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Football rights, an oligopoly working with a closed shop

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By on CQN BLOG & Comments

What’s the value of the Scottish Professional League sponsorship package?  It’s whatever the highest bidder is prepared to pay for it.  £4m from Ladbrokes over two years is, therefore, a true value.  It’s down on the previous SPL deal, which was £2m from Clydesdale Bank, as it includes rights to the lower leagues, but this reflects variations in market and product conditions since that deal was signed.

The SPFL chose to go without a sponsor rather than significantly reduce their asking price, believing that it would be difficult to up-bid from a lower position than wait on the market returning to a position closer to the expected value.  As we don’t know what offers they received two years ago, and we’ll never know what subsequent value would have been received, there’s no point even trying to judge that decision.  The most we can say is that despite worries in some places of Armageddon, clearly member clubs believed they had enough in the tank to ride out some years without sponsorship money.

Everything is for sale (Ibrox naming rights for £1, anyone?), but you only take low value deals when you’re in a low value starting position – and there’s no point making moral ‘right or wrong’ judgements about people who make decisions from a poor starting position.

Unlike Scottish football’s broadcast deals, the values of which are determined by an oligopoly, league, shirt and stadium sponsorship is open to a very wide number of potential partners.

The real focus of our angst, should be against the behemoth who own the majority of football TV rights, pays a huge premium for the rights which are critical to its business, while exploiting the large barriers to entry to pay a pittance for Scottish football.

As TV consumers we pay some of the highest subscriber rates in the world as we are part of a very valuable TV market.  Our football clubs operate within the boundaries of this TV market but are excluded from competing in the lucrative section of that market by a closed shop.

An oligopoly working with a closed shop to the detriment of some competitors within the EU.  I cannot believe this is legal.

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  1. 001 Bhoy.. on

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    RWE..

     

     

    Yip..for me it’s Not the Access to CQN but more where l am being Taken to..A Gambling Site..

     

     

    As a Ex Gambler it’s a Wee bit of a Worry..

     

     

    Luckily l still feel I’m a Winner every day l don’t Bet..Ha..

     

     

    Otherwise l would Need to be ‘Aff Oot’..

     

     

    No Drama on the Ole iPhone 6..Maybe Apple are Scared we spend all our Apple money..;-(

     

     

    001

  2. A Ceiler Gonof Rust on

    BobM, glad to hear the young winklepicker is thriving. He’ll enjoy his time with BCM, well not with BCM, but in BCM’s toon. Nae offence BCM……………….I’m sure you’ll be the perfect host.

     

     

     

     

    Ach you know what I mean.

     

     

     

     

    ………………….:_)

  4. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    ACEILERGONOFRUST 0128

     

     

    I wouldn’t bet on it!

  5. A Ceiler Gonof Rust on

    Bada Bing, I’ve been here for ages but thanks for the warm welcome.

     

     

    Love………………………..ACGR xxx

  8. 001 Bhoy.. on

    .

     

     

    ACGR..

     

     

    Who He..?

     

     

    He doesn’t sound Like a Rapper..;-)

     

     

    001 of DizzyRascalCSC

  9. A Ceiler Gonof Rust on

    001 bhoy,

     

     

    He aint, He aint, He aint, He aint, He aint, no rapper.

     

     

    He he he he he a painter……………….of sheds, n fences.

     

     

     

    rap that bruv

  11. A Ceiler Gonof Rust on

    Who would win in a sexiest politician competition between my beloved Annabelle and that wee sexy upstart strumpet Ms Black?

     

     

    I honestly don’t know, I think a durty threesome in a city centre hotel in fun city would sort us all out……………………………………………………..Aye, that works fer me:_)

     

     

    HH Celtic men and wummin.

  12. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    ACEILERGONOFRUST

     

     

    They’d have you on toast for breakfast,mate. Then send you the bill!

  13. Herbo on

    “When you pull on that jersey you are not playing for a football club. You’re playing for a people and a cause”

     

     

    Tommy Burns

     

     

    Requiescat in pace

  18. RWE on

    BMCUWP

     

     

    How can you tell what it namechecks…

     

     

    People have no idea what they are singing except “Sail away” a few times.

     

     

    Now if it mentioned Penilee, Penilee, Penileeeeah..you might be on to something.

     

     

    Morning TBM hope sleep envelops you before the rooster screeches..

     

     

    Have to say I never liked this “music”…ever…

     

     

    Always seemed soulless, stylistically disconnected and musically sterile…pointless in fact. Some people on YouTube say they go to the cludgie to this and that about says it for me…toilet music.

     

     

    But why should I mince words to an old friend..

     

     

    Drive safely tonight

     

     

    Harry’sGameisnaePlayedNoo CSC

     

     

    HH

  20. Neil Lennon & McCartney on

    RWE,

     

     

    have to agree with your “toilet music” comment. If anyone is interested in the lyrics, here you go…..

     

     

    Let me sail, let me sail,

     

    let the orinoco flow,

     

    Let me reach, let me beach

     

    On the shores of Tripoli.

     

    Let me sail, let me sail,

     

    Let me crash upon your shore,

     

    Let me reach, let me beach

     

    Far beyond the Yellow Sea.

     

     

    From Bissau to Palau – in the shade of Avalon,

     

    From Fiji to Tiree and the Isles of Ebony,

     

    From Peru to Cebu hear the power of Babylon,

     

    From Bali to Cali – far beneath the Coral Sea.

     

     

    From the North to the South,

     

    Ebudc into Khartoum,

     

    From the deep sea of Clouds

     

    To the island of the moon,

     

    Carry me on the waves

     

    To the lands I’ve never been,

     

    Carry me on the waves

     

    To the lands I’ve never seen.

     

     

    We can sail, we can sail…

     

    We can steer, we can near

     

    With Rob Dickins at the wheel,

     

    We can sigh, say goodbye

     

    Ross and his dependencies

     

    We can sail, we can sail…

     

     

     

    Fairly rubbish lyrics too, IMO

     

     

    HH

  21. Neil Lennon & McCartney on

    PJBhoynyc,

     

     

    Ah, the Moddies…..that takes me back……real music, classic lyrics, sensible haircuts!!…..thanks bud!

     

     

    HH

  22. PJBhoynyc on

    Seriously when you think about it… The Guardians of Scottish Football have evolved over many years from idiots to imbeciles to morons…. It’s not a coincidence or a joke. Quite simply they have been ripping the Pish for decades and anyone with an ounce of objectivity recognizes this.

  26. Neil Lennon & McCartney on

    PJBhoynyc

     

     

    Ronnie is definitely a better bet………..isn’t it good?

     

     

    Oh yeah!

  29. Neil Lennon & McCartney on

    The BBC’s director of sport has slammed the door on SPFL chief Neil Doncaster by insisting that Scottish football doesn’t merit a bigger slice of the licence fee.

     

     

    Barbara Slater was speaking after Doncaster vowed he would be chasing broadcasters for an improvement on current TV deals, which includes the Corporation’s reported £3million for Sportscene highlights and radio commentaries.

     

     

    That is a pittance compared to the staggering £204m the BBC paid to secure the Match of the Day package for three more years.

     

     

    But Slater told the Telegraph Business of Sport conference that the ‘inequality’ was a price worth paying to retain highlights of England’s more lucrative Premier League.

     

     

    ‘So, yes, there is inequality, in fairness, but, as a broadcaster, as someone investing the licence fee, I’ve got to invest it in the way the market dictates.’

     

     

    All animals are equal, but some are more equal than others, she did not say.

  30. "mouldy67" supporting the fearless Oscar Knox on

    Hello team, would be looking for your help to spread the word about campaign;

     

     

    “The 8th May 2015 will mark the first anniversary of our friend’s child, Oscar James Knox, gaining his Angel wings. To celebrate Oscar’s short but memorable life, we’ve organised a 223 mile bike ride over three days.

     

     

    We’re using this opportunity to help another young child who desperately needs support: and fast. Eileidh Paterson needs £100K by June in order to receive specialised DFMO cancer treatment in the USA. That treatment is not currently available in the UK.

     

     

    On Saturday 16th May 2015, the cyclists will leave Forres, Eileidh’s home town, bound for Inverness. There, they will take in the SPFL match between Caley Thistle and Dundee United, raising awareness of neuroblastoma, and in particular Eileidh’s plight, before setting off south to Glasgow, and Celtic Park, home of Wee Oscar’s favourite team.

     

     

    We have set up this team page to raise awareness and much needed funds. Our team have a common goal to raise money for the Neuroblastoma Childrens Cancer Alliance (NCCA UK). The team are Steve Taylor, Kevan Lawler, Iain McGovern, Robert Campbell and Paul Muldoon.

     

     

    We are football fans of different teams with a common goal: to make a difference for Eileidh in wee Oscar’s name.

     

     

    We would like to ask for your help by donating to Eileidh’s campaign.

     

     

    https://www.justgiving.com/HighlandbikerideforEileidhPaterson

     

     

    OR

     

     

    Text EPAT50 £1-10 to 70070

     

     

    The Highland Cycle Team.”

     

     

    Thanks for all your support Mouldy67

  31. Neil Lennon & McCartney on

    Team news…….

     

     

    Celtic to rest midfielders Nir Bitton and Stefan Johansen.

     

     

    Charlie Mulgrew returns after recovering from a hamstring tendon injury which has kept him out since December.

     

     

    Defender Virgil van Dijk suffered a knock against Aberdeen last week and will be assessed on Friday morning.

  32. Neil Lennon & McCartney on

    Daryl Murphy, now the top scorer in the English Championship with Ipswich Town, says he was hounded in the streets by Rangers fans while playing for Celtic…….

     

     

    ….according to the DR

     

     

    He was hounded on CQN, that’s for sure!!

  34. Neil Lennon & McCartney on

    Former Hearts, Motherwell and St Johnstone midfielder Kevin Twaddle, who lost more than £1m because of a betting addiction, has accused the Scottish Professional Football League of being morally wrong for choosing major betting company Ladbrokes as its main sponsor.

  35. Neil Lennon & McCartney on

    Montrose have warned fans against launching a pitch invasion to try to get their Pyramid Play-off final abandoned if the result against Brora Rangers is not going their way after learning of a plan by some supporters

     

     

    Ha! Brora don’t even want to win this……..what a farce!

  37. Neil Lennon & McCartney on

    Hamiltontim,

     

     

    So true…..Tommy Burns is Celtic, full stop.

     

     

    HH

  40. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    RWE

     

     

    Toilet music? Philistine!

     

     

    Music to chill by.

  41. Jungle Jim Hot Smoked on

    NL & Mc

     

     

    Why do Brora not want to win this? Money?

     

     

    JJ

     

     

    PS I agree that a betting company is a poor moral choice.

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