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Apologise, validate feelings, put tickets on sale

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“We are truly sorry you have not been able to join us at Celtic Park and sorry we have not been able to deliver the further success which your support has deserved. We understand how difficult this year has been for you and understand the disappointment you have felt, it is something shared by us all at the Club.”

Paragraph two of the season ticket renewal email sent to fans yesterday contained two apologies and a validation of disappointment felt at the last year’s performance, a consistent theme from the club since wheels started to spin off the wagon last autumn.

Despite delaying Renewal Day by five weeks beyond the usual issuance date, solely due to the fact that we do not have a manager, the act was triggered without a change in this key status.  For a short period, anyway, tickets sold will be a faith-based purchase.  Aren’t they always, though?

When I reviewed the dates we appointed managers since Lou Macari joined in October 1993, the 1 June stood out: we have made as many appointments on that date (two) than before it, in the last 28 years.  I have no idea what that is, although you have to suspect it is something to do with money.

But still, why send renewals out now?  There are pragmatic reasons.  People need time to make purchase decisions and ticket office staff need time to process thousands of enquiries.  Can you imagine the number of tickets lost in the last 14 months, on top of regular issues?  The window for all of this is one month, tight, by historical standards.

Then there is the churn to deal with.  Tickets not renewed will be offered to the waiting list, accepted, or reoffered after another period.  Department heads will have advised their final execution date for tickets, retail stock and staffing and club broadcasting decisions months ago.  You can be sure 26 May was the ticket office’ deadline.

If by next week, 1 June overtakes the entire month of May as the mode value when Celtic appoint a manager, it will look like things are under control again.  But don’t quote me on it!

 

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  1. HOT SMOKED

     

     

    I believe you were interested in the Captains Cask whisky from Eden Mill. Got mine yesterday, lovely rounded taste, worth the money in my opinion. lovely collectors item, so far minus a couple of drams.

  2. ROBINBHOY on 27TH MAY 2021 11:04 AM

     

    Thanks for that. I really liked the Double Treble but have yet to open my quadruple Treble. I`ll maybe wait until next season :-))

  3. “ROBINBHOY on 27TH MAY 2021 12:18 PM

     

    HOT SMOKED

     

    The Quadruple Treble is lovely as well.”

     

     

    Are you trying to tempt me? :-))

     

     

    Cheerio for now.

  4. Fair enough P67.

     

     

    I take issue with what you call an apology, though. Celtic don’t need to apologise for not winning. That’s the nature of sport.

     

     

    What Celtic needed to apologise for and failed to apologise for was how fans were treated when we called for change. On more than one occasion the permanent manager referred to us as ‘noise’. An apology for that arrogance is what was needed.

     

     

    It clearly will not happen so now all that’s left is for supporters to make their mind up on renewals and move on.

  5. GlassTwoThirdsFull on

    “since wheels started to spin off the wagon last autumn.”

     

    ————-

     

    Oh dear. If that’s the narrative within the club then recovery won’t be quick.

     

    We have been going backwards for three years and in Europe for 18 years.

     

    If we continue to measure success based on whether we finish above or below our partner club it’s going to be more of the same.

  6. Celtic PLC are sorry , and know we’re disappointed in the shambolic nature of the football department demise.

     

    The PLC , don’t trust The Celtic Trust proposal to extend the shareholder base , as it will dilute the majority shareholders existing shares.

     

    The same PLC that stands accused of complacency and hubris.

     

    No manager. Hauf a team. A disgruntled support . A game that’s bent .

     

     

    Apart from that, let’s be positive ?

     

    About what ?

  7. PeterLatchfordsBelly on

    Good. I won’t panic until 2 June.

     

     

    Assuming Howe comes in on Tuesday I hope he’s prepared for the unreasonable tornado of pent up pressure coming his way. Don’t envy the guy.

  8. ANGELGABRIEL

     

     

     

    Apart from that, let’s be positive ?

     

     

     

     

    About what ?…………

     

     

    WE’VE got each other….. Tim’s together, a force to be reckoned with in the coming seasons.

     

     

    Hope you and the missus are good pal…….

     

     

    A wee game of golf down your way surely this year….., ⛳😊

  9. Back to Basics - Glass Half Full on

    Hhmm.

     

     

    A petty point around semantics perhaps but I’d instinctively challenge the last part of the club statement.

     

     

    “We understand how difficult this year has been for you and understand the disappointment you have felt, it is something shared by us all at the Club.”

     

     

    ———-

     

     

    Just because you feel the same kind of disappointment as another doesn’t automatically mean you share that disappointment with them.

     

     

    IMHO, the club haven’t done nearly enough to share “its” feelings with the fans.

     

     

    Your explanation of the E2E season ticket renewals journey is sound enough Pablo and helps answer the “why now” question.

     

     

    That said – and I accept these things take time to do properly – I’m getting pretty fed up waiting for an announcement on the new manager.

     

     

    Harrumph !

  10. A good chance the lockdowns will be back again soon –

     

    Money starting to get scarce. Renewal is a hard decision.

  11. squire danaher on

    Just as an aside.

     

     

    This is not intended as a criticism of CQN and maybe more a reflection of the prevailing disenchantment

     

     

    When was the last time a fresh CQN article – bland or controversial – was greeted by 15 comments in 90 minutes?

  12. PETERLATCHFORDSBELLY@1:12pm

     

     

    Was going to say the same if/when he is appointed,fans will put a lot of pressure on him as will the msm.

  13. SQUIRE DANAHER on 27TH MAY 2021 1:44 PM

     

    Just as an aside.

     

     

     

     

     

     

    This is not intended as a criticism of CQN and maybe more a reflection of the prevailing disenchantment

     

     

     

     

     

     

    When was the last time a fresh CQN article – bland or controversial – was greeted by 15 comments in 90 minutes

     

     

    ——————-

     

     

     

    APATHY….

  14. rpmcelticfan on

    SQUIRE DANAHER If you were actively trying to dissuade people from posting on this site you couldn’t do much worse , log in problems popups ,unwanted videos etc. its a chore to use it , leaving creatures of habit like me an other stubborn auld gits to hang on in there :)

  15. Pretty much every department is gearing up for next season then – apart from the football one!

     

    Isn’t it ironic.

  16. Well played Mr. Desmond.

     

    While all eyes were on Eddie, Zizou was quietly wrapping up his Royal Madrid commitments in preparation for the move North.

     

    What a coup!

     

     

    Hail, Hail.

  17. The problem could be,a lot of posters,sick and tired of the usual suspects on belly aching every day,and filling the blog with doom and gloom.

     

    Meanwhile,in the real world,Man U have spent nearly 300 million,under Super Ollie,and have won nothing.Biggest c.lub in the world.

     

    Juventus,easily,biggest club in Italy,going for the 10,finish a distant 5th.ST will be sold out at both grounds next season.

     

    Meanwhile,while we scream for a new manager,and army of new background staff,to be appointed,so he can sign a raft of better players,sections of the support urge to starve the club of cash.

     

    Yep,that will work.

  18. BAMBOO,

     

    Why you posting about a lockdown.Thought it was all nonsense,and vaccines were the same.

  19. PRE – season shaping up nicely with Sheffield Wednesday added to the list of warm ups.

     

     

    Looking forward to the new faces that will adorn the Hoops.

  20. Would a new manager normally bring in his own physio or just inherit the one who’s there already?

  21. BOURNESOUPRECIPE on 27TH MAY 2021 4:13 PM

     

     

    I’m trying not to read anything into it.

     

     

    Ever the optimist me.

  22. Is anyone else thinking that they’ve put the ST’s on sale now hoping that some folks would purchase thinking that it is Eddie Howe who’s coming in and they want to get some sales before everyone finds out that it is not him! por cierto.

  23. “ERNIE LYNCH on 27TH MAY 2021 4:20 PM

     

    Ever the optimist me.”

     

     

    I have noticed that in your unfailing support of TGD :-)

  24. An Dún @ 12:42 pm

     

     

     

     

     

     

     

    I take issue with what you call an apology, though. Celtic don’t need to apologise for not winning. That’s the nature of sport.

     

     

     

    What Celtic needed to apologise for and failed to apologise for was how fans were treated when we called for change. On more than one occasion the permanent manager referred to us as ‘noise’. An apology for that arrogance is what was needed.

     

    ————————

     

     

    I missed that An Dun

     

     

    Did Neil directly call the fans “noise”?

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