Newco goes into full regressive mode

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Football clubs find it difficult to maintain a positive brand image that not only helps its commercial imperative, but binds fans ever-closer and attracts new supporters.  There is always some idiot doing something idiotic that neither the club, nor the support as a whole, would even remotely tolerate.

As a consequence, fans across the country sigh at news reports when someone punches a horse, throws a bottle or generally behaves in a manner that defies the struggles their genetic make-up went through to be here today.  Darwin suggested it should not be this way, but here we are.

When a club’s name is associated with some random act of idiocy, a well-known script is followed.  Suspend the culprit and hope it is glossed-over by many, if not, publicly state disapproval while giving the obligatory “tiny minority” sop to the rest of the support, to let them know you have their back, whether it is a tiny minority or not, or even a minority.

Employee-transgressors are almost universally and immediately sacked.  The chef who got drunk and wrote someone on social media that would never be said sober, has supreme-d his last chicken at the club restaurant.

This is harsh, but them’s the rules.  Clubs want to attract everyone in the family, hospitality business and commercial partner spheres.  Negative publicity, however tenuous, has to be curated through the ‘What would Walt (Disney) Do?’ prism.

So when a club diverges from this path, you’re left wondering why?  Why would a club appoint a DUP councillor and Orangeman, inevitably with all of the baggage that world brings, as their public relations manager?

Today’s revelation in the Daily Record, that Newco’s new PR man, David Graham, referring to Celtic Park as “the piggery”, a few days after his “No surrender” video emerged, will surprise no one.  Do not blame a duck for quaking, material like this is inevitably going to seep out.

But why do Newco want to be represented like this?  Why challenge the modern sports business orthodoxy of appealing to families, high-value corporate spend and big ticket commercial deals?  There is a constituency that will always stay loyal to those with values they share, irrespective of football success or general competency in any other area.

They are circling the wagons ahead of a ‘business interruption event’, either that, or they are the stupidest of stupid people who ever made it through 250k years of largely progressive genetic selection.  No one sailing home on HMS Beagle could predict such a regressive wonder as this lot.

Wash your hands, isolate the vulnerable. If you are vulnerable and need food, shop at quiet times and do not touch your face until you wash your hands at home.  Most of us will get through this, but all of us need to act for those who might not.

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  1. Fred – it’d normally be ‘doors’ as I head off to the game. But instead it’s another walk to stock up on guitar strings!

     

    I had noticed WITS ‘Ronny Out’ post and thought I’d try to start a wee chain where everyone, myself included can amuse/bore the CQN community with our regular catchphrases!

     

    So, on behalf of the MISSED kEV j i’M NOW AFF OOT ;-)

  2. If French Eddie wears anything like that any moment it will be viral before you can say………FRENCH EDDIE IS wearing……..

  3. an tearmann

     

     

    thank you, saw a video and it was brilliant.

     

    she is some singer and he can sure play the guitar.

  4. Jobo you play the guitar?

     

     

    Magical.

     

     

    Time is so Important hopefully Aidan will now get right into playing the guitar.

     

     

    He knows the best present he can give me is a song, I think he is waiting until I hit 50.

     

     

    Rumbled.csc

  5. Thanks for reminding me Jobo – Afternoon all😀

     

     

    Landed safely last night – hunkering doom

  6. Jobo 1.28

     

     

    Doh , am I thick or what LOL

     

     

    Yes , I love the catch phrases por cierto , they are braw .

     

     

    I don’t really have one : I’ll need to think one up .

     

     

    Happy strumming .

  7. Big Jimmy .

     

     

    Every cloud has a silver lining .

     

     

    If the divorce rate goes through the roof then maybe us single guys can pick up some wummin on the rebound .

     

     

    Happy strumming

  8. Back to Basics - Glass Half Full on

    In these difficult times it is absolutely brilliant to see the lengths the “O*d F*rm” are going to in order to help others.

     

     

    Celtic are feeding 250 vulnerable people and NHS staff a DAY to the value of £150k

     

     

    Sevco have donated two plastic containers of hand wash – which were sitting unused in an Ibrokes store room because the stadium is empty of staff and fans – to two care homes.

     

     

    Touching beyond compare.

  9. prestonpans bhoys on

    On Ibrox Noise in another parallel universe, they hold all the cards on Hagi, have first call on buying him. Looked up Genk and they are looking for £4m. That’s the end of that then.😵😱

  10. Data simulation carried out over the leagues

     

     

    In Scotland, Celtic’s 13-point advantage over Rangers means they have a 98.87% chance of winning the Premiership, although the latter will cling to that 1.13% until the bitter end.

  11. To the religious maniac,who posts regularly on the moon howling shift,and to the guy that said”God works in mysterious ways”.So mysterious,he thinks that it’s fine ,for 1 million Yemeni kids to be dying of starvation,with 500,000,already dead.For the millions of babies dying every year in Africa,from starvation.For millions of people to be displaced by war and famine,every year,forced into abject poverty,and having to choose which child lives,and which one dies.Yes,I will agree,very mysterious,from this omnipotent deity.

     

    People on earlier,debating evolution.Laughing at the idiot fundamentalists.I would ask them to look at their own beliefs. Certainly not one that I share.

     

    The Bible tells us that Jesus said,”Suffer the little children,let them come to me”.Not doing a very good job ,is he.Apart from,plenty coming his way.

     

    I will not count the number of “Little children,”.under his watch,raped,murdered,and left in a ditch,somwhere.God can take a run right up my Humphreys.If he wants to debate it later,come ahead.

  12. That poignant moment when your calendar reminder tells you we should be kicking off in two mins.

     

     

    HH and stay safe. And be kind. God Bless.

     

     

    JG

  13. EmraldBee

     

     

    Cheers – no it was Madeira- went from ‘full swing’ to lock down in 5 days with one confirmed case in ( a Dutch tourist) . In those 5 days – schools shut, pubs etc shut – all hotels closing in the next few days – stranded tourists being grouped in one or two.

     

     

    Just glad we got back, others were left in a right pickle, particularly by EasyJet.

  14. Gagging for umbro to come back as the kit manafacturer for newco on sevco media ..

     

     

    Oh, how the mighty…

     

     

    Michael Stewart going absolutely mental at another guest on shortbread.. Frazer Wishart I think

     

     

    Completely lost the rag!😂

  15. John1314mac, love yer nom de plume BTW.

     

     

    Rachel Maddow is really good and does her research, she has a PhD fae Oxford incidentally. She has a book called Blowout about the oil industry, which she calls the most corrupt in the world.

     

     

    She only wrote it when researching Russia, Putin and their one industry economy.

     

     

    Only 3 oil producing countries she didnae jump on were Canada, Norway and Scotland, not that there isnae any hey diddle diddle going on there, just wasn’t that obvious or big enough tae point out.

  16. TURKEYBHOY, I generally agree with your fitba comments but this one on religion, hmmm sounds like more than a few ben afflecks I know. My response tae them is that God gave us our own free will and we will all be judged on the last day.

  17. Adidas and Celtic just sounds Good.

     

     

    Spooky how the Celtic Board saved for the rainiest days. I listened to a podcast by dr stan for years. He always said get out of debt.

     

     

    Celtic can save Every club in Scotland.

     

     

    Will be accepted then perhaps?

     

     

    Celtic is Magical, Garry bhoy let me you are there ruud bhoy.

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