Celtic’s £50m income advantage and overinvestment

994

I’ve seen a bit of chat on where Dave King’s promised overinvestment is, since Celtic humbled his team on Saturday. Let’s be clear, Newco are overinvesting.

Senderos, Barton, Hill, Kranjcar are all earning over £750k, Barton significantly so. They signed a further seven during the transfer window. Running costs are eye-wateringly high for a club without significant income streams from Europe, television or merchandising.

The £30m PR bluster, which the new board used while trying to unseat the Easdales, can now be seen for what it was, but this level of expenditure is pretty much as high as is practically possible without a lunatic Sugar Daddy. In fact, if we were running with similar numbers, I would screaming at you that we need to cut back for fear of insolvency.

Four years ago someone in the game suggested to me the Rangers group of clubs were fatally wounded, despite selling over 30,000 season tickets for the Third Division. The reasoning being that the brand depends on an air of success, and would crumble under sustained, unrelenting, mediocrity.

I’ve been saying for four years, most people haven’t began to realise the far reaching consequence of what happened in 2012. “Getting back” (sic.) isn’t about reaching top flight football, it’s about having the budget to be able to compete with Celtic, who could turnover around £50m more than Newco this season.

Where do you even begin to tackle a problem like that?

No Sugar Daddy will make the multi-season investment required. Insolvency remains a real danger for any club running a deficit in double-digit percentages of its turnover, without robust borrowing in place (or a genuine billionaire acting as backstop, if required).

The non-football costs of running a club at Ibrox and Murray Park (an albatross) are significant and comparable to costs at Celtic Park and Lennoxtown. This leaves income available for football comparable with Hearts, Aberdeen Hibs and Dundee United.

The real conundrum is, do you accept your place and live within your means, or risk insolvency trying to catch Celtic? I don’t think either scenario is a viable option. You can make your own mind up about the viability of the football club.

I’ve not mentioned the toilets on Saturday, which is no more than you expect, but I did expect better than the dummies (which have been shamefully exploited to represent something they were not). Could the Seville experience happen now? Nope. This should concern us all.

SevilleAD

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994 Comments

  1. Strongly reminded of a long ago Radio 4 Prog re Satire /Parody etc in which a teacher of A Level English Lit expressed her utter ennui re the fact that the annual wee look at Johnathon Swift’s – A Modest Proposal – guaranteed complaints from ” concerned parents ” re their offspring being exposed to pro -cannibalism /anti Irish literature.

  2. Canamalar it looks like OCD obsession on

    Johnatron,

     

    They never before why would you expect them to now ?

     

    Peter Lawwell handed over his place on the professional game board and all other duties to his Hun counterpart, that is how he helped clean up the SFA.

     

    Get the Hun back into the top league then move on, the result speaks for itself no ?

  3. CANAMALAR IT LOOKS LIKE OCD OBSESSION:

     

     

    I’m not INTERESTED in the media making that disgraceful, discredited argument.

     

     

    But the only reason they have any LICENSE to do so is because of moronic guff like this, and people trying to justify it instead of condemning it and making sure nothing like it happens again.

     

     

    Pull your head out of your arse.

     

     

    As long as these people keep handing the media a loaded gun, they’ll continue to shoot us for it. You know me better than this crap you’re coming out with today; you know I attack these people every time they twist something or give us stick for no reason and the article calls them out on what they did in trying to equate this with the suicide thing.

     

     

    But stop kidding on they weren’t handed this story on a plate. They were going to write it no matter what I said or anyone else did. This was a gift to them.

     

     

    And it was also a sick stunt, and worth comment, whether they’d used it or not.

  4. The Green Man says SACK THE Board on

    Starry Plough

     

     

    You might be right, Devil’s Island might be ok,..but nae wi-fi.

     

    Still, im sure we could rig something up with some bamboo and an assortment of strange flowering plants:)

     

     

    HH

  5. SOUTH OF TUNIS on 12TH SEPTEMBER 2016 4:38 PM

     

     

    Her ennui couldn’t have been that bad if she was able to express concern about it.

  6. The effigy outrage has made the New York Times:

     

     

    Apparently the Sex Doll Appreciation Society Of America are ‘f#cking livid’ that two of their classics were draped in the accoutrements of intolerance and bigotry.

  7. Burgas: frank left April 1978 ;Packie signed May 1978.From earlier who was understudy to Ronnie Simpson 66/67 season after Jack Kennedy left?

  8. And to strip it right down, and free from any misunderstanding.

     

     

    The people who did that aren’t LIKE them. They ARE them. Not Sevco fans, but Old Firm fans.

     

     

    Huns, to use the parlance of our time.

  9. Canamalar it looks like OCD obsession on

    Tony that’s ok I explained it for you, the board have sold the club down the river again at the SFA, any power we had was handed back to the Hun, know your place and back your Hun masters tony.

  10. HOT SMOKED on 12TH SEPTEMBER 2016 4:00 PM

     

    Team V Alloa next week:

     

     

    Gordon

     

     

    Gamboa O`Connell Simunovic Izaguirre

     

     

    Roberts Christie Henderson Ajer GMS

     

     

    Ciftci.

     

     

    ========

     

     

    Was looking at the fixture list last night and thought that looked an ideal time to bring in a few players. Don’t know why you would play Roberts though, I think he’s our best player and if he plays tomorrow and Sunday then I would be resting him against Alloa. I would add that I have no interest in the League Cup, I think it has no value and should be discarded. Even the Scottish cup, if you make it to the final, eats into time off the players could have to rest up before the early European qualifiers.

  11. Just switched on SSN who are now reporting the Hun statement accusing Celtic support of ‘Outright sectarian hatred’.

     

     

    Lol, you couldn’t sheild yer eyes from the glare of their brass necks, the tragedies.

     

     

    Screaming their hate about being up to their knees in fenian blood all game, indulging in wanton vandalism, then reduced to tears by a couple of sex dolls. Which. by the way, to reiterate, were far too attractive to be mistaken for those ugly bastards.

     

     

    Pass the popcorn.

  12. The Green Man says SACK THE Board on

    SANDMAN

     

     

    Thats like being accused of being cruel by Hitler.

     

    Beyond absurd.

     

    The worst bigots in football greetin.

     

     

     

    HH

  13. Canamalar it looks like OCD obsession on

    JF, that’s right, you just keep baring your arse and doing their bidding for them.

     

    You’ve spent more time on this than the game that’s you doing their work, like it or not.

     

    There will always be a few bams you will never eradicate them, kids and youths mature over time and amend their ways unless they are criminalised and vilified, there’s better ways to handle education than joining the ranks that want to see the perpetrator at the end of those ropes and that is what’s happening here and your “no excuses” is right up there leading out the lynch mob, pay attention to what your doing ffs.

  14. CANAMALAR IT LOOKS LIKE OCD OBSESSION:

     

     

    Lol the utter stupidity it takes to write what you just did ….

     

     

    Three articles in the aftermath of the game on the game itself.

     

     

    Versus one on this issue.

     

     

    Wow. Yes, I am obsessed by rubber dolls now.

     

     

    Idiot.

  15. The Green Man says SACK THE Board on

    This is what happens when the suits promote bigotry……idiots do idiotic things.

     

    But they should be able to deal with the flak, they created it.

     

    Hype up the hatred, and charge top dollar……there are always consequences.

     

     

    HH

  16. Wee green book and old copies of Celtic view wonderful companions.I know! I know! Clyde 1 circa six bells can’t wait for explanation as to what went wrong on Saturday for the establishment ones.When they are looking for excuses and not giving credit to the real team then it is worth a listen.Listen to them hurt, go on you know it makes sense.

  17. Huns issue statement ‘ sickening shameful display of secteriab hatred……’ can you believe these clowns..

  18. Out of interest I just ran a Credit Check on The R*****s Football Club. Very low Credit Rating. If I was carrying out this on my companies behalf we would then look at the parent company, which is The R*****s International Football Club plc. Their score is even LOWER, and the recommended credit limit is “Cash Transactions Only”. Basically the company I work for would not enter into any financial agreement with this entity. They in biiiiiiig trouble!

  19. Awe_Naw_No_Annoni_Oan_Anaw_Noo on

    Until the club refutes WWF football then it cannot complain. After Seville the club embarked fully on FFP. Platini’s baby. What happened there ? We stay mute. We sta mute bbecause we don’t want anything in the way of making money.

     

     

     

     

    Sevco will survive and eventually flourish at our expense as that is clearly the marketing model tthat has been chosen by our club.

     

     

    Sevco are a black sheep I do not believe that the PLC and Paul67 have not noticed.

     

    Fines, Safety Certificates, Inquiries. court cases. Administration edicts SFA and SPL, fit and proper persons, officiating. home ties, beneficial press….. the list is endless … so normal does not apply here

     

     

    If only our plc could speak out or use some initiative but no sadly they have SHAT on us since Seville.

     

     

    Since Dermots EPL dream died.

     

     

    He also does not concur wih Paul67’t analysis.

     

     

    50 pound a ticket, broken toilets that we will pay for. effigies.

     

     

    Police Scotland right on script.

     

     

    WWF it is then by the sound of things

     

     

    HH

     

     

    HH

  20. James Forrest on 12th September 2016 4:52 pm

     

     

    Wow. Yes, I am obsessed by rubber dolls now.

     

     

    ===================================

     

     

    Polyurethane.

     

     

    I’m pretty sure, after a quick glance at the particularhanging effigy. Looks like a cheap ‘Linda Lusardi T-900 model’ from the 80s.

     

     

    Rubber’s more expensive, becasue it feels more realistic.

     

     

    I heard. From a bloke…

     

     

    On the web…

  21. Comes a time when these people have to be told what’s wrong, someone has to step up, you can’t be hanging effigies from the rafters at Celtic Park, for gods sake man it’s just not right, you can’t let this sort of behaviour go without saying it has to stop, and it has to, it’s just not on, am I OTT? I don’t think so, I’m saying that there’s no justification for that type of behaviour at my teams stadium, what I’m shocked at are the people making up excuses for idiots who done this despicable wrong on every count display.

  22. The Green Man says SACK THE Board on

    TD67

     

     

    You will always get idiots doing stupid things, thats what hype does, it fans the flames.

     

    Id ban sevco from CP….end of story.

     

     

    HH

  23. JAMES FORREST on 12TH SEPTEMBER 2016 4:24 PM

     

     

    James i understand your anger and despair; I wisnae best pleased when I saw it on Saturday, but it is what it is.

     

     

    As far as how long it takes someone to this it up – not long. I reckon it’s a pastiche of the Rangers (sic) fans mock lynching of Green and Whyte a couple of years ago see here.

     

     

    Not the best picture, but it had 2 men in suits being lynched. I am sure someone will post a better link.

     

     

    So not original in the slightest; and I didn’t see any mock outrage from the SMSM or their fansites at that time.

     

     

    Unfortunately those who thought it was a good idea are probably too narcissistic to have considered how it would look; what impact it would have on our own fans; and what the consequences of their actions would be.

     

     

    BUT I still don’t put it down to anything other than crass stupidity; I don’t think there was enough collaborative intellect involved to raise it above that.

     

     

    If we want to react to it (which I don’t) maybe put the links to the original lynching of Green and Whyte and see how that spins out.

     

     

    We will see how the faux moral majority in the SMSM and The Rangers (2012) fans react to that.

     

     

    Oh, and scunnered is a great word to sum it up – I like that!

     

     

    FAC the Act

     

     

    KTF

  24. 67 European Cup Winners on

    TONYDONNELLY67 on 12TH SEPTEMBER 2016 4:59 PM

     

     

    Well a common sensed statement and I agree (and for clarity there is not many I do with you)

     

     

    67ECW

  25. TONYDONNELLY67 on 12TH SEPTEMBER 2016 4:59 PM

     

     

    ‘what I’m shocked at are the people making up excuses for idiots’

     

     

    ###

     

     

    Agreed (has someone stolen your log in details)?

     

     

    You could maybe, if you were being charitable, be inclined to excuse the idiots who did it as being just misguided. But, after the event, when the stupidity and the offensiveness has been pointed out by the full range of the Celtic support, to maintain that the behaviour was acceptable, I just don’t get that.

  26. I wonder if the Celtic Board will have the balls to meet this gang head on, or will it stick to the say nothing policy?

  27. BURGAS HOOPS on 12TH SEPTEMBER 2016 5:01 PM

     

     

    I knew someone else who claimed to be Jock Stein’s last Celtic signing.

  28. theglasgowcelticway on

    They wreck our stadium,sing sectarian songs;sing songs taking pleasure in child abuse and now they want to ban us,you couldn’t make it up. Personally I think they want to ban Celtic completely from Mordor especially the players.