cinch merely the fodder in war against SPFL chiefs

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The business model of the SPFL’s new sponsor, cinch, is to sell cars directly to the public, cutting out the dealer network.  Newco’s chairman owns a large car dealership which sponsors Newco (although it is not a shirt sponsor).

Newco have refused to comply with the SPFL contract by adding the cinch logo to players’ sleeves and elsewhere.  They claim compliance would break an existing commercial deal, presumably with their own chairman, but have refused to provide evidence of any existing deal to the league.

League and club sponsors often conflict.  While the SPFL was sponsored by Ladbrokes, Celtic had Dafabet blazoned across their chest and Newco had their own gambling partner.  Newco’s position appears to be that any club with a pre-existing agreement with any one of its partners can veto a league sponsorship deal. Quite a thing, with 42 clubs, some of which have 20 commercial sponsorship partners.

It is always possible that the SPFL’s rules are poorly drafted on such matters, the SFA were able to exploit what appeared to be a clear rule before, but the League have examined their position and have escalated the issue.  Yesterday, chairman Murdoch MacLennan wrote to all 42 clubs, stated the league’s position and informed clubs he had referred the matter to the SFA’s arbitration process.

If you think this all seems a bit contrived, you are not alone.  Why stand and fight on such a puny hill?  Newco are not the private fiefdom of their chairman, he is not Cnut (be careful), able to turn the tide against cinch, so why antagonise every non-compliant club in the league?

Newco want rid of MacLennan and especially SPFL chief exect Neil Doncaster.  Neither will do their bidding.  If the club can find a contractual oversight, it gives them grounds to call for their resignations, again.

There are other mattes at play; step forward Malmo manager, Jon Dahl Tomasson, who yesterday alluded to the matter we discussed in our State of the Club blog 10 days ago.  Newco need Champions League money more acutely than oxygen itself.  Should the wheels come off the white charger tonight, you can expect conflicts on every corner.

I never get what is it about people who think they are too special to follow rules.  There is a want about them.  Are we going to see pyros from the Newco directors’ box next?  Seems logical.  Fight The Man, even if The Man is just a salaried someone, responsible for converting advice or strategy onto structure.

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  1. JHB on 10TH AUGUST 2021 4:27 PM

     

     

    STEBHOY on 10TH AUGUST 2021 4:20 PM

     

     

    I predict a 3-4 nil victory for rangers tonight

     

     

     

     

    I too see them winning comfortably. They were much the stronger side as the second half worn on in Sweden – was not surprised they scored – expected it much sooner. They will be all out for an early goal tonight…..and will probably get it!

     

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    This is the same poster who told us, after thrashing Dundee 6-0 in glorious style, not to count our chickens, one swallow, etc then you come away with the above pish?

     

     

    You are indeed entitled to post, just as much as I am entitled to call you a HUN!

  2. SAINTSTIVS.

     

    Got it Saint. I still have email issues. I will get back to you at the weekend from my alternative email. I will share my Davie Hay and Lynch mob stories on here, maybe later in the week.

     

    Enjoy your holiday!

  3. That stadium is dangerously over capacity. There are quite clearly people standing on all the stairs and upper tunnel entrances.

  4. GlassTwoThirdsFull on

    Rolling_Stone on 10th August 2021 5:42 pm

     

    Not overly fan of GS’s return. Fresh blood would have been more beneficial.

     

    We will have 3 Strachans at the club. Slight hint of nepotism there.

     

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    Reminds me of the episode of Blackadder where all of the executioners were called Ploppy.

     

    Agree about fresh blood, but we took a step forward with Ange so the next one had to be back. That’s Celtic for you.

  5. To think we employed that Premier Sports commentator last season, worse than Sevco TV…

  6. Never seen a keeper handle outside the box,and not get a Red.I watched the Fulham game last season,fighting relegation,keeper sent off for same.

  7. mcgregor should have been off – since then, Malmo have had a couple of chances. The longer games stays even the roe nervy and tired they will get – Morelos can’t last more than 60mins.

     

     

    Malmo hang on. – give them a taste of last minute goal agony

  8. there you go – as predicted – Malmo down to 10 men!! Celtic NEVER get these breaks in europe!

  9. shocking Dallas influenced decisions in this half – when the huns need hun help , they get hun help!

  10. Tom McLaughlin on

    Not a red card. McGregor threw the ball back to stop himself taking the ball outside the box. He didn’t make it, so it wasn’t deliberate so a yellow card. It’s only a red if the keeper handles the ball knowing he is outside the box, in an effort to avoid a dangerous situation, like stopping an opposition player taking possession.

     

     

    Correct decision by referee.

  11. Goodson right foot catches the guy on the thigh.I don’t see any connection by the Molde player.Have to see it again.

  12. Another slice of lucky pie with the sending off …..but we’ll be told they’re brilliant……..huge turning point ….

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