Football rights, an oligopoly working with a closed shop

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What’s the value of the Scottish Professional League sponsorship package?  It’s whatever the highest bidder is prepared to pay for it.  £4m from Ladbrokes over two years is, therefore, a true value.  It’s down on the previous SPL deal, which was £2m from Clydesdale Bank, as it includes rights to the lower leagues, but this reflects variations in market and product conditions since that deal was signed.

The SPFL chose to go without a sponsor rather than significantly reduce their asking price, believing that it would be difficult to up-bid from a lower position than wait on the market returning to a position closer to the expected value.  As we don’t know what offers they received two years ago, and we’ll never know what subsequent value would have been received, there’s no point even trying to judge that decision.  The most we can say is that despite worries in some places of Armageddon, clearly member clubs believed they had enough in the tank to ride out some years without sponsorship money.

Everything is for sale (Ibrox naming rights for £1, anyone?), but you only take low value deals when you’re in a low value starting position – and there’s no point making moral ‘right or wrong’ judgements about people who make decisions from a poor starting position.

Unlike Scottish football’s broadcast deals, the values of which are determined by an oligopoly, league, shirt and stadium sponsorship is open to a very wide number of potential partners.

The real focus of our angst, should be against the behemoth who own the majority of football TV rights, pays a huge premium for the rights which are critical to its business, while exploiting the large barriers to entry to pay a pittance for Scottish football.

As TV consumers we pay some of the highest subscriber rates in the world as we are part of a very valuable TV market.  Our football clubs operate within the boundaries of this TV market but are excluded from competing in the lucrative section of that market by a closed shop.

An oligopoly working with a closed shop to the detriment of some competitors within the EU.  I cannot believe this is legal.

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573 Comments

  1. Jim Craig and Jinky had a few good moves. JJ would get the ball a approach the opposition full-back ,who had at least one other defender backing him up. Jim Craig would come charging up on the overlap pulling the defenders wide and this allowed Jinky to cut inside and head directly for the goal. I remember being impressed about how well they worked this combination.

  2. South Of Tunis on

    Bobby Murdoch.

     

     

    ” Bobby Murdoch is my complete footballer ”

     

     

    Helenio Herrera..

     

     

    Mine too – A wonderful player.!

  3. If the SFA/SPFL want to change the league structure without notice will they do so with a fit and proper test applying all the rules to all teams like they did when they broke all the rules by re-licencing the newco huns or will the balance of probility and precedence kick in?

     

     

    Rules..the SFA… in the same sentence… who is kidding who?

  4. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    KITALBA

     

     

    Aye. But year after year they get away with it.

     

     

    You don’t need to fool people to get away with it. You only need to get away with it. Year after year.

  5. foghorn leghorn on

    just a reminder for betting types that there’s a horse called Fields of Athenrye running in the 7.35 at Dundalk tonight

     

     

    it might have a hard job beating the favourite so i wouldn’t advise risking much of your beer money on it

     

     

    however i would full advocate delving into the wife’s purse to make a sound family investment on it, or breaking into your childrens piggy bank with a butter knife to fund said bet

     

     

    if your wife and weans dont have those sources of cash then just sell them and use the proceeds to put a few pennys on

     

     

    remember the value of your investment can go down as well as, err, down

  6. So now a poll reveals that the north of england would like to join an independent Scotland. The new enlarged scotland would include Liverpool Manchester Leeds Newcastle Sheffield etc. Its got the makings of a strong league but would they have to start off in the lower leagues ?

  7. jinkyredstar on

    Friesdorfer

     

    Hope you get to see the game- even if there was a pub in Andtrax showing Om stuffed as we have been invited for ‘drinks’!

     

    IPhoneunderthetablecsc

  8. Kitalba

     

     

    It’s easier to fool people, than to convince them they have been fooled.

     

     

    Mark Twain.

     

     

    It appears to be our role to convince others that they have been fooled. And no one is listening. Unfortunately.

     

     

    BangheadbrickwallCSC

  9. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    HENKE

     

     

    In order to explain to someone that they have been fooled,you have to explain that they have been fooled(!)

     

     

    More people are more willing to open their wallet to a convincing shyster than listen to someone explain why they were foolish to do so.

     

     

    You can take anyone for a fool,and he will thank you for it. Just don’t tell him he’s one. He’s got his pride,you know.

  10. thomthethim for Oscar OK on

    BMCUP,

     

     

    Thanks for posting the tribute to Bobby.

     

     

    The same journalist also wrote a piece in praise of Bobby’s Player of the Year Award in 1969, I think.

     

    After listing all his qualities as a player, he reckoned that the disdain with which he treated Alex Ferguson’s attempted head butt, merited the Award alone.

     

    Both players were running side by side and Ferguson dipped his head toward Bobby, who merely drew his head away with breaking his stride.

     

    My favourite player, from a team of favourite players. Peerless.

  11. South Of Tunis on

    ” It is pointless complaining about such partial Referees.We missed enough chances to win several games. Had we done that , the two presents would not have mattered.”

     

     

    Rafa Benitez 15 5 2015

  12. The Green Man on

    Has Dave King of Africa been awarded the Nobel Prize for economics yet?

     

     

     

     

     

    HH

  13. BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS: Henke:

     

     

    I have neither the time nor the inclination to catalogue the number of times Celtic, and other Scottish football clubs, have been shafted by the SFA, to and for the benefit of a corrupt and toxic club.

     

     

    But when they come back and do it again, and they will, and they are, we can all bend over, drop them, and in perfect harmony, sing, “do it to me one more time”.

     

     

    Money is their creed, it is their greed, it is their oxygen, it is their wine, and the bill is ours.

  14. The Green Man on

    Yeah…Dave King being cleared as fit and proper by the Handshaking Blazers at the SFA, is probably as bad as when Henry Kissenger won the Nobel Peace Prize.

     

     

    HH

  15. South Of Tunis on

    Debate raging in Napoli cyberspace re whether years of mouthing off about UEFA produced anything other than being shafted in a Europa League semi final.

  16. Sky sports news saying the jags are going to increase capacity in the Jackie husband stand next season for old firm clubs

     

    Do they know something we don’t ?

  17. South Of Tunis on

    Wag on the radio had this to say re the news that Rubentus will sign Dybala and Cavani.-

     

     

    ” The unexpected Champions League money means that they can now afford to buy players and Referees “

  18. The Green Man on

    Ginger

     

     

    The fix is in….they have to cheat us to beat us.

     

    When it happens….Thank God I wont ever watch that mob at Celtic Park.

     

    No Old Firm nonsense for me…..they can keep it.

     

     

     

    HH

  19. Ginger

     

    11:13 on

     

    15 May, 2015

     

     

    Sky are just desperate for them to get promoted as us v them is the only Scottish game they are interested in.

     

    The Thistle statement asks if their ST holders in the Jackie Husband Stand would relocate for Celtic games, and them if applicable, to allow them to maximize income.

  20. twentyfirstofmaynineteenseventynine on

    bournesouprecipe

     

     

    depends what one of the many elbows ferguson’s you’re referring to

     

     

    HH

  21. Gerryfaethebrig on

    friesdorfer

     

     

    09:54 on 15 May, 2015

     

     

    Celts Well a cert for the game tonight, watched the home game v Partick in there last month, the game is on BT sports tonight so should be no bother at all, enjoy watching the boys in the Ponsa

  22. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    twentyfirstofmaynineteenseventynine

     

     

    All of them.

  23. twentyfirstofmaynineteenseventynine on

    i’d happily promote that fight. Free Cox’s square slice to the winner(s)

     

     

    HH

  24. Coin.

     

     

    Dollars.

     

     

    Pounds.

     

     

    Bigot pounds.

     

     

    Hard earned coin.

     

     

    Coin. Whose coin to whose coin?

     

     

    Prop up the SFA and bigotry or Mary’s Meals.

     

     

    Ah! Well that’ll be a no contest then.

     

     

    Here… who do I make out the cheque to?

  25. Jinkyredstar

     

    Nae luck, don’t some folks look at the footie calendar before making such arrangements! HH

     

    howverydaretheycsc

  26. sipsini

     

     

    Got a 3:00pm meet (can’t turn up Lillian) – will be in BV 4:00ish.

  27. This is the life, sitting outside the BV with a pint and a smoke and getting paid for the pleasure of it.

     

     

    All you bhoys grafting away enjoy ;)))

  28. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    SIPSINI

     

     

    You sitting there wi all yer pals,as usual?