A money blog: CL, FX, Brendan effect, commercial deals

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The spectacular rise in income, which saw Celtic bank £61.2m in the six months to 31 December 2016, compared to £52.0m in the TWELVE months to 31 June 2016, was influenced by four categories:

Champions League participation
Improved commercial sponsorship deals
The Brendan Rodgers effect
Foreign exchange rates

Clinging onto a lead that August night in Israel guaranteed this would be a record turnover season for Celtic, instead of what may have been a loss. As well as the Uefa dividend itself, we sell more tickets for other games in seasons we participate in the Champions League. We also sell more merchandise, premium packages and hot dogs at league games.

I was very surprised when news of the Dafabet and Magners deals filtered through last spring. Sentiment at the club at that time was on its bum, but these contracts brought a significant increase in income (in the case of Dafabet) and great income for a new property (in the case of Magners). Worthy mention also to Intelligent Car Leasing, for the boost they have given to the Foundation.

The ready-reckoner revealed that the value of these contracts roughly equated to one season’s Champions League money. It was a huge result, which laid a critical foundation for the steps the club took to secure a manager in May.

We were guaranteed more money, which gave us more confidence, which fuelled the move to secure a top manager. The small snippets of history are often missed, but no less fascinating.

Brendan Rodgers arrived like a superstar and has delivered on that promise. From the moment touched down in Scotland he sold season tickets, the club united behind a talented manager who is here determined to achieve great things.

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No club in the world is more dependent on foreign exchange rates than Celtic (euro/GBP graph above). The economically illiterate (don’t start me) who voted for Brexit have caused an untold net harm to the world, but as sterling depreciated against the euro, the value of Celtic’s euro income from Uefa in GBPs went through the roof.

We are a football club playing in Scotland who earn euros and sterling in almost equal measure. Bad UK economic news may harm our sterling income but will boost our euro income. No other club operates a scenario like this.

Well done to all concerned, from Brendan and the players, to the tens of thousands who bought tickets and mechanise, and the commercial team and board.

andylynchtrailerbogof

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644 Comments

  1. Anyway, enough of this regurgitated stuff. What about Saturday?

     

    Do we play our `strongest ` team or do we introduce youngsters?

     

    I know where I stand but would be interested in others` views.

     

     

    JJ

  2. What is the Stars on

    Hot smoked

     

    Strongest team must play with the young immigrant of Malian descent leading the line

  3. Soukous

     

    I share Jacob`s initials and his view.

     

    I also agre with Socrates that the only thing I know is that I know nothing.

     

     

    JJ

  4. WITS

     

    I agree that we should play our strongest team.

     

    The Wolf really is a player.

     

     

    JJ

  5. Canamalar it looks like OCD obsession on

    strongest team until we win the title and loose a game

     

    if we loose a game before we win the league maintain strongest team

     

    if we win the title undefeated maintain strongest team

     

    if we win the title and loose a game bring on the kids and suad

  6. Socrates was a cat

     

     

    “Socrates was mortal. All cats are mortal. Therefore Socrates was a cat” The Logician in Ionesco’s Rhinoceros.

     

     

    Quoting from French plays. See me? Intellectual elite. Donnie boy was right eftir aw. Donnie, ya dancer!

     

     

    Strongest team. The Scottish Cup is paramount now.

  7. JJ

     

     

    You make a good point. Although they do sure type in multiplication their nome de blogs are few. I sure would love to piss in their pints though. Please don’t take that metaphorically.

     

     

    MWD

  8. Has anyone seen or heard from him of the Kismet footwear??

     

     

    BMCUW… no answer to mail for a week; have the tkt for the hungame; where does it get mailed to?

     

     

    HH

  9. Predictable from Sky sending Davie Provan up to Scotland to tell us we’ll struggle to hold on to Brendan and KT and lapped up by lazy so called sports journalists in the msm.

  10. Cadizzy

     

    Have you read `Rhinoceros` ? Is it worth a read? The Plot sounds ….intriguing.

     

     

    Canamalar

     

     

    I have wondered about No 3. Is the mantle of Invincibles more important than CL preparation? ( not that the two are mutually exclusive).

     

     

    MWD

     

    `Please don’t take that metaphorically.` Excellent 0:-))

     

     

    JJ

  11. Good morning from a damp North Staffs – had a quick read back – shouldn’t have bothered

     

     

    Hot Smoked

     

    Strongest team that Brendan thinks will beat the opposition

  12. VFR800 is now a Monster 821 on

    Word of The Day (Inspired by those on Hun Media and Swallow Swallow)

     

     

    risible /ˈrɪzɪbəl/ 

     

     

    adjective

     

    1. causing or capable of causing laughter; laughable; ludicrous. 

     

    2. having the ability, disposition, or readiness to laugh. 

     

    3. pertaining to or connected with laughing.

     

     

    Derived Forms 

     

    risibly, adverb

     

     

    Word Origin 

     

    C16: from Late Latin rīsibilis, from Latin rīdēre to laugh

     

     

    KTF

  13. Hot smoked. Socrates my erse. It was sergeant Schultz who new nothing.

     

     

    Hogansheroes CSC

  14. Absolutely must play strongest team. Records are to be set and broken, laying down a monument for posterity.

     

    It’s good to be a Tim, especially right now. The MON and BR years are ones we won’t forget. But I don’t think BR will be lucky enough to never mind inherit a Larsson, but to a Sutton and Hartson available to buy.

  15. Canamalar it looks like OCD obsession on

    JJ,

     

    developing that invincible winning mentality is the best preperation for the CL, IMO

  16. South Of Tunis on

    HOT SMOKED

     

     

    Butting in —

     

     

    Rhinoceros — I think it is well worth reading . It’s very relevant to current times .(IMO)

     

     

    Went to see it in London @ 9/ 10 years ago . Brendan Cumberbatch played Berenger . Great acting !!!

  17. glendalystonsils on

    SOUKOUS on 8TH FEBRUARY 2017 9:14 AM

     

     

    Aye, saw that. Provan also firing up our opponents by telling them they’re beat before they start when they play us.

     

    Ex Celts, huns…..they are all the same when they get their snouts in the media trough.

     

    Sutton excepted.

  18. The problem,with jail’s or detention centers,is they are to cushy,that system doesn’t work,prison are meant to be a punishment,now they are just holiday camps,they the Prison Services need to toughen up,let them know who is in charge,not them,but these liberals,and left wingers,are to blame for these softly softly approaches.

  19. SOT

     

     

    I’ve never seen it but it was a set text for French at Glasgow University…..meaning that it is over 40 years since I read it. Due a revisit (but in English this time).

  20. Canamalar it looks like OCD obsession on

    JJ/SoT,

     

    Thought Gene Wilder and Zero version wasn’t too bad, manic without the comedy think its on utube

  21. Ye’s are all wrang, Socrates was an Argentinian fitballer, who smoked 40 fags during every game.

  22. TIMBHOY3 on 8TH FEBRUARY 2017 9:45 AM

     

     

    There is a perennial debate on whether the detention is the punishment or whether they should be detained and punished.

     

     

    I’m for the latter. I think a pretty spartan existence inside satisfies both justice and economy.

  23. What have I started? Nobody wants to say it but folk will be looking the other way as the new POTUS (he posts on here btw…naw, really!) gets us carted off to the jail for the latte-drinking intellectual elite.

     

     

    Rhinoceros is the elephant in the room

  24. blantyretim is praying for the Knox family on

    I must be like one of the 2nd world war soldiers who continued fighting unaware that the war was over

     

     

    Need to give up my job as the war on the poor is no longer being waged.

     

     

    Duty calls

  25. I’m off to commit a crime,apparently i’ll get a free holiday out of it.

     

    Nail ’em up I say,nail some sense into ’em.

  26. BT

     

     

    “Need to give up my job as the war on the poor is no longer being waged.”

     

     

    Well, if it is the case, it would only because the other side thinks it has won.

  27. Ach so he was Brazilian, jus thot I’d try an lighten a heavy blog. :))

     

    Having Wi-Fi nightmare, away back to lurking.

  28. Canamalar it looks like OCD obsession on

    Sot,

     

    its been a while but that was pretty much the whole cast if I remember correctly

  29. VFR800 is now a Monster 821 on

    BIG PEAT OF ISLAY✝ on 8TH FEBRUARY 2017 5:49 AM

     

     

    For one who purports to be Christian that is, IMHO, possibly the most un-Christain post I have read on here!

     

     

    It’s certainly not the view of Christianity my God preaches.

     

     

     

    KTF

  30. Marrakesh Express on

    So £22m paid out to police informants last year, by 45 UK Forces.

     

    A Police spokesman, when pressed on the amount replied.. ’em, errm, it actually only works out at errm £100k per Police force’

  31. What is the Stars on

    I see there seems to be some nostalgia on here ( mainly from our anitpodean ayn rand enthusiast) for bringing back the good ole days when prisons were prisons and not the 5 star holiday camps they are now.

     

    Why not go the whole hog and start burning witches and disemboweling papists again.

     

    Bread and Circuses for the masses ( just in case ole Trumpy,Le Pen and Lafarge dont actually succeed in making them great again and getting their jobs back from all those immigrant terrorists rapsits etc)

  32. VFR800 is now a Monster 821 on

    TIMBHOY3 on 8TH FEBRUARY 2017 9:45 AM

     

    BIG PEAT OF ISLAY✝ on 8TH FEBRUARY 2017 9:51 AM

     

     

    I don’t think I could get a more simplistic argument if I asked a group of 5 year olds; in fact, I may get a more cogent argument from a group of 5 year olds.

     

     

    No thoughts on the causes of and reasons for criminality? Poverty, addiction, mental health problems, lack of education, abuse?

     

     

    Granted there are those criminals who break the law for their own greed and selfishness; others are just bad people. However, there are many in the criminal justice system who should be given the right level of help and assistance to make it to the other side.

     

     

    The penal system you both desire takes no account of the reason for criminality, the ability to change or the opportunity to reduce recidivism. It is also a perfect school for criminality.

     

     

    Your lack of empathy and compassion for your fellow human beings is chilling!

     

     

     

    KTF