Football rights, an oligopoly working with a closed shop

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What’s the value of the Scottish Professional League sponsorship package?  It’s whatever the highest bidder is prepared to pay for it.  £4m from Ladbrokes over two years is, therefore, a true value.  It’s down on the previous SPL deal, which was £2m from Clydesdale Bank, as it includes rights to the lower leagues, but this reflects variations in market and product conditions since that deal was signed.

The SPFL chose to go without a sponsor rather than significantly reduce their asking price, believing that it would be difficult to up-bid from a lower position than wait on the market returning to a position closer to the expected value.  As we don’t know what offers they received two years ago, and we’ll never know what subsequent value would have been received, there’s no point even trying to judge that decision.  The most we can say is that despite worries in some places of Armageddon, clearly member clubs believed they had enough in the tank to ride out some years without sponsorship money.

Everything is for sale (Ibrox naming rights for £1, anyone?), but you only take low value deals when you’re in a low value starting position – and there’s no point making moral ‘right or wrong’ judgements about people who make decisions from a poor starting position.

Unlike Scottish football’s broadcast deals, the values of which are determined by an oligopoly, league, shirt and stadium sponsorship is open to a very wide number of potential partners.

The real focus of our angst, should be against the behemoth who own the majority of football TV rights, pays a huge premium for the rights which are critical to its business, while exploiting the large barriers to entry to pay a pittance for Scottish football.

As TV consumers we pay some of the highest subscriber rates in the world as we are part of a very valuable TV market.  Our football clubs operate within the boundaries of this TV market but are excluded from competing in the lucrative section of that market by a closed shop.

An oligopoly working with a closed shop to the detriment of some competitors within the EU.  I cannot believe this is legal.

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573 Comments

  1. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    JUNGLE JIM HS

     

     

    At least betting companies generally cough up the tax they’re due.

     

     

    Do Barclays,sponsors of the EPL? Bittuva moral maze really.

  2. Jungle Jim Hot Smoked on

    Bobby M

     

    No moral maze for me. Barclays are also a poor choice. I would like the Co-op……or Pepo`s Harbour Fish Bar .

     

     

    JJ

  3. Jungle Jim Hot Smoked on

    I suppose we all have little Celtic based things which we think of as good omens. At the golf on Wednesday, I had a net 67. I always like that score. Then. on Thursday, I was about half-way through a bike ride, glanced at the mileage,and it was 19:67. Made me smile contentedly 0:-).

     

     

    JJ

  4. Jungle Jim Hot Smoked on

    Off to try my hand at the golf again. Who won the European Cup in `65? 0:-)

     

    Cheerio ( and Good Morning, Jobo!!)

     

     

    JJ

  5. neil lennon & mccartney

     

     

    05:45 on 15 May, 2015

     

    Former Hearts, Motherwell and St Johnstone midfielder Kevin Twaddle, who lost more than £1m because of a betting addiction, has accused the Scottish Professional Football League of being morally wrong for choosing major betting company Ladbrokes as its main sponsor.

     

    ———————————————-

     

    If he was a recovering alcoholic would he say the same about clubs who are sponsored by drinks companies? And he probably wouldn’t say it’s morally wrong if he didn’t lose £1million. I don’t see a problem with Ladbrokes sponsoring the leagues. Watch most games on TV and you’ll get Ray Winston giving you the odds at half time, plus a plethora of other bookies ads. Most stadiums have bookies stalls inside as well.

  6. I’m not wanting to start a row on gambling or on Islam but would players who follow islam not be at odds with their faith if they played in the Ladbrokes sponsored league?

  7. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    EXPAT_CELT

     

     

    As would be Moslem shop owners who sell alcohol,pork,pornographic magazines etc?

  8. Good morning friends and a Big Happy Friday from (3IAR) dry, sun kissed, gorgeous looking East Kilbride.

     

     

    And tonight we get to see The (4IAR) Champions play. Which is nice.

  9. bournesouprecipe on

    Oh what a beautiful morning, oh what a beautiful day

     

     

    I’ve got the funniest feeling Celtic are going to play

     

     

    serendipity eat your heart out

  10. Gerryfaethebrig on

    Tommy Burns gone but never forgotten, he is the one Celtic player/person who I think most Celtic fans loved one way or another, my wee mum passed weeks before Tommy, and she loved TB, only Celtic player she never had a bad word to say about, think he was taken to look after her, anyway the sun is shining and the hopefully the boots can put a wee show on tonight in TBs memory, sit them all down the day and watch Tommy Burns Tannadice Thursday

     

    Everybody have a great Friday

     

    Hail Hail

  11. How about football clubs being allowed to earn money from ticket sales, tv money(with a maximum amount allowed for each club) .or selling rights on line, merchandising and nothing else….

     

     

    Aye, it’s a pipe dream, pie in the sky but etc etc but if you want genuine ffp, sporting merit rather than financial muscle alone dictating who wins and a level playing field I’m afraid it’s the only real way to do it.

     

     

    I can always dream…..

  12. fieldofdrams on

    “For a club that likes to think of itself as a family, Celtic never lost a more distinguished son.”

     

     

    That guy McIlvanney could write a bit.

     

     

    God bless Bobby Murdoch.

  13. Ex pat – would christian players taking ridiculous wages not be breaking a rule or two as well.

     

     

    The game is largely morally bankrupt……

     

     

    Have a good day fholks. Work beckons

  14. bobby murdoch’s curled-up winklepickers

     

     

    Good point. But would that not be the choice of a UK-based Muslim? Say if Celtic were to bring in an African player of Islamic faith, would the fact that a gambling firm sponsors our league make the choice of signing for Celtic ‘unattractive’?

  15. bournesouprecipe on

    Ole Dave King set to be passed fit and proper as soon as the SFA can find him.

  16. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    ROBERTTRESSELL

     

     

    Not kidding,a local shopkeeper who knows I work for the local paper had a right go at me in his shop one day because the paper has a ‘Personal Services’ section in the classified.

     

     

    Picked the wrong guy. I simply pointed out the shopping list,as you called it,and walked out.

  17. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    EXPAT_CELT

     

     

    I’m afraid that would be an ecumenical question…

     

     

    IMO,a good one though. I suppose it’s a matter of personal choice. In much the same way that Catholics use contraception,or Jewish players play football on their Sabbath.

  18. BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS

     

     

    I guess so… The whole idea had me picking my nose over breakfast mulling over it all.

  19. RIP Bobby and Tommy. Had the privilege of meeting both of them. Spoke to Bobby in Estoril on the morning of 26th May 1967. I will never forget that moment.

     

     

    I think every new player, young or old, arriving at Celtic Park should be sat down and told the Tommy Burns story. Then perhaps they would get the message right away. We are more than a football club.

  20. When I worked in Student Loans we used to regularly take calls from Muslims complaining that their religion forbids them from paying interest. The stock answer was, “Sorry, but you signed the loan agreement which clearly outlines interest rates.”

     

     

    Interestingly, their religion also bars them from charging interest on loans they give out.

  21. twentyfirstofmaynineteenseventynine on

    bournesouprecipe

     

     

    you couldnt make these people up. I’m still pmsl just now.

     

     

    HH

  22. Good morning CQners,

     

     

    BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS – Hugh McIlvanney’s homage to Bobby Murdoch was a credit to both of them.

     

     

    RIP Tommy Burns.

     

     

    Over recent days I’ve seen media reports about some current players being too good to play for Celtic. Was Bobby Murdoch,a world class player, too good to play for Celtic? was Tommy Burns, another class player, too good to play for Celtic?

     

     

    No they weren’t, nobody was or is ever likely to be too good to play for Celtic.

  23. Dontbrattbakkinanger on

    Bsrecipe- thanks for postin’ the links to the ole hillbilly sausage cunning plan.

  24. twentyfirstofmaynineteenseventynine on

    Probably difficult choice but my favourite TB goal was in 3-2 game at Tannadice to win League and for me Bobby’s piledriver at CP in a cup game against thems. Anyone got any thoughts ?

     

     

    HH

  25. Dontbrattbakkinanger on

    The hillbillies are hopin’ the sausages will save their bacon, or it’ll be out of the ole fryin’ pan and into the fire (agane)

  26. What’s are these rumours that the SFA will say that convicted criminal the G&SL as fit and proper?

     

     

    If so its gone beyond farce.