Lessons from Viaplay demise

103

There are lessons for broadcasters from the withdrawal of Viaplay from the UK market.  For the UK in general and even more so in Scotland, football fans are more inclined to attend games, unlike every other nation, where in-person support is far less.  This is great for our game but makes our TV market different from the European norm.

There is huge value in showing away league games, where most fans cannot travel to or get tickets for – this is the key UK TV market.  Cup semi-finals and finals in Scotland are not like they are in England.  The Celtic-Inverness Scottish Cup Final was watched by Celtic fans who were unable to get a ticket.

Beyond that, it was die-hard football geeks, channel surfers and the odd Invernesian, who was not sufficiently motivated to pick up one of their unsold tickets but was happy to watch on TV.  A game between the overwhelmingly dominant team in the country, and a lower league side has very limited appear to a neutral.

I don’t subscribe to Viaplay as the games they show I have a good chance of attending in person, if and when that doesn’t work out, I’ll make a game-by-game decision on where to watch.  Many of us are in the same situation.  This contrasts with the necessity to subscribe for away games in the league and Champions League, which pretty much all of us pay for.

The importance of the League Cup and Scottish Cup has never been greater.  Celtic’s trophy count over the last seven seasons – 17 from 21 – has given even our lowest competition a cachet it never previously had.  But in this respect, there is no correlation between a cup’s value to the fans who actually support their team, and the TV market.

To watch Celtic across all tournaments, you had to subscribe to Sky, BT and Viaplay; too rich for many families, not just those who could wait for a ticket ballot.  Also, Scotland games are niche, not really part of the conversation.  If you want our eyeballs, pay for our league games.

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  1. I read that new signing Yang still has to do at least 21 months of military service before he turns 28.

  2. Apparently can only get out of it by playing in the Olympics and winning a gold medal.

  3. quadrophenian on

    (From prev…) CELTIC40ME

     

     

    Your personnel v systems point might inform why Ange thought Koba was better for his system than Moritz.

     

     

    Comparing the two directly, Jenz looked a more complete package. Not quite as delicate a left peg, but that’s a secondary consideration for me when it comes to Centre Backs who need firstly to defend and handle physical pressures.

     

     

    BTW; cracking wee contest in the Womens World Cup tie !

  4. By the way,, I went to see Rod on Tuesday, night blistering hot. 40+degrees. The 78 year old played and jumped about for two hours though you could see the heat was draining him.

     

    His voice was fine too. Not the power of old but you buy the tickets knowing that. Hundreds of hoops were on show and Rod had his Champions again scarf at the ready for the final song, Sailing. I said beforehand that would make me well up, remembering family and friends who have passed away and I said a wee prayer for GG when the opening chords began.

     

     

    This is a link to it.

     

    https://www.youtube.com/watch?v=2a7JMo7Ffx8

     

     

    HH

  5. CELTIC40ME on 20TH JULY 2023 12:08 PM

     

    QUADROPHENIAN on 20TH JULY 2023 11:55 AM

     

     

     

    It’s a good point, passing ability and taking the ball under pressure is more important to Ange than strength although I still think Jenz wasn’t as strong against SPL opposition as he should have been.

     

     

     

    The reports of Anges first friendly in charge of Spurs are talking about how much importance Ange places on passing center halves and how they’re players are struggling to come to terms with it

     

     

     

     

    I still think there might be a place for Yuki in our squad and in Europe where keeping possession is more important than the spl where it just comes straight back to us.

  6. The Battered Bunnet on

    That’s Life, the talking dog, sausages.

     

     

    Viaplay subscription? Behave.

  7. Prestonpans bhoys on

    Well the question I just asked on SC before this article was were does those housed at Hampden go next.

     

     

    TNT (BT Sports) Sky TV or some other small company?

  8. CELTIC40ME @ 11:37 AM,

     

     

    CHAIRBHOY on 20TH JULY 2023 10:02 AM

     

     

    If it helps with the concern we weren’t able to pair CCV and Starfelt in any of our European games last season. Jenz, who we’ve since let go, played in all six game, him and Welsh were the CBs at hone against Leipzig. Easy to forget how exposed our CBs were in Ange’s system and how we we’re never able to get our first choice partnership on the pitch in those games

     

     

    I remember you having similar concerns about the relative strengths of us and the Huns in the CB position this time last year. I don’t think I’d swap how it worked out for both of us now.

     

     

    Talking of market values Jenz recently went for a deal that reportedly could reach £10m. We chose not to take up the option of buying him at a much lower price and let him end his loan early.

     

     

    It’s a reminder of what hard work it is to find players good enough to win trebles and progress in Europe the way we’d like to. We can’t afford £10m for a Jenz, we need to be smart and play the market.

     

     

    Yes, you make some very good points.

     

     

    If we are depending on two good defenders we really have a problem.

     

     

    Firstly we may play five or four at the back

     

     

    Next, often defenders can be injured as is the case in point.

     

     

    Who is giving us guarantees that CCV and AJ will be fit and injury free all season, two operations, CCV’s a complex one on his knee, playing on a plastic pitch may be the least of his problems.

     

     

    Hail Hail

  9. I’d like to see the work that has been put in to ascertain if the league should set up our own subscription service outwith Sky sports.

     

     

    Sky pay peanuts, I find it difficult to believe we couldn’t put our own league product out there and earn just as much.

  10. DeniaBhoy: Maybe Yang could serve the rest of his time with the Green Brigade. I’ll get me (trench) coat 😂

     

     

    Hard luck the Éire ladies.

  11. Paul67 et al

     

     

    “….has given even our lowest competition a cachet it never previously had”

     

    You need to give up on the Corporate speak Paul, or better still learn a bit more about our own football history from the 1950s onward.

     

     

    If it was good enough, and important enough, for Jimmy McGrory, Jock Stein, Billy McNeill, Wim Jansen, Kenny Dalglish, Martin O’Neill, Gordon Strachan, Ronny Deila, Brendan Rodgers, Neil Lennon and Ange Postecoglu it is good enough for me.

     

    Now not all of our League Cup wins were part of trebles, but they are all important for the bona fide Celtic supporter, and some of those finals are amongst the most memorable of Celtic games.

     

    How does that song go again?

  12. CHAIRBHOY on 20TH JULY 2023 12:48 PM

     

     

    “If we are depending on two good defenders we really have a problem.“

     

     

    Nobody said that ever.

  13. “Who is giving us guarantees that CCV and AJ will be fit and injury free all season.”

     

     

    No one is. It’s what the squad is for. The one that won us a treble last season

  14. Back to Basics - Glass Half Full on

    If we sell CCV, Starfelt, AJ, Calum and Haksabanovic and don’t buy replacements ….

     

     

    …. I won’t be back.

  15. bournesouprecipe on

    If we were to sell Carl Starfelt some supporters would drive him to the airport thursell.

  16. I thought Starfelt was great last season. It took him a while to settle into our team but his partnership with CCV is rock solid. Maybe the quickest player at the club as well which adds a lot in his defensive role. I know there’s better out there, but I’ll be happy if both these guys are in our starting 11.

  17. !!Bada Bing!! on

    Celtic are reportedly keen on Legia Warsaw defender Maik Nawrocki as Brendan Rodgers looks to bolster his back-line.

     

     

    The towering centre-half is only 22

  18. BACK TO BASICS – GLASS HALF FULL on 20TH JULY 2023 2:21 PM

     

     

    If we sell CCV, Starfelt, AJ, Calum and Haksabanovic and don’t buy replacements ….

     

     

    …. I won’t be back.

     

     

    =============================≈

     

     

    Yes you would.:-)))))

     

    Celtic is in you.

     

    Good range of probabilities tho.lols

     

     

    HH

  19. An opening 66 for Tommy Fleetwood, joint leader at -6. Rory Macilroy just teeing off now.

  20. Reading between the lines on here I am wondering if we couldn’t get Harry McGuire….

     

    Would we be happier with Barry McGuire?

  21. bigrailroadblues on

    Good afternoon all from the Queens Park Cafe. I hear that my old pal BelmontBrian is treating his Missus to pie and peas in the Laurieston Bar. Ain’t love grand? 😂

  22. CELTIC40ME @ 2:06 PM,

     

     

    Nobody said that ever.

     

     

    Well, I vehemently disagree.

     

     

    I said it, it was a response tonthis…

     

     

    TURKEYBHOY @ 20TH, 12:22 AM,

     

     

    Surprised so many are making an issue of the defence today.A patchwork defence,with our 2 best defenders missing.

     

     

    My point was without our best two defenders our defence is very poor.

     

     

    Arguably Jura and Jenz were up there but they are no longer with is.

     

     

    We have three or four squad level defenders and Iwata who is a utility player but we need at least two more quality defenders and a GK in, and get them up to speed before the UCL qualifiers.

     

     

    We need to start spending our 40 mn “warchest” and bringing in quality signings.

     

     

    Hail Hail

  23. UCL qualifiers = UCL group stage

     

     

    We need to start spending our 40 mn “warchest” and bringing in quality signings.

     

     

    Hail Hail

  24. CHAIRBHOY on 20TH JULY 2023 3:32 PM

     

     

    “My point was without our best two defenders our defence is very poor.”

     

     

    So say that instead of putting words into someone else’s mouth to make your point. It’s not what he meant at all.

     

     

    We don’t have any CL qualifiers. Our first game in the groups is 9 weeks away and nearly three weeks after the end of the window. Plenty of time to find another center half. CCV and AJ should be fully match fit by then.

     

     

    Our first choice defence is already better defensively than at this time last season and we did ok. And we’ll strengthen

  25. CHAIRBHOY on 20TH JULY 2023 3:38 PM

     

     

    Whatever happened to the “warchest” money?

  26. bournesouprecipe on

    Not sure Celtic have ever had three first pick Centre Backs, that is, two selected and one on the bench. It’s usually two good CB’s with back up, less so.

     

     

    Unlikely IMO CCV or even Starfelt will drop out of the preferred pairing for next season. Bringing in a ‘big’ signing who’ll be prepared to be back up might be hard to find.

     

     

    This could also be said of goalkeeper, where Joe Hart is likely to start every game and the same at full back where Johnston and Taylor usually start. Rodgers is only days into assessing his squad with players still to move on?

  27. !!BADA BING!! on 20TH JULY 2023 2:50 PM

     

    Celtic are reportedly keen on Legia Warsaw defender Maik Nawrocki as Brendan Rodgers looks to bolster his back-line.

     

    The towering centre-half is only 22

     

     

    ‘Towering’ Bada? 1.85m/6ft 1in ain’t no tower in defense.

  28. big chance of the northern lights tonight if you have a clear sky.

     

     

    its a sign i tell ye

  29. Ha , I’d rather have Tobey Mcguire.

     

     

    May be crap in defence but at least we would definitely have the best footie website.

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