Trending
Celtic News Now
Celtic Quick News on News Now
Celtic Quick News
You are at:»»Forster, Ashley and partnering with Sevco

Forster, Ashley and partnering with Sevco

951
By on CQN BLOG & Comments

Congratulations to Fraser Forster on his international call-up, I am absolutely delighted for him.  It occurred to me that he left Sports Direct and Newcastle United owner Mike Ashley’s clutches on the cheap early this summer, while Ashley had other matters in Glasgow under consideration – partnering with Sevco.

It was with customary bombast that Sir David Murray announced the deal Rangers struck with JJB Sports in 2006 to offload the club’s retail and merchandise operations to the sports retailer.  At a stroke the club banked £18m although subsequent dilapidation and redundancy costs ate into this figure.  Celtic had previously rejected a similar deal, believing that securitising future revenue streams in this manner would only swap short-term for long-term problems.

That deal perished when Rangers liquidation was announced but the Newco acquired only one retail store (outside Ibrox) and no infrastructure in place.  Instead, six weeks ago, Newco handed over retail operations to Sports Direct, who now operate its retail company, Rangers Retail Limited, and its online operation at rangersdirect.co.uk.

This deal was covered in local and retail press but lacked the bombast Murray would have brought to the occasion, perhaps because Ashley was aware that Celtic fans no longer felt comfortable spending their cash with JJB after the 2006 link-up.  Better to keep this one low-profile so as not to cannibalise sales to Celtic fans.

Whether Ashley is part-owner of Newco or just their merchandising partner is moot, Sports Direct’s interests in the Scottish market are significantly entwined with The Rangers F.C.

It is unlikely the retailer had to pay as much as £18m up front to secure his new rights but their support will be absolutely critical in quickly building their partner club into a successful force.  If they can do this while continuing to milk Celtic supporters they have knocked it off.

Chances of me buying the 125th Anniversary Kit from Sevco’s partner company are approaching zero.  My Celtic budget is for the benefit of one club only, it will not help build The Rangers.

[calameo code=000390171e0be5eb5e6ce lang=en page=2 hidelinks=1 width=100% height=500]
Click Here for Comments >
Share.

About Author

951 Comments
  1. Pages:
  3. 1
  4. ...
  5. 9
  6. 10
  7. 11
  8. 12
  9. 13
  10. 14
  11. 15
  12. ...
  13. 26

  1. Celtic Soul Brother- Supporting Kano 1000 on

    1.P.stanton,A.LYNCH

     

    2j.dOYLE

     

    3.D.Provan,F.McGarvey

     

    4.D.McGrain

     

    5.C.Nicholas

     

    6.S.Kerr

  2. The Token Tim on

    Andy Lynch Pat Stanton

     

    Johnny Doyle

     

    Provan + McGarvey

     

    Danny McGrain

     

    Cha Nic

     

    Tom McAdam

  3. Stringer Bell on

    1 enie lynch mike conroy

     

    2 johhny Doyle

     

    3. Provan mcgarvy

     

    4 Barabas mcgrain

     

    5 Payton

     

    6 mccaddam

  4. boab1888 on

    Pat Stanton andy lynch, johnny Doyle ,mcgarvey Davies provan Danny mcgrain andy Payton and tam mcadam

  7. 67Heaven ... I am Neil Lennon..!!.. Ibrox belongs to the creditors on

    Celtic Underground (@celticrumours)

     

    04/10/2012 22:10

     

    How To Finance Buying A Football Club – celticunderground.net/index.php?opti…

  8. jude2005 is Neil Lennon \o/ on

    mighty tim

     

     

     

    One of the few progs that I chuckle out loud at!! <:o))

  9. Celtic_First on

    1. Ronnie Glavin and Andy Lynch

     

    2. Jimmy Johnstone

     

    3. Davie Provan and Frank McGarvey

     

    4. Daniel Fergus McGrain

     

    5. Gerry Creaney

     

    6. Tom McAdam

  10. Jobo Baldie on

    1. Pat Stanton and Andy Lynch

     

    2. Johnny Doyle RIP

     

    3. David Provan, Frank McGarvie and Pat Bonner in the far distance…

     

    4. Danny McGrain

     

    5. Charlie Nicholas

     

    6. Tom McAdam

  14. 67Heaven ... I am Neil Lennon..!!.. Ibrox belongs to the creditors on

    How To Finance Buying A Football Club – celticunderground.net/index.php?opti…

  16. 67Heaven ... I am Neil Lennon..!!.. Ibrox belongs to the creditors on

    Sorry, having a problem copying over the above URL for your delictation……

  18. The Token Tim on

    Celtic Soul Brother,

     

     

    I nearly said Anton Rogan till I saw the initials!

     

     

    HAIL! HAIL!

     

    Token

  21. theglasgowcelticway on

    1 alfie conn andy lynch

     

    2doyle

     

    3provan mcgarvey

     

    4mc grain

     

    5andy patton

     

    6stewart kerr

  24. Clashcitybhoy on

    Auldheid

     

    Clashcitybhoy

     

     

    I think there is an emotional premium at play. Some are ok paying it some are not.

     

     

    C’est la vie.

     

     

    I have no idea if Celtic would make more by lowering prices. Presumably not or they would (n’estce pas?).

     

    ————

     

    I’m confused, I thought you were in Spain , now you are hitting us with French :-)

     

    I agree on match attendances, but , I think we would flog more merchandise

     

     

    CRC

     

    Sent you an email

  25. The Token Tim on

    Uly,

     

     

    “5 Number 9”?/??

     

     

    Clearly its Number 1!

     

     

    You silly bhoy you.

     

     

    :-)

     

     

    HAIL! HAIL!

     

    Token

  26. tarrant on

    3 Davie Provan, Willie McStay

     

    4 Peles favourite fullback, Danny McGrain

     

    5 Gerry “if you had studs on your arse you’d be brilliant” Creaney

     

    6 Anton Rogan?

  27. celticrollercoaster loves Wee Oscar's Green Bucket Army on

    CSB

     

     

    Mrs CRC got that one right and Graham Obree she keeps telling me! :-)

     

     

    HH

     

     

    CRC

  32. celticrollercoaster loves Wee Oscar's Green Bucket Army on

    Answers to Round 3

     

     

    1) Pat Stanton & Andy Lynch

     

    2) Johnny Doyle

     

    3) Davie Provan & Frank McGarvey

     

    4) Danny McGrain

     

    5) Andy Payton

     

    6) Tom McAdam

  33. Celtic_First on

    The other day, the amazing Paulie Walnuts tweeted a picture of Tommy Burns with his arm around Neil Lennon and suggested to Neil that Tommy still had his arm around him.

     

     

    You have to take a moment there.

     

     

     

    Anyway, the ironing was that the should TB had kit on with the initials GS.

     

    Moral of the story: these things can be deceptive.

  34. celticrollercoaster loves Wee Oscar's Green Bucket Army on

    Scores after round 3

     

     

    Celtic Soul Brother 22

     

    The Token Tim 20

     

    Doc is Neil Lennon 19

     

    Stringer Bell 18

     

    boab1888 17

     

    Celtic_First 16

     

    Teuchter ár lá 16

     

    theglasgowcelticway 15

     

    St Stivs 13

     

    Jobo Baldie 12

     

    Tarrant 12

     

    Magnificent Seven 7

     

     

    Start again at 10, for final 2 rounds

  36. Celtic_First on

    should = autocorrected bhould.

     

     

    I have my settings set to Irish English, but Apple thinks that’s the same as Chicago. Sort it out, Apple.

  41. Celtic_First on

    Mhan, I’m welling up with the thought of Tommy Burns still having his arm around Neil Lennon.

  1. Pages:
  3. 1
  4. ...
  5. 9
  6. 10
  7. 11
  8. 12
  9. 13
  10. 14
  11. 15
  12. ...
  13. 26