Sky deal likely to fall if next season is delayed

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While it is possible for Sky to broadcast their annual allotment of 48 SPFL games into a truncated period, i.e. October 2020 to May 2021, doing so would unravel the contract.  Under the current deal, negotiated while the world still had a largely functioning economy, Sky agreed to pay £666k (insert your own joke) for each live game for the next five years.

This money reflects the value Sky put on the audience and subsequent advertisers it expected to attract.  As we have touched on before, just about every asset class is worth less than it was before the crisis, which includes current and anticipated advertising revenues.  The size of our economy will be less going forward, which will correlate with advertising spend.

As we know to our cost, Sky pay enough money to choose when games are broadcast.  They are reluctant to put Scottish games on while they simultaneously broadcast games from England.  This splits their football audience and lowers the value of the product.

As it stands, there is probably no more than a 50% chance SPFL football can start season 2020-21 on time behind closed doors.  There is significantly less chance of ticket income that early in the season.  All of this makes next season’s Sky TV deal an absolute must for dozens of clubs across the four leagues.

For those in the bottom two leagues, £1k – £2k per week might be the difference between remaining in business in a semi-professional capacity or going bust.  The £3k – £10k per week available to Championship clubs is likely to be enough for a few of them to keep their heads off the chopping block for a few painful months.

Clubs in the top flight each receive over £20k per week.  That will make little difference to the likes of Hearts, where overheads are significantly higher, but it will go a long way at Hamilton and Ross County.

There is an oddity about football TV deals, they contain non-disclosure clauses.  No one outside of the SPFL board is supposed to know what the terms are, outside of a few agreed facts (usually just the fee and term).  The board cannot openly share details with member clubs, board members are not supposed to discuss the terms with others at their own club.

It is, therefore, likely that some clubs were unaware of the consequences they voted for when they voted against the SPFL’s resolution.  The League’s executives are legally unable to articulate the dangers, although I am sure they hope indiscrete leaks serve to do the job for them.  I suspect that may have happened to give Dundee pause for thought on Friday night.

If reports that Dundee are set to change their vote to Yes, the game here remains solvent in theory only for a while yet, but I’m not convinced it will make any difference to the final picture.  The short list of Third Lanark, Airdrieonians, Gretna and Rangers is set to become a lot longer.

Wasn’t it great to hear Kelty Hearts manager Barry Ferguson say, “we’ll take it”, when the Lowland League ended the campaign and made them champions?  None of this ‘null and void’ nonsense for Barry!

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283 Comments

  1. There’s an advert on here say’s –

     

     

    “Meet gorgeous single women in Laurieston”.

     

     

    If anyone’s been to Laurieston shoorly shum mishtake.

  2. onenightinlisbon on

    MACJAY1 FOR NEIL LENNON on 14TH APRIL 2020 1:41 PM

     

    Probably few on here want to read about the blatant leftist bias of the BBC , but here are some pertinent observations anyway.

     

     

    Do you not actually watch the garbage the BBC spouts as gospel. The more you comment on here, the more I am convinced you a Sevconian sympathiser. Maybe “Follow Follow” would be a more appropriate vehicle for your views….

  3. whitedoghunch on

    Philbhoy

     

     

    are you saying I’ve been duped paying a years dues to that company ?

  4. RAY WINSTONE’S BIG DISEMBODIED HEID on 14TH APRIL 2020 1:20 PM

     

    After sevco dies,and given its recent lurch to the DUP/UDA demographic, Third Klanark might be an apt name for the next incarnation of the strange Ibrox beast slouching towards Govan to be born.

     

     

    Lol seem to recall yoofwurkers in the narff played a fundraising part in helping sevco get off the ground.a fighting fund friendly against lintfeeld,bannatyne attended in 2012.the dup/uda connection runs deep in the yoofwurkuh Kultur.

  5. Siempre Celtic (formerly Traditionalist88) on

    PHILBHOY on 14TH APRIL 2020 2:35 PM

     

     

    The power of prayer indeed!

     

    =====

     

     

    The number of dead is now into 6 figures. Spurious claims about prayers aren’t going to cut it.

     

     

    Thanks to the healthcare professionals doing what they can to minimise the impact of the virus.

     

     

    HH

  6. Ger57. If hollywood make a film about a european cup final this would be the perfect location. It is like a roman amphitheatre. An apt location for Caesar to lift the European cup.

  7. Connaire12

     

     

    Charlie.great news.prayers and best wishes

     

    For you and your family

     

    Hope is great.

     

    HH

  8. SIEMPRE

     

     

    I was referring to one case.

     

     

    If Bojo had got up off his arse a few weeks earlier we wouldn’t be in the shit we are now in.

     

     

    And if the tories had not underfunded the NHS for the last 10 years we would be managing it better.

     

     

    Didn’t like the way you tried to point score there.

  9. TIMALOY29 on 14TH APRIL 2020 2:01 PM

     

    Thanks for cutting through the garbage Paul

     

     

     

    This is where CQN really comes into its own. Journalists are either preaching to the red white & blue choir or completely unqualified to talk about the challenges facing Scottish football.

     

     

     

    I listened to Sportsound this weekend with Richard Gordon, Willie Miller, Tom English, Michael Stewart and Kenny Miller. Others might disagree but I only identify one true bluenose amongst that group.

     

     

     

    That doesn’t mean the coverage was any good.

     

     

     

    Generally, the pundits were unable to face up to the reality that’s facing Scottish football. They seem to think that football will be back this summer.

     

     

     

    Unrealistic. Unqualified. Unwilling to listen to alternative points of view.

     

     

    ————

     

     

    The issue I had with the BBC coverage over the weekend was that the pundits they had on were simply not qualified to comment on what they were discussing.

     

     

    Stewart and English may as well been offering their opinion on beating the corona virus.

     

     

    The BBC could have and should have offered the opinion of company law expert to take people through what had happened and spared us the unqualified and ignorant opinions of their pundits.

  10. Siempre Celtic (formerly Traditionalist88) on

    PHILBHOY on 14TH APRIL 2020 2:50 PM

     

     

    Not interested in point scoring. The number of dead is well into 6 figures worldwide.

     

     

    Totally agree with your points about BoJo and the NHS.

     

     

    HH

  11. Ger57 Westcraigs

     

    I was there 3 years ago

     

    Few Tim’s,few beers,bit o craic,

     

    A beautiful mass, company of the best

     

    A bite to eat with fellow tims doing the same

     

    A street party with fellow Tim’s

     

    Watchin Tom Rogic win a treble in CR7 and enjoying my burger :-)

     

     

    Epic thinkin my team done that

     

     

    HH

  12. SIEMPRE

     

     

    I know how many are reported dead. And that’s a tragedy.

     

     

    And I agree the NHS are doing a wonderful job.

  13. prestonpans bhoys on

    Noticed Dundee still haven’t voted, is it sending emails a problem for them😵

  14. macjay1 for Neil Lennon on

    ONENIGHTINLISBON on 14TH APRIL 2020 2:40 PM

     

     

    Why would I , or anyone , give any consideration to your opinion ?

     

    Including the delusion that Celtic supporters are socialists.

  15. It was no surprise to me Paul that Barry the NED accepted the title with open atms. You could not give him/them a red neck with a blowtorch.

     

    After him slating Celtic if we were to accept a title win after only 38 games he soon changed his tune.

     

    Remember this is a serial cheat, football and tax cheat.

     

    He should not be given any airtime whatsoever his opinions hold no sway unless you are a bigoted cheat or a fan of a football team that has cheated and died and rose again and continue to cheat and we all know what colour they play in.

     

    Also why are there no ex Celtic players that are willing to call out the Huns and the Asterisk’s pish they came away with about our ninth title win on the trot. Surely there must be one that would want to discus the EBT cheating title years…. No?

     

     

    HH

     

     

    D. :)

  16. Best one I heard,

     

     

    “Meanwhile over at Ibrox,there’s been yet another statement.Whos it from this time Kammy”

     

     

    “Err,Emm,Rangers ,Jeff”

  17. Shuggiebhoy67 on

    I smiled when Sevco were being portrayed as the champions of “sporting integrity”

     

    even before the deed team moved to Ipox and plied their trade at Kinning Park,they were known for their serial protests after every game where they suffered a reversal,

     

    These protests became a feature of R*****s fixtures over the years.The games administrators were appalled by their behaviour,as were certain newspapers and other sporting publications,with Scottish Athletic Journal(SAJ) claiming that no one outside of Kinning Park liked the club,;0),, and accusing them of bad sportsmanship,lack of humour,and mean-spiritedness,

     

    In addition,the clubs followers were starting to gain a bad reputation for their loutish and foul-mouthed behaviour and Kinning Park was considered one of the most notorious grounds in Scotland for unruly conduct among spectators.

     

    The unscrupulous honorary secretary John Mackay now dominated the club.

     

    In 1883,the club agreed to play against Dumbarton in a Benefit game,following the capsize of the steamer “Daphne” at its launch on the Clyde,which had resulted in the loss of 146 lives,to this day the greatest disaster ever witnessed in the Glasgow shipbuilding industry.Dumbarton were shocked when R*****s officials,despite the game being played at Kinning Park,drew their expenses from the relief fund,and after R*****s subsequently received criticism in the local press for their mean-spiritedness,Mackay fired off an angry response to the SAJ,complaining of a” spiteful and baseless attack” against the club and effectively stating that it was okay for big clubs like Dumbarton to play for nothing,but R*****s couldn`t afford it.

     

    Plus ca Change

     

    HH

     

     

    PS

     

    Mackay was suspected of doctoring documents,following the appearance of a T.Cook for R*****s,which Thirds were convinced represented another instance of R*****s fielding an ineligible player.The club had signed Tommy Cook in July,but it took until October before the player was properly registered with the SFA, although R*****s did have a J.Cook on their books at the time,who would have been authorised to play in the tie.The Match Card from the day subsequently turned up with the “T” altered to look like a “J”,with Mackay implicated in the unauthorised amendment.

     

    Not for the last time in their history,R*****s seemed to be flouting the rules and getting away with it,as a proven case of forged documentation would surely have seen the club expelled from the Cup,and possibly even suspended from the SFA.

     

    The SAJ, outraged at the apparent injustice following R*****s 3-0 win over their disgruntled opponents,described the affair as “one of the biggest scandals that ever disgraced the annals of football”,with the journal`s editor apparently so vexed by the whole commotion that he was moved to suggest,”I am certain the football world will agree with me that it is far better the R*****s should die than a noble pastime be dragged into the mire”.

     

    Bit of a prophet that guy! ;0)

     

    Stephen O`Donnell ;Tangled Up In Blue,

     

    HH

  18. David66

     

    Also why are there no ex Celtic players that are willing to call out the Huns and the Asterisk’s pish they came away with about our ninth title win on the trot. Surely there must be one that would want to discus the EBT cheating title years…. No?

     

     

    ——————————————–

     

     

    1. MSM will not provide platform

     

    2. Death threats, bullets, bombs etc.

     

     

    Think that about covers it.

     

     

    The Onlooker

  19. Rock Tree Bhoy on

    We clearly have incompetents running the game, and not just in Scotland

     

     

    first order of play should be to end the leagues now, declare the winners, payout the prize money accordingly,

     

     

    second order of play should be a plan as to how to complete the 2020 Scottish Cup,

     

     

    third order of play should be another plan as to how / when to start season 2020 -2021

     

     

    not rocket science agreed, but what have we got instead – a shambles orchestrated by numpties,

     

     

    when all this is over they will have to be some sort of reckoning and punishment for the idiots,

     

     

    we all knew we had no leadership at the top of our game so none of us should really be surprised by this

  20. Personally I want the league played to a finish prior to commencing next season.

     

     

    HH to all.

  21. The Onlooker- you are probably right.

     

     

    Then I will give the smsm an interview😂

     

     

    D. :)

  22. An Tearmann at 2:58

     

    Ah, the memories- never to be forgotten or bettered. ….. Truly Wonderful!

  23. Anyone journalist out there thinking of asking the 6 clubs that have voted against the other 35, why they are holding back Scottish football ?? And putting many at risk

     

     

    Me I agree with the 6 – pay nothing until leagues completed

     

     

    Let those who cannot survive until league starts back up, let them sink

  24. An Tearmann our trip to Fatima with the sadly departed MurdochAuld&Hay was special big chap 👍

  25. i'vehadtochangemynamebacktojackiemac on

    thanks for article paul67 – I can’t see the wood for the trees meself at the moment

  26. We have packed the BBC with Tory placemen. It was the price the BBC paid for License renewal. The BBC of the 60s and 70s has long gone. We are back to the Reithian pro-establishment views and don’t question your betters. It’s Downton Abbey nostalgia porn. We’re all in it together with One Nation Toryism as every boiled Frog makes an accomodation with every Farage and Cummings, bankrolled by Arron Banks and George Cottrell.

     

     

    Before you know it Tommy Robinson is mainstream and we are having rallies. Well, at least we’ll make the railways run on time and have wall to wall Fox News and Pro-Capitalism Evangelical preachers.