A money blog: CL, FX, Brendan effect, commercial deals

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The spectacular rise in income, which saw Celtic bank £61.2m in the six months to 31 December 2016, compared to £52.0m in the TWELVE months to 31 June 2016, was influenced by four categories:

Champions League participation
Improved commercial sponsorship deals
The Brendan Rodgers effect
Foreign exchange rates

Clinging onto a lead that August night in Israel guaranteed this would be a record turnover season for Celtic, instead of what may have been a loss. As well as the Uefa dividend itself, we sell more tickets for other games in seasons we participate in the Champions League. We also sell more merchandise, premium packages and hot dogs at league games.

I was very surprised when news of the Dafabet and Magners deals filtered through last spring. Sentiment at the club at that time was on its bum, but these contracts brought a significant increase in income (in the case of Dafabet) and great income for a new property (in the case of Magners). Worthy mention also to Intelligent Car Leasing, for the boost they have given to the Foundation.

The ready-reckoner revealed that the value of these contracts roughly equated to one season’s Champions League money. It was a huge result, which laid a critical foundation for the steps the club took to secure a manager in May.

We were guaranteed more money, which gave us more confidence, which fuelled the move to secure a top manager. The small snippets of history are often missed, but no less fascinating.

Brendan Rodgers arrived like a superstar and has delivered on that promise. From the moment touched down in Scotland he sold season tickets, the club united behind a talented manager who is here determined to achieve great things.

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No club in the world is more dependent on foreign exchange rates than Celtic (euro/GBP graph above). The economically illiterate (don’t start me) who voted for Brexit have caused an untold net harm to the world, but as sterling depreciated against the euro, the value of Celtic’s euro income from Uefa in GBPs went through the roof.

We are a football club playing in Scotland who earn euros and sterling in almost equal measure. Bad UK economic news may harm our sterling income but will boost our euro income. No other club operates a scenario like this.

Well done to all concerned, from Brendan and the players, to the tens of thousands who bought tickets and mechanise, and the commercial team and board.

andylynchtrailerbogof

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644 Comments

  1. Moderators any chance of removing this offensive post?

     

     

    THE DONALD on 7TH FEBRUARY 2017 10:24 PM

     

    ………

     

     

     

    What’s In The Stars/Starry Plough…..

     

     

     

    Doesn’t One Of You Gentlemen Reside In Switzerland…..

     

     

     

    And Has A Japanese Spouse……?

     

     

     

    If So,What Does She Think About Mass, Uncontrolled Immigration…..

     

     

     

    And Its Effect On The Native Culture Of The Cherry Blossom Kingdom ?

  2. macjay1 for Neil Lennon on

    WHAT IS THE STARS on 7TH FEBRUARY 2017 10:39 PM

     

     

    Jesuit educated , mate. Not Jesuit, so far . :-)

     

     

    You`re right.

     

    The analogy is not perfect , but it is certainly not imperfect.

     

    The movement of large numbers of people of a different religion , some of whom have practices inimical to decency.

     

    Viz Sharia law . No popery.

     

    Domination not integration.

     

    More than a million ” immigrants ” have walked through a door opened by the Merkel.

     

    No army was needed.

     

    Now she insists that other nations ” take their share.”

     

    Damn cheek.

     

    That`s a compelling reason why the British voter gave her and Europe the bum`s rush .

  3. macjay1 for Neil Lennon on

    SUMMA OF SAMMI…. on 7TH FEBRUARY 2017 10:38 PM

     

     

    Haud yer wheesht , you.

     

     

    :-)

  4. 16 roads – Celtic über alles

     

     

    ah, but if Billy Urquhart had been given the chance to captain Rangers, he would have been the greatest and most handsome leader in the history of the world and Scotland

  5. The Green Man says SACK THE Board on

    16 Roads

     

     

    Read ‘Black Earth’ by Timothy Snyder, then tell me Hitler was a great leader.

     

     

     

    HH

  6. ………

     

     

    Dear Cadizzy….

     

     

    Like The Rest Of The Latte-Swilling ‘Liberal Elite’ Of South Croydon….

     

     

    You Shamefully Underestimate The Intelligence Of Your Fellow Britons…..

     

     

     

     

    ( Reggie Perrin Will Be Spinning In His Grave…….! Ed )

     

     

    …………..

  7. Just popped in to have a blether, and read back and decided, no way am I getting involved in those issues. HH and goodnight.

  8. The Green Man says SACK THE Board on

    WEEFRATHETIM

     

     

    Dont let that stop you.

     

    Say what you want, everybody else is:)

     

     

    HH

  9. macjay1 for Neil Lennon on

    WHAT IS THE STARS on 7TH FEBRUARY 2017 10:53 PM

     

    Macjay

     

     

     

    Its a crazy analogy

     

     

    And you must know that

     

    ====================================

     

     

    We`ll have to disagree.

     

     

    Virtually every international dispute is related to land and ownership of land.

     

    Often based on religion and culture.

     

    Mass immigration creates new potential conflicts. viz. N.I., Israel and now Europe.

     

    Immigrants who assimilate or integrate create a harmonious society.

     

    That`s the kind of immigration that works.

     

    Then there`s the other kind.

  10. Margaret McGill on

    Priests and cannibals, prehistoric animals

     

    Everybody’s happy as the dead come home

     

    Big black nemesis, parthenogenesis

     

    No one move a muscle as the dead come home

  11. macjay1 for Neil Lennon on

    WHAT IS THE STARS on 7TH FEBRUARY 2017 10:56 PM

     

    Anyway

     

     

     

    Did anyone see Dembele’s 3rd goal last Sunday ?

     

     

    ==========================================================

     

     

    Now you`re talking.

     

    :-)

  12. 16 roads - Celtic über alles... on

    CADIZZY – Had to Google Billy Urquhart there.

     

     

    Ya know you’re probably right on that score lol.

     

     

    HH.

     

     

    TGM – I don’t need to read said book – just read the definition of great leader.

     

     

    Or even Google great leaders in history – hundreds of lists compiled by various historians – Hitler appears in all.

     

     

    Perhaps said historians are all Nazis, I very much doubt it though.

  13. ………

     

     

    Swiss Resident, ‘What Is The Stars’, Is Full Of Advice For How Those Of Us Who Chose To Remain In Our Mystic Sceptred Isles……

     

     

    Choose To Conduct Our Affairs.

     

     

     

    Is He GEORGE SOROS……?

     

     

    (Even George SOROS Isn’t That Arrogant….! Ed )

  14. The Donald

     

     

    I don’t know who you are and I suspect you don’t either. What I do know is that your geography is way off.

     

     

    It was much better years ago when really pretend names (cos we are all using false names, even you Donnie boy) were just wee joke, not offensive and were weally weally quite fun.. Bring back Leo Sayer and Nigel Mansell is what I vote for)

     

     

    hail, hail, hail

  15. Canamalar it looks like OCD obsession on

    I previously opined on how many older people have become unsettled by the rate of change in their communities, I do believe this is a greater factor in the brexit vote than P67s lazy stab in the dark.

     

    Considering the greatest proportion of voters are pensioners who no longer depend or care much about the economic situation I consider P67s outburst simply the sour grapes of a looser who does not understand people and the complex demographic dynamics at play in a vote which had far more to do with self determination than economics therefore economics were irrelevant to the majority of those who voted.

     

    The best laugh is anyone who declares their knowledge of economics is better than anyone elses is a puffed up imbecile, destined to fail miserably.

  16. The Green Man says SACK THE Board on

    16 Roads

     

     

    The notion of ‘Great Leaders’ is a nonsense.

     

    Whig interpretation of history.

     

    Tell these so-called historians, i said so:)

     

     

    HH

  17. What is the Stars on

    Drat

     

     

    I have been outed as tax exile living in Switzerland

     

     

    Well who could blame me getting out of Ireland with the million syrians pouring in daily and robbing all our potatoes.

  18. Every bloody night it happens. The same mob come on like a pack & pollute the blog.

     

    Individuals get red & yellow carded for swear words etc but these guys are far more insidious.

     

    Anyway WITS & Starry I’m with ye 100%, I love & admire ye’re posts as much as I loathe the fascists.

     

    However I have made a vow to myself not to respond, I just log off whenever they appear.

     

    I don’t give a damn whether they support Celtic or not or even if good ghuys like BMCUW says one of them is a really smashing guy.

     

    To me they are worse than Huns.

     

    With that I bid all good Celts goodnight & God Bless.

  19. MACJAY1 @ 10:17 PM,

     

     

    And I`ll raise ye a Galtieri

     

     

    Well, good point remember him…

     

     

    Was looked on as a raving looney at the time, pretty mainstream by today’s standards though.

     

     

    The point is, after his coup d’etat that Margaret Thatchers Government actually reduced the defence of the Falklands, we had one ship down there – Endurance, which was withdrawn.

     

     

    It lead to the highly respected Lord Peter Carrington taking the rap and doing the honorable thing and resigning.

     

     

    BTW “The Honorable thing” was something Margaret Thatcher never did… paving the way for the poor excuse for Politicians we have today.

     

     

    We were negotiating the handing back of the Falklands with Argentina at the time and the opportunist Galtieri seen this as a Green light.

     

     

    He didn’t forsee aul General Belgrano making a play…

     

     

    A tragedy, wrapped as an epic, that was really a farce…

     

     

    Hail Hail

  20. 16 roads

     

     

    Google Gregor Stevens and Stewart Kennedy.

     

    Handsome hun alert!!!!

     

    Hope yer Ballymurphy Bhoy hits the heights amigo.

     

    Hope we get a wee sesh soon

     

    HH

  21. macjay1 for Neil Lennon on

    16 ROADS – CELTIC ÜBER ALLES… on 7TH FEBRUARY 2017 11:03 PM

     

     

    I prefer my great leaders to be winners.

     

     

    Churchill. Not Hitler.

     

    Duke of Wellington . Not Napoleon.

     

    Brendan. Not breidman.

  22. WHAT IS THE STARS on 7TH FEBRUARY 2017 10:56 PM

     

    Anyway

     

     

     

    Did anyone see Dembele’s 3rd goal last Sunday ?

     

     

    —-

     

    Arnold said it was offside and we’ve not paid for Moussa yet.

  23. It is only the very young who have to google to discover the brilliance that is Billy Urquhart. The only man to play for Rangers who was more handsome than Barry Ferguson

     

     

    (help me out here, aul’ hauns…”aye, Cadizzy, of course we all remember Billy” or words to that effect