Football rights, an oligopoly working with a closed shop

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What’s the value of the Scottish Professional League sponsorship package?  It’s whatever the highest bidder is prepared to pay for it.  £4m from Ladbrokes over two years is, therefore, a true value.  It’s down on the previous SPL deal, which was £2m from Clydesdale Bank, as it includes rights to the lower leagues, but this reflects variations in market and product conditions since that deal was signed.

The SPFL chose to go without a sponsor rather than significantly reduce their asking price, believing that it would be difficult to up-bid from a lower position than wait on the market returning to a position closer to the expected value.  As we don’t know what offers they received two years ago, and we’ll never know what subsequent value would have been received, there’s no point even trying to judge that decision.  The most we can say is that despite worries in some places of Armageddon, clearly member clubs believed they had enough in the tank to ride out some years without sponsorship money.

Everything is for sale (Ibrox naming rights for £1, anyone?), but you only take low value deals when you’re in a low value starting position – and there’s no point making moral ‘right or wrong’ judgements about people who make decisions from a poor starting position.

Unlike Scottish football’s broadcast deals, the values of which are determined by an oligopoly, league, shirt and stadium sponsorship is open to a very wide number of potential partners.

The real focus of our angst, should be against the behemoth who own the majority of football TV rights, pays a huge premium for the rights which are critical to its business, while exploiting the large barriers to entry to pay a pittance for Scottish football.

As TV consumers we pay some of the highest subscriber rates in the world as we are part of a very valuable TV market.  Our football clubs operate within the boundaries of this TV market but are excluded from competing in the lucrative section of that market by a closed shop.

An oligopoly working with a closed shop to the detriment of some competitors within the EU.  I cannot believe this is legal.

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573 Comments

  1. joe_joe_john_bobby_teddy on

    Spare adult and child ticket for tonight’s game if anybody wants them ( glasgow City centre)

  2. Gerryfaethebrig on

    Enjoying the Bonby Murdoch stories, keep them coming. never saw him play, CQN at his best educating the uneducated (me) about all things Celtic

  3. jinkyredstar on

    Friesdorfer

     

    I’m just round the corner from you sitting in a wee Cafe in Puerto Andtrax- hottest May on record they say- having a great time.

     

    Next to no chance of seeing the game tonight right enough- CQNupdatescsc

  4. kevinlasvegas on

    BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS

     

     

    Used your tribute to Tommy and Bobby on my facebook page. Hope you don’t mind. Very poinient.

     

     

    Hail Hail Bro.

     

     

    KLV

  5. Big two page spread in the DR this AM about how everyone wants a 16 team league, persistent buggers, Al say that for them, actually, it’s fekin pathetic if the truth be known.

  6. bournesouprecipe on

    In 1980 Gibson Guitar Corporation launched the B.B. King Lucille model. In 2005 Gibson made a special run of 80 Gibson Lucilles, referred to as the “80th Birthday Lucille”, the first prototype of which was given as a birthday gift to King, and which he used ever since.

     

     

    wiki

  7. twentyfirstofmaynineteenseventynine on

    tonydonnelly67

     

     

    I’m sure they’re only saying that wi St Mirren and Motherwell in mind

     

     

    HH

  8. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    KEVINLASVEGAS 0926

     

     

    Mind? Hell,no,I’m delighted!

     

     

    Having said that,it’ll be the first time I’ve ever written anything on Facebook…

  9. Morning all

     

     

    14 years since Bobby Murdoch passed away. As the coach from Racing said after watching us ‘ Celtic ; one man; Murdoch.’ Oddly my most vivid memory is not a good one – I remember him being led off the field against Dunfermline after he did his shoulder and the hush as we realised how serious it was. We struggled for months afterwards.

     

     

    And Tommy is it really 7 years since I was walking along a street in Kuala Lumpur and I read the texts from home to say you were gone? My earliest and possibly most abiding memory of Tommy is his debut. A skinny,red haired boy coming on as a sub

     

    against Dundee in a game we were losing. 5 minutes later and he has gone on another one of those long, elegant runs punctuated by a clever pass and we all knew he had rather more than just promise.

     

     

    RIP both Tommy and Bobby – two authentic Celtic greats.

     

     

     

    Jimbo67

  10. coolmore mafia on

    Tom McLaughlin

     

    07:59 on

     

    15 May, 2015

     

    When I worked in Student Loans we used to regularly take calls from Muslims complaining that their religion forbids them from paying interest. The stock answer was, “Sorry, but you signed the loan agreement which clearly outlines interest rates.”

     

     

    Interestingly, their religion also bars them from charging interest on loans they give out.

     

     

    >>>

     

     

    Which is why they used Jews for loans in ancient history, leading to much unfair slandering of jews, and to the embedding of jews in the financial markets, which is still apparent two thousands years.

     

     

    God bless you Tommy. When my uncle died, you and libby came to pay your respects and i will never forget it. You are the epitome of goodness and compassion.

     

     

    To think you, Danny, and Lemon, used to share a dressing room. Touched by God.

  11. kevinlasvegas on

    Friesdorfer

     

     

    I am in port of palancia and its pouring down. Was 31 yesterday. Freckles could do with the break.

  12. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    TONYDONNELLY67

     

     

    Sorry for the delay-chatting over my Guinness,or wasting good drinking time as I usually call it.

     

     

    I think we tried to play with numbers in an exhibition game once to allow the fans to identify the players but The Hooooops made that impossible.

     

     

    Maybe someone was winding me up,but I certainly remember being told that. Maybe ‘The Tour’ of Summer ’66?

  13. kevinlasvegas on

    BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS

     

     

     

    09:38 on 15 May, 2015

     

     

     

    Not missing much bro.

  14. Tonydonnelly67

     

     

    That’s them ignoring Doncaster who told Jackson yesterday that the earliest it could happen would be the season after next, despite Jackson, in Monty Pythonesque Black Knight denial mode, basically saying, “So the door’s still open, then?”

     

     

    I’d rather have a 6 team league, playing each other 8 times, than let Sevco in the top tier a second earlier than we have to.

     

     

    (Please note the omission of the word ‘back’ there).

  15. Joe Filippis Haircut on

    tonydonnelly67. They are trying to cover all the bases to ensure the Rangers will be in the SPL next season. The skullduggery that is going on shows us just how corrupt Scottish football really is. H.H.

  16. Apart from Lisbon, Bobby’s finest hour was v Leeds United at Hampden. He ran the show and drove the team forward incessantly. His tackling and passing were invaluable as Leeds eventually ran out of steam, mainly due to Bobby and Jinky running them ragged.

     

     

    That night was a Bobby Murdoch masterclass. Sheer genius.

  17. Ray Winstone's Big Disembodied Heid on

    Just read the square sausage ” cunning plan”.

     

     

    Not clear about what happens to the sausage.

     

     

    Does the butcher hold on to it and use it again, or does he give it to the sevco sausage buyer?

     

     

    If they’re relying on this as a means of generating income then it’ll be a long time before they’re able to pay back the Ashley loan. I mean how much does ONE square slice cost ffs?

     

     

    These peeple are ” no right in the heid ” as my old granny used to say.

  18. Jinkyredstar

     

    Had a tip from BT for Celtswell in the square at Santa Ponsa, or Seansplace, so I’m going to give it a go and see if I can see the match – I hope so anyway, nothing ventured etc…

     

    KLV

     

    Sorry for your weather, we must have it doon here!

     

    HJ

  19. JFH –

     

     

    The Daily Record isn’t Scottish Football.

     

     

    Sounds like they have doubts about Rangers winning promotion NEXT season, never mind next week

  20. Tickets for tonights match are available direct from St Johnstone. Can be booked over the phone and collected from their ticket office prior to ko. 01738 455000

  21. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    TONYDONNELLY67

     

     

    Yes,I defo remember one of the older crew who took me to the games telling me that.

     

     

    Mibbees I asked a styoooopit question and got the answer I deserved,mind!

     

     

    If so,let that be a warning to you all-stoap winding up inquisitive weans,we always believe you!!

  22. I remember a video clip of Jock in a pre game talk on Leeds United, saying to Jinky ” you get the ball and draw Cooper to you hold it for a while and Hunter will come over to back him up, that’s when you pass the ball inside to Bobby, and he will have the room for a shot” and the rest was history, the words not bang on, but close to that story as I can get :))

  23. Ray Winstone

     

     

    “How much does one square slice cost?”

     

     

    The Sevco accountant was asked that when the story broke.

     

     

    He answered, “Well, I bought 4 for a pound yesterday, so no idea “.

  24. bournesouprecipe on

    ‘The Celtic leg doesn’t shrink enough to be bitten by ole Norman Hunter’

     

     

    Jock Stein

  25. Son of Gabriel on

    Just like to jump on the blog to say RIP BB King.

     

     

    A true great and giant of the music business. YNWA

  26. I met Tommy Burns twice when I was a kid when he had moved to Kilmarnock.

     

     

    1st time he chose my question as the best at a Q&A at my school. Got to shake his hand.

     

     

    About a year later at a Killie open day, he and Billy Stark were together signing autographs. I approached him and asked if he remembered me. He and Billy burst out laughing, and he of course, how could he forget me. I was only 10 at the time.

     

     

    Years later I worked out he laughed as he had no idea who I was, but what he said made my year.

     

     

    BTW, Killie played great passing football with him at the helm. Akin to the Celtic way of playing.

     

     

    RIP Tommy.

  27. South Of Tunis on

    BB King RIP

     

     

    Went to see him at the Cambridge Regal in 69.Support act was Fleetwood Mac who were anaemic in comparison..

     

     

    “I’ve got the Chicken Shack , Fleetwood Mac , John Mayall ,can’t fail blues “

  28. Investigations have revealed that his conduct is unbefitting the Ibrox boardroom because of FPP rules.

     

    Same investigations reveal that he is ideal candidate for SFA President.

  29. We all know well that many great Celtic players through the ages did not receive the international recognition their abilities merited. All of the Lions were capped, but I think they got less than 100 between them.

     

    Bobby Murdoch’s derisory 12 caps, compared to Greig’s 44, says it all.

     

    The thing is, WE know how good they were, and the love and respect we have for these men is worth more than any number of Scottish caps. The clowns who currently run Scottish football are follow following in a long line of clowns who cut off their noses to spite their wizzened orange faces.