It’s all about the money

909

There is no point bleating that tonight’s Europa League final is the weakest imaginable, Newco are there because they are good enough to eliminate two German sides and a few weaker opponents.  If they win, fair play to them, they deserve their day in the sun.  I expect them to lose.

Either way, the outcome will determine relative financial strength in Scottish football.  This season Newco will return an operating profit for the first time in their history.  Sales of Patterson to Everton and the management team to Aston Villa, already ensured a bumper year.  The run to a European final could make them the highest earners in Scotland, eclipsing Celtic in this regard for the first time.  It will bestow no more than a stay of execution to a side with gaping structural deficiencies.

The importance of Celtic winning the league this season cannot be overstated.  Irrespective of what happens across the city, access to Champions League income ensures our place at the top of the income chart is virtually assured next season.  If we are there alone from Scotland, the benefits Newco gain from this season will seem no more than a dead cat bounce.  If two clubs are there, we compete on equal terms, against a team spending from income, not debt.

It’s all about the money, nothing else determines long-term outcomes.

Click Here for Comments >
Share.

About Author

909 Comments

  1. bigrailroadblues on

    Imagine losing the 6 counties, league and Europa league in the space of a fortnight. 😂😂😂😂

  2. Funnily enough….I’ve got a certain SPRING in my step this morning…I wonder why ?

     

    APART from the Huns missing being on a complete DOWNER for God knows how long…… the Hun Hordes MUST ALSO have LOST Millions of Pounds to the Bookies.

     

    The Hun Mob would have been GAMBLING the Hoose Keeping Money on a Hun Victory……

     

     

    I could do Somersaults up and doon The CALTON Today….HAHAHAHA.

     

    HH.

  3. Where did the ” missing” come from in my last Post…..ach I know….Aaron Ramsey must have mentioned it.

     

    LOL.

     

     

    HH.

  4. So according to the BBC, Eintracht scored a “soft equaliser” that came from a “cheap cross”. It’s just not fair, is it?

  5. AoW 6.21am

     

     

    I will be there in spirit :-)

     

     

    Imagine; just imagine if big Craig Gordon can just lift another Scottish Cup

     

     

    Oh what an even more marvellous season this could be …. :-)

     

     

    Tavpen still only one trophy (without fans) and the Huns think he is one of their best captains … well I suppose even without fans their title last year is a bit better than the Petrofac or is it the Petrofact …

     

     

    Never let them forget … old club, new club, next club

     

     

    One major trophy (without fans in attendance) in a decade

     

     

    🏆 just the one, Ange has won more trophies in 10 months than the Huns in 10 years :-)

     

     

    Happy days indeed

  6. Goooooooooooood morning all from a beautiful sunny morning in the Garngad.

     

     

    My day, week, year has been made…so far. Now for a trophy-less season for the manky bar stewards.

     

     

    Doing interviews today and I will have a massive smile on my face.

     

     

    Watching news this morning and the Dickson fella was saying he watched in a stadium with 50k Huns, showed you the stadium and it was nearly empty yet he is saying 100k in seville…..utter pish.

     

     

    Narrative will be greatly behaved fans after gathering en masse.

     

     

    😂😂😂😂

     

     

    Loooooove it

     

     

    D :)

  7. david66a

     

     

    BBC Scotland’s ‘The Nine’ had a reporter in that stadium in Seville. Good set-up four big screens each facing part of the ground. Ten to twelve thousand there max. If that.

  8. Bankiebhoy1 7.09am

     

     

    <4

     

     

    <3

     

     

    <2

     

     

    <1

     

     

    :-)

     

     

    We never stop ………. laughing 😝

  9. the long wait is over on

    On their fans.

     

     

    The numbers seemed lower than expected.

     

     

    They don’t seem to have caused any trouble (mercifully).

     

     

    The ones in the stadium seemed unusually subdued.

     

     

    Why?

     

     

    One reason might be that their real hardcore of fans are , it seems, anti vaxx and will not have been allowed into Spain.

  10. To me, he’ll always be “Annan” or “Errin ” Ramsey………….

     

     

    :)))))))))))))))))))))))))))))))))))))))))))))))))))))))0

     

     

     

    HowMuch? CSC

  11. btw, I’d gie thum the Kup on saturday if for no other reson it keeps thur womenfolk safe.

  12. Good morning from a grey overcast North Staffs.

     

    Over 800 posts on here would suggest that we do care what Newclub is up to. I was certainly anxious about thems winning.

     

     

    Biggest game of the week tonight at Vale Park.

  13. Gene 7.41am

     

     

    Mon the Vale

     

     

    Am afraid I for one certainly care what our nearest challengers do … if they went straight into the champions league as a top seed it should bother every Celtic fan … that said liquidation shouldn’t never be forgotten … maybe the world we live in it pays for some clubs to “ditch their debt” in my opinion still sane flies hoovering about a same/different shoite

     

     

    Am comfortable saying in my opinion if that mob won the Europa last night …. it would have been the same as against Zemit in 2008 …

     

     

    Liquidation is a fact … but also you can still wish your BITTER rivals to fail

     

     

    Fail Fail the Celts are here

  14. DAVID66…

     

    Will you be Interviewing Aaron Ramsey today….apparently he is looking for a NEW JOB ?

     

    LOL

     

     

    HH Mate, good to read that you feel as HAPPY as I am.

     

    HH.

  15. Hearts will never have a better opportunity to win the cup on Saturday, however, as they couldn’t even get a result against a second string Rangers in the league last week, I won’t be holding my breath.

     

     

    We can live in hope though.

  16. I’ve no idea how VAR didn’t award Frankfurt that pen for Goldson’s challenge.

  17. vinniethedog on

    Is there any real evidence of the mythical 100k huns in seville?…26-27 at the game …..no pics of packed squares like 2003…strange

  18. prestonpans bhoys on

    BBC started the week saying 150k fans, went down to 100k, then last night tens of thousands of them on Spain. Better looking at spanish reports.

  19. Paul The Spark on

    Hi guys does anyone have the link of the Seville taxi driver playing You’ll Never Alone? Can’t find it anywhere and for some strange reason I want to watch it on repeat 😂

  20. The MIB was terrible last night.

     

     

    He was so bad that he would have booked the horse’s head in the Godfather for simulation.

     

    To not even book JL for his attempted decapitation of the EF captain was a disgrace.

     

    He was at it the whole night — JT not booked / CB playing as an octopus.

     

    They do it because they know they will get away with it.

     

     

    I hope EF complain — they were but their latest victims.

     

    However TFOD2.1 made the mistake of doing their whole box of tricks in a widely watched final.

     

     

    Takeaways from last night:

     

     

    TFOD2.1 work every angle to the max and beyond.

     

    Not enough to have the MIB fully engaged you need the VAR as well.

     

    They are a team of Gym Bunnies — does Nigeria have a rugby team because CB is a stick-on.

     

    Everybody in their team looks as if they are wearing a Superhero body suit.

     

    Not natural — the ABs at the egg chasing are not so uniformly muscular.

     

    ET boost — just what do they put in their energy drinks?

     

     

    ET beam-back — now that is the way to do it.

     

    Made the Hydro look like a garden shed.

  21. PTS 8.41am

     

     

    Not got it myself but surprisingly Radio Clyde played it quite a lot yesterday so maybe get it on their Twitter

  22. I wondering what the chances are of Frankfurt winning the Champions League next season and what odds the bookies are offering.

     

     

    Does anybody know?