Football rights, an oligopoly working with a closed shop

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What’s the value of the Scottish Professional League sponsorship package?  It’s whatever the highest bidder is prepared to pay for it.  £4m from Ladbrokes over two years is, therefore, a true value.  It’s down on the previous SPL deal, which was £2m from Clydesdale Bank, as it includes rights to the lower leagues, but this reflects variations in market and product conditions since that deal was signed.

The SPFL chose to go without a sponsor rather than significantly reduce their asking price, believing that it would be difficult to up-bid from a lower position than wait on the market returning to a position closer to the expected value.  As we don’t know what offers they received two years ago, and we’ll never know what subsequent value would have been received, there’s no point even trying to judge that decision.  The most we can say is that despite worries in some places of Armageddon, clearly member clubs believed they had enough in the tank to ride out some years without sponsorship money.

Everything is for sale (Ibrox naming rights for £1, anyone?), but you only take low value deals when you’re in a low value starting position – and there’s no point making moral ‘right or wrong’ judgements about people who make decisions from a poor starting position.

Unlike Scottish football’s broadcast deals, the values of which are determined by an oligopoly, league, shirt and stadium sponsorship is open to a very wide number of potential partners.

The real focus of our angst, should be against the behemoth who own the majority of football TV rights, pays a huge premium for the rights which are critical to its business, while exploiting the large barriers to entry to pay a pittance for Scottish football.

As TV consumers we pay some of the highest subscriber rates in the world as we are part of a very valuable TV market.  Our football clubs operate within the boundaries of this TV market but are excluded from competing in the lucrative section of that market by a closed shop.

An oligopoly working with a closed shop to the detriment of some competitors within the EU.  I cannot believe this is legal.

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573 Comments

  1. Captain Beefheart on

    If, and it is still an if, Scepovic is yet another dud striker, actions must occur to change the striker policy. Relying on Stokesy for Europe will ensure that I rely on Pampers when the qualifiers begin.

  2. Captain Beefheart on

    RT,

     

     

    Nobody wanted Ed. Nobody wants loony leftie policies. You will have to accept that. The Guardian hasn’t. It is hilarious just now.

  3. Sipsini

     

     

    Not at all bud, made me smile though.

     

     

    Enjoy your sesh wae the troops tomorrow.

     

     

    The shadow says she’s buying the drinks in the KIDS after the final game, see you soon :)

  4. Captain Beefheart on

    Good movie from Romania for film watchers: ‘California dreamin’. Very amusing and poignant tale about American troops and their culture clashes with Romanian villagers.

     

     

    Not probably on Farage’s list but there you go.

  5. JimmyQuinnsBits on

    Cap’n,

     

     

    I’m tryin to keep out of it, but I’m intrigued. I am anything but a fan of Ed but which, exactly, of his policies would you consider to be of the loonie left?

  6. Roberttressell..Saw her on Twitter, katie hopkins had a go at her, CC asked her if she fancied a Boxing match, all proceeds to charity..No Answer…I like CC..Good Girl…

  7. Sipsini.

     

     

    May see you in the lane Valley Tomorrow,couple of wee jobs to do,and if I get them done in time I’ll come in.

  8. oldtim67

     

     

    Got meeting in town 3:00pm – if you are coming in I will pop-in to BV 4:00ish!

     

     

    H!H!

  9. jude2005 is Neil Lennon \o/ on

    The 17 cup winners play Aberdeen at Barrowfield at 4 o clock 2 morro

  10. !!Bada Bing!! on

    Go for Saurez ,read back and the experts said he was on the way down….

     

    #elevenerife

  11. !!Bada Bing!! on

    Watched the first 2 episodes if ‘The Affair ‘ last night on Sky Atlantic,great stuff and very different story telling.Think it won plenty awards in the US.Well worth a look bhoys

  12. !!Bada Bing!!

     

     

    Hopefully my meeting wont run more than an hour – see you there.

  13. .

     

     

    Paul67..WinningCaptains..

     

     

    Its getting Virtually Impossible to access CQN (Laptop) the Gambling Ad blocks the page sometimes click Close or Skip and Access site 5-6 times Ad either stays or Opens up on other page but Ad still on CQN page..

     

     

    Only way is to try opening CQN again on another Tab..

     

     

    Nothing works to Stop this..

     

     

    Maybe time to get Magners as Sponsor at least We could have a Wee Drink waiting to get on the Site..;-)

     

     

    001

  14. !!Bada Bing!! on

    sipsini-and your good self mate,forgive me.Meeting guys who i went out every Friday night ,25 years ago :).When we try and put the Band back together,1 of us can’t make it,but really looking forward to seeing my best hun pals;and another Tim :)))HH

  15. It’s good to see the righteous SNP cheerleaders, maybe they can tell us when the zero hour contract and the OBA will be shutdown in Scotland, finger on the pulse innat innit

  16. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    001 BHOY

     

     

    On my desktop,I have CQN on my toolbar. When I bring the cursor to it,it opens the CQN pages available to me. I can then click on the X on any which I want to close.

     

     

    Should be the same on your laptop.

  17. 001 bhoy

     

     

    May I add my voice to yours about the trouble getting onto the site.

     

     

    For the last two weeks I have really struggled to remain on the site – every day. When I try to go back to do some scrolling on what I missed, the article page comes up and Isometimes cannot get beyond that no matter how patient I am. I invariably close the window down and re-open it to try my luck that way. That sometimes works but not always.

     

     

    Just a coaching opportunity CSC

  18. A Ceiler Gonof Rust on

    Glad to hear Charlie Mulgrew is fit and ready again. What position is he playing tomorrow?

     

     

    I may not be so happy if we’re still playing him in midfield.

     

     

    Welcome back Charlie, you are a hunskelper and have your place in the Celtic ACGR hall of history.

  19. A Ceiler Gonof Rust on

    As does my Jamsie F painting. Hoi Doc, get that aff Miss Doc’s wall, it’s time for a relocation.

     

     

    HH Doc

  20. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    ACEILERGONOFRUST

     

     

    Howdy,bud. How’s tricks?

     

     

    Have you booked into Coia’s next weekend for your farewell brekkie?

  21. A Ceiler Gonof Rust on

    Driving back from Aberdeen tonight the radio had a program asking which bands would the listeners like to see get back together. There was some obvious ones with dead members, but the Jam were well quoted.

     

     

    I never saw them live and I don’t remember why I never went when they played the Apollo……………………….bahhhh. Regrets, Aye I have a few.

     

     

    A Jam song

     

     

    https://www.youtube.com/watch?v=RxhN7MQ6uYw

     

     

    A fink

  22. A Ceiler Gonof Rust on

    BobM, not booked yet but its a racing cert I’ll be having my brekkie with my wee Italian money pit pal, my wee bro and Dan the man……….and Jungle Jim.

     

     

    He’s going to have to throttle back his business forecast next year when he hears he’s lost me as a regular. Either that or he’ll need to sell a lot of Latium Ameroni to the wee bro.

     

     

    Hope all is well in the winklepicking family world.

     

     

    HH bruv

  23. .

     

     

    Bob..

     

     

    Think l deleted it (CQN) from my Toolbar when l first got the Problem..Ha

     

     

    001

  24. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    ACEILERGONOFRUST

     

     

    All fine and dandy,mate. Thanks for the asking.

     

     

    Nephew off to The Philippines tomorrow,month in the sun necking banana rum wi THEBARCAMOLE. Hopefully he’ll return with loads of tales to keep from his Mum,haha!

     

     

    Give my regards to the troops,please. Have you got one of those bumper stickers yet for yer passion-wagon?

  25. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    001 BHOY

     

     

    Hark at me wi the technical terms like toolbar,ffs! And I used to revel in my Luddism…

  26. A Ceiler Gonof Rust on

    BobM, I’ve cracked open my finest over the last three years or so. I’ve gone from collecting it to guzzling it:_) It’s time to enjoy the fruits of my years of stock build up.

     

     

    My Dram cabinet is beginning to look like the new hun trophy cabinet. I’ve still got a couple of things worth 5 or six hundred quid in there, which is more than they can say.

     

     

    I’ll enjoy them toasting their next death, and the one after that.