If anyone tells you we are about to bid €7m on a guy who scored fewer league goals than Billy McKay last season, and who was signed for €500k last summer, don’t listen to them. Nonsense like this is 180 degrees away from strategy. Where would such a player’s sell-on value increase to? It’s just not going to happen, nor should it, it would be a vanity purchase, the likes of which old Zsa Zsa himself would consider.
The last season we have figures for (season 2011-12), when we had Europa League football, Celtic lost £7m. Since then three significant things have changed:
We’ve sold Wanyama and Hooper for over £17m (before deductions).
We got back into the Champions League and earned an additional £20m.
Season book sales dropped and this season cost £100 less than before.
Cutting £100 off the ticket price will bring in £4m less than last season. All other things being equal (which they will not be), this would give us an £11m deficit before Champions League income and any trading surplus. In short, to retain equilibrium, we need to reach the Champions League group stage more often than not. Money from Uefa is not so much a bonus, it is necessary to push us into the black.
I know we covered this last week, but £17m for Victor and Gary will not, on its own, equate to £17m for new players. Gary and Victor were both on their first Celtic contracts when they left, neither of which was near the top earning position (although both were offered top earning contracts).
We’re not going to spend £17m on transfers and be able to pay the new players from the money saved by not paying Victor and Gary. Instead, the boost to the football budget from these sales will almost certainly disproportionately increase wages, leaving a lesser amount for transfers (if we sign four players for £2.5m each, we’ll probably have to pay each more than the average of Victor and Gary’s wage).
Knowing where they came from, I reckon Victor and Gary cost approximately a combined total of £1m p.a. in wages, the bulk of which would have gone to Gary. If we bring in four players, each costing multiple millions, they could easily cost us an extra £2m per annum in wages, or £8m over their four year contracts.
In short, there is enough money available to buy several good players, for decent money, on high wages (for Celtic). This is a good, sustainable, place to be, but it is not transfer window nirvana. We have moved from a position of carrying a perpetual loss to being able to afford an increase in football budget without splurging into debt to fund it.
This isn’t a detailed budget analysis, there are lots of other variables (McCourt, Rogne etc off the wages, not Murphy, whose wages were off the books already), non-football budget cost inflation, considerable drop in one-off ticket sales (20k seats for £42 each at Rangers games twice a season) and commercial income from 2011-12, variations in season book sales (I hear they are marginally up on same time last year but still down on 2011-12).
The big challenge for the club is to ensure the playing squad is good enough to qualify for the Champions League group stage, and to compete when there, more often than not, without indulging in casino football every year.
We stick to plan, scout and recruit players within budget and with high potential sell-on values. €7m on a striker from Heerenveen? Better stick it on black.
The Kano Foundation have around 40 bucketeers for their annual drive at Celtic Park on Sunday. They could do with a few more. If you can do your bit, get in touch: contactus@thekanofoundation.com.
Check out the 1254125 Great Scottish Run page. I plan to keep this page updated with progress on the event and other resources. When you sign up, let me know and I’ll promote your donations page.
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Well, my saved fag money has just gone to McKenzies appeal. TKF will have to wait until I’ve stopped a bit longer :-)
suttons volley
We stand at end of bar just at lounge door ,2 semi tall blokes.hh
Burnley
A few of the chaps take a pint pre-match at Babbity Bowster off High St (Blackfriars St). None of yer fancy East Coast Ales mind you, but the company’s always first class.
Burnley78
McChuills .
On the high street up from Glesga Cross.
TT
tnt u gr8 final night night
Twists n Turns
You are a gem of a man!
You could do Bb’s and McChuills they are near each other.
TT
TnT, haven’t stopped smoking, but aye, a very worthy cause.
suttons volley
22:57 on 30 July, 2013
Cheers – will look and listen out for you.
Night folks
WITS
Thanks , will have a look.
Caporushes, Declaration of war and parbold are 3 I’ve backed.
WITS,
cheers for the info pal,will have a few quid on each bet,
I took your advice on sat and bet Trading Leather,done it ew so only small loss,
also had Hillstar on a tote place so made a wee profit on the race,i thought your tip was looking good on sat but the German horse didn’t half win well
Paul 67 wroteThe big challenge for the club is to ensure the playing squad is good enough to qualify for the Champions League group stage, and to compete when there, more often than not, without indulging in casino football every year.
I am sorry,but the main aim should be to entertain the poor saps that have paid a big chunk of their money to watch a team,that at least tries to play “Football,The Glasgow Celtic Way”.You can bamboozle us with figures all day,the point being,we have money in the bank.Many clubs do not,and playing in the EPL.
The Cl is all very well,but it is not our “Bread and Butter”.”Celtic do not count on CL money to survive”,circa Peter Lawell.
As much as I admire your writing and skills I find this article totally condescending to the fans.
http://www.youtube.com/watch?v=Y-eWbvBjXXU
A few scattered thoughts
A lot of new posters recently. I find that good as we are going to need them.
CQN especially Its lead articles has become very tabloid.
Those posters who will not remove their sights from the SFA and the SFPL seem to be getting targeted by both hunfiltrators and Celtic diehards. I have my own theories on why this is but accurate description will be percieved as being insulting. In short its a need in ones life for the Old Firm. Birds of a feather flock etc.
I reckon if you believe that you will believe Pauls lead article.
One things for sure Paul67 will not debate the point anymore. Its a mirror image of how Celtic deal with communication these days. Moonbeams perfected it. A SOP to the soldiers. Group think …until it comes crashing down.
Hence the line that Sevco will not survive in the short term being peddled by Peter Lawwells chosen outlets. It buys time and time is a great healer.
It also gives the Sevco TV deal a modicom of respectability for those who are not huns and to whom they want to sell it too.
Having witnessed the huns diddle 200m and no punishment meted out. I find that particular line which has been swallowed by the Old Firm needy a difficult one to understand based on any sense of reality or history. Faith is what it seems to be based on which is in no short supply on CQN.
We are more excited and interested in money than in football. A very hunnish trait in my book.
Its good to see an increase in charitable causes. I hope its due to Old Firm fatigue.
I.e do the decent thing rather than give it to the Old Firm cabal.
Practically no comment on the baby huns lead article yesterday. I suggest through a lack of genuinely motivated anti Old Firm fans posting on CQN.
A heads up. I dont expect many replies to this post and I will not respond to any phoney Old Firm MSM Sir David Murrayesque phoney outrage.
SUFNLANLO
“Formerly The Rangers Football Club P.L.C.” – Store this one away as well….from BDO…Yep, the liquidators http://t.co/HMz55pT4lZ
Burnley78
Depends how long you want to hoof it for after the refreshment. Closest would be the Wee Mans or the Hielan Jessie on the Gallowgate. Either of Babbity Bowsters or McChuills are a near Glasgow cross and a fair trek. If you end up on the High st, you may want to consider getting the train to Bellgrove or Duke st. Stations. It’ll take you halfway to Paradise.
VP
Thanks mate, dont have CQN on my phone, I’ll try posting tomorrow lunchtime if I can make it.
HH
Hence the line that Sevco will not survive in the short term beingpeddledby Peter Lawwells chosenoutlets. It buystime andtime is a great healer.
And then
Ireckonif you believe that you will believePauls lead article.
Should have been
SUFNLANLO
Awe naw
The zombies are fairly adding to their wage bill for a club supposedly on the brink.
TT
Brogan Rogan Trevino and Hogan supports Kano 1000
Excuse my daftness, I can see there is text donation option but cant see number :((
Turkey Bhoy
23.10.
You have a Point… But Sir Paul
Mair.. Corrector, than You!
You are right ,when that say that The C.L. is NOT , Celtic’s ” Bread and Butter.”
The S.P.L. is That.
Howevah……….
The C.L. is Celtic’s… “Champagne and Caviar”
And. as far Ah Ah am concerned..
Ah wid rather Dine oan .. “Champagne and Caviar”
than.. Dull Ma appetite..oan a Slice o’ “Bread and Butter”!
Wouldn’t You?
Maks Sense tae Me.
Kojo
Still, Laughin’
young derk has great feet and close control, long may it last.
could be exciting.get ma bumb of ma seat.
Voguepunter
Is your local showing the game tomorrow night?
There are a raft of strikers out there at the minute that we do not have to break the bank forcorkcelt
12:27 on
30 July, 2013
Paul’s article makes extremely good reading and is very much on the ball. We all crave a superstar signing (including me) but realistically it ain’t going to happen.
No we dont crave a superstar striker,just one we can afford,and there are many out there.
Tinytim
Have they bteached 200 million yet. When they have should we worry ? Does this explain our stringent fiscal policy which does seem to contradict Peter Lawwells initial we dont budget for the Old Firm soundbite.
SUFNLANLO
Breached
Kojo
The Champs Lge is our Holy Grail, not just in terms of $$$, but the prestige and exposure our club deserves.
Dining & shining at the top table gets you noticed by the decent birds!
HH
Thanks to all for pub suggestions. It’s for my lad and his friend coming through from edinburgh mid afternoon and looking for good pre match build up.
Sadly I will be getting to stadium last minute pre kick off as usual so no time to partake myself BB !!
McChuills then.
Leftclicktic
I couldn’t see it either– I will try and find it.
On other matters, I believe we will do ok tomorrow night and that Neil will further strengthen the squad.
I have other thoughts and observations but they are not for tonight.
HH
Goodnight all
twists n turns congrats on still being strong with the fags:))
My TKF bet for tomorrow is the usual Efe to score anytime in 90mins 7/1 with hills,to add to the kitty of £30 after he scored last week .
montheEfecsc
Sutton’s Volley.. ( Great Nomme de Blog!)
Ye are correct, Sir..
The C.L. is Celtic’s Golden Ticket..
Kojo
Still,Laughin’
There’s only one derk begetter
He puts the ball in the netter
He scores with ease
From the erdvedese
Walkin in a begetter wonderlAnd
( might need some work ! )
Hh
The zombies will get their wake up call when they have to produce their audited accounts & they discover that, just like the dead club, they have been in breach of The FIFA Fair Play Rules – some suckers just never do learn. 3 year European ban for the next 3 times they qualify with whatever add on’s they accumulate over the next few years while they languish in the lower reaches of Scottish Football League. Something for which no amount of corruption within the Scottish game can help them.
Who gonna sign for The Sevco while they can’t play in European Competition? All dud’s aside.
The future looks bright from my perspective. 10 in a Row, here we go….
Hail hail!
Awe_naw
Not sure where you are going with this. My s trance is I never want to see any version of Sevco again.
I support any efforts to try to bring them to book such as Canamalar’s efforts to force the Board to be accountable for inaction which has allowed Sevco and their predecessors to go unchallenged into European competition at our expense and to hold on to domestic trophies which we were cheated out of.
I am not as happy as you to see some of the new posters on here.
Burnley 78
Bring yer own ! :)
What a difference a day makes . Bo Derek signs on the dotted line. Quality all the way.
DudleyMooreCSC