Celtic’s £50m income advantage and overinvestment

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I’ve seen a bit of chat on where Dave King’s promised overinvestment is, since Celtic humbled his team on Saturday. Let’s be clear, Newco are overinvesting.

Senderos, Barton, Hill, Kranjcar are all earning over £750k, Barton significantly so. They signed a further seven during the transfer window. Running costs are eye-wateringly high for a club without significant income streams from Europe, television or merchandising.

The £30m PR bluster, which the new board used while trying to unseat the Easdales, can now be seen for what it was, but this level of expenditure is pretty much as high as is practically possible without a lunatic Sugar Daddy. In fact, if we were running with similar numbers, I would screaming at you that we need to cut back for fear of insolvency.

Four years ago someone in the game suggested to me the Rangers group of clubs were fatally wounded, despite selling over 30,000 season tickets for the Third Division. The reasoning being that the brand depends on an air of success, and would crumble under sustained, unrelenting, mediocrity.

I’ve been saying for four years, most people haven’t began to realise the far reaching consequence of what happened in 2012. “Getting back” (sic.) isn’t about reaching top flight football, it’s about having the budget to be able to compete with Celtic, who could turnover around £50m more than Newco this season.

Where do you even begin to tackle a problem like that?

No Sugar Daddy will make the multi-season investment required. Insolvency remains a real danger for any club running a deficit in double-digit percentages of its turnover, without robust borrowing in place (or a genuine billionaire acting as backstop, if required).

The non-football costs of running a club at Ibrox and Murray Park (an albatross) are significant and comparable to costs at Celtic Park and Lennoxtown. This leaves income available for football comparable with Hearts, Aberdeen Hibs and Dundee United.

The real conundrum is, do you accept your place and live within your means, or risk insolvency trying to catch Celtic? I don’t think either scenario is a viable option. You can make your own mind up about the viability of the football club.

I’ve not mentioned the toilets on Saturday, which is no more than you expect, but I did expect better than the dummies (which have been shamefully exploited to represent something they were not). Could the Seville experience happen now? Nope. This should concern us all.

SevilleAD

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  1. JAMES FORREST on 12TH SEPTEMBER 2016 6:45 PM

     

     

    The first two sentences are fine.

     

     

    But I fail to see how that game was a fantastic event for Celtic or how it could be regarded as a great occasion.

     

     

    It was a league game against a second rate, newly promoted club who don’t have a pot to piss in.

     

     

    Why all the excitement?

  2. s ome o they women dummies you see in them shop windows wid put ideas into your head…..them windows should have the blinds pulled down when they are getting dressed…..get away with murder

  3. The Green Man says SACK THE Board on

    Some cant grasp that if you hype bigotry….and force the old firm on the national mindset….idiots will react.

     

    Shug is hilarious.

     

    Cmon Shug…clear the bigotry up, you can do it.

     

    You reap what you sow.

     

     

    HH

  4. “Their” Statement” is purely to deflect their own supporters anger at the way the season has begun.

     

    They issue Statements like confetti at a wedding, they have absolutely no dignity or self respect.

     

    There are many here want Celtic to respond in kind but that is like getting involved in an online slagging match with a troll.

     

    Celtic have always been more professional & aloof. Yes there is part of me which would like to give them both barrels but the Celtic approach is the proper course to take.

  5. Reporting Scotland report only one goal from Celtic Park on Saturday. A slo-mo of moussa’s third strike.

     

     

    Hurting Huns, lol.

  6. AuroraBorealis79 on

    STAIRHEEDRAMMY on 12TH SEPTEMBER 2016 6:48 PM

     

     

    Real people always suffer

     

     

    Well except in this case a couple of………

  7. The Green Man says SACK THE Board on

    Demonisation and deflection ramped right up.

     

    But dont talk about the Hun corruption.

     

    They are hurting badly

     

    Implosion.

     

     

    HH

  8. I went onto Follow Follow in the aftermath of The Gubbing (their pain is strangely good for the soul…)

     

     

    Not one mention of the dolls, that supposedly so offended them. Not one.

     

     

    Then, late yesterday, photos had appeared, I think via a freelance Sevco-friendly photographer called Willie Vass. No doubt Level 5 saw these and their Deflection Strategy materialised.

     

     

    Now, FF is full of poor Orcs shocked – shocked I tells ye! – by what they “saw” yesterday. Strangely, these poor souls don’t seem offended by a banner mocking child abuse, which was clearly displayed by their fellow fans, nor by several lusty renditions of “No Pope of Rome”.

     

     

    The dolls were stupid, and offensive.

     

     

    But posters on here and elsewhere should avoid being sucked into a PR strategy designed to protect the Sevco board whilst simultaneously blackening the name of Celtic.

  9. THE BATTERED BUNNET on 12TH SEPTEMBER 2016 1:14 PM

     

    Let’s all laugh at Sevco.

     

     

     

    “Bend over, you’re about to be Rodgered”

     

     

     

    Nah, let’s not bother. It’s War! War! Hun Scum.

     

     

     

    We do seem to have misplaced our sense of humour somewhat. Pity.

     

     

     

    I suppose hostility is easier than humour.

     

     

    ==============================================

     

     

    Agree.

     

     

    “Accept your place …. know your place” – isn’t that the attitude & language Celtic fans once derided?

     

     

    So much about Celtic to celebrate.

     

     

    Sad.

  10. Maggie,

     

     

    Didn’t know witches had birthdays….I thought you wer eternal…..hav a guid wan ;-))

     

     

    H.H.

  11. Shug wanting his city back

     

     

    Wonder if he will say the same about the 12th

     

     

    Still not answered the bloke about the wrecked toilets cost to Sevco

     

     

    Or the Sevco singing

     

     

    Seems Keevins believes those blow up dolls even it all up

  12. The Inane Rambler on

    Trfc release a statement, 1 week after players of the club were photographed with a sectarian flute band. These were not faceless fans nor were a small number involved. The entire club were on parade.

     

     

    Regardless of anything Celtic may state (and I am pleased with the recently issued briefing) this is an open goal for our journalists.

     

     

    Do any of them wish to do their job? To hold others to account? Or, do they genuinely only report what they are told?

  13. ERNIE LYNCH:

     

     

    We whipped the daylights out of a bunch of bitter, bigoted pretenders masquerading as Rangers, in front of their media lackies, their own overly expectant fans and a live TV audience and a packed Celtic Park. We burst their superiority notions like a Fairy Liquid bubble.

     

     

    To me, it was definitely a fantastic event. :)

  14. SOUTHSIDE on 12TH SEPTEMBER 2016 6:52 PM

     

    What Celtic supporter in their right mind would go out and buy those scarves?

     

    = = = = = = =

     

    ;)))

  15. The Green Man says SACK THE Board on

    Shug, going on a crusade.

     

    Cmon Shug, sort out the corruption, never mind the squirrel:)

  16. From Video Celts… (if true, looks like it won’t be long before he’s sticking pencils up his nose and shouting “wibble”.)

     

     

    “I’ve read some of the comments,” the former city trader told his club website. “I told the players that I was warned not to read the papers, but I thought no, I will read the papers, and you see some of the poisonous, mischievous dialogue that is written, and that just burns in your memory and that is something we will use.

     

     

    “We need to turn it round and we will turn it around quickly, and while I won’t use the exact words I used with the players, we will make sure the people who are writing what they are writing right now come to eat those words.”

     

     

    Warbo will be without the suspended Philippe Senderos for Saturday’s clash with Ross County but does have the luxury of being able to bring in Clint Hill.

  17. Canamalar it looks like OCD obsession on

    I expect very very few actually witnessed the sex toy scandal but thanks to our very own sanctimonious self righteous halfwits its now centre stage and the only widely reported incident from Saturday’s game, well done, exactly as predicted and used like the douches they are. If the meeja could get backing from Celtic cyberspace it becomes justifiably newsworthy. This would have amounted to nothing had our self appointed jiminy crickets no made such a big deal out a bad joke. I blame the gobshite so called Celtic supporters that broadcast their outrage to the world about an immature joke in bad taste very few knew about.

  18. Blantyrekev 5.34.

     

    Thanks for the educational post .

     

    CQN at it’s best.

     

    EverydaysaschooldayCSC

  19. ITALIABHOY:

     

     

    Oh he’s rattling alright. Remember how much dignity and class Ronny showed as the wheels started to fall off?

     

     

    Not this guy. He’s going down like shrieking.

     

     

    What a show we’re in for.

  20. Must be a tough shift on here today for those assigned the role of managing the mood and expectations, but I see they are banging away as per usual.

     

     

    You have admire their indefatigablity.

  21. AWE_NAW_NO_ANNONI_OAN_ANAW_NOO

     

     

    Thanks Awe Naw that sounds like a good move.

     

     

    I’ll be in touch then on F/B nearer the time.

     

     

    Trying to get over tae Berlin in a couple of weeks. Get some new foties:))

     

     

    HH

  22. ERNIE…

     

    Meant to post my thanks earlier,your post last night about what is/isn’t news resulted in me looking out my Man Bites Dog dvd.Not watched it in donkeys.Nice one. ;)

  23. CANAMALAR IT LOOKS LIKE OCD OBSESSION:

     

     

    You really are MIND-BENDINGLY stupid, aren’t you?

     

     

    Get your story straight.

     

     

    The media in this country hates our guts, right? You said it, you know it, we ALL know it.

     

     

    So they would have MISSED THIS chance if we’d said nothing? Really? Yeah? That’s your argument? So, do we live in an atmosphere that hates us, or don’t we?

     

     

    Listen, those of us who’ve condemned this, we were quite right to, and we did it for the right reasons, not because of the media storm it was always going to generate.

     

     

    But you should be GLAD we did.

     

     

    Because if we hadn’t, had we shut our mouths, wrote nothing, said nothing, ignored this, like huns, hoping it would all go away, we would all be complicit in it.

     

     

    As it stands this story has nowhere to run. it will inflame the Peepul for a day or two, it’s bounced their own club into hysterical, foaming at the mouth over-reaction … the damage to them will FAR exceed that which it does to us over the long term.

     

     

    Count on it.

     

     

    And the Celtic support? Almost overwhelming in its condemnation which makes their incredibly deranged statement look even worse.

     

     

    Like I said, NOT why we did it … but you tell me who wins the PR war?

  24. The Green Man says SACK THE Board on

    The meeja and the suits promote the bigotry, and then complain when idiots do stupid things.

     

    They know fine well what the consequences are, but they still want the buck.

     

    Feck the hypocrites.

     

    They created it.

     

    They are responsible.

     

     

    HH

  25. Well I guess we are simply back where we started. Scottish society frothing at the mouth over a stupid blow up doll stunt whilst of course ignoring their own racism.

     

     

    But I guess you guys all signed up for this. This is Scotland. This is Scottish football.

     

     

    Happy yet?

  26. Good evening friends

     

     

    Does anyone know whether our Champions League games eventually turn up, in full, on Celtic TV. Asking for my ghirl who’s working till after 10 tomorrow night and hoping to catch the full game after avoiding the score.

  27. Did the Huns not get really upset about a load of inflatable monkeys at the semi-final last year?

     

     

    And now it’s blow-up sex dolls?

     

     

    There you go – they have collective globophobia…

  28. Corkcelt,

     

     

    Both barrels…..with a salt load?…..are you a farmer ;-)) There’s plenty more effective ordinance to do the job…..more effectively….if necessary…..

     

     

    junglespiritreminiscencesCSC

     

     

    FTSFA

     

     

    H.H.

  29. A post on FF. I leave it here with no further comment..

     

     

    “As any good parent knows, if you don’t nip bad behaviour in the bud then the child considers it acceptable – and the boundary is pushed and pushed and pushed further.

     

     

    This brattish mob have been indulged at every turn – no surprise they have gone too far.”

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