Newco goes into full regressive mode

782

Football clubs find it difficult to maintain a positive brand image that not only helps its commercial imperative, but binds fans ever-closer and attracts new supporters.  There is always some idiot doing something idiotic that neither the club, nor the support as a whole, would even remotely tolerate.

As a consequence, fans across the country sigh at news reports when someone punches a horse, throws a bottle or generally behaves in a manner that defies the struggles their genetic make-up went through to be here today.  Darwin suggested it should not be this way, but here we are.

When a club’s name is associated with some random act of idiocy, a well-known script is followed.  Suspend the culprit and hope it is glossed-over by many, if not, publicly state disapproval while giving the obligatory “tiny minority” sop to the rest of the support, to let them know you have their back, whether it is a tiny minority or not, or even a minority.

Employee-transgressors are almost universally and immediately sacked.  The chef who got drunk and wrote someone on social media that would never be said sober, has supreme-d his last chicken at the club restaurant.

This is harsh, but them’s the rules.  Clubs want to attract everyone in the family, hospitality business and commercial partner spheres.  Negative publicity, however tenuous, has to be curated through the ‘What would Walt (Disney) Do?’ prism.

So when a club diverges from this path, you’re left wondering why?  Why would a club appoint a DUP councillor and Orangeman, inevitably with all of the baggage that world brings, as their public relations manager?

Today’s revelation in the Daily Record, that Newco’s new PR man, David Graham, referring to Celtic Park as “the piggery”, a few days after his “No surrender” video emerged, will surprise no one.  Do not blame a duck for quaking, material like this is inevitably going to seep out.

But why do Newco want to be represented like this?  Why challenge the modern sports business orthodoxy of appealing to families, high-value corporate spend and big ticket commercial deals?  There is a constituency that will always stay loyal to those with values they share, irrespective of football success or general competency in any other area.

They are circling the wagons ahead of a ‘business interruption event’, either that, or they are the stupidest of stupid people who ever made it through 250k years of largely progressive genetic selection.  No one sailing home on HMS Beagle could predict such a regressive wonder as this lot.

Wash your hands, isolate the vulnerable. If you are vulnerable and need food, shop at quiet times and do not touch your face until you wash your hands at home.  Most of us will get through this, but all of us need to act for those who might not.

Click Here for Comments >
Share.

About Author

782 Comments
  1. Pages:
  2. 1
  3. ...
  4. 8
  5. 9
  6. 10
  7. 11
  8. 12
  9. 13
  10. 14
  11. ...
  12. 21

  1. South Of Tunis on

    HOT SMOKED.

     

    The statistics indicate that the majority of deaths are still those classed as”elderly “and that many had existing chronic illnesses like diabetes /high blood pressure /heart disease.

     

    The average age is falling.An increasing number of the “healthy “under 65s are dying.Many have a history of smoking.Men continue to outnumber women – approximately 65:35

  2. SoT

     

    Thanks for that.

     

    Time to log off now and decide between Glenmorangie, Singleton or Jura as an aperitif.

     

    Cheerio for now.

  3. Free Will:

     

    I’ve just exercised my free will to tell my daughter’s boyfriend that I don’t appreciate his Islamophobic comments under my roof, he has used his free will to go in the huff and sit in my daughter’s car and insist they stay in Aviemore instead of here tonight, my daughter has exercised her free will to stick by her boyfriend whilst not falling out with her dad, whilst her mum has exercised her free will to say it is her roof as well and it’s all my fault and to blame me for all that is wrong on the planet.

     

    I’ll give you free will!

     

     

    yecannaewincsc

  4. SOT, Horrifying figures. No words.

     

    Lads at this moment of time football doesn’t matter,

  5. Pog

     

     

    ` I’ll give you free will!`

     

    Most excellent !! Made me laugh. Definite cheerio now.

  6. Rock Tree Bhoy on

    “Highland League has declared their season over and awarded the 2020/21 title to Brora Rangers.

     

     

    Like Celtic, Brora are 13 points clear but have six games left to play with their season halted last Friday due to the impact of the Coronavirus.

     

     

    on the other hand if they had been called Brora Celtic….. its all about the name guys, zero dissenters.

  7. Nix links to the tawdry tabloid…………………please.

     

     

    No Friend Of Us or Ours.

     

     

    Back The Bhoycott.

     

     

    ;)

     

     

    HH

  8. I composed a long post there , describing my own determinations and resiliance based on me making my mind up because i have a strong personal beliefs system and i can justify myself and my actions because it is my own free will,

     

     

    but my wife just told me to get aff the computer.

  9. SOT

     

    Thanks for the updates and videos from Italy. Your 6 o’clock relays make for sobering reflections and have banished any ill conceived notions I may have had about this bloody virus.

     

    Please keep the updates coming as long as you can, but more importantly stay safe.

  10. Rock Tree Bhoy on

    CORKCELT on 21ST MARCH 2020 5:46 PM

     

     

    SOT, Horrifying figures. No words.

     

     

    Lads at this moment of time football doesn’t matter,

     

     

    _____________________________________________________

     

     

    a constant steady stream of god awful news re this damned virus would drive me more bonkers than I already am

  11. FAVOURITE UNCLE on

    Brora Rangers crowned champions as Highland League ends prematurely

     

     

     

    That’s it 55 .

  12. BACK TO BASICS – GLASS HALF FULL on 21ST MARCH 2020 5:41 PM

     

     

    Thanks for that link. If there’s any justice Johnson and Trump will go to jail for their (in) actions.

     

     

    I hope to God I’m wrong but everything I’m reading suggests that in the UK the gov have made terrible mistakes which will lead to countless needless deaths.

  13. In the spirit of the times “The Emerald Express ” (c. HS) is aff the road.

     

    HH

  14. As I am in self-isolation because of being in the vulnerable category re COVID, My wife has hidden my trousers to ensure that I do not go out in public.

  15. Frankterry – it’s a feckin joke. As the death toll keeps rising people are mingling at shops in parks out walking touching things that others touch…..

     

     

    We are looking worse than Italy and China in the early days.

     

     

    Ffs LOCKDOWN NOW

     

     

    D. :)

  16. On a brighter note I spoke to OldTim67 a few hours back. Seemed in fine spirits, rarely uptown, and not since last week. Got his garden out back and if the weather warms up a bit he can top up his vitamin d out there in good confidence. So no need for an absolute isolation at the present time at least. Which is good news.

  17. DAVID66

     

     

    Indeed. A lot of people still seem to underestimate the seriousness of the situation. But then again, with the mixed messages coming from the gov (until yesterday) why wouldn’t they?

  18. David, The Tories were torn between the need to take a massive Economic hit or try to do things on the cheap.

     

    It seems now that the had conflicting Medical advice and choose to follow the one that would have the least impact on Economy.

     

    Trump did much the same in the USA.

     

    I acknowledge that Boris has more or less done the right thing now but many will pay for the delay with their lives.

     

    I just hope that both Boris & Trump are soon consigned to the dustbin of history.

  19. glendalystonsils on

    ST STIVS @6.13

     

     

    That top is so cracking they will have to award us title 10 just for wearing it . Opposition teams will run back up the tunnel when they see it and concede the three points! -))

  20. Stephbhoy67,

     

     

    Respect Bro. I appreciate your comment whilst not knowing your personal circumstances, I know a few that have dealt the sh!ttiest of hands..

     

     

    Unfortunately you are wrong here. This virus is lethal and so very random. 4 variants kicking about already last I heard.

     

     

    I knew swine flu was nothing to worry about. This is on a different level. It worries me the potential for this virus.

  21. I’ve just seen some neighbours who are in their 60s all dressed up going out for the night, assuming it’s a private club, but what part of isolating do they not get!!

  22. Frankterry and Corkcelt – I just think everyone and their granny can see where we are heading but the feckwits that run the country.

     

    Just found out that one of my colleagues and a friends sister is in Hospital with COVID-19 an otherwise healthy Chem nurse.

     

     

    As the numbers rise it’s getting closer, we need a short sharp shunt for us all to wake up here and PREVENT the loss of many many more life’s.. Shocking lack of brave leadership.

     

     

    Hail Hail

     

     

    D. :)

  23. CAMUSBHOY on 21ST MARCH 2020 6:38 PM

     

     

    A lot of people will not do take the required steps until It personally affects them. And by then it will be too late.

  24. CorkCelt .. he’s still not ordered a lockdown ..

     

     

    Still dithering!

     

     

    Just seen a clip on the news ..Chinese civilians getting back out onto the streets and slowly but surely getting back to normality..

     

     

    They didn’t dither!

     

     

    HH

  25. In the garage putting the battery back in the motorbike.

     

    Spotted a large bottle of Bailey’s in the corner.

     

    Thats me sorted for the night.

     

    My brother in law works in costco warehouse.

     

    Told me they have a zero tolerance on staff being abused.

     

    One clown tried tae get a pallet full of bog rolls told by lassie at checkout he couldn’t.

     

    Starts mouthing off.

     

    Manager is called, walks up takes the pricks membership card and cuts it up in front of him.

     

    Security physically chucks him out!!.

     

    Thats the way to sort it!.☘

  26. JOHN1314MAC on 21ST MARCH 2020 6:51 PM

     

     

    In the article I posted earlier it mentioned one of the actions the Chinese took – only one person could leave their house/flat every three days to buy food. This will never happen in the uk (or US for that matter) and

     

    so we are destined for a situation closer to Italy.

  27. I can hear it now “I got the coronavirus because the government didn’t lock me down” – sometime people need to take responsibility.

  28. fairhill bhoy on

    Stephbhoy67@5:32pm- to be honest looks like that reply was already written down for you.

  29. I reckon lockdown will be announced on Monday. This government has dragged its heels and dripped its decision making instead of grabbing the nettle and making all the announcements at once. Their procrastination will cause lives which may run into the thousands if not more.

     

    In my opinion they need to get rid of that fecktard, career psychopath Dominic Cummings immediately. BoJo is incapable of making any serious decisions on his own and needs to have someone advising him who has the welfare of the nation at heart and not their own personal agenda.

     

    I’d been reading that article about the Hammer and the Dance before it was posted on here. Lessons are there to be learned. Swallow your bulldog pride Boris and for once do the correct thing take action that benefits the whole country and not just your wealthy pals.

     

     

    wayoutofyourdepthcsc

     

     

    Ps, is anyone else of the opinion top UK medical advisor Chris Whitty is not of this planet? I don’t trust someone who only blinks once every 40 seconds or so, I keep expecting to see a lizard-like tongue popping out every now and then. 😉

  30. fairhill bhoy on

    Big Jimmy-I honestly hope you’re in good health.

     

    You’re verbal gymnastics when people on here want to help you has me thinking 😉

     

    Stay safe and healthy 💚

  1. Pages:
  2. 1
  3. ...
  4. 8
  5. 9
  6. 10
  7. 11
  8. 12
  9. 13
  10. 14
  11. ...
  12. 21