ?

  27. Gerryfaethebrig

     

     

    Never heard a peep of the getting judged in Europe line that got trotted out to undermine Ronny, yet i dare say it will suddenly begin again in an attempt to stick it to Brendan if they can.

     

    Regardless of their hurt, anything he can achieve now…..even if we finish the group with 1 single point it will be a bonus so i will be ignoring them and looking forward to our future.

     

     

    HH

  28. James Forrest

     

    I must admit I am a tad surprised at your stance re the dolls, only going by what you have posted over the years, I would have thot you would have seen it for what it was, stupid and ill advised, being a betting man I would wager there was no other intent than to take the piss of their death.

     

    The fact people are taking leaps to beat the band to justify their stance is all very well, but I honestly didn’t think I would read that from you.

     

    Not slagging you for your stance, just surprised by it, that’s all.

     

    HH

     

    Defo my last on it :-)

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