The language of defeat, crowd-sourced media management

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Speaking at the weekend, Kenny McDowell looked ahead to the cup semi-final saying “We aren’t going into the game fearing a big defeat.  If anything we are going into the game knowing we’ll have to be on our guard and wary of that, but we are not going into it fearing of losing by a big score-line”.

Admitting that he’s wary about the prospect of a big defeat is the last thing you want your manager to say publicly as you prepare for a cup tie.  It conditions everyone to the prospect of defeat.

From Ronny, it’s all positive: “It’s going to be fun.

“It’s good that this is a big game, so we won’t be underestimating the opponent.

“We are in a good position, we can win everything and that motivates.”

Big games, big results, are often won in the head before a team takes to the field.  You win because you know you’re going to win, because you know you can rely on your team-mates.  You know that if you do your job correctly, there is nothing the opposition can do, short of elbowing you in the face and hope you retaliate.

No game of football is easy and Ronny and the players will know they will have to work for anything they get on Sunday, but the preparatory work has been done.  The players are fit, rested and can’t wait for Sunday.

On a side note, I can’t believe how thoroughly the New Club advert has penetrated media coverage this week.  On top of Motivator McDowell, can you imagine ‘ex-players’, pundits and fans having to explain their existence and relevance in the run up to a semi-final?  This wasn’t a crowd-source advert, it was crowd-sourced media management, which ran rings around the best paid PRs in the business.

Let me know (celticquicknews@gmail.com) if you want a ticket to CQN 11 St Patrick’s Dinner at the Kerrydale Suite on Friday 13 March – Cup Final weekend, as it happens, or you can buy a ticket at the bottom of this page.  I’m in the mood now.

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1,075 Comments

  1. petec

     

     

    03:47 on 30 January, 2015

     

     

    I was thinking the same thing pal.

     

     

    I believe the story about DD and Ashley having billionaire weekends together.

     

     

    Whether it’s to feck them, or promote them, we’ll find out soon enough.

  2. James

     

    Boy, How I want these people crushed on Sunday.

     

    For everything they have ever done to humanity.

     

    I am sad to say that our custodians may want things a wee bit tighter as they can plan the business model around the forced downsizing we are subjected to, meeting the Hobo’s on there way up out of SFA assisted extinction.

     

    Apologies to Hobo’s everywhere.

  3. Monkey Shoulder from Dufftown……….I will check with ACGR …but me is thinking you should drink it …bit never tell us wit yer dane …ken what a mean like ……mean being the operative wordy …

     

     

    I am by the bonnie banks ,,,,awfy braw …

     

     

    braw

  4. My most important comments come at Times, spookily 3-5-2.

     

     

    Could Ronny D play a back 3?

     

     

    To bamboozle the technically astute KMc?

     

     

    Big decisions for the under pressure Ronny Deila. :))

  5. This particular Monkey Shoulder is made by Grants in Dufftown.

     

     

    Monkeys, Duffers, Blends…Makes me think of huns.

     

     

    And that Mein Herr is awfy Braw :-))

  6. Teuchtar yer on the money there …Giant haystacks ..Big shirley Daddy …everbody knew wit wid happen …and with a SFA like we have ….why not ….jist have to get the fat french stroke swiss chief onside ….hahahahahahahhaa

     

     

    huntertainment …

     

     

     

    braw

  7. San Diego Bhoy

     

    03:59 on

     

    30 January, 2015

     

    This particular Monkey Shoulder is made by Grants in Dufftown.

     

     

    Monkeys, Duffers, Blends…Makes me think of huns.

     

     

    And that Mein Herr is awfy Braw :-))

     

    ……………….

     

    awfy braw ….wis put off the Lomond at first glnce of it,s bluer than blue tin box…but noo that blue grass is green …wink wink nod nod …

     

    braw

  8. The disgrace of BBC Scotland is that Aberdeen vs Dundee UTD isnae on Telly when both are so Resurgent….. HMMmmmm….

     

     

    Not Good for SMSM/MSM Agenda? like not having a Sponsor?

     

     

    What were the 2 ties played last season?

     

     

    The Hatred of the SFA must be palpable across Scotland.

     

     

    GLASGOW CELTIC – Do THEM with Beautiful Fitba.

  9. Melbourne Mick on

    San Diego Bhoy

     

    What a lovely coincidence there when i looked in and you where having

     

    a monkeys shoulder and i was just finishing one as neustad say’s

     

    a braw wee hauf.

     

     

    Teuchter ar la

     

     

    Lovely, wee bit emotional now thinking of the man who taught me

     

    the Celtic ethos.

     

    H.H Mick

  10. hahahha reminds me of the wee squirrel getting it ,s wee nuts wedged !!! …hahahahahahaha

     

     

    am sure MM has a good one …

     

     

    braw

  11. San Diego Bhoy

     

     

    03:50 on 30 January, 2015

     

     

    petec

     

     

    03:47 on 30 January, 2015

     

     

    I was thinking the same thing pal.

     

     

    I believe the story about DD and Ashley having billionaire weekends together.

     

     

    Whether it’s to feck them, or promote them, we’ll find out soon enough.

     

    ____________________________________________________________________

     

     

    God is the Story.

     

     

    It is his story, disbelieve all those disbelievers, they are just hurt and angry.

     

     

    Rangers will go out of the game unless they, well, they are Fecked, they had a chance to become a totally New Club, get shot of a multitude of Sins…..didnae bother, it is never too late……

     

     

    Pride will hopefully not get in the way of them accepting MASH as their small light of hope.

     

     

    Billionaires urnae very nice Dontcha know

     

     

    It is sick that there are any Billionaires in this current World currency, It is God who is painting his picture, he is almost finished as well, that Prince of the Air is going down.

  12. San Diego Bhoy

     

     

    03:50 on 30 January, 2015

     

     

    petec

     

     

    03:47 on 30 January, 2015

     

     

    I was thinking the same thing pal.

     

     

    I believe the story about DD and Ashley having billionaire weekends together.

     

     

    Whether it’s to feck them, or promote them, we’ll find out soon enough.

     

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

     

     

    Who knows….

     

     

    Ronny is away from his family so much, I hate not seeing the wee man (ffs he is almost as tall as me noo) when he goes on Holiday with his Mum.

     

     

    Ronny is putting his Heart and SOUL into Glasgow Celtic whilst being away from things a lot more important.

     

     

    There is only 1 Ronny Deila.

  13. hoopy daze the morra …Loch Lomond is magically mirrored …….

     

     

    braw

     

     

    Phil from the Heep was partly responsible for BUCKS-FIZZ Eurovision hit “MAKING YOUR MIND UP”…………..so everybody shid calm doon …

     

     

     

    braw

  14. petec

     

     

    05:01 on 30 January, 2015

     

     

    Aye. The nan has a singularly obsessive look in his eye. Not always a quality I want to see in a person, with the exception of whoever is boss of Celtic.

     

     

    I see a winner in him. He had that aura about him.

     

     

    Like the Big Yin said: “Aura, like awe roon.”

  15. braw song …https://www.youtube.com/watch?v=Slu23kGEw48

     

     

    See the host of fleet foot men

     

    Who sped with faces wan.

     

    From farmstedt and from fishers cot

     

    Along the banks of Bann.

     

    They come with vengeance in their eyes,

     

    Too late, too late are they,

     

    For young Roddy McCorley goes to die

     

    On the bridge of Toome today

     

     

    Up the narrow streets he steps,

     

    Smiling proud and young.

     

    About the hemp rope on his neck,

     

    The golden ringlets clung.

     

    There was never a tear in his blue eyes,

     

    Both sad and bright are they,

     

    For young Roddy McCorley goes to die

     

    On the bridge of Toome today.

     

     

    When the last stepped up the street,

     

    His shining pike in hand.

     

    Behind him marched in grim array

     

    A stalwart earnest band.

     

    For Antrim town, for Antrim town,

     

    He led them to the fray,

     

    And young Roddy McCorley goes to die

     

    On the bridge of Toome today.

     

     

    There’s never a one of all your dead

     

    More bravely died in fray

     

    Than he who marches to his fate

     

    On the bridge Toome today

     

    True to the last! True to the last,

     

    He treads the upwards way,

     

    And young Roddy McCorley goes to die

     

    On the bridge of Toome today.

     

     

    aye …