Celtic’s £50m income advantage and overinvestment

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I’ve seen a bit of chat on where Dave King’s promised overinvestment is, since Celtic humbled his team on Saturday. Let’s be clear, Newco are overinvesting.

Senderos, Barton, Hill, Kranjcar are all earning over £750k, Barton significantly so. They signed a further seven during the transfer window. Running costs are eye-wateringly high for a club without significant income streams from Europe, television or merchandising.

The £30m PR bluster, which the new board used while trying to unseat the Easdales, can now be seen for what it was, but this level of expenditure is pretty much as high as is practically possible without a lunatic Sugar Daddy. In fact, if we were running with similar numbers, I would screaming at you that we need to cut back for fear of insolvency.

Four years ago someone in the game suggested to me the Rangers group of clubs were fatally wounded, despite selling over 30,000 season tickets for the Third Division. The reasoning being that the brand depends on an air of success, and would crumble under sustained, unrelenting, mediocrity.

I’ve been saying for four years, most people haven’t began to realise the far reaching consequence of what happened in 2012. “Getting back” (sic.) isn’t about reaching top flight football, it’s about having the budget to be able to compete with Celtic, who could turnover around £50m more than Newco this season.

Where do you even begin to tackle a problem like that?

No Sugar Daddy will make the multi-season investment required. Insolvency remains a real danger for any club running a deficit in double-digit percentages of its turnover, without robust borrowing in place (or a genuine billionaire acting as backstop, if required).

The non-football costs of running a club at Ibrox and Murray Park (an albatross) are significant and comparable to costs at Celtic Park and Lennoxtown. This leaves income available for football comparable with Hearts, Aberdeen Hibs and Dundee United.

The real conundrum is, do you accept your place and live within your means, or risk insolvency trying to catch Celtic? I don’t think either scenario is a viable option. You can make your own mind up about the viability of the football club.

I’ve not mentioned the toilets on Saturday, which is no more than you expect, but I did expect better than the dummies (which have been shamefully exploited to represent something they were not). Could the Seville experience happen now? Nope. This should concern us all.

SevilleAD

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  1. i'vehadtochangemyname on

    dembele’s got a first touch very like henrik’s – takes the oomph out of it and puts it where he wants it

  2. theglasgowcelticway on

    Celtic have responded:” Celtic football club would like to point out that they are disgusted by the display of two dummies in the stands especially since Sevco fans were already outraged by the eleven dummies on the park.”

  3. AuroraBorealis79 on

    Biddy disgraceful those scumbags that beat those wee lads within an inch……..

     

     

    Sorry wrong site.

     

     

    What’s all the outrage about again?

  4. Joe Filippis Haircut on

    Paul 67 unless you know where the Rangers soft loans are coming from and what strings if any are attached to them there is no way you carry any authority when you say they could run out of money.The Rangers will not be allowed to go bust and the soft loans will continue posters on CQN have been saying they would implode for at least four years and they are now in the SPL.If they dont challenge Celtic the magic twat will carry the can and be replaced .On a different subject I have already stated the hanging of the two blow up dolls was a stupid thing to do and obviously hit many folks who suffer from depression or who have family members who suffer from it. However is it any worse than singing your up to your knees in fenian blood for me one is as bad as the other and if the police are getting involved they should try and find both parties and take the required action. H.H.

  5. FFS we’ve got our next biggest game of the season tomorrow night…..and we’re arguing about a Bad Taste moment…..good film by-the-way…..

     

     

    TBH, as long as the Hun monkeys are using it as a distraction from their piss poor performance…..even better ;-))

     

     

    Am undecided if we’d fare better with a back 5…..of Gamboa, Lustig, Toure, Sviachenko & Tierney or go for 5 in midfield, which am not sure we have the players for…..thoughts?

     

     

    FTSFA

     

     

    H.H.

  6. Canamalar it looks like OCD obsession on

    Lurkintim,

     

    No sure if crowding out the he midfield would be worth the effort, play our normal game and take it from there, you never know yer luck.

  7. That mob really are beyond parody.

     

    Another “angry toddler” statement. Playing the victim. Getting the compliant media to do their bidding. Who is responsible for these scattergun releases. Could it be Harry Enfield’s “Kevin” character? “Everything is just SO unfair!!!

     

    The problem for them is, nobody believes them anymore, not even their own supporters.

     

    Celtic shouldn’t even reply, just let them drown in their own bile.

     

    Everyone knows what the common denominator is when there is bigotry, violence, cheating, rioting, sectarianism, lying. Celtic are just the latest target after Dundee Utd, Hibs, Motherwell. Just because we all had the audacity to horse them.

     

    They don’t like it up ’em. No sur.

  8. AWE_NAW_NO_ANNONI_OAN_ANAW_NOO

     

     

    Aye could be on the cards, just have to check with my work what’s happening around then:)

     

     

    Where you getting the train to Köln?

     

     

    Should be a direct link from Basel I guess..

     

     

    HH

  9. “Saturday was a fantastic event for the club and our fans worldwide.

     

     

    “We thank the overwhelming majority of our supporters for the positive backing they gave to the team and for making this such a great occasion.”

     

     

    ###

     

     

    ‘Fantastic event….a great occasion’

     

     

    I think it’s called The Old Firm Pound.

  10. ON the the sevco banner it read…….R C S KOREA …..as it hung over the upper tier…..greetings from all celtic fans hope you enjoyed the game and your welcome back anytime……hope you had a pleasant journey home whether your from the North or SOUTH….with the next game against them at IBROKE in january maybe the Lapland branch will get the nod

  11. BOURNESOUPRECIPE on 12TH SEPTEMBER 2016 6:36 PM

     

    There will be 30,000 Catalonia independence flags given before tomorrow’s Barcelona-Celtic game at Camp Nou.

     

     

     

    Nicola CSC

     

     

    ###

     

     

    That will be 30,000 England flags then.

  12. Sex shops in Aberdeen will shift more dolls in the next fortnight than they’ve done in the past 20 years.

     

     

    Lamont on BBC Scotland News, into camera “…A banner referring to – and I quote directly – ‘Hun Scum’…”

     

     

    Lmao.

  13. GlassTwoThirdsFull on

    Posted this yesterday:

     

    GlassTwoThirdsFull on 11th September 2016 3:05 pm

     

    So, a tricky few days for Jim and his band of merry MSM helpers. Wonder what he will come up with.

     

    Van Persie signing back on cards?

     

    Arsenal looking at Dembele?

     

    King to put Ashley in his place?

     

    Or is it a case of waiting and hoping we get a doing from Barca?

     

    ——-

     

    Predictable that something would come out to deflect attention after that result.

     

    Sportsound 15mins in and game not mentioned. Job done Jim – well done.

     

    But it won’t make £30m magically appear.

  14. AuroraBorealis79 on

    Happy birthday Maggie McGill

     

     

     

    I hope you don’t believe me when I say

     

     

    Have a sh** one!

  15. Awe_Naw_No_Annoni_Oan_Anaw_Noo on

    Starry

     

    I think it’s koeln. We will get on at Frankfurt.

     

    You can kip at my place if it is easier … before and after

     

     

    HH

  16. Celtic have given Sky Sports and other outlets a brief, rational, measured statement.

     

     

    “Celtic will not become involved in a tit for tat spat regarding all events at Celtic Park on Saturday. We will deal with all issues arising in a proper and professional manner in line with our well established policies. Saturday was a fantastic event for the club and our fans worldwide. We thank the overwhelming majority of our supporters for the positive backing they gave to the team and for making this such a great occasion.”

     

     

    Perfect. Nail. Hit. Nut.

  17. Keevins just gave us a Sermon on the Mount there

     

     

    Caller told him about the wrecked toilets cost to Sevco and Keevins has to bring the blow up dolls into it

     

     

    This was Keevins ceremonial whitabootery at its best

     

     

    HH

  18. Reporting Scotland doing it’s bit to deflect by bigging up non-fitba “events” at the Rogering of the Huns — Ha ha! Typical SMSM efforts to support the unsupportable.

  19. Ominous pandering to the basest sectarian drives of their core support from sevco. This victim mentality is playing the gullible for extra cash but will generate even more hate in their more crazed elements and real people will suffer.

  20. The Green Man says SACK THE Board on

    Clyde 1…delighted with themselves, heroes.

     

    Campaign for decency, hilarious.

     

    Shug in Churchill mode..LLF

     

     

    HH

  21. Canman,

     

     

    Yer probably right…..better bookmark that…..win, lose or draw I think it’s too early in BR’s tenure to be expecting to have the players playing a strategy/formation alien to them ;-))

     

     

    FTSFA

     

     

    H.H.

  22. Very Hooopy birthday Maggie doll :-)

     

    Now

     

    What will police Scotland priority be

     

    Someone with enough ind to blow up a doll

     

    Or

     

    The official from the beaten cup final team that assaulted a young Hibs fan as he run through the technical area

     

    1 of these incidents can be clearly seen on video photogenic at the game in question

     

     

    Hail Hail

     

    Back to sunbathing for me :-)

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