Transfer strategy, where we are

1239

If anyone tells you we are about to bid €7m on a guy who scored fewer league goals than Billy McKay last season, and who was signed for €500k last summer, don’t listen to them.  Nonsense like this is 180 degrees away from strategy.  Where would such a player’s sell-on value increase to?  It’s just not going to happen, nor should it, it would be a vanity purchase, the likes of which old Zsa Zsa himself would consider.

The last season we have figures for (season 2011-12), when we had Europa League football, Celtic lost £7m.  Since then three significant things have changed:

We’ve sold Wanyama and Hooper for over £17m (before deductions).
We got back into the Champions League and earned an additional £20m.
Season book sales dropped and this season cost £100 less than before.

Cutting £100 off the ticket price will bring in £4m less than last season.  All other things being equal (which they will not be), this would give us an £11m deficit before Champions League income and any trading surplus.  In short, to retain equilibrium, we need to reach the Champions League group stage more often than not.  Money from Uefa is not so much a bonus, it is necessary to push us into the black.

I know we covered this last week, but £17m for Victor and Gary will not, on its own, equate to £17m for new players.  Gary and Victor were both on their first Celtic contracts when they left, neither of which was near the top earning position (although both were offered top earning contracts).

We’re not going to spend £17m on transfers and be able to pay the new players from the money saved by not paying Victor and Gary.  Instead, the boost to the football budget from these sales will almost certainly disproportionately increase wages, leaving a lesser amount for transfers (if we sign four players for £2.5m each, we’ll probably have to pay each more than the average of Victor and Gary’s wage).

Knowing where they came from, I reckon Victor and Gary cost approximately a combined total of £1m p.a. in wages, the bulk of which would have gone to Gary.  If we bring in four players, each costing multiple millions, they could easily cost us an extra £2m per annum in wages, or £8m over their four year contracts.

In short, there is enough money available to buy several good players, for decent money, on high wages (for Celtic).  This is a good, sustainable, place to be, but it is not transfer window nirvana.  We have moved from a position of carrying a perpetual loss to being able to afford an increase in football budget without splurging into debt to fund it.

This isn’t a detailed budget analysis, there are lots of other variables (McCourt, Rogne etc off the wages, not Murphy, whose wages were off the books already), non-football budget cost inflation, considerable drop in one-off ticket sales (20k seats for £42 each at Rangers games twice a season) and commercial income from 2011-12, variations in season book sales (I hear they are marginally up on same time last year but still down on 2011-12).

The big challenge for the club is to ensure the playing squad is good enough to qualify for the Champions League group stage, and to compete when there, more often than not, without indulging in casino football every year.

We stick to plan, scout and recruit players within budget and with high potential sell-on values.  €7m on a striker from Heerenveen?  Better stick it on black.

The Kano Foundation have around 40 bucketeers for their annual drive at Celtic Park on Sunday.  They could do with a few more.  If you can do your bit, get in touch: contactus@thekanofoundation.com.

Check out the 1254125 Great Scottish Run page. I plan to keep this page updated with progress on the event and other resources. When you sign up, let me know and I’ll promote your donations page.
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1,239 Comments

  1. A Ceiler Gonof Rust on

    Mo Bangura has great hair but he disnay use head and shoulders, like big G does.

     

     

    That could be the difference tomorrow.

  2. The Singing Detective Demands The Resignation Of Campbell Ogilvie

     

     

    I hope we get an explanation re Benghazi before sevco get back into the SPL…??

  3. Auldheid

     

    I agree with your sentiments, but getting a bureaucratic clear out at Hampden is well nigh impossible. They have more secrets than the Masons.

     

    I have a vision of them all sitting naked in a hot tub scrubbing each other’s backs with large bar towels which have Aye Ready emblazoned on them.

     

    They are the ultimate:

     

    Self Preservation Society

  4. A Ceiler Gonof Rust on

    From a hunmedia thread titled: Are you worried about meeting them this season?:

     

     

    “Not worried, looking forward to it if it happens. Provided Ally gets the tactics spot on we have nothing to fear in a one off game”

     

    ———————————————–

     

     

    “I have no idea if they have decent team/squad but I really like our squad at the moment so no fears from me if we have everyone fit and especially if we were at home. In fact if it was at Ibrox I think the fear would be from them”.

     

    ———————————————–

     

     

    “Bring on the Scum! Hope law sticks his bald heed into Scott Browns forehead!”.

     

    ———————————————–

     

     

    “Scottish Cup Final 2-0 to Rangers”.

     

    ———————————————–

     

     

    “Temps would rip them to shreds”.

     

    ———————————————–

     

     

    “Rangers never fear anyone. We aren’t the worlds most successful club for nothing”

     

    ———————————————–

     

     

    “If we played them in the 2nd half of the season when EPL clubs had a chance to raid all thier best players i’ve no doubt we would give them a game”.

     

     

    ……………………..

     

     

     

    My conclusion from the above responses on hunnish media to the question posed is that they are truly as thick as shite. Its good to have your beliefs reconfirmed occasionally.

  5. If, as Neil Lennon claims, Nott’m Forest went to the media with the news that they had tabled a bid with Celtic for Kelvin Wilson, then our esteemed manager has every right to be displeased at the underhand behaviour of the English club.

     

     

    Unless it is stipulated in the contract, a club is not obliged to inform a player that a bid or even an enquiry has been received from another club.

     

     

    If Neil Lennon does not want Wilson to leave Celtic, then I would imagine he would have been happy to reject the bid and leave it at that, but as Forest – Billy Davies? – have already gone public, it can only have a disruptive influence on the player in the run-up to a crucial CL qualifier.

     

     

    You can always rely on a Hun to exhibit Hunnish behaviour.

  6. A Ceiler Gonof Rust on

    GG, I’d say hunnish arseholes, I’ve edited some of the above to make it acceptable for this site. I changed no wording though.

     

     

    No posts on that thread are from any agents provocateurs. They’d stick out a mile like I once did on their vile site………………………before my “calm yersel doon period”.

     

     

    Ah, they days were fun:-)

  7. zbyszek

     

    20:44 on 30 July, 2013

     

     

    For anyone who hasn’t read zbyszek’s post on page 12, do it now.

     

    It is humbling and inspirational.

     

    Paul67

     

    I think you have to give this its own thread.

  8. Wee Jimmy Forrest and a lightning fast player that can play on the otherside – I think it is obvious that Both can score with their weaker feet. ;))

     

     

    I’d even take a 0-1 defeat against the Borg. I don’t think the Celtic support could ever be assimilated though. We need to keep on our Toes always about All things but always be aware of the Spiritual Side of this Club. Do Good and Help others, especially now, when Status and Money is King.

     

     

    Status means absolutely nothing, Money it means the exact same, it is very Hard to fight this stuff. Neil Lennon is a Very clever cookie as the Brilliant New Yorker coined him.

     

     

    Celtic are doing Clever contracts that are benefiting Celtic. I feel Neil is really in with the Bricks when it comes to this, he has read his old bosses strategy and realised it wasn’t sustainable.

     

     

    Neil Lennon put his LIFE on the Line for this Club and he deserves to be Believed, whenever he Speaks.

  9. Excited about how pacey we are going to be away from home in Europe, and how Tall!!!!

     

     

    As the Amazing WGS said, most Champions League goals come from set pieces, clever cookie Neil.

     

     

    Neil is a Student of this game, he wisnae Blessed with pace but he obviously made sure he could always do the simple pass well, everytime. It is obvious he read the Game very well, as well.

     

     

    We have to fight our way through these difficult rounds, another consequence of the SFA and their entwined situation with Rangers.

     

     

    The old co Rangers have never been equipped to compete in Europe because they have never worked hard enough to win a domestic Title.

     

     

    These Blazers, one day they……

  10. 'crushed nuts?' 'Naw, Layringitis!' on

    Jingle Jackson’s latest ‘jack-approved’

     

     

    Lawwell must find a way to keep the punters on side – and not just by continuing to turn a blind eye to the worst excesses of the fundamentalist wing who have attached themselves to the club with his blessing.

     

    #####

     

    Anyone got any idea what Jabba junior’s referring to?

  11. I'm Neil Lennon (tamrabam) on

    This jack irvine fellow seems to be a nasty piece of work

     

    what is it that is giving him immunity

     

    are his peers terrified of him or on the same side of him

     

     

    hard to believe that they are one and all on his side

     

     

    but in truth its hard to believe what has been happening

  12. I'm Neil Lennon (tamrabam) on

    i urge any of you who have not already subscribed to charlotte fakeover to do so now and to increase the number of followers

     

    so far its in excess of 14,000

     

     

    you wont believe what has been going on

     

     

    and if what im reading about jingle jacksons latest piece, it seems it is still very much ongoing.

  13. macjay1 for Neil Lennon on

    T.S.D.00.59

     

    I now take Obama`s pronouncements with a grain of salt.

     

    His comments about the Zimmerman case were stupid at best and racist at worst.

     

    He heavily criticised B.P. but failed to apologise for the global G.F.C. caused by the U.S.

     

    My point was simply about the lunatic availability of firearms in the U.S.

     

    Even Mexico complains.

     

    http://en.wikipedia.org/wiki/ATF_gunwalking_scandal

  14. I’m Neil Lennon (tamrabam)

     

     

    04:40 on 31 July, 2013

     

     

    This jack irvine fellow seems to be a nasty piece of work

     

    what is it that is giving him immunity

     

    are his peers terrified of him or on the same side of him

     

     

    hard to believe that they are one and all on his side

     

     

    but in truth its hard to believe what has been happening

     

    __________________________________________

     

     

    He is a puppet, plain and simple.

     

     

    It is a Power, that is Structured.

     

     

    Like a pyramid.

     

     

    Unfortunately, there are a lot nastier ones above Irvine, who get others to do their nasty work for them. Best thing CQN could do, is to Pray that God changes the guys Heart, and he comes away from the Dark Side, as there is no doubt about it, when he is publically lying to so many, he is one of the Black/White people, the Chancellor of the ex Checkers.

  15. Morning Celts

     

     

    Zbyszek what a great post regarding the brave wee Polish bhoy.

     

     

    Celts to win tonight, any win will do for me.

     

     

    Off to work

     

    V

  16. Morning Celts and welcome to paradise bo derk..

     

     

    Is he our new 10?

     

     

    Back under the covers…

  17. If Bangura plays tonight, I expect a section of the support will boo his every touch. I don’t have an issue with that. It’s all part of supporting your team and if it unsettles an opponent, then so be it. All’s fair in love and war.

     

     

    If I am correct, we can also expect a backlash from the SMSM. We’ll be castigated for turning on one of our own, even though the same media have been ridiculing the player since he came to Celtic, to the point of personal abuse.

     

     

    4-0 Celtic. The best way to shove it up the hypocrites.

  18. Tom McLaughlin

     

     

    I think we will see a very determined and professional performance by Celtic tonight, I’m really looking forward to it.

     

     

    These young men are, a year older, which means they will undoubtedly be even better, given their ages – and we didn’t do too bad last season. ;))

  19. Good morning friends and welcome to Champions League Day from a bright, cloudless, warm and sunny East Kilbride

     

     

    Off oot – tae hing oot the washin’

     

     

    Jobo

  20. A win by any score tonight is a good result. A win and a clean sheet would be great. 2-0 celtic, sammi & kris

  21. The Boy Jinky on

    Good morning champions.

     

     

     

    Another champions league day ahead for us

     

     

    Someone remind me which round Rangers enter european competition !!!!

     

     

    Whats that you say … dead ?

     

     

    Oh well …

     

     

    Good luck to the bhoys tonight…lets back tthem with thunder … but no bangers

  22. The MSM play too large a role in some CFC supporters lives..

     

     

    SSB , DR ,Jackson…GTF …your opinion is irrelevant , biased , of dreadful quality and poorly delivered …

     

     

    I don’t know why some of us bother ….

  23. Morning all from a sun drenched G68

     

     

    Zbyszek what a lovely post my friend thank you for sharing

     

     

    Remember treat your Mrs and give yourself a days peace Lola Commons Ladies Lunch in aid of SiMBA

  24. singapore celt

     

    its believed the guy on the left is Derks agent..h.h

     

    morning troops in the hoops so looking forward to the Champions playing at home tonight i’m sure Derks signing will give a few people a boost too,still dont think we will get our expensive striker without the lure of champions league football as a defo..its good to hear joe and adam will be involved and sammy and stokes will hopefully get some more gametime together,JCGE glasgows Green n White H.H

  25. Murdochbhoy, yermanfromMK on

    Good morning CQNers,

     

     

     

    How big are Celtic? Now there’s something to debate.

     

     

    You’ll know from previous posts I tend to watch Celtic games in the comfort of the local hostelry, Gerry, mine host has informed me he’s been in touch with the guys who supply his sports bar with the TV sports links and they can’t find anyone other than CelticTV transmitting the pictures. Such a pivotal game and no one other than Celtic recognise its importance, the buggers.

     

     

    So much has been written about Kelvin Wilson over recent days, the following comment from NL in the Daily Telegraph piece resonated and I’d like to think someone is on the case.

     

     

    “There is no doubt there is something naughty going on. It doesn’t make me happy, because we don’t do that type of thing.

     

     

    I hope Kelvin plays tonight; I suspect we’ll need big performances from both him and Forster.

     

     

    All the new signings (Amido excluded ) would indicate a change in future team tactics, all are tall fast footballers and each appear appear to have a brain, I’m excited as a new I detect a new era dawning.

     

     

    God bless

  26. Scottish Premiership: Season ticket sales up at majority of clubs

     

    By Chris McLaughlin Senior Football Reporter, BBC Scotland

     

    Comments.

     

     

    More than half of the clubs in the new Scottish Premiership have experienced a rise in season ticket sales. And just two of the 12 clubs have reported a drop in numbers compared to the same period last year.

     

     

    Seven top-flight outfits say figures have improved, with three clubs telling BBC Scotland that their business is on a par with last summer.

     

     

    >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

     

     

    ARMAGEDDON!!!!!!!!!!!!!!!!!!!!

  27. Morning all.

     

     

    Big game tonight which I am looking forward to. Hoping for a decent crowd. A big Celtic welcome for Derk.

     

     

    Pretty sure the guy on the left in the photo is not his agent – his agent is former Ajax player Soren Lerby who is 55. Guy is a lot younger than that.

     

     

    Mr Z

     

     

    Very moving story you posted last night.

     

     

    2-0 or 3-0 the Hoops tonight.

     

     

    HH!!

  28. Murdochbhoy, yermanfromMK on

    blantyretim

     

     

    Thanks for the info, I doubt he has but I’ll let him know.

  29. twists n turns on

    Today’s 4 to avoid at Goodwood are;

     

     

     

    Bet receipt

     

     

    Your selections

     

     

     

     

    GOODWOOD 16:50 FILLIES HANDICAP (3YO+) 1m 1f

     

    31-07-2013 16:50

     

    Win or E/W

     

    Great Timing @ 7/2 (GP)

     

     

     

    GOODWOOD 15:40 VINTAGE STAKES (GROUP 2) (2YO) 7f

     

    31-07-2013 15:40

     

    Win or E/W

     

    Parbold @ 2/1 (GP)

     

     

     

    GOODWOOD 14:30 GORDON STAKES (GROUP 3) 1m4f

     

    31-07-2013 14:30

     

    Win or E/W

     

    Cap Orushes @ 4/1 (GP)

     

     

     

    GOODWOOD 15:05 SUSSEX STAKES (GROUP 1) 1m

     

    31-07-2013 15:05

     

    Win or E/W

     

    Declaration Of War @ 5/1 (GP)

     

     

    Good luck with whatever your own selections are today.