A money blog: CL, FX, Brendan effect, commercial deals

644

The spectacular rise in income, which saw Celtic bank £61.2m in the six months to 31 December 2016, compared to £52.0m in the TWELVE months to 31 June 2016, was influenced by four categories:

Champions League participation
Improved commercial sponsorship deals
The Brendan Rodgers effect
Foreign exchange rates

Clinging onto a lead that August night in Israel guaranteed this would be a record turnover season for Celtic, instead of what may have been a loss. As well as the Uefa dividend itself, we sell more tickets for other games in seasons we participate in the Champions League. We also sell more merchandise, premium packages and hot dogs at league games.

I was very surprised when news of the Dafabet and Magners deals filtered through last spring. Sentiment at the club at that time was on its bum, but these contracts brought a significant increase in income (in the case of Dafabet) and great income for a new property (in the case of Magners). Worthy mention also to Intelligent Car Leasing, for the boost they have given to the Foundation.

The ready-reckoner revealed that the value of these contracts roughly equated to one season’s Champions League money. It was a huge result, which laid a critical foundation for the steps the club took to secure a manager in May.

We were guaranteed more money, which gave us more confidence, which fuelled the move to secure a top manager. The small snippets of history are often missed, but no less fascinating.

Brendan Rodgers arrived like a superstar and has delivered on that promise. From the moment touched down in Scotland he sold season tickets, the club united behind a talented manager who is here determined to achieve great things.

capture-20170207-120456

No club in the world is more dependent on foreign exchange rates than Celtic (euro/GBP graph above). The economically illiterate (don’t start me) who voted for Brexit have caused an untold net harm to the world, but as sterling depreciated against the euro, the value of Celtic’s euro income from Uefa in GBPs went through the roof.

We are a football club playing in Scotland who earn euros and sterling in almost equal measure. Bad UK economic news may harm our sterling income but will boost our euro income. No other club operates a scenario like this.

Well done to all concerned, from Brendan and the players, to the tens of thousands who bought tickets and mechanise, and the commercial team and board.

andylynchtrailerbogof

Click Here for Comments >
Share.

About Author

644 Comments

  1. The Green Man says SACK THE Board on

    Big Peat

     

     

    The general consensus is that you were at fault.

     

    Hardly any reason to throw the toys oot the pram.

     

    You seem keen to involve the police…why not go the whole hog and call Donald Trump

     

    Lighten up

  2. macjay1 for Neil Lennon on

    SHUGGIEBHOY67 on 8TH FEBRUARY 2017 1:38 AM

     

    MacJay,

     

     

    I have a son who resides in your area of Sydney,

     

     

    and he does not recognise your definition of white english speaking,assimilation with the Indigenous Australians.

     

     

    He was not Jesuit educated por cierto

     

     

    HH

     

    ==============================================================

     

     

    I give you Lois O`Donahue.

     

     

    English speaking Irishman father , indigenous mother.

     

     

    Just one of thousands of examples.

  3. The Green Man says SACK THE Board on

    Tell you what bhoys.

     

    The Doors Absolutely Live, Full Blast

     

    Rocks.

     

    Cmon:)

     

     

    HH

  4. macjay1 for Neil Lennon on

    Amazing.

     

    I speak about political theory

     

    People speak about me.

     

     

    aka. Not a debating leg to stand on.

  5. Margaret McGill on

    macjay1 for Neil Lennon on 8th February 2017 1:25 am

     

    Macjay I am convinced that the ideological warfare you perceive died out with Nagasaki.

     

     

    The problem with Capitalism is that you need capital; and none of us have any.

     

    The micro few that do have capital, pursue via corruption a feudal oligarchy, using ownership of any media as they see fit.

     

    You can see microcosms of it in Scottish football for example. Same principle. Smaller scale.

     

     

    In my opinion, the people who have no money who fall for the capitalist doctrine believe that Govt ultraviolence in the form of Law and Order will protect what little they have

     

    (probably initiated by getting their Colour TV’s nicked in their formative years). Such folks fall for racism and fascism.

     

     

    Meanwhile in the few places where democracy survives the oligarchs are plundering their respective treasuries for bank bailouts,corporate subsidies, weapons, wars and to facilitate the private sector.

     

    Housing, health, education and social security? The real reason for taxes? ( ala FDR) well from a fascist believers perspective; I got mine you get yours. If not. Try a charity.

     

    To me thats the problem right there.

  6. macjay1 for Neil Lennon on

    SUMMA OF SAMMI…. on 8TH FEBRUARY 2017 1:23 AM

     

     

    Don`t let oul` BMCUW hear about that.

     

     

    Btw. In my time I`ve sung the sash and the ould orange flute anaw.

     

     

    Ecumenical CSC.

  7. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    MACJAY

     

     

    Haw,you!

     

     

    It was my good self who suggested a slightly-improved version of Jingle Bells on yer wee jaunt!

  8. The Green Man says SACK THE Board on

    Earphones on at 2am…one of the sheer luxuries of life left

     

     

     

     

    HH

  9. Margaret McGill on

    The Green Man says SACK THE Board on 8th February 2017 1:45 am

     

    Wow!

     

    Must be my night! greatest album of all f****** time!!!!

  10. The Green Man says SACK THE Board on

    Margaret McGill

     

     

    Listening now….old fave of mine.

     

    What a fecking live band.

     

    Truly fantastic power

     

    Morrison’s voice is amazing.

     

     

    HH

  11. The Green Man says SACK THE Board on

    BMCUWP

     

     

    Im smashing my writers block to smithereens:)

     

    Clear my head with music.

     

     

    HH

  12. Margaret McGill on

    The Green Man says SACK THE Board on 8th February 2017 2:00 am

     

    Aye

     

    Its where I got my moniker you know :)

  13. The Green Man says SACK THE Board on

    Margaret McGill

     

     

    Morrison Hotel

     

    One of the finest:)

     

    Genius at work.

     

     

    HH

  14. macjay1 for Neil Lennon on

    Mags.

     

    I hear what you are saying.

     

    Nature has made us all competitive.

     

    Comparative winners and comparative losers.

     

    No legislation no govt. can annul that competitive spirit. Its in with the genes.

     

    We`re in competition right now.

     

     

    However.,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

     

     

    I asked :

     

    Many countries have had socialist / communist governments in the past and some now.

     

     

    Can you name the ones which you consider to have been successful and to have espoused the ethos of socialism. Both in theory and practice.

     

     

    That`s the nitty gritty.

  15. macjay1 for Neil Lennon on

    SHUGGIEBHOY67 on 8TH FEBRUARY 2017 1:52 AM

     

    Exceptions that prove the rule is piss poor from a Jesuit education,,

     

     

    HH

     

    ====================================

     

     

    How about hundreds and thousands of exceptions ?

     

    Perhaps millions.

  16. Margaret McGill on

    macjay1 for Neil Lennon on 8th February 2017 2:09 am

     

    No you missed my point.

     

    Forget about labels.

     

    What are taxes for?

  17. The Green Man says SACK THE Board on

    MacJay

     

     

    Your question is a bit off

     

    When we speak of socialism we speak of values of social justice, not whether any particular government has successfully introduced a socialist agenda.

     

    Its not a league table type scenario:)

     

     

    HH

  18. macjay1 for Neil Lennon on

    BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS on 8TH FEBRUARY 2017 1:55 AM

     

     

     

    We gied it laldy on New Years eve.

     

     

    A magical night of bacchanalia .

     

    Well , just grog.

  19. Margaret McGill on

    macjay1 for Neil Lennon on 8th February 2017 2:09 am

     

    Wrong again.

     

    Humans may be competitive with other species but within our own our evolutionary survival is one of cooperation and love. Our survival depends on it.

  20. macjay1 for Neil Lennon on

    THE GREEN MAN SAYS SACK THE BOARD on 8TH FEBRUARY 2017 2:15 AM

     

     

    I thought socialism was a political doctrine.

     

     

    If its ” values of social justice ” , then by god , I`m a socialist.

     

     

    :-)

  21. macjay1 for Neil Lennon on

    MARGARET MCGILL on 8TH FEBRUARY 2017 2:17 AM

     

    macjay1 for Neil Lennon on 8th February 2017 2:09 am

     

     

    Wrong again.

     

     

    Humans may be competitive with other species but within our own our evolutionary survival is one of cooperation and love. Our survival depends on it.

     

     

    ==============================================================

     

     

    No mate.

     

    Thats reproduction.

     

    Survival of the fittest to reproduce.

     

     

    Competition is the hallmark of the human species.

     

    From the earliest moments of our existence.

     

    Babies. Infants.Toddlers .

     

    Right in there with the genes.

  22. Margaret McGill on

    The Green Man says SACK THE Board on 8th February 2017 2:00 am

     

    The superlatives have all run their course with this band. History will be very kind to them for at least a 1000 years

  23. Margaret McGill on

    macjay1 for Neil Lennon on 8th February 2017 2:23 am

     

    thats it right there…. thanks

     

     

    Im me. You’re you I get mine you get yours. i will get stronger. You will get weaker.

     

    whereas the human reality since opposable thumbs has been one of one for all and all for one.

     

    Youre quite simply perverse.

  24. The Green Man says SACK THE Board on

    MacJay

     

     

    Your idea of socialism may possibly differ from mine or anybody else’s:)

     

    Basic and equal rights, the right to vote, or not to, free speech and expression, religious toleration, equality before the law, the right to be what you want to be, and so on.

     

    These are universal principles.

     

    In theory of course.

     

    In practice its quite another matter.

     

    Social Justice and equality, if you want to call that Socialism, so be it.

     

    Its a set of principles and values.

     

     

    HH

  25. Margaret McGill on

    Margaret McGill on 8th February 2017 2:24 am

     

    OF course with the Macjays of the world I’m not giving our recorded history much hope

  26. The Green Man says SACK THE Board on

    Margaret McGill

     

     

    My next selection.

     

    An astounding album considering the primitive technology.

     

    ‘In Search of the Lost Chord’ by the Moody Blues

     

    Genius.

     

     

    HH

  27. Dear dear,……

     

    Where to begin…….?

     

    Well, see when Cellic supporter’s go to a gemme and, for about 80% of the gemme….

     

    They sing about…..

     

    “The bhoy’s of the old brigade”…..

     

    “Sean South”…..

     

    “The roll of honor”….

     

    “Grace”…..

     

    “Let the people sing”…..

     

    etc, blah, blah……

     

    And, then come out of the gemme and jump onto the 1st website that they can get logged onto and then,…..moan and greet and girn aboot the polis acting like the RUC….?

     

    What are yeez lookin for….?

     

    Yezz urny cute enough…

     

    Yeez are plastic-provos fae the back of the bus….

     

    Ah mean, the real-provos put the guns away whit, aboot 20 years ago….?

     

    Ah mean, the guid folk from across the sea have been praying all they’re lives for just a wee crumb of peace…can yeez no drop the plastic-provo-act and,….let them move on….please….?

     

    Ah mean, back in the day…the magical Jungle, during the period when the ‘troubles’ was at it’s worst,….the magical Jungle were rightly….imho, giving they’re support during the armed struggle….

     

    Vocally…

     

    Spiritually…

     

    Financially…

     

    Any way they could…..rightly so.

     

    But,….but, but,…..

     

    Nowaday’s,…when yeez sing these songs, all yer doing is filling the guns of yer many, many, many enemies in this country….Orange – Masonic – Scotland….imho.

     

    So,….ye have to be cute.

     

    No more dodgy songs and, if then….yeez are treated by the polis as though they were the RUC…..it then becomes a – ‘Wearing of the Green’ issue….imho.

     

    When that happens….and it will, what yeez do then is, notify the Cellic PLC that when yeez go to see the Cellic, yeez are being treated as criminals.

     

    But,….but, but….what yeez don’t do is, allow Cellic PLC to fob yeez off wi a gobble-de-gook answer along the lines of….”We’ll send a letter to the appropriate complaints commission to get this dealt with.”

     

    Just don’t let them say that to you…..like they did in they’re dealing with, Pat Nevin and Rob McLean when they both trashed the Cellic support ‘live’ on BBC tv during the 2011 SCF were we beat Motherwell 3-0.

     

    Don’t deal with the Cellic PLC through JPT who, I’m sure is a fine man indeed and, that might be the problem.

     

    Make yer point along the lines of….”Deal wi the RUC /Polis….or we’ll be reviewing the renewals of our season tickets when the time comes.”

     

    Now, I know that that stance won’t be taken by the Cellic support of today.

     

    Ye see, the Cellic support of today are more of a – born wi a silver spoon in they’re moofs culture….imho.

     

    The Green Brigade are on one hand – magical / colorful / mindblowing / Restorer’s of the Thunder…etc

     

    But,…on the other hand….they’re only a couple of ‘dafty’ fines away from getting the Cellic banned oot of Europe…imho.

     

    Ye see,….if it wisny for fate of the…

     

    Starvin….

     

    Maukit faced…

     

    Irish….

     

    Oliver Twists…

     

    of the 1888’s…..

     

    Well, there widny be a Cellic FC…..imho.

     

    Or, if it wisny for the….

     

    Scunnerred….

     

    Maukit faced…

     

    Irish / Glesga….

     

    Rebellious….

     

    Oliver Twists…

     

    of the 1990’s…

     

    Parkheid Jungle…

     

    who got rid of a board of directors who didny have the tools to move the Cellic on at that time…

     

    unlike today’s Cellic PLC who have plenty of tools but, don’t have the soul to kill off the cheating Rangers FC, or they would have done so….instead of looking the other way as Rangers FC were allowed into div 3 and, if it wisny Rangers FC who went into div 3 then why are Cellic PLC charging £49 for a ticket to see today’s Cellic FC playing them ?

     

    Also,…..

     

    BDO going after Duff and Phelps…..?

     

    Whit does that mean….?

     

    Another 5 years of court cases….?

     

    Ye see, the only way that the cheating Rangers FC will ‘ever’ be truly dealt with, will be on the day that, the ibrokes stadium is flattened,….only then will justice be served and, that will be on the day that the Loch Ness Monster present’s the Cellic players with they’re 10th league title in a row….imho.

     

    The cow jumped over the moon – CSC

     

    Also,….if Brendan has been singed by any of the PLC during the transfer window….watch for him cutting the PLC a new yin in the summer…imho….only sayin….

     

    Also,….why was Brendan so vocal in getting Malky McKay into the SFA job….?

     

    Was it, to get MM back into the game and, familiarize himself with the Scottish game and, when Brendan goes….MM will replace him ?

     

    Hmmmm….?

     

    Was that the deal….?

     

    Come in, in the summer…be a squirrel….get awe the season tickets sold oot…by the time the next summer comes roon again…..next years season tickets awe sold oot….news will ‘then’ emerge aboot the PLC’s ‘Old-Firm-Complicity’….Cellic support will kick up hell but….it’ll be too late as all yer season ticket money will already be banked….Brendan will walk, job done, ebt-squirrel payment in hand, big MM will come in and, the PLC will have transported Timdom from…MO’N-like-trebles to…the new Tony Mowbray era….hmmmm ?

     

    I hope Brendan stays….but, Cellic fans should know better tha to trust a conservative Cellic PLC….who’s deeds would shame all the devils in hell…imho.

     

    Tony Donnelly 67 – Beware of the Ku Klux Klique :)))

     

    PETEC….ninetoes.com – CSC :)

     

    Yer sisters and, Dominic are in my prayers fella.

     

    Thoughts and Prayers for all Celts in need.

     

    ….off-oot-zzzz….

  28. There is no excuse for grown ups to lump perfectly reasonable leaders in with sadistic dictators.

     

    Franco is definitely not in the latter camp.

     

    Under the dire and testing circumstances he fought to keep Catholics from bloody murder by communists and their idealistic international gullibles.