What’s the value of the Scottish Professional League sponsorship package? It’s whatever the highest bidder is prepared to pay for it. £4m from Ladbrokes over two years is, therefore, a true value. It’s down on the previous SPL deal, which was £2m from Clydesdale Bank, as it includes rights to the lower leagues, but this reflects variations in market and product conditions since that deal was signed.
The SPFL chose to go without a sponsor rather than significantly reduce their asking price, believing that it would be difficult to up-bid from a lower position than wait on the market returning to a position closer to the expected value. As we don’t know what offers they received two years ago, and we’ll never know what subsequent value would have been received, there’s no point even trying to judge that decision. The most we can say is that despite worries in some places of Armageddon, clearly member clubs believed they had enough in the tank to ride out some years without sponsorship money.
Everything is for sale (Ibrox naming rights for £1, anyone?), but you only take low value deals when you’re in a low value starting position – and there’s no point making moral ‘right or wrong’ judgements about people who make decisions from a poor starting position.
Unlike Scottish football’s broadcast deals, the values of which are determined by an oligopoly, league, shirt and stadium sponsorship is open to a very wide number of potential partners.
The real focus of our angst, should be against the behemoth who own the majority of football TV rights, pays a huge premium for the rights which are critical to its business, while exploiting the large barriers to entry to pay a pittance for Scottish football.
As TV consumers we pay some of the highest subscriber rates in the world as we are part of a very valuable TV market. Our football clubs operate within the boundaries of this TV market but are excluded from competing in the lucrative section of that market by a closed shop.
An oligopoly working with a closed shop to the detriment of some competitors within the EU. I cannot believe this is legal.
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Rwe.
Veadinho is not a very complimentary name. It’s a derogatory name for gay men.
Perhaps it was a cruel joke that he didn’t get.
Hh
RWE
Numbers on shorts: 1960-1994 (till 1975 in Europe)
Celtic’s tradition of wearing numbers on their shorts rather than on the back of their shirts was brought to an end after an incident in which the wrong player was booked by a referee who claimed he was confused by the lack of shirt numbers (and evidently had not noticed the crucial items were plainly visible on the shorts). The Scottish Football League ruled instructed Celtic to wear numbers on their shirts from the start of the 1994-95 season.
Celtic responded by adding numbers to the top of their sleeves, a decision that did not amuse the gentlemen at the SFL who directed the club to attach them to the back of their shirts, where they appeared on a large white patch, breaking up the sacred hoops.
Believe Spurs had numbers on their shorts at one time and FIFA allow numbers on front of International Team Kit shorts.
(info courtesy of research following a wee pub debate recently).
:-)
Veadinho…”Youre a Little Dear” must admit , i have uttered those words when ahem…Bargaining for services..
The Old Victor Comic aint stupid. #LOL http://t.co/tmJ4JSwC52
Just in,sat down n read the article.
I was going to post on the blog last night whilst there was updates from the Juve game that,no word of a lie,that I have no interest whatsoever in the CL.
Of course I pray we get to the group stages but other than that I wouldn’t watch it if it was being played in my front garden.
I decided not to mention it and talk about music instead and after reading Paul’s article it’s dawned on me I feel ok about being addicted to Celtic via more often than not this site but not the games premier competition.
I love Celtic and am fascinated by Scottish fitba but I just don’t feel it for anywhere else like the CL and the EPL.
Is it any wonder why?
“The real focus of our angst, should be against the behemoth who own the majority of football TV rights, pays a huge premium for the rights which are critical to its business, while exploiting the large barriers to entry to pay a pittance for Scottish football”
But at the same time take their money to advertise their betting sites that profit greatly from their stranglehold on British football? Emmm
Lennon n mc..Mjallby…Its Better than Eastenders ..Just saying like..
Best possible line ever from Terry McCann in Minder…
UP THE CELTS!
ATR commentator[Yank] forced to say sorry for the Mullins/Celtic comparison.
Zombies a plenty foned in & complained !
Shame shame shame ……….he even had to mention the new club by name.
Disgrace.
!!bada bing!!
Just dandy :))
Bada..
Or a beezer!
Bada…
A topper :)
bgx
Ha! I do agree.
;)
Mrs HJ loathes The Proclaimers so I had to turn up the sound when driving back home tonight and Croatian radio was playing 500 Miles.
When are the Sevco playing off again? I thought it was tonight.
Guess I’ll have to get my comedy from netflicks instead….
Lennon n – I feel much the same. The standard in England and in other euro leagues is not as great as,some would have us believe and I hate what excessive money has done to the game.
Hvratski Jim…I Love the Proclaimers….As long as They in Edinburgh and im in Glasgow..ha..
Juventus are the Sevco of Italy.
Real Madrid are the Sevco of Spain.
Won’t be watching the cheats final.
Hope they both get beat.
voguepunter
20:40 on 14 May, 2015
Best possible line ever from Terry McCann in Minder…
UP THE CELTS!
=====
Ha, I remember that.
Beaten only by Robbie Coltrane in ‘Cracker’, shouting ‘Ceeel-tic, Ceeel-tic!’ at murdering scouser Alfie to drown out his Liverpool FC mantra – played inronically by misguided Hun actor Bobby Carlyle (Begbie!).
And of course I meant to say They aren’t playing each other in the final but did in the semi.
Had a couple of beers tonight.
You get ma drift though ?
Lol
Burghbhoy…Ahem…
Real Madrid, Barca, Man City , Chelsea PSG etc have wrecked fitba.
Switch them off
bgx
Just goes to show… Don’t drink on a school night!!!
Hehe
Lennon n Mc,
Ditto for me too!
burghbhoy
Dude that’s some swally you’re on!
You know the game was last night, right?!?
;-)
HH jamesgang
Sandman…Carlyle is a Fantastic Actor…
Burghbhoy…Laughed at That Mate..Agreed 100..
Pure, inventive, beautiful football.
Celtic.
hun skelper
14:29 on 14 May, 2015
Sorry, don’t agree …. playing teams 4 times is not an issue ……the quality in this Country is dire enough without diluting it further….
Love the pictures on the stadium.
Are they there for the long term?
Eagles documentary on sky arts 1. Good watch music fans….
Jamesgang
After I posted I remembered the game was last night.
Better sign off before I write any more drivel…. But the Sevco comparison I think is still right!!
Lol
HH
Great Goal From Dnipro..Looks like ave Done my Dough..ouch
Bgx
Mrs HJ would prefer them a bit further away. Maybe the South Pole , moon, Mars/ Jupiter etc.
burghbhoy
;-)
HH jamesgang
burghbhoy…
I post drivel most nights, I’m only surpassed by Jamesgang usually :))
How Aint Napoli Scored…aaaa
Sips
I wound easily you know.
HH jamesgang