Ladbrokes SPFL use Level5 to dig into Celtic

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Level 5, the PR company born out of the need to convince Newco fans to back one specific camp, have been given the Ladbrokes SPFL contract. Promotion of the SPFL is the responsibility of sponsor, Ladbrokes, who also pay for PR, this was not a decision by the league or member clubs.

Their brief is to manage the news and keep the words Ladbrokes SPFL in the news. Recent coverage has been a case in point.

Yesterday’s newspapers gave an excellent example of how this is operating.  Ladbrokes wanted their app promoted for free in the newspapers. Their Level 5 performed to task, the Evening Times ran with:

“Murdo was promoting a new Ladbrokes ’Track Your Acca’ app which allows punters to track their bets and cash out on the go – for full details log on to thegrid.ladbrokes.com”

While the Daily Record ran with:

“MacLeod was promoting a new Ladbrokes ‘Track Your Acca’ app that allows punters to track bets on the go – for full details log on to thegrid.ladbrokes.com”

Both a copy and paste from the press release.

Here’s the rub, though. The bait for both Ladbrokes adverts was Murdo having a go at two different Celtic players. The League’s sponsor is employing a PR company, who could have chosen any subject at 42 clubs, but they chose to have a dig at Celtic players.  Digging at Celtic players is one of the most reliable ways to ensure your comment runs in the newspapers.

That PR company just happens to be staffed by a former employee of a club who can hardly make a public comment without proclaiming their desire to bring down Celtic.

Ladbrokes got their promotion and two Celtic players were used as fuel, this is unacceptable. The League sponsor cannot employ a PR company who have enjoyed such a close relationship with a PR-dependent club, while undermining Celtic.

It is a fundamental conflict of interest and has to stop, Celtic cannot be cannon-fodder for the SPFL sponsor. Ladbrokes are representing the League on PR matters and cannot undermine the Celtic in this way.  The SPFL cannot allow their competition to be undermined by partisan promotion.

Let @Ladbrokes know your thoughts.

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  1. Greenpinata

     

     

    You said as much as I had to in such a short manner.

     

     

    Cap doffed.

     

     

    I really am a rambler!

     

     

    LB

  2. I saw on SSN that Gascoigne was found guilty of harassment of a female (I think) and assault of a photographer.

     

     

    Is this the former England footballer or the ex HUN!!

     

     

    Bless.

  3. lennon's passion on

    TERRYK on 29TH OCTOBER 2015 2:51 PM

     

     

    If it offends you so much take a camera with you and report the culprits. Join the SNP or the police then you can get payed for it. Personally the songs don’t bother me but not the reason I follow Celtic. Not naive though to know why they are more vocal at Tynecastle especially last night.

     

    Hope you enjoy the rest of the season mate Hail Hail.

  4. Timbhoy3

     

     

    The Samsung 5500, 43″ smart.

     

     

    Weeminger and Sot both recommended it.

     

     

    Looks good and good picture but I seem to have lost my BT Channels!

     

     

    Freeview only at the moment.

     

     

    I’ll phone Virgin when I get home.

  5. GlassTwoThirdsFull on

    Geordie Munro on 29th October 2015 2:00 pm

     

     

    Inquitsouiv,

     

     

    100 and odd corners for and 100 and odd against and only 2 goals.

     

    I’d suggest modrin corners are rubbidge for scoring goals.

     

    Unless you are a couple of our euro opponents

     

    ———–

     

    That’s why I don’t like only looking at goals conceded as a measure of how a corner has been defended.

     

    If a player gets a free header and puts it over the bar, for me that corner has been poorly defended.

     

    Euro opponents pick up on weaknesses that domestic opponents fail to spot.

  6. PHILBHOY on 29TH OCTOBER 2015 4:02 PM

     

    I saw on SSN that Gascoigne was found guilty of harassment of a female (I think) and assault of a photographer.

     

     

     

     

     

     

    Is this the former England footballer or the ex HUN!!

     

     

     

     

     

     

    Bless.

     

     

    I always regarded him as a loathsome creature.

     

     

    However, perhaps best to adapt an attitude towards him of ‘There but for the Grace of God go I’.

     

     

    – See more at: http://www.celticquicknews.co.uk/ladbrokes-spfl-use-level5-to-dig-into-celtic/comment-page-7/#comment-2706978

  7. Jamsie forrest cant win on here with some,couple of weeks ago against hearts ,outstanding.last night garbage,i suppose that’s how it works,but like joe hanson he has become the whipping bhoy.no leave them alone ,if they are rotten and we still win games that’s fine by me,

  8. Cathedral View on

    Keith Jackson Is not banned from the stadium, he has been invited to buy a ticket in future if he’d like to see the hoops play.

     

     

    cv

  9. timbhoy3

     

     

    Not too keen on slating players myself. Form is temporary. Good and bad.

     

    James is a good player who needs a run of fitness and confidence. He will be fine.

     

     

    LB

  10. South Of Tunis on

    The banter .

     

     

    5 pm radio news finished with a wee item re Rubentus olayers being abused by angry fans

     

    while shopping etc.

     

     

    That done it was back to the DJ but before he played a choon he said –

     

     

    ” I thought Juve players had to live in Torino “

  11. bournesouprecipe on 29th October 2015 3:51 pm

     

     

    natknow

     

     

    Wee Jamesie is 5 ‘9” . 24 years old and all the Celtic player he’ll ever be.

     

     

    A short 5’ 9” and a very youthful 24, he remains the best of what Celtic youth has offered in a right good few years, but unsurprisingly hasn’t yet been whisked away to the EPL. This is because Celtic signed him long term, on his potential.

     

     

    How about James Milner the subject of numerous multi million pound transfers?

     

     

    Quite a similar player IMHO and a millionaire through moves.

     

     

    The differences between the two are many, Jamesie rarely has a big target to hit with crosses, James Milner always does.

     

     

    But James Forrest’s biggest flaw is in how he hits the ball, underweighted, overweighted he tends to hit through the ball flat, and very rarely flights the correctly weighted pass.

     

     

    It’s a style and he’ll never alter, it’s why we have him, his head goes down when he gets beaten, loses confidence when he’s very regularly, double marked.

     

     

    Try and buy him? – no bidders.

     

     

    Value £10 million minimum EPL prices apply

     

     

    p.s. ‘remember the £5m for VVD and I’d bite your hand off posters?’

     

     

    HH

     

    —————————————————————————————–

     

    Hmmm. Lots to ponder there. I didn’t know his height for example. :-)

     

     

    For me his biggest “flaw” is lack of consistency – other than he seems to pick up regular injuries that keep him out for extended spealls. Perhaps RDs approach will help with this.

     

     

    James can offer a lot when running at a defence – especially if there’s someone else up that end of the park with him. I’m always loathe to give up on players but it seems like in many games his cntribution is minimal. Perhaps how he’s used is also an issue – though where else do you put a winger?

     

     

    Would you keep him or sell him if you had a decent offer?

  12. weet weet weet(GBWO) on

    Avoiding Ladbrokes I put a £5 e/w on Christmas twenty at Stratford,it only came in second at 50/1 ;)

     

     

    HH

  13. Philbhoy on 29th October 2015 4:06 pm

     

     

    Have you got whatever box provided them connected properly? And are you on the correct input?

  14. lennon's passion on

    Confirmation, no external segregation in place for Saturday’s match

     

     

    Celtic tweet

  15. bournesouprecipe on 29th October 2015 3:51 pm

     

     

    As always a considered analysis of one who is not my favorite player James Forrest.

     

     

    I hasten to add I have nothing against the individual,however as a contributor to the overall team,I’m sorry but we cannot carry someone who’s contribution borders on marginal.

     

    Were he to work hard like Gardyn or Hayes then you could forgive off form in the creative sense,but he does not,therefore its a mystery he holds down a place in the top flight.

     

     

    Last night from the hell that was Row 4,he seemed reluctant to really get involved and gave the Full Back an easy night,I was surprised he popped up having missed a few games right into a torrid encounter,wrong choice to replace Brown.

     

     

    24 years old going on 15,sorry its not working.

  16. Natknow

     

     

    Many flaws, that’s the point I was maybe clumsily trying to make.

     

     

    Crazy EPL prices Raheem Sterling being a £49m case in point, little end product but runs past players

     

    all day.

     

     

    I’d get out of your question with saying there’s no deluge of offers, he’s got a notional value.

  17. James Forrest,24 years old and not started 4 games in a row for Celtic,there’s your answer,i agree with Natknow,a change of club is best for all.It’s not as if he is missed when he doesn’t play…….

  18. weeminger

     

     

    I paid John Lewis £55.00 to install it.

     

     

    They were late getting to the house and I had to leave for work soon after.

     

     

    As soon as they left I tried to get BT Sports channels but all I got was freeview.

     

     

    I have no technical knowledge and by the time I got to the front door the guys were away.

     

     

    Will Virgin be able to help or do I need to contact JL?

  19. We should ask Southampton if they’d like to sign wee Jamsie.

     

     

    Loadsa ex Tims there could give him a reference.

     

     

    £12m please.

  20. Philbhoy on 29th October 2015 4:39 pm

     

     

    I suspect you’ll get better service from JL to be honest. What I’d do in the first instance is find out where the cable from your Virgin box is going into the tv and make sure you’ve selected that input using the tv controller. Also only use the box remote control for changing channels, to make sure you’re not flipping away from the box and onto the tv’s own freeview channels.

  21. GlassTwoThirdsFull on

    Awe Naw

     

    You didn’t Awe Naw that, did you?:

     

    “Murray may even regard Whyte as something of a kindred spirit. They are the embodiment of the same values; Honest, Trustworthy, reliable and not to be taken lightly.”

     

    Belter!

  22. Jungle Jim Hot Smoked on

    BSR

     

    Perhaps, only perhaps, there is `no deluge of offers` because James Forrest is not for sale.

     

    I can see why some do not like him as a player but I am a fan. Then again, I am always a fan of talent in the belief that, if it exists, it can be brought out. I was never a fan of Kayal and I am not a fan of Joe Hansen . Statistically, Joe offers a lot to the team but , for me, he is simply a hard worker at the professional level of football.

     

    I liked Rogic as soon as I saw him and I liked Bitton as soon as I saw him. I was also always very impressed by GMS when he was at United but, like James ( and maybe all wingers) he is inconsistent. Nevertheless, when he gets the ball, I know something might happen. I still have hopes for Ciftci because he, too, has talent. Tierney is another I like the look of and Scott Brown is playing the best football of his career. Simunovic is yet another who might prove to be a bit special.

     

    When I think of it, I think Celtic are in a very, very good place and we will only get better under the tutelage of an exceptional young manager.

     

    This was meant to be a post in support of James Forrest but I kind of ran away with myself. Apologies to the Negatrons if I have induced apoplectic tendencies with my outrageous, optimism for my team.

     

    JJ

  23. bournesouprecipe on 29th October 2015 4:33 pm

     

     

    Natknow

     

     

    Many flaws, that’s the point I was maybe clumsily trying to make.

     

     

    Crazy EPL prices Raheem Sterling being a £49m case in point, little end product but runs past players all day.

     

     

    I’d get out of your question with saying there’s no deluge of offers, he’s got a notional value.

     

    —————————————-

     

    Cop out! :-)

  24. lennon’s passion on 29th October 2015 4:04 pm

     

     

    As I said it is always worse at Tynecastle and to be honest I did find it out of order as did most of the guys who travelled through with us however I would have needed a wide angle lens to get all the “culprits” in the picture.

     

     

    Anyway I ain’t no snitch!

     

     

    Last night was “hunnish|” – same hatred only the songs were different.

     

     

    I know the words to the rebel stuff but that’s not what was on parade last night.

     

    I just don’t like the idea that we get tarred with the same brush as the Forces of Darkness – we are better than that.

     

     

    You also got me wrong on the SNP bit too – they are the biggest con trick ever perpetrated on this country.

     

     

    Let’s move on!

     

     

    Thanks for the good wishes at the end – same to you!

     

     

    Hail! Hail!

     

     

    TK

  25. excath

     

     

    I missed the start and didn’t know GMS had pulled out before the game, along with Broonie.

     

     

    RD realised JF was having an ‘off night,’ and maybe it was lucky because the concencus was that Tom Rogic centrally positioned helped win the game.

     

     

    Complete players at Celtic are like hen’s teeth.

  26. fanadpatriot

     

     

    Already voted mate.

     

    Your young grandson goes into the care home my mum works in regularly. She raves about the work he does.

     

    He is not a bad singer anaw ;-)

     

     

    LB

  27. bournesouprecipe on 29th October 2015 4:54 pm

     

     

    Traffic was murder. I must say I was impressed with Rogic as previous;y I considered him OK for games against football teams, but not against the hammer throwers. he turned the game for me.

     

     

    Great result.

  28. weet weet weet(GBWO) on

    Philbhoy

     

     

    Using the tv remote press input,go to(in my case) HDM1,press ok

     

     

    Then move on to the virgin box remote for your channels,good luck

     

     

    HH

  29. ibleedgreenandwhite1 on

    On James Forrest,I’ve never understood what all the fuss was about,yes he has a lot of pace but his crossing is poor,he struggles to beat his man in one on one situations often enough,,his career can be summed up as fits and starts

     

     

    HH

  30. Haven’t seen a mention here of the free kick that Lustig nearly and should have buried. I thought it was class hope we try it again some time soon.

  31. JJHS

     

     

    Agree with most of what you say.

     

     

    But when James burst onto the scene he was Tottenham via Harry Redknapp bound at 19 for £6M, if you were naive enough to consider SMSM.

     

     

    It’s gone quiet, injury blights his career, though as fit as he has been under RD.

     

     

    I really like When I think of it, I think Celtic are in a very, very good place and we will only get better under the tutelage of an exceptional young manager.

     

     

    That’ll fair get the nega-philes scrambling for the iPad.

     

     

    Disagree on Johansen, I said to someone at the Gazebo ‘he’s got two left feet” (which was a criticism,) met with a CQN’rs “ aye and one of them is no very good”.

     

     

    Not playing well at the moment frustraing player and incomplete, – back to my Celtic and hens teeth.

     

     

    excath

     

     

    Very good result, 2-1 flattered Hearts but doesn’t matter for the Draw next week.

  32. Keech Jackson back then – 2012 – from his ‘billionaire article.

     

     

    ‘Who knows? Murray may even regard Whyte as something of a kindred spirit. They are the embodiment of the same values; Honest, Trustworthy, reliable and not to be taken lightly.’

     

     

    ‘the perennial loser South African-based tycoon Dave King’

     

     

    LOL(OLOLOLOLOLOLOLOLOLOLOLOLOOOOOOOOOOOOOOOOOOOOOOOLLL.

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