Deloitte reports new reality for football industry

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Deloitte rattled out a quick summary of transfer spend in the window just closed in the richest five European leagues.  Clubs in two of the five, the Bundesliga and La Liga, made profits on their transfer activity of £15m and £120m respectively.  Serie A’s net spend was £60m and Ligue 1’s was £55m.  The English Premier League did not get the hardship memo, net spend there was £560m.

Below these leagues, transfer spend barely registers.  Even in England, that £560m net spend is down from the £905m spend in the summer of 2020, a period with empty stadiums, itself a drop on 2019.

It is what Deloitte terms the midmarket, transfers between £10m and £25m, that was most affected.  A year ago there were 33 deals in that space, this year there were only 20, remarkably, two of which put money in Celtic’s coffers.

The crisis at La Liga clubs was brewing well before it reached the Camp Nou this year.  Real Madrid and Barcelona brought viewers and commercial revenue to the league but that market is in drastic retreat.  The Spanish era is over.

Ligue 1’s TV deal collapsed last year, leaving many clubs on the brink.  PSG’s impressive transfer moves will shift some floating viewers from Spain to France, but that will hardly shift the dial for most clubs’ finances.

The Bundesliga was the only one of the five to see an increase in gross spend, which they more than offset by selling to the English Premier League – the last functional market in Europe.

There has never been a collapse in transfer spend across Europe like this.  Markets below the top tier depend on selling talent upwards; TV, sponsorship and gate money is not enough to pay the bills.

Football will find its level but I expect there will be bargains in January and next summer as the full consequences of where the industry is begin to hit home.  Generating the money we did for Ajer, Edouard, as well as Frimpong, could prove significant for years to come.

Of course, if your directors were briefing fans that you “Need to sell players”, but you were not able to do so, I don’t fancy your prospects.

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  1. glendalystonsils on

    BOURNESOUPRECIPE on 2ND SEPTEMBER 2021 8:24 PM

     

    ROBERTTRESSELL on 2ND SEPTEMBER 2021 7:53 PM

     

     

    Great post

     

     

    I agree , it was a great post . Makes perfect sense to every objective minded person .

     

     

    Sevconians however are cursed with such an innate sense of superiority , that they don’t think objectively .

     

     

    Reality will hit them hard when we win the league , and their rage will be palpable.

  2. Weebobbycollins on

    Ernie @ 7.51…of course, I should have emphasised BBC Scotland. James works out of the Glasgow newsroom.

  3. Bamboo…I used to think you were just ignorant…which is a correctable trait…but it seems you’re wilfully ignorant…which is another level of stupid….you refuse to be educated

     

     

    ROBERTTRESSELL….what if that was a great post ;-))

     

     

    H.H.

  4. JHB @ 3.43pm

     

     

    You’ve changed your mind again.

     

     

    Saying Ange might need two years.

     

     

    Yesterday you said –

     

     

    I said when he came in that it would take three years, and I wondered would he get that long……I have not changed my mind.

     

     

    ……………………..

     

     

    Oh yes you have!

     

     

    FUD!!!!!!!!!

  5. St Stivs

     

    That `All cultures` post shows just how far we have to go in Scotland to educate those who genuinely think as they do.

     

    Cheerio for now.

  6. Big Georges Fan Club - Hail, Hail, Wee Oscar on

    INIQUITOUSIV on 2ND SEPTEMBER 2021 8:54 PM

     

    BIG GEORGES FAN CLUB

     

    Kinda verbose, long winded post. I just skip by these.

     

    ======================

     

     

    I thought I was making a very valid point ;-))

  7. Weebobbycollins on

    Philbhoy…you will be another put on the great spirit’s list of mediocre minds. Welcome to the club. Badge of honour and all that. 😊

  8. TONY ROME

     

     

    Cheers Buddy.

     

     

    Due my annual review soon so will mention it to my doc.

     

     

    Mind you if I laid off the pies and bevvy I’d be a a skinnymalink!

     

     

    Thanks again and take care!

  9. Iniquitusiv from earlier

     

     

    Yes, our new no7 scored a variety of goals last season and did seem to have good positioning to get some tap ins.

     

     

    The transfer data on here today has some queer ones. We get him for 2.5m but sold Klimala for 3.5m!! Mad

  10. Looks like the blackshirts are out in force in Hungary. Shameful

     

     

    Sterling is one of those players like McCoist where you keep saying he is pish and then he spawns a goal by being a selfish player with good players around him.

  11. Weebobbycollins on

    Thelurkintim…cannae resist it. And I’m sure he enjoys it as well. Makes him feel included, relevant, part of a family, where he lectures the children before they go to bed…

  12. Was about to post my team selection for the Roos County game, hit something on my laptop, whole thing disappeared,

     

     

    Maybe no bad thing!

     

     

    I have no liking for the International break, however, I’m buzzing for our next game.

     

     

    I hope we go with our recent set up (obviously, minus the departures) let our new signings absorb the atmosphere, and let Ange give our newbies a bit of the action with 30mins to go.

     

     

    Early Superbru prediction, 6-0, to the good guys.

     

     

    HH

     

     

    Brian

  13. ERNIE & JHB

     

     

    I notice you both predict another League victory for Rangers this season.

     

     

    Ok. You are both entitled to your opinion. But every day?

     

     

    How many points would Rangers need to be behind us before either or both of you call a halt to your daily predictions?

  14. Nite all.

     

     

    off tae ma cot.

     

     

    Tomorrow, my Mrs BBs uncle (Mungo Seggie), St Augustine’s. Coatbridge. will be laid to rest.

     

     

    I have been given the honour of carrying his coffin.

     

     

    Mungo, RIP

  15. There were 40 companies granted the Hotels and PCR testing contracts.All approved by Westminster Government.

     

    After the scandals of the ” Cronyism” allegations concerning the awarding of PPE contracts,you can see where your money is going.

     

    Thing is,nobody cares.This corrupt Tory government can do as they please.Every scandal swept under any old Rug and forgotten.Remember we are talking billions handed out to companies for PPE,that was useless.That’s some payday.

  16. Back to Basics - Glass Half Full on

    Biggest football story of the night?

     

     

     

    …..

     

     

     

    Tom Rogic lasted 85 minutes of a match?

  17. TOM MCLAUGHLIN on 2ND SEPTEMBER 2021 9:56 PM

     

    ERNIE & JHB

     

    I notice you both predict another League victory for Rangers this season.

     

    ——

     

    It’s not a matter of predicting – it’s about looking at available evidence, making a judgement and giving an opinion.

     

     

    I fully expected Celtic to complete the 10iar – why? because we had won the league by double-digits, had a settled side and were adding a new keeper, a striker, a midfielder and 4/5 loans. I was wrong of course, but so was the overwhelming majority of our support.

     

     

    In the same way, I look at this season. They have an intact squad and a settled way of playing – we have lost top players, have a lot of new players and have had a stop-start beginning to the season.

     

     

    Now that is how I always form an opinion – what is your actual opinion and on what do you base it?

     

     

    Putting a post together with that kind of information would be welcome, instead of asking spurious questions and shouting from the sidelines – give the blog a reasoned view.

  18. Back to Basics - Glass Half Full on

    Very interesting (and fair) comments earlier about journalists inaccurately reporting the latest racism story.

     

     

    As has been pointed out already, no sense blaming these particular individuals.

     

     

    They have limited control over the copy.

     

    (Earlier this week James Cook, without saying the words, skilfully opened the door nice and wide for Professor Devine to walk through)

     

     

    The blame lies with management.

     

     

    BBC Copeland – Racism deniers.

     

     

    Racism deniers, Holocaust deniers … both cut from the same cloth.

  19. Watched the Sweden v Spain game tonight.They really are Wee Buggers the Swedes.So together and hard to beat.

     

    I have to say,big Helander was outstanding. They have a better CH here than many of us thought.

  20. Back to Basics - Glass Half Full on

    Absolutely harrowing report on Newsnight just now about building standards and the legal debt being faced by individual “home” owners to remove flammable material from buildings.

     

    (some of which were built in 2018 !!! )

     

     

    Two things jump out for me.

     

     

    1. That leaseholding not only exists in the 21st century but is actually increasing is a national disgrace.

     

     

    An anachronism from the class system that should have been eradicated long ago.

     

     

    Shameful.

     

     

    I wonder how long it will be before some idiot backbencher suggests reintroducing indentured service as a common sense approach to tackling employment and housing issues.

     

     

    2. The construction industry’s financial contributions to the UK Conservative party since Grenfell should be reported far, wide and often by every media outlet.

  21. JHB, dont forget the black ball, it casts any reasoned argument you have into doubt. Celtic have the black ball, follow the money.

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