Cheers, Magners

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Sponsorship income is harder and harder to find so securing an improved shirt deal, while others flap to secure lesser deals, is a genuine result for the Celtic commercial team.  Irish cider maker, Magners, will have their name of the Celtic shirt for three years from this summer.

This will be the first time Celtic does not share the name on their shirts with another Scottish club since the 1990s, apart from a brief period during 2012, in the weeks between Rangers being assigned to liquidation and a successor coming into existence.

The significant amount of coverage outside Scotland as a result of this season’s Champions League qualification will no doubt have contributed to Magners’ decision, as will the reputation of Celtic fans to toast their Irish heritage in good nature.

Let’s hope club, fans and sponsor can work to make this a long and successful partnership.

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  1. Alasdair MacLean

     

     

    In the real world – the Co-op are recognised as; an ethical company, eco-friendly and champions of fair-trade.

     

     

    They sell; booze, fags and lottery tickets!

  2. The newco asked to get the same deal as Celtic but were told that Magners dont use apples rotten to the core!

  3. Ghuys

     

     

    Is it possible that because Charlie Greens backstabbing of the Football Authorities after they allowed Sevco admission to Div III and now with his & Jabba’s “No One Likes us WE CARE” approach on us all that the football authorities are now going to tell them to GIRUY? And they know it?

     

     

    It would make sense of the threatening illegal ranting coming from mount doom in the last few days.

     

     

    The Huns are cornered beware, Theres a Bad Moon on the Rise!

     

     

    http://www.youtube.com/watch?v=K-DkyMXTo5Q

  4. The post that made me laugh the most today, in a day full of them…

     

     

    The Battered Bunnet

     

    16:26 on

     

    9 January, 2013

     

    Charles Green asks:

     

    “In what league do you win a division and then end up playing the same teams again the following season?”

     

     

    I am happy to provide him with an answer:

     

     

    The Top League.

     

     

    It is a little recognised fact that, despite winning dozens of Championships, Celtic have never been promoted.

  5. Doc

     

    That won’t be a problem, public services feeding the private sector again

     

    Deja vu

     

    (And that’s not a French centre half)

  6. alasdair maclean

     

     

    As I say, I think the point is fair, in an ideal world………

     

    but our children, and what their attitude to alcohol is is our responsibility, not Celtics.

     

    What sort of brand would you like to sponsor the club, I mean one that will fit the brand and will be willing to put a lot of money into the club? A hotel chain, a bank?

     

    Not many of those sponsor teams to the extent we are looking for.

     

     

    I do like Magners though, Che intends to buy me some very soon I hear;-)

  7. Alasdair MacLean on

    praecepta,

     

     

    I know, I know. Good point.

     

    I suppose I’m just trying not to lose sight of what’s right.

     

     

    So, oranges and apples, or apples and oranges….what’s an orange flavoured alcholic drink? Bucks fizz…..Bucky!

     

    Who’s going to phone Chuck with the suggestion?

  8. Gene's a Bhoys name on

    I wonder if lenny will follow the sponsors lead and have 17 varities of midfield tactics -hope so.

     

     

    As far as they are concerned I am sure the Northern Irish league will welcome them with flags flying (but not over the town hall)

  9. Alisdair McLean

     

     

    “what’s an orange flavoured alcholic drink? ”

     

     

    I think Cointreau used to emphasise the “made with ripening oranges” advertising.

     

     

    If they are sponsored by Cointreau, I’m sure we could derive a diminutive nickname for them from that

  10. Doc won’t be anytime soon,

     

    Off on holiday on Tuesday.

     

     

    T4 will interrupt his lurking now for some witty comment.

  11. He’s a real Nowhere Man,

     

    Sitting in his Nowhere Land,

     

    Making all his Nowhere Plans

     

    For Nobody…

  12. Alasdair MacLean on

    Doc is Neil Lennon,

     

     

    I realise that, but we’re not talking about the young who are privileged to have good parents – I did say “vulnerable”.

     

    But we both know each side of the coin.

     

     

    In the ideal world of course, Celtic would have “Unicef” or something like that on the shirt.

  13. If the proposed changes go ahead, surely Sevco will be in the 3rd tier of Scottish football, instead of the 4th. Ain’t that promotion?

     

    Also, we have witnessed Chuckles telling us about the welcome he has received from his new friends in Div 3, and how proud he is about the funding to these friends that his hordes bring at away games. Now these friends are considered as nose breakers and contibutors to boring football season after season. Why is he complaining, as this season progresses his world beaters now no longer need to wait until the 70th minute when the opposition are blowing out their a*%es before taking hold of the game.

     

    The powers that be now have no dilemas about referees getting it wrong and it will give them the chance to create yet new world records. If only Roy Castle were still here, or would the Guiness Book of records be banned reading at Poundland?

  14. The Spirit of Arthur Lee on

    Maybe Chucky could contact the old Inverbraw Grouse Beaters for a deal with McEwan’s Lager.

  15. pedrocaravanachio67 on

    ACGR…..Happy buffday bro……sorted the that comedian midfield maestro out today, the last time he done a full shift, the huns were paying tax.

     

     

    best laugh today : the louden has magners on draft.

  16. Alasdair MacLean on

    setting free the bears,

     

     

    I was trying to remember the Cointreau name – a 40% liqueur that tastes like sweeties. Used to buy a bottle in at New Year along with everything else and would end up drinking it all myself by Easter – sneaky wee dram now and again.

  17. Gene's a Bhoys name on

    TET

     

    Everyone knows buckie goes with lime not orange -there’s another reason

  18. Gene I am sick of explaining the Magners/Bulmers saga. One last time Magners bought the Bulmers francchise in Ireland, so in this country the “Clonmel” cider is called Bulmers. In the rest of the world its called Magners. The Bulmers which is sold in the UK is brewed in England and has no connection whatever to Magners.

  19. BB

     

     

    Brilliant response to Chuckles

     

    Then again I suppose if he ever had had anything to do with a top league team – he might have known that!

  20. Alasdair MacLean on

    Tim Malone Will Tell,

     

     

    Ha Ha.

     

    Bitter being the operative word.

     

     

    Noone says “bitter orange” anymore – it became “fresh orange” and now “orange cordial” is right off the market.

     

     

    Suely Chuck could get a Yorkshire “Best Bitter”….

  21. Glendalystonsils likes a mr whippy with his lime green jelly on

    Of all the proposterous blustering threats, outbursts, promises you have made Chucky, pleeeeze, pleeeze, puleeeeeze let this one be true.

     

    Go away and take your rancid team and it’s rabid zombie followers with you.

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