Development strategies

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Booking £20m from TV rights in China over 10 years is a remarkable deal for the SPFL, it shows a lot of faith from broadcaster, PPLive, who have the responsibility to foster the league in the world’s most populous country.  The cash will be beer money to Celtic but represents a substantial income for most of the Premiership.

The deal opens the door for Celtic to follow-through, the only club with the wherewithal to exploit the merchandising, scouting and recruitment opportunities there.  We’ve seen strategies developed in Mexico, India and now China, while the European football-tourist market is also now being targeted through online partners.

None of this will put the ball in the Ajax net tomorrow night but it is important nonetheless.

Delighted we’re at Tynecastle in the fourth round of the Scottish Cup.  Hearts players found the will to live against Hibs last week but they have little more than effort to their game.  Should be a cracking tie, which will not be subject to the performance vagaries of a home tie with Morton.
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665 Comments

  1. deniabhoy

     

     

    Yer probably spot on kiddo. Pmsl there.

     

     

    Weefra HH supporting Wee Oscar.

  2. ....PFayr supports WeeOscar on

    I watched Man U away to Shaktar…rubbish

     

     

    This game is even worse

     

     

    Hopeless guff

  3. 67Heaven ... I am Neil Lennon, supporting WEE OSCAR..!!.. Ibrox belongs to the creditors on

    bundoran bhoy – oscar knox is a warrior

     

     

    21:26 on 5 November, 2013

     

     

    Try again….LOL

  4. 67Heaven ... I am Neil Lennon, supporting WEE OSCAR..!!.. Ibrox belongs to the creditors on

    ….pfayr supports weeoscar

     

     

    21:28 on 5 November, 2013

     

     

    nae luck….hehe….HH

  5. Dreadful game – apart from Rooney, RVP & GK – a poor, poor side!

     

     

    Absolutely no chance of winning EPL.

  6. Morrissey the 23rd on

    brnobhoy @ 00:15 4th Nov

     

    Cheers but I’ve no IT experience.

     

     

    Neustadt-Braw @ 19:37

     

    Leave it. It serves a purpose of promotion.

  7. Weefra

     

     

    Frank Skinner is a top mhan.

     

    WBA supporter but has never hid his affection for Celtic.

     

     

    Top bloke

  8. Delaneys Dunky on

    Apart from our games, I have not enjoyed a match in this year’s CL. Have I just picked the wrong matches on the TV?

  9. Galatasrary……..

     

     

    useless, waste of space, brutal, a joke of a team, hunnish, wan feckin goal, just wan, didn’t care if the score was 10-1 just wan goal and couldn’t even do that.

     

     

    That’s it, I will never bet on you again !!!!!

  10. Added to that, Dennis Hopper got a full Catholic funeral – there’s hope for us all.

     

     

    No offence to anybody btw.

  11. blantyretim is praying for the Knox family on

    If we play out a boring nil nil tomorrow ill be happy. Not that it will be boring as ill be to engrossed in the game..

  12. Doc and Burghbhoy

     

     

    I must admit to switching channels every time he appeared on any channel I was on. I think it was to do with the programme he did with another guy wallowing in all things for the England team. Will pay more attention in future. :))

     

     

    Weefra HH supporting Wee Oscar.

  13. Dundoran bhoy – oscar knox is a warrior

     

     

    21:37 on 5 November, 2013

     

    Butcher spotted at Easter Road

     

     

    ———————————–

     

    Has the chairman worked out that the players may be more valuable this way than as footballers.

  14. Delaneys Dunky on

    Doc

     

     

    I’m no sure if our games have been better, but they sure seem that way to me.,

  15. I remember going into a club wi a mate, he was carrying bangers and I had a set of jump leads round my neck. They set my mate off and I got done for trying to start something.

     

     

    Coat on.

     

     

    Weefra HH supporting Wee Oscar.

  16. WeeFra, they were just football supporters, a Catholic and a Jew.

     

    They were born and brought up in England, and loved their country, quite healthy for me.

     

    Supporting the nation of their birth, both aware and respectful of their heritage.

     

    David Baddiel, his partner in those programs was on a program looking at his ancestors, forget the name of the prog, excellent, similar to Skinner, very aware of his heritage.

  17. I remember Badiell and Skinner during the World Cup when Skinner mentioned the fact that the Scots always want England to lose. Skinner treated it in a light-hearted way while Badiell went off on a rant and at one point I really thought he was going to burst into tears.

     

     

    Skinner had to plead with him to calm down.

  18. blantyretim is praying for the Knox family

     

    21:51 on

     

    5 November, 2013

     

     

    I dont think boring Nil-Nil is our CL style !

     

     

    And I’m Happy As to say so – 2-1 to the Hoops :-)