Some clarity………. This morning’s report on football brands, issued by brand management company, Brand Finance, has been hugely misreported. It’s not a list of the world’s richest clubs, but an assessment of the value of their brands. Although this sounds like boring business-speak, your brand is important, it’s how you define your club, what it means to you and to others. It’s something you will never put a price on, but others do.
Celtic are listed 34th most valuable, an improvement on the previous year, despite the lack of Champions League football last season. The usual suspects from England, Spain and Germany dominate the top of the list.
Celtic have been busy redefining their brand in recent seasons. Hosting the Commonwealth Games opening ceremony positioned Celtic Park in a different way, while the on-going improvements around the stadium have lifted the environment enormously.
For a century Celtic were largely defined as part of the ‘Old Firm’, and in some places it still is, but with memories fading of that particular definition, Celtic are increasingly viewed in isolation. A decade ago sponsors were fearful of engaging with one part of the Glasgow divide in case they alienated the other. This is not the case anymore.
Every football club needs a stage, and without regular Champions League football Celtic will struggle to maintain brand value, no matter how good it performs elsewhere.
We have a distinct, positive, heritage, which football fans and other brands alike are keen to associate with, while the Celtic Park match day reputation remains high. And although we take it for granted too often, the legacy benefits Celtic continue to reap from the Lisbon Lions is astonishing. The brand benefits of the club being honoured by Uefa president Michel Platini on Friday, and the whole of Europe reporting Celtic as the first team to do the European Cup, domestic league and cup treble since Barcelona emulated them on Saturday, continue to position Celtic way ahead of where they would otherwise reach.
Try to avoid The Scotsman’s reporting of this story, they’ve horribly confused dollars with pounds, car crash of an article. This item is an interesting backdrop to an article here last week. Protect your brand above all else. Don’t allow an aggrieved third party take control of it.
I strongly predict you’ll hear this sentiment later today: ‘It’s not my money that’s going to be used, it’s the fans’ who will cough up’.
It’s early June. You have four months to prepare yourself for the Great Scottish Run. I know there are literally hundreds of you who have ran a 10k, and more who are capable of running/walking one.
Here’s what to do: Sign up for the 10k or half marathon, register with the Celtic Foundation and raise £125. You’ll love it and give yourself lots of motivation over the summer months.
Register here then email the Foundation here cfcfoundation@celticfc.co.uk to tell them you would like to run for them. Let’s get 100 people running for Celtic.
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Hoop hoop Hooray
23:38 on
8 June, 2015
…Losing deep into extra time in san siro in last 16 to the eventual winners who slaughtered man utd in the quarters was some achievement and deserves the utmost respect. Especially since we didnt get the stonewall penalty that would have put us through.
——
Was at that game – remember walking out the stadium past the riot police – all of them bedecked in Celtic scarves and flags. Milan security staff applauded the fans out the ground.
During the long walk back to the city center (all trams were off for the night – good planning) we spotted an open bar and walked in…it was a Milan Ultras bar – I thought “..oh crap, we are dead…”. Like a cowboy film, everyone stopped talking, and looked round at us. Then they started all started clapping us too! Great night (rubbish toilets in the stadium – minging)!
HH
BGFC
Cosy Corner Bhoy
21:25 on
8 June, 2015
Just had some news from No.1 daughter that the grandson ( been to a couple of hootenannies to keep an eye on his Papa) has got a First class Honours master degree in Chemical Engineering at Strathclyde!! Better than beating that team that used to play out of Ipox!
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That’s absolutely fantastic news!
I know how much he worked for it,he deserves all the kudos going.
HH,Paddy!!!!!!
Look Guidetti doesn’t want to stay get over it, his loss. Slagging the guy now is cheap in my opinion especially as his crime of apologising to the Celtic fans has also been done by darling Griffiths.
Hugh Bonkle fae Dallas
23:33 on 8 June, 2015
MON’s team didn’t play football. As Jim Royle would say “My arse”. I refer you to Liam Miller’s goal vs Anderlecht. One of the best Champions league goals ever.
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You mean against Lyon?
That goal was then used by UEFA at coaching sessions for managers as the perfect example of possesion, build up, and completion of a top-class move. 24 passes from back to front.
Compare and contrast with the Huns tactics on the road to the UEFA cup final in 2008; those videos are used by interrogators at Guantanamo Bay as a last resort, when waterboarding has failed, to bore confessions out of Al-quaeda operatives…
Couple of listening recommendations on speaker
Lostbhoys 166 after our league win, very funny, rants about rat McCann, TV, the celebrations.
Home bhoy with the bilbao supporters rep, mutual respect society. What a following they have by the way.
m.bbc.co.uk/sport/football/33058076
This piece just screams arrogance
Sorry link not working on mobile – it’s the BBC piece by Richard Wilson re Dave King
Just no words
Best team goal ever was the Mo Johnston goal v St Mirren in May 86
Cosy Corner Bhoy,
You must be delighted. Made my day reading that post.
Great news.
I still have the beds waiting for you and BMCUWP for 2016.
Clogher
http://www.bbc.co.uk/sport/football/33058076
…for Patrick27
Ok I’ll turn the lights oot.
But i leave you with TS Eliot..
All significant truths are private truths. As they become public they cease to become truths;
they become facts; or at best, part of the public character; or at worst, catchwords.
Nite all.
Sandman my memory ain’t what it used to be. Could’ve sworn it was against Anderlecht. It was a header right ☺?
Why does everyone on here dismiss Dave Kings plans? Methinks you’re running a little scared. Rangers will be back sooner than you think.Now won`t that be for the better as far as Scottish football is concerned?
As the Aberdeen banner stated…..You`re silence is deafening!
Billybear,
What club are you talking about? The dead club once called Rangers? Or the new club?
Away you go and troll somewhere else.
10inarowCSC
Billybear
00:57 on
9 June, 2015
Why does everyone on here dismiss Dave Kings plans? Methinks you’re running a little scared. Rangers will be back sooner than you think.Now won`t that be for the better as far as Scottish football is concerned?
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What plan?
BTW – don;t expect much of a response – everyone’s away to bed. ‘Cept me – I’m no well.
Billybear
Fair play if you are a genuine bluenose for coming on here.
Many of your fellow travellers could learn a lot about the position your team is in now and more crucially, why they are there.
HH
BB
I should add if they followed your example.
dave kings plans………….go on let us be the first to know
I know fine well why they are there, it`s not rocket science. But they will be back, of that I have no doubt.
He’s a troll lads,
Just write your cheques to the King, Champions League Fund.
Talking to them is like talking to a spoiled 5 year old.
10inarowCFC
I was just surprised to hear that Dave King has plans.
Anyone know what they are?
Billybear…..you deserve all you get and assuming charlie and co have left you any money, I am sure GASL will take your last remaining pennies
Ah well, clogher celt. so much for all inclusive, open to all etc. Bedtime. Goodnight, and good luck in Europe.
Natknow,
Sorry to read you are not well. I hope to see you in Dublin next year.
You had a great response there to our interloper.
Clogher
Heard a really good singer on Shotbread earlier called Rachel Sermanni, from Carrbridge.
tsgot a brilliant golf course Carrbridge.
pheersy, Rangers will be in the semis of Champs League within 5 yrs. (this grass is good gear) :-)
clogher celt
01:39 on
9 June, 2015
Natknow,
Sorry to read you are not well. I hope to see you in Dublin next year.
You had a great response there to our interloper.
Clogher
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Nothing serious mate – sure I’ll be right as rain in a day or so.
Dave King seems to say a lot without actually saying anything – I’m sure you know what I mean. :-)
Dublin, 2016 – now that sounds like a trip!
billybear do you think anyone will remember Rangers in 5 years
No. Starting to worry about myself. boat of Garten has a brilliant golf course. carbridges is kinda ordinary.
Early onset or just pished?
Hugh Bonkle fae Dallas
00:52 on 9 June, 2015
Sandman my memory ain’t what it used to be. Could’ve sworn it was against Anderlecht. It was a header right ☺?
===================================
Yup, header, but v Lyon at CP 30/9/2003 (Man, how time flies).
First goal on link below – shows the last part of the move (7 passes). Made by the King of Kings.
Interestingly, the second goal looks a carbon copy – well, the finish – and it’s a brilliant Sutton-Larsson 1-2 from a shy by Sutty, followed up onto the King’s cross.
Both goals –
http://www.dailymotion.com/video/xynfzj_2003-september-30-celtic-glasgow-scotland-2-olympique-lyonnais-france-0-champions-league_sport
This is she.
http://youtu.be/Vh0syIm0NRI
Billybear,
Thanks for the entertainment.
Good Luck in the 2nd Division.
HH,
Clogher
Of course they will, pheersy. it`s been non stop chat about Rangers on Celtic Quick News for the past 4 yrs. can`t see it stopping anytime soon.
CLOGHERCELT
I haven’t forgotten that very kind offer,mate.
Just been waiting for confirmation from the powere that be-the women in the family-that we’re both going!
I’ll mail you in the morning about it.
Grateful thanks,as always.
HH
billybear
I extended a wee hand of friendship to you. I sort of admired your neck.
You chose not to respond yet have commented on a few of the more F O ya hun comments.
What are you doing here? Do you just want to troll and recant the fairytale about Goldielocks and the three bears or are you able to participate as a now sadly absent Edward Ursas much missed used to do?
Natknow,
Great to read you are okay.
It would be great to see you over here.
Take Care