DAILY RECORD has seen its circulation drop below the 200,000 for the first time ever. In what is a major blow to the Glasgow based newspaper its circulation has dropped from 216,029 to 193,093, comparing average sales in February this year and last. This represents a drop of 10.6% and continues a significant downward trend for the Record.
It’s sister paper The Sunday Mail has witnessed an even steeper decline, falling 12.8% from 234,694 to 212,526. It seems only a matter of time before this newspaper also falls below the 200k mark.
The red top woes continues across the city with The Sun falling from 248,035 to 226,195 – a drop of 8.8% and the Sunday version dropping 11.1% down to 117,745 from 158,062.
All other newspapers that report monthly have recorded declines in their circulation in this period with the exception of The Times which bucked the trend with a small increase.
The Sunday Herald, which uses a regional reporting method, recently disclosed a significant increase in sales boosted by its pro independence policy.