Newco new start but big question remains

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A bit surprised that Dave King’s gunboat diplomacy saw an agreement with Sports Direct, which will see the retailer’s interest in Newco end next year.

There is little prospect of Newco making much additional income from this over the next 12 months, as this period is where Sports Direct will receive all compensation for curtailing the period of the deal. But a year out, should they still be around, they will be able to negotiate improved terms, presumably with a different kit supplier.

You can ignore the grandiose bluster from some in the media, this will not in any meaningful way narrow the financial gap between Newco and Celtic, the more important question is why Mike Ashley chose to take an early exit. Maybe taking a limited dividend over the next 12 months is a better bet than hoping for a long-term return from a five-year-old business. Ashley’s people will have run various scenarios.

The important medium-term objective for Newco will be to reduce the dependency on shareholder loans to keep the lights on. They are not a millions miles away from this, and with a premium kit deal it should be possible from season 2018-19, but the central question you and I have pondered occasionally over the last five years remains:

Is a ‘Rangers’ football club commercially viable earning £50m less than Celtic and trailing hopelessly in their wake? I really hate the ‘know your place’ sentiment, but we’ll not have an answer to that question until self-awareness dawns, and there is a realisation that second placed cannon fodder is the best they can hope for.

Aberdeen have lost players (sorry about that) and are likely to be weaker next season. Hearts Cathro experiment looks unlikely to make any sort of challenge, so the Best of the Rest opportunity is wide open. Dream time, for those at Ibrox.

Get involved with the Foundation

There’s a great opportunity to get involved with the Celtic Foundation coming up in October with the Great Scottish Run. Each year the number of Celtic fans who get the trainers on and sign up for this event grows.

It is a magnoficen magnificent thing to do, great for you, and you get to do your part for the Foundation.

Go here for sign-up information. See you there!

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347 Comments

  1. Hrvatski Jim on

    TWC – many congratulations to your son. Hard work but well deserved reward.

     

     

    Did Billy Connolly get his degree for explaining to the world the physics of parking a bike?

  2. THE EXILED TIM on 22nd June 2017 5:28 pm

     

     

    Auldheid

     

     

    Me thinks you know the answer as to what Celtic will do.

     

     

    They want the huns giving us competition so they will do the three monkeys

     

     

    HH

     

    ===============

     

     

    As a shareholder. I would want to know if

     

     

    a) Celtic agree that fraud took place from the first of the side letter, which we now know were not reported to the SFA, not because one of the games best administrators (Dickson )and his MIH tax adviser (McMillan) ), did not think it necessary, but because he/they knew in 2005 that admitting their existence to authority (as in HMRC) would end ebt use. LNS said there was no question of dishonesty in his ruling but that was only possible because evidence of dishonesty by the same parties handling player contracts with ebts was kept from him.

     

     

    b) Celtic agree that the UEFA Licence was obtained by deception, kept by deception and covered up by deception and what assurances they can give us that there can be no possibility of a repeat. What steps will they be taking to safeguard the integrity of Scottish football?

     

     

    If enough shareholders (and supporters) in number ask those questions answers will be so much more difficult to avoid.

     

     

    Celtic have been handed a smoking cannon now loaded, the final fuse will be the SC decision but even then deceit and non disclosure happened in the WTC and the UEFA Licence. A SC Decision in favour of HMRC will just mean a bigger BOOM.

  3. !!BADA BING!! on 22ND JUNE 2017 5:47 PM

     

    Roger Milla on for Cameroon

     

    ——————————————————————

     

     

    Well the Aussies did bring on Tim Cahill. Whos only 6 months younger. ;-)

  4. !!Bada Bing!! on

    The gullabillies are buying old stock, as they need to pay Ashley a fortune anyway, for any unsold merchandise,meanwhile their official twitter says they are too late to register a new kit for next season, yet they have another 7 days to register a new one, are these thick huns actually swallowing this?

  5. Cosy Corner Bhoy on

    TAL: Sad news about your mother’s passing,S. RIP

     

    A prayer said and candle lit for the repose of her soul.

     

    Is it just me or are we CQNrs having a run of bad news re families and friends. Feel I have been in so many churches recently I should be getting a pass from Sunday mass for about 6 weeks!

  6. !!Bada Bing!! on

    Ian Wright doing his pundit on Fox in US for Conf Cup, some gravy train these guys are on…

  7. Stop laughing you naughty Tims.

     

     

    The Ragers are tooling’ up for the new season and we had better be ready:)))

     

     

    Hohoho Pedro’s got to go before Halloween

     

     

    Get yer auld deleted stock strips here dot com

  8. TWC

     

    Congratulations to your bhoy on a fine result. The family will be proud.

     

    HH

  9. Good evening, friends.

     

    Our last evening in Puerto Pollensa and time to start (ahem) emptying tbe fridge….

     

    Would highly recommend this beautiful resort and Mrs Baldie already hinting at a return week in late August*

     

    Jobo

     

    * Champions League ties permitting…

  10. BSR

     

     

    Missed that one and The Boss is already set on a return visit to Nicos. Think she liked the handsome waiters…

     

     

    Still, means that Ambrosias wil have plenty spare ;-)

  11. In Austria for a couple of days next week and Ive just realised so are Celtic. Problem is I’m in the Vienna area and Celtic play in Linz ,2hours drive away . Wonder if I can arrange a little detour? Maybe an obection or two though.

  12. Stairheedrammy on

    I see that shortbread have rediscovered football with a focus on sevco selling old stock.

  13. Auldheid

     

     

    Just listened to your podcast with Harry.

     

    I was one of many thousands who were defrauded by cheating by RFC .

     

    I also paid for that privilege

     

     

    Thank you for your PERSISTENCE

     

     

    HH

  14. A Ceiler Gonof Proud of the Lisbon Sclabawers on

    TAL, condolences on the loss of your mum.

     

     

    Sad news.