Magic money, Longmuir, Ahmad

1037

BDO’s survey of British football clubs suggests control, if not complete sanity, has descended on Scottish football.  Most Premiership clubs surveyed predicted they would return to profitability over the next year.

On the back of Phil Mac Giolla Bhain’s article on former Scottish Football League chief exec David Longmuir’s bonuses, which are no longer payable, these are heady days for some clubs who have lived hand-to-mouth stuffing pork into Longmuir’s trough.  You better believe it’s financial Armageddon, for the former SFL man. The SFA will surely insist on inappropriate financial stain is left on our game.

Anyway………. It seems if I explain the structural gap between Rangers International’s earnings through season ticket sales and the costs of operating a football club which can facilitate circa 40,000 spectators on a regular basis, we can all figure why the gap cannot be bridged.  We are different because despite having enormously higher football costs, we can access enormously higher revenue streams.

On the other hand, explaining that Celtic’s operational costs need to be augmented by player sales and/or Champions League income, just to break even, and that player sales and/or Champions League income cannot exclusively be used for player purchases, amounts to a heresy against deeply held orthodox views.

Add in a reminder about the strategy which has made all the difference to Celtic – buying wisely, selling wisely, and sit back to watch a secular belief structure ignore the ‘every penny to be spent’ prediction and vent as though their deity has just been denied.

This stuff’s complicated, apparently, but paying attention to financial detail is not a required Obligation to support Celtic, so if it doesn’t float your boat, I’d start by demanding to know where all the Seville money went to….

I hear the Daily Record accompanied their – Imran Ahmad to sue Rangers International for £3.4m – story with a completely baseless story about Celtic losing out on the only transfer target they know about.  They were wrong on some of the Ahmad story (Charles Green may have produced the documents Ahmad would rely on in court, but suggestions they are in concert on this claim are wildly inappropriate).  Still, it plays into current orthodoxy on Charles Green.

Going on what they’ve written, they know nothing about Celtic’s transfer negotiations either.  Absolutely squat.  Percentage of Celtic fans who know the media’s game: 100%.  Percentage of Celtic fans who allow themselves to be influenced despite knowing the above……?

If these people have you panicking, look elsewhere for sympathy.  We have a team building strategy, it has delivered well thus far and it will continue to do so.  Buy wisely, sell wisely, spend every penny over a given business cycle.  Pretty straightforward, really.

Magic Money Deity Denier CSC.
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  1. Monaghan1900

     

     

    12:57 on 13 August, 2013

     

     

    Bill McMurdo explains that Ahmad’s legal action is a matter of principle and states:

     

     

    “However, he [Ahmad] has vowed that, whether the matter goes to court or whether there is an out of court settlement, he will plough whatever he gets back into the club.”

     

    ===========================

     

     

    So they should just pay him tomorrow, get the cash back on Thursday…… naw?

  2. Paul67,

     

     

    Interesting article.

     

    The trouble I have is I literally don’t understand why Celtic can be in such a position that player sales and champions league money are need in order for us to break even or post a slim profit.

     

     

    There is no doubt you have the head for these things, your grasp on the hun situation has been unbelievably good and forensic, so much so that I can just about understand it (I am far from the brightest!).

     

     

    Could I make a request for the same detailed, forensic analysis of the Celtic accounts, this may help me understand why we will go bankrupt by spending £5 mil on one player and also let me understand why some board members are picking up huge bonuses whilst gates are falling and the club is in financial danger should we not sell AND make the champions league?.

     

     

    I am in no way trying to be smart with this post, I literally do not understand.

     

     

    HailHail

  3. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    Bet they don’t pay him,then sue him for Breach of Promise!

  4. a stor mo chroi

     

     

    15:53 on 13 August, 2013

     

    Barcabhoy:

     

     

    I don’t think Arsenal, or Bayern, or Real, or AC, or Ajax, or Porto, or ….. are knocking at the knees are our signings. The SMSM are irrelevant.

     

     

     

    —————–

     

     

    None of the above are relevant to our strategy. Man City have demonstrated perfectly last season that spending fortunes guarantees nothing in CL terms. Real Madrid have failed their own expectations for more than a decade, despite having spent close to €1 billion in that period.

     

     

    David Murray conclusively proved the stupidity of paying more than players were worth. One of his many idiotic actions as he killed Rangers. This lunacy starts with convincing yourself that one overpriced player will make the difference. After that the brake is off and the next target is hyped as being equally “the one who will make the difference”

     

     

    There are only 32 teams who play in the group stages. The teams aspiring to join this elite group, include dozens who can outspend us many times over. We cannot spend our way to CL Group status. We need to be smarter and continue with the strategy that has served us so well over the last 3 years

  5. RobertTressell

     

    16:10 on

     

    13 August, 2013

     

     

    Thereby saving legal fees and time. Sounds like a plan.

  6. Barry Robson out of Saturday’s game,Russell Anderson doubtful.

     

    CelticquicknewsCSC

  7. Dontbrattbakkinanger on

    Football clubs under achieve because they spend too much on the wrong players and not enough on the right manager.

  8. dontbrattbakkinanger

     

     

    16:21 on 13 August, 2013

     

    Football clubs under achieve because they spend too much on the wrong players and not enough on the right manager.

     

     

    ———–

     

     

    Absolutely agree

  9. masty is neil lennon on

    Tim Tanium

     

    15:48 on

     

    13 August, 2013

     

    Could it be that we are the only club in for King Alfred but Hereenven are trying to up the ante?

     

     

    I have a feelin the boy wants to come to Celtic but the price might be the stumbling block

     

    _________________________________________________

     

     

    nope!

     

    ___________

     

    Augsburg bereid volgende bod voor op Finnbogason

     

     

     

    ________________________________________

     

     

    translated……Augsburg prepared next bid for Finnbogason

  10. Here’s how I think the AF negotiations should have been carried out (for the record I’m not setting my hopes on AF and soley AF, just that he’s the one definitely been looked at and is the standard of goalscorer we should be looking at):

     

     

    If rumours are true there are quite a few clubs in pursuit of the Iceman. At this stage in the window they’re only willing to offer up to £4m or perhaps £4.5m (however these may have been instalment offers to a club who need cash). It’s quite clear the club want £5m for him, if they’re playing funny buggers then the story should be leaked that they are being unprofessional and we should walk.

     

     

    We need a goalscorer (I still have concerns about Balde but if he does make a good impression I still don’t think that means he’ll become a goalscorer) and we should be looking to do all we can to aid our chances of CL progression. So what I think should have been done is that we should have put in an offer of say £3.5-4.0m a couple of weeks ago – as the window for CL registration loomed we should have given them incentive to make their minds up “£4.5-5.0m is on offer before midnight on the 12th – after this our offer drops to £X).

     

     

    No idea if we’ve even made offers or what figures have been communicated but that is how I believe it should have been done.

     

     

    We can’t look at every signing as a profit exercise, we should try to avoid losing money on players but breaking even should be acceptable and for AF at around £5m I think that would be the least we’d achieve.

  11. RalphWaldoEllison remembers ALS victims Jimmy Jonstone & John Cushley on

    Dontbrattbakkinanger

     

    @ 16:21

     

     

    Football clubs under achieve because they spend too much on the wrong players and not enough on the right manager.

     

    …………………….

     

     

    Conversely,

     

     

    Football clubs under achieve because they spend too little on the right players and too much on the wrong manager.

     

     

    Truisms CSC

     

     

    HH

  12. dontbrattbakkinanger

     

     

    16:21

     

     

    Like Barçabhoy, I agree with this. This is why successful coaches still win when the personnel ages or moves on.

     

     

    A Book At Bedtime on Radio 4 this week is right up your street, Red or Dead by David Peace, a ‘Damned United’ treatment of Bill Shankly’s time at Liverpool. Perhaps you’ve read it. If not, part one was last night, so it’s easy to catch up.

     

     

    The repetitious language in the style got on my nerves a wee bit, but Shankly comes across as an utterly compelling character. I didn’t want it to end.

     

     

    http://www.bbc.co.uk/programmes/b006qtlx

  13. masty is neil lennon on

    Malone boy

     

     

     

    sorry pal, how the hell can we make demands to the dutch club when as you say several other clubs are in for the player?.the germans have already had a 4.5m offer rejected, ffs if they want 5m give them it or walk….we held Norwich to the figure we wanted for hoopy same goes here, sharp suited man really needs to put up or shut up..

  14. spikeysauldman on

    yermanfromMK (i used to live in Conniburrow !), wouldnt reckon we’re late – we used to have links with cherry orchard (who produced hayes, flood & stokes) before man city – we’re just gettin back in there – darren odea came from home farm (they used to come over to the eastercraigs tourney years back) who currently have links with leeds.

  15. Steinreignedsupreme on

    THE EXILED TIM 15:25 on 13 August, 2013

     

     

    “I can’t get the head round folk who are saying we should beat them cos they don’t know anything about them.

     

     

    “A very disrespectfull, and hunnish trait.”

     

     

    I think we’ll beat them over two games. Celtic are going to be a lot sharper going into these matches as we will have played six then eight competitive fixtures. I think it is better that we are away in the first-leg. And Celtic have more experience of playing big European games than they do.

     

     

    Admittedly, I don’t know anything about them. But I think we have every right to be confident.

     

     

    Confidence is different from arrogance though.

  16. RalphWaldoEllison remembers ALS victims Jimmy Jonstone & John Cushley

     

    16:36

     

     

    Wrong managers usually have very short reigns.

  17. If we lose to the Kazakh team then it will be predictable that people will blame the board for not signing a striker.

     

     

    The reality is, our budget dwarfs this type of team and if we cannot beat them then it’s a football problem and not an investment problem.

  18. Bawsman

     

     

    IB IF they have BT Sports. Drop Kick Murphy’s where the EU & HW CCSC leave from. Phoenix Bar in Broughton street.

     

    I would phone ahead tho. Not sure which bars have BT sports. Edinburgh festival is on so some bars maybe venues. Crazy time of the year in Edinburgh. Pubs raking it in and few need the fitba crowd at the moment.

     

     

    LB

  19. @Steinreignedsupreme

     

     

     

    Remember that this team are playing 200km away from their actual stadium. It won’t be much of a home game for them.

     

     

    Imagine Celtic had to play all games at Hampden. We wouldn’t beat anybody!

  20. Dontbrattbakkinanger on

    C1st- I really enjoyed Peace’s Leeds book; so much so I read one of his books set in Yorkshire around the time of the miners’ strike/Peter Sutcliffe.

     

     

    I stuck ito ut to the bitter end but I didn’t enjoy it.

     

     

    Next time I’m in Waterstones I’ll check it out; I’ve usually conked out by the time ‘Book at Bedtime ‘ comes on.

     

     

    I agree with you 100% about Shankly.

     

     

    Right man at the right club at the right time, can’t beat it.

  21. Steinreignedsupreme on

    Has anyone on here actually seen much of Alfred Finnbogason?

     

     

    I can’t say I know too much about the guy.

  22. Malone Bhoy

     

     

    If we had given them a deadline, I think that AF’s club might have made the same calculation which we assume that Celtic made; would we beat Elfsborg with the players we had? If their reasoning led them to say “yes”, then they would know that we would have more money, and perhaps be more willing to spend than previously.

     

     

    Or maybe not, who knows.

     

     

    Zerosum CSC

  23. tictaewin

     

    13:26 on

     

    13 August, 2013

     

    Where is the £440,000 we got for Dalglish?

     

    What happened to that money?

     

    On top of the Seville cash, thats a fortune we have got.

     

     

    A wee bit late catching up on this one.

     

    Desmond White, although few agreed with him, maintained that Celtic had got the better end of the Dalglish bargain.

  24. timaloy29

     

    16:42 on

     

    13 August, 2013

     

    If we lose to the Kazakh team then it will be predictable that people will blame the board for not signing a striker.

     

     

    The reality is, our budget dwarfs this type of team and if we cannot beat them then it’s a football problem and not an investment problem.

     

     

    Sometimes football problems can arise from investment or non investment problems.

  25. given everyones attention , bordering on desperation, for a striker for next weeks first leg in Kazakhstan, has everyonbe decided Aberdeenmatch doesnt matter ?

     

     

    One game at a time ?

     

     

    I imagine, if we get beat up there, there will much gnashing of teeth and wailing on here.

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