Some clarity………. This morning’s report on football brands, issued by brand management company, Brand Finance, has been hugely misreported. It’s not a list of the world’s richest clubs, but an assessment of the value of their brands. Although this sounds like boring business-speak, your brand is important, it’s how you define your club, what it means to you and to others. It’s something you will never put a price on, but others do.
Celtic are listed 34th most valuable, an improvement on the previous year, despite the lack of Champions League football last season. The usual suspects from England, Spain and Germany dominate the top of the list.
Celtic have been busy redefining their brand in recent seasons. Hosting the Commonwealth Games opening ceremony positioned Celtic Park in a different way, while the on-going improvements around the stadium have lifted the environment enormously.
For a century Celtic were largely defined as part of the ‘Old Firm’, and in some places it still is, but with memories fading of that particular definition, Celtic are increasingly viewed in isolation. A decade ago sponsors were fearful of engaging with one part of the Glasgow divide in case they alienated the other. This is not the case anymore.
Every football club needs a stage, and without regular Champions League football Celtic will struggle to maintain brand value, no matter how good it performs elsewhere.
We have a distinct, positive, heritage, which football fans and other brands alike are keen to associate with, while the Celtic Park match day reputation remains high. And although we take it for granted too often, the legacy benefits Celtic continue to reap from the Lisbon Lions is astonishing. The brand benefits of the club being honoured by Uefa president Michel Platini on Friday, and the whole of Europe reporting Celtic as the first team to do the European Cup, domestic league and cup treble since Barcelona emulated them on Saturday, continue to position Celtic way ahead of where they would otherwise reach.
Try to avoid The Scotsman’s reporting of this story, they’ve horribly confused dollars with pounds, car crash of an article. This item is an interesting backdrop to an article here last week. Protect your brand above all else. Don’t allow an aggrieved third party take control of it.
I strongly predict you’ll hear this sentiment later today: ‘It’s not my money that’s going to be used, it’s the fans’ who will cough up’.
It’s early June. You have four months to prepare yourself for the Great Scottish Run. I know there are literally hundreds of you who have ran a 10k, and more who are capable of running/walking one.
Here’s what to do: Sign up for the 10k or half marathon, register with the Celtic Foundation and raise £125. You’ll love it and give yourself lots of motivation over the summer months.
Register here then email the Foundation here cfcfoundation@celticfc.co.uk to tell them you would like to run for them. Let’s get 100 people running for Celtic.
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Sorry I can’t do these link things.
Can someone post the dead parrot sketch from Monty Python to hopefully help Billybear.
No worries BMCUWP’s, delighted for your dad.
Clogher
Hers a bit more of the lovely Rachel Sermanni. Lovely song.
http://youtu.be/-4wRRrjMrkI
HH n goodnight.
BILLYBEAR
As requested by CLOGHERCELT
https://m.youtube.com/watch?v=4vuW6tQ0218
FYI,re your comment about twelve hours ago-I’m at work.
Clogher
Good vibes on berths at mine next year. Is it definitely Easter weekend?
If so, my better half and the kid may bugger off to Scotland and leave the house to CQN.
I sold it in terms of it being a middle aged type gig
We are 30 mins out of Dublin centre by train , bus or taxi
From @charlottefakes on Twitter
Dave King and his connections with Craig Whyte…..coming soon.
Here we go again
HH
BILLYBEAR
Don’t say I don’t spoil you,but here’s another specially for your good self.
https://m.youtube.com/watch?v=BUl6PooveJE
Thanks, BMCUP’s…great laugh tonight,
Coneybhoy, yes, Easter weekend 2016.
I will have a few things planned etc. You are very kind. Can you take in Billybear if he comes over?
Haha,
Clogher
I had a friend who when asked for quarterly sales forecasts used to call the exercise:
Priming the Sunshine Pump
That’s what the Rooienek has done today.
He’s set up expectations he is incapable of delivering.
Where is he going to sign players capable of competing in the Premiere League but happy enough to spend a year traveling to the less salubrious sections of Scottish football?
How will he source the money to rebuild scouting, add coaching staff and pay office running costs?
Where will he find the money to carry out the already neglected stadium maintenance?
And that’s only after coming to an amicable mutually satisfying agreement with Ashley.
And probably coming to terms with the many demands stuffed into the drawers of empty desks deep in the bowels of Ibrox.
‘GG
Micawber school of business forecasting,mate.
Whither the cash strapped scrofulous hillbillies the day?
If they had taken ole Wilkins Micawber’s advice on the ole income v expenditure puzzler they would not be in their current predicament; and the World would have lost a great seam of pure comedy gold.
DONTBRATTBAKKINANGER
I was thinking of his ‘Something will come up’ planning method,but yer right again.
Drop you a mail about kingyboy which should cheer you up even at this time of the day.
gg
In our sales team it was known as the ” jam tomorrow” presentation…in fact just heading off to prepare one for later this week.
Good morning friends from a dry, getting warm and clear skied (spoiled only by a solitary EasyJet vapour trail) East Kilbride.
Jobo
____
Hi – Hail Hail
No tantrums……yet:)
Jobo-wee Kate Moss headin’ back to rehab?
BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS
09:30 on 8 June, 2015
KEVJ
I wouldn’t have held John Doyle in contempt had we not won that night. I’d have forgotten it by the next time I saw him.
But he’d have been ‘getting his blessings’ on the bus home,for sure!
Anyway that’s thankfully hypothetical. What a night that was!!!!
BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS
09:33 on 8 June, 2015
KEVJ
Never heard of the prodigal son?
You’d be welcomed back by Celtic and its followers just as warmly as by The Church.
______________________________________________________________________
Bobby….sorry for not replying back yesterday – had a lot on and had to leave the blog.
Anyway……
1. It would have been a terrible legacy for Johnny Doyle had that game not been overturned, so thankfully he was spared that stigma.
2. Working-hours-lack of available-dough to go to the football every week again and, the frustration of the ‘safe-standing-area’ situation were, Celtic have told lies before so…why should they be believed this time…?….anyway….looks like I’ll just have to be content being a Celtic fan who likes to see the team doing well…..although, I still feel that stuff has to be said now and again…a necessary-needle :)
3. The church has left me bamboozled coz of stuff that I found out about them through someone who was training to be a priest and quit coz of the gay mafia who, forced my local priest out the door and, worst of all…..it’s…condoned-covered-up-let-off-the-hook-by-apathy. God, Jesus, the majority of priests and nuns are children of God…but, why spend £millions-mostly-donated-through-old-folk-putting-their-pennys-into-the-plate….on, covering up all the bad stuff…it’s a can of worms so it should br dealt with….piss’s me off.
Sorry.
Anyway…hope yer well – Hail Hail
br=be
typo
BMCUWP- thanks for the ole e-mail.
An impressive piece of hillbilly clever cloggery, it’ll never catch on.
Until it’s too late…
Let’s have a vapour trail debate…
Checked out sky from my Manchester hotel. Nope vapour free
P
First got a look at Thomas Rogic in a game up at ICT a couple of years ago and – in flashes – he looked like he had stuff in his locker that, maybe Ronny could develop….looked a bit like a Craig Burley type of player…that would do me.
Gonnae try a link-thing….
http://www.newsnow.co.uk/A/777139753?-10583:834:0
Looking north towards Kilpatrick hills no vapour trails.
Looking south to Renfrewshire heights no vapour trails.
Looking East to the port of Glasgow. No vapour trails.
Looking West towards the cart rivers.
loads of vapour trails.
It’s a sign I tell yes.
A sign.
That that’s were the airport is.
Got the link to work then, had to log-in again…?
Scooby-do CSC
Was at Michael McEntire roadshow in Carlisle last night.
At start of show he spotted football top on someone in front row and the following conversation followed.
What team is that he asked, Rangers came the reply. Silence in the theatre.
Carlisle Rangers? No, Glasgow Rangers.
But isn’t that in Scotland? Yes.
Are you Scottish? No. Bemused look from Michael.
But they are still a real team, aren’t they? No answer, but applause and laughter from the crowd.
I heard they were having trouble and didn’t go up, so they decided to fight. Typical way they sort things out.
Later Michael is bemoaning the state of mens toilets at motorway services.
What type of person sh!ts everywhere except in the pan, pees on the floor, empties the loo roll on the floor, removes the toilet seat and the door lock, he asks.
From the audience – Glasgow Rangers supporters
Scorchio – way down south.
Under heavy manners- 16 hanging baskets to plant and hang .Mrs S of T in charge – much do this / do that expected.
Old school boombox out for the occasion – this morning’ s choons ( Lps transfered to tapes )-
Dr Alimantado – Best Dressed Chicken in Town
Augustus Pablo – King Tubby Meets The Rockers Uptown
The Congos – Heart of The Congos.
Kraftwerk 1 / Kraftwerk 2…
Greenfingers CSC – way down south.
Ron Bacardi
__________
LOL :)
Hail Hail
My driver has arrived….:)
…..oot. YNWA.
Wasn’t my voice from audience. My wife had threatened me with divorce if I said anything, and I wwould have said Huns.
Even after humiliating defeat, and failure to gain promotion, their arrogance is astonishing, and will cost them dearly……
Morning all.
Lovely looking day down here. Has the earth shifted on its ole axis? Long may it continue.
GG,
enjoyed your dissection of the very aptly named Rooienek. He had a haunted look, imo, on the TV yesterday. Has he added an albatross to that rooienek?
kevjungle
07:36 on 9 June, 2015
My driver has arrived….:)
>>>>>>>>>>>>>>
Is he a pile-driver…? :)
Ron Bacardi
Loved that story.
I gather Brand Finance have told us we need the deid team to improve our ranking. At least, that is what the DR claims, I’m told. Is this more made up rubbish? Sounds very much like it.
Martin odengaard rumours abound
Dallas Dallas where the heck is Dallas
Agree 100% on your comment regarding Judas. Been saying the same thing to my mates for years. That betrayal broke the spirit of the club and the fans. Sounness knew exactly what he was doing there, so did McMurdo and I don’t know how Judas has slept at night since.
LB
Many thanks for ALL who replied to my news about the grandson. BMCUWP; Knew you would be Kipling before night shift , so , decided this was the best and fastest way to let you know!! Going to text him now ‘ You were always a first class grandson to Gran and me’ Clogher Celt; See BMCUWP’s reply re Dublin 2016!
PcumS-Back page of DR, and they’re goin ‘ on about the ole ‘W#r Ch#st’
– do these guys never learn?
Way things are goin’ only thing turnin’ up at the ole marble staircase will be the bailiffs [agane].