Some clarity………. This morning’s report on football brands, issued by brand management company, Brand Finance, has been hugely misreported. It’s not a list of the world’s richest clubs, but an assessment of the value of their brands. Although this sounds like boring business-speak, your brand is important, it’s how you define your club, what it means to you and to others. It’s something you will never put a price on, but others do.
Celtic are listed 34th most valuable, an improvement on the previous year, despite the lack of Champions League football last season. The usual suspects from England, Spain and Germany dominate the top of the list.
Celtic have been busy redefining their brand in recent seasons. Hosting the Commonwealth Games opening ceremony positioned Celtic Park in a different way, while the on-going improvements around the stadium have lifted the environment enormously.
For a century Celtic were largely defined as part of the ‘Old Firm’, and in some places it still is, but with memories fading of that particular definition, Celtic are increasingly viewed in isolation. A decade ago sponsors were fearful of engaging with one part of the Glasgow divide in case they alienated the other. This is not the case anymore.
Every football club needs a stage, and without regular Champions League football Celtic will struggle to maintain brand value, no matter how good it performs elsewhere.
We have a distinct, positive, heritage, which football fans and other brands alike are keen to associate with, while the Celtic Park match day reputation remains high. And although we take it for granted too often, the legacy benefits Celtic continue to reap from the Lisbon Lions is astonishing. The brand benefits of the club being honoured by Uefa president Michel Platini on Friday, and the whole of Europe reporting Celtic as the first team to do the European Cup, domestic league and cup treble since Barcelona emulated them on Saturday, continue to position Celtic way ahead of where they would otherwise reach.
Try to avoid The Scotsman’s reporting of this story, they’ve horribly confused dollars with pounds, car crash of an article. This item is an interesting backdrop to an article here last week. Protect your brand above all else. Don’t allow an aggrieved third party take control of it.
I strongly predict you’ll hear this sentiment later today: ‘It’s not my money that’s going to be used, it’s the fans’ who will cough up’.
It’s early June. You have four months to prepare yourself for the Great Scottish Run. I know there are literally hundreds of you who have ran a 10k, and more who are capable of running/walking one.
Here’s what to do: Sign up for the 10k or half marathon, register with the Celtic Foundation and raise £125. You’ll love it and give yourself lots of motivation over the summer months.
Register here then email the Foundation here cfcfoundation@celticfc.co.uk to tell them you would like to run for them. Let’s get 100 people running for Celtic.
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BIG NAN
I suspect Ms Leckie is another one who doesn’t quite understand social media.
The talkback function allows criticism to be seen by everyone who reads the article,rather than simply heard by one or two on the train,in the office or the pub.
As such,it is permanent. Not a chip-wrapper. Her namesake found that out wi his coughgate allegations.
What was left of his rep never recovered.
(For the avoidance of doubt,I always thought Bill Leckie was an excellent reporter of smaller football teams. A genuine fan of the game. He should have stuck to that,mibbe)
Has King got to the floating pitch yet?
This is all Cloud Nine stuff.
No point being glib if you can’t be shameless
O.G.RAFFERTY
Off to Cloud Nine,myself. Well,it would be myself,but you know what I mean!
I’ll log back in in eight hours to catch up on the hilarity.
Don’t laugh too loud,but. I’m on nightshift!!
StillgameCSC
Big Nan
13:39 on 8 June, 2015
Ms Leckie explains the attraction of identity politics…..
‘If there’s not much in your life that gives you purpose, the comfort of being part of a tribe that makes you feel you belong can be intoxicating.’
……but fails to make the point that nationalism is just another form of identity politics.
The Mullet was actually the right man for the job
Earnie,
Can you not do your shift and earn your readies spouting your stuff on another blog?
BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS
What? You work? I thought you were on this fine site 24/7
Every time I look in your name appears immediately!
BMCUW
Been a morning of mirth here already – I’ve been showing some Polish guys at work Calamity Bell’s contribution to their Motherwell Downfall.
“a shot from Marvin Johnson in the 52nd minute that spun off Marius Zaliukas and was dealt with by Cammy Bell in the way a drunk man might flap at a seagull homing in on his sausage supper”
Still has me laughing
Paul67 et al
I am surprised that Shakter Karagandy FC aren’t closer to the top of that list.
Am I to believe that sacrificing goats is going out of fashion?
Dharma Bam
14:48 on 8 June, 2015
Earnie,
Can you not do your shift and earn your readies spouting your stuff on another blog?
#####
Has Paul67 appointed you the board censor?
And he’s off again!
O.G.Rafferty
thanks for reminding me prompted me to take a wee break and have another look
https://www.youtube.com/watch?v=Ix_QPXYPMSY&feature=youtu.be
timaloy29
14:09 on
8 June, 2015
Alfreð Finnbogason scored 2 goals in 23 games in La Liga.
Just a reminder to those who said there was no risk in spending up to 10 million euros on this lad.
Who knows when signing or for that matter not signing a player.
Last September there were posters on here who would have had you believe that Guidetti was the Second Coming.
Ernie when is the last time you answered a question? I’ll assume some smart-ass reply
Billybear
14:31 on
8 June, 2015
Its human nature to pay as little tax as possible. Does anybody really enjoy paying tax? Really?
I know that I am an oddball.
However, even now as a pensioner, my attitude to tax is that if I( am paying I must be making money somewhere.
It is not tax that it is the problem. It is numpties misspending it on stuff like Trident etc.
We should swap Scepovic (who can score goals in Spain) for Finnbogason (who cannae). Easy.
Dave King Press Conference:
“Cuir síoda ar ghabhar agus is gabhar i gcónaí é”
=
Put silk on a goat and it is still a goat.
Árd Macha
I see the Evening Times is trying to give the hun supporters some sad bragging rights by an article with craftily worded headline ‘1960-61 How Rangers became first British club to reach European final’. Final of the now defunct cup winners cup, for winners or runners up in their nation cup competitions. They conveniently forget that Birmingham reached their second final in a row in the Fairs cup that season. I believe our very own Bertie Auld played in the second final.
Sorry, couldn’t resist posting this from the BBC:
http://www.bbc.co.uk/news/entertainment-arts-33050289
A vanity film about the history of Fifa has flopped in the US, taking just $607 (£397) in its opening weekend.
United Passions was funded by about £17 million of Fifa cash, and was completed before corruption charges were made against 14 of its officials in May.
Starring Tim Roth as Sepp Blatter, the hagiography of football’s governing body has had damning reviews.
The Village Voice called it “not merely ham-fisted, but pork-shouldered, bacon-wristed, and sausage-elbowed”.
The Guardian added that “as proof of corporate insanity it is a valuable case study.”
The movie’s budget was estimated at between $25 – $32 million (£16 – £21 million), with Fifa said to have put up about three-quarters of the money.
It debuted in the States on Friday, on just 10 screens.
According to The Hollywood Reporter, the FilmBar cinema in Phoenix reported takings of just $9, meaning only one person bought a ticket.
Gerard Depardieu plays Fifa founder Jules Rimet in the film.
Its release came as Fifa faces an investigation into allegations of corruption during the bidding process to host the 2010 World Cup. The US Department of Justice has indicted a total of 14 current and former Fifa officials and associates on charges of “rampant, systemic, and deep-rooted” corruption following a major inquiry by the Federal Bureau of Investigation (FBI).
President Sepp Blatter stood down last week, although he faces no charges himself.
United Passions purports to present the history of Fifa through three leaders, and co-stars Sam Neill as Blatter’s predecessor, Joao Havelange and Gerard Depardieu, who plays Fifa founder Jules Rimet.
Depardieu was the only actor who attended the film’s world premiere at the Cannes Film Festival in 2014.
Nice one Ard Macha..so very true. .
Wee Chinese for tea tonight ..
Looks like the huns are PeKing Ducked ..
Delusion eejits!
Ard Macha- even if it’s an ole angora goat?
Stephebhoy1,
Ta.
Dontbrattbakkinanger,
Indubitably!!
Árd Macha
Hrvatski Jim @ 15 22 .
Saw – United Passions – on Italian tele . .A fabulously bad film – plot / dialogue was approved by Sepp Blatter.( that added to the pleasure ).
Highly recommended !
I believe that either Davies or McCall will get a one year deal to get them into the top division. No guarantee of a job after that but it’ll give the selected one some priceless media time to get his name back into football.
Huns having a meltdown after the king press conference, looks like king isn’t the money bags he promised he was he’s more like the Motherwell “billionaire” or “big hawns” from Yorkshire. Once again the mushrooms are going to have to fork out to back the board.
Surley they can’t be that thick again!!!!!
It’s beginnin’ to look like the’ good Rang#rs men’ are not goin’ to be able to stop the Journey turnin’ into an ole remake of ‘Buttf##k Railroad’.
Are there gooder Rang#rser men out there?
Posting from sunny germany and looking at an advert for washing machines in the german press.
So what. Surrounding the washing machines are five of Barcelona,s top stars with arms folded. Somehow it just looks so tatty. Is this what branding is all about.
South Of Tunis
I may try to watch it for a laugh,
I couldn’t think of a funnier plot….oh, hold on a moment!
I see that Sol Campbell wants Boris’s job. Wasn’t he one of NL’s targets back in the day? Sol, not Boris.
David James, Sol Campbell, Jimmy Bullard, Emile Heskey…
So warrant out for elbows, and it isnae to become manager.
quantum – depends on the washing machine. The Miele washing machine, for example, is not a tatty washing machine. It is a washing machine worthy of the shirt of the mighty Barcelona.
Dontbrattbakkinanger
15:42 on
8 June, 2015
It’s beginnin’ to look like the’ good Rang#rs men’ are not goin’ to be able to stop the Journey turnin’ into an ole remake of ‘Buttf##k Railroad’.
Are there gooder Rang#rser men out there?
Not too bright asking question you already know answer too.
Haven’t THEY suffered enough?
United Passions is so jaw-droppingly bad, it’s good. Like Plan 9 From Outer Space or The Attack of the Killer Tomatoes.
Depardieu, Sam Neill and Tim Roth FFS.
Might have been saved if they had cast Kylie Minogue as Michel Platini.
hun skelper
Seems that a few of the orcs on RM see through him, but the other orcs on FF think he is the bogs dollix.
And as ever the msm are backing him, magic :-)
HH
500,000 shirts sold down to 50,000
This a quote from Follow Follow did DK actually say that at his press conference. Can’t believe they sell anywhere near that many tops.
500,000 shirt sales. Looks like he has a copy of an old statement by Sir Moonbeams.
So, if an investment is £30m, how much is an “over-investment”…..?????